HD MADE

What HD MADE does

Technically, HD MADE operates on a headless CMS architecture (Django CMS) with REST/GraphQL API delivery, React front-end applications, AWS RDS (Postgres) backends, Carto database for geospatial data, and custom AI tooling for image generation (EditorialFX for Immigration Research Initiative, Cover Studio as a public-facing capability demonstration). The firm has built proprietary interactive mapping tools, global search across merged data sources, and data-storytelling frameworks for civic clients. Business model is professional services: project-based engagements quoted on a custom basis through direct client engagement via the company website, with no public pricing and no recurring SaaS contracts disclosed. Revenue is generated from a mix of strategy consulting, brand and visual identity work, digital product development, data visualization, and custom AI tool builds. Customer acquisition relies on portfolio website case studies, client referrals, and a partner network including Openbox, Elland Road Partners, Werner Knows, and Player 2, with primary customer segments being non-profit organizations and government agencies, and a secondary corporate segment.

Name

HD MADE

Legal name

HD MADE Inc.

Website

https://hdmade.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

HD MADE is a New York-based digital creative agency serving non-profits, government agencies, and corporations with strategy, design, and data-driven storytelling services, including custom AI tools and complex data visualization platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Project-based professional services including strategy consulting, brand design, digital product development, and data visualization. Services are tailored to each client through direct engagement and custom implementation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

HD MADE is a digital creative agency that crafts digital products, brand visuals, and data-driven narratives for non-profits, government agencies, and corporations. Its work spans five service practices (Strategy, Brand, Data, Digital, Content) and produces tangible deliverables such as custom AI image tools, headless-CMS data platforms, interactive maps, and full website redesigns.

Product overview

HD MADE is a digital agency offering strategy, design, and data-driven storytelling services. Their portfolio includes government data platforms (Equity NYC, DMMR, Infrastructure Funding Navigator), nonprofit digital presences (Immigration Research Initiative, Rural Listening Project), and custom AI tools (Cover Studio, EditorialFX). Core services encompass Strategy (brand, digital, content), Brand (identity, positioning, design systems), Data (strategy, visualization, ML/AI integration), Digital (UX/UI, development, accessibility), and Content (audit, animation, motion graphics). They partner with government agencies, nonprofits, and corporations to create human-centered digital experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Practice area covering brand, digital, and content strategy; audience and user research; ecosystem planning and implementation; and stakeholder facilitation and management. Aimed at clients that need to define positioning before design or build work begins.
• Brand Services Practice area covering brand strategy, positioning, naming, verbal and visual identity, guidelines, and design systems for organizations refreshing or formalizing their brand.
• Data Services Practice area covering data strategy and consulting, collection and integration, storage and management, visualization and reporting, machine learning and AI integration, and data security and compliance. Powers HD MADE's open-data platform work for government clients.
• Digital Services Practice area covering digital strategy, site/platform/product planning, art direction, information architecture, UX/UI design, prototyping, website and application development, usability testing, QA, and accessibility.
• Content Services Practice area covering content audit, strategy and planning, photo direction, and animation and motion graphics. Supports storytelling across HD MADE's brand, digital, and data engagements.
• Equity NYC Interactive platform built for NYC's Opportunity Department under Executive Order 45 that lets New Yorkers explore economic, social, environmental, and physical health across race/ethnicity, gender, sexual orientation, location, and income. Aggregates data from 55+ government agencies, provides interactive maps backed by Carto and AWS RDS, and adds narrative data stories.
• Infrastructure Funding Navigator (IFN) Web application built for HR&A Advisors that helps community development organizations identify and pursue federal funding opportunities. Filters 350+ federal infrastructure funding programs, including IIJA and legacy programs, and includes a project-readiness assessment tool.
• DMMR (Mayor's Management Report) Comprehensive data platform built for the NYC Mayor's Office of Operations that transforms 20+ years of agency performance data into an accessible, dynamic public-facing platform. Handles 2,500+ KPIs from 50+ agencies across 7 city services and is delivered via a headless CMS architecture with REST or GraphQL APIs.
• Rural Listening Project Brand and digital presence built for a research initiative launched during the nation's 250th anniversary. Includes a filterable hub of more than 3,000 unique responses from rural voters across nine states, sub-brand identity, and a research microsite.
• Immigration Research Initiative (IRI) Complete digital presence redesign for Immigration Research Initiative, including a Research Hub with improved search and filtering, an IRI Insights content area, and the custom EditorialFX AI image generation tool that lets the team create on-brand imagery without design expertise.
• Cover Studio Custom AI tool built to generate magazine-style covers at AI speed. Selectable styles include Magazine Style, Monocle, Foreign Affairs, Wired, and Vogue; users upload a photo and the tool renders branded cover artwork. Demonstrates HD MADE's custom AI capability for client teams.
• EditorialFX Custom AI image generation tool built for Immigration Research Initiative that produces original, on-brand editorial imagery with consistent aesthetic, bringing warmth, texture, and identity to research reports and website content without requiring in-house design support.

Quantifiable outcome

• Platform aggregates data from 55+ government agencies
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• OpenboxminorStrategic or Co-development PartnerDesign collaborator listed as a partner on the HD MADE about page, providing design services and support.
• Elland Road PartnersminorStrategic or Co-development PartnerStrategic partner listed on the HD MADE about page, providing consulting and strategic support.
• Werner KnowsminorStrategic or Co-development PartnerMarketing and branding collaborator listed as a partner on the HD MADE about page.
• Player 2minorStrategic or Co-development PartnerGaming and technology collaborator listed as a partner on the HD MADE about page.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forum One: Digital agency that builds websites, data platforms, and digital experiences for nonprofits, associations, and government agencies. Directly comparable to HD MADE on client vertical (nonprofit/government), service mix (strategy, design, web/data), and engagement model.
• Constructive: Boutique digital agency purpose-built to serve nonprofit organizations, offering strategy, branding, web design and development. Closely matches HD MADE's nonprofit-first vertical focus and human-centered design approach.
• Blue State: Digital agency focused on purpose-driven work for nonprofits, advocacy groups, and progressive causes. Comparable on mission-driven client base, digital campaign work, and storytelling-oriented brand engagements.
• Blue Cadet: Interactive experience agency specializing in museums, cultural institutions, and mission-driven organizations. Comparable on creative ambition for nonprofits/cultural clients and integrated design-plus-development delivery.
• Wide Eye: Boutique digital agency focused on nonprofits, foundations, and advocacy organizations. Directly comparable on client vertical, small-team senior-led delivery, and integrated brand/web strategy offerings.
• Mightybytes: Purpose-driven web and digital agency serving nonprofits, government, and social enterprises. Comparable on social-impact positioning, design-led delivery, and small-team senior-execution model.
• Nava: Public-benefit technology company building modern digital services for government agencies. Comparable on the government-platform side of HD MADE's portfolio, particularly the DMMR/Equity NYC class of civic data platforms.

Broad incumbents

• R/GA: Large global digital agency offering strategy, design, and technology across consumer, enterprise, and government clients. Comparable on service mix (brand, digital, data, AI) but operates at much larger scale and broader sector mix than HD MADE.
• Huge: Global digital experience agency offering strategy, design, marketing, and technology services. Comparable on integrated digital product capabilities but serves enterprise and consumer clients at significantly greater scale.
• Code and Theory: Large digital-first creative and technology agency serving enterprise, media, and culture clients. Comparable on design-plus-engineering delivery and platform-building expertise, but at meaningfully larger scale and broader client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hdmade
• LinkedInlinkedin.com/company/hd-made

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD MADE