WeThinkMedia

What WeThinkMedia does

WeThinkMedia (legal entity: We Think Media Sales, ABN 60 618 033 211) is an Australian-headquartered media sales representation business headquartered in Crows Nest, NSW. Founded in 2019 and operating with 11-50 employees under founder and Executive Director Peter Wiltshire, the firm acts as the exclusive Australian commercial representative for a roster of New Zealand media owners — Sky New Zealand, Stuff, MediaWorks, Phantom Billstickers and The Programmatic Bureau — and for a set of tier-one global publishers including The New York Times, The Wall Street Journal, CNBC, NBCUniversal, Forbes, the Los Angeles Times, The Times and The Sunday Times (UK), and FD Mediagroep. Its product offering comprises three service lines: media buying facilitation for Australian brands and agencies targeting New Zealand and international audiences; commercial representation for publisher partners seeking ANZ revenue; and bespoke consulting covering media strategy and market entry. The NZ AdVantage initiative, founded by the company, packages the NZ-side inventory under a single proposition.

The firm's business model is commission-based media sales representation rather than agency intermediation. It positions itself as a seamless extension of its publisher partners' sales teams, providing Australian advertisers and agencies with a single point of contact and direct access to publisher rates without agency or hidden fees. Go-to-market is sales-led, relying on direct engagement with Australian brands and agencies and on referral flow through publisher relationships, with supporting presence on LinkedIn and an NZ Partner Hub site for top-of-funnel content. Geographic reach spans Australia and New Zealand on the buy side, with outbound campaign facilitation for ANZ brands expanding into APAC, Asia, the US, the UK and Europe via the publisher network. No proprietary technology, products, APIs or AI/ML capabilities are disclosed, and there are no funding rounds, parent entities, M&A activity or leadership changes beyond the founder/executive team referenced.

Name

WeThinkMedia

Legal name

We Think Media Sales

Website

https://wethinkmedia.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WeThinkMedia is an Australian media sales representation firm that acts as the exclusive ANZ commercial representative for leading New Zealand media owners (Sky, Stuff, MediaWorks, Phantom Billstickers, TPB) and global premium publishers (NYT, WSJ, CNBC, NBCUniversal, Forbes, LATimes, The Times UK, FD Mediagroep), connecting Australian brands and agencies with trans-Tasman and international media inventory on a commission basis.

Ownership category

akta.pro rank

Product category

Media Sales Representation

NAICS

Media Representatives (541840), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Audio/Podcast/Streaming Media Buying (MPAAABAF)

Keywords

• Media sales representation
• Advertising sales agency
• Cross-border media buying
• Publisher commercial representation
• Trans-Tasman media sales

Headquarters

HQ city

Crows Nest

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Media Sales Representation: Revenue generated through media sales representation commissions as an extension of media partners' international sales teams. Acts as commercial representative for ANZ-based advertisers and publishers, facilitating local and international campaigns across television, radio, digital, print, out-of-home and programmatic media. No agency fees or hidden charges mentioned - clients get direct access to publisher rates.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WeThinkMedia is a media sales representation business that acts as the exclusive Australian commercial representative for New Zealand media owners (MediaWorks, Sky, Stuff, Phantom Billstickers, The Programmatic Bureau) and global publishers (Forbes, NYT, WSJ, CNBC, NBCUniversal, LA Times, The Times, FD Mediagroep). The company helps Australian brands and agencies access premium NZ and international media inventory at direct publisher rates, while providing publishers with ANZ market representation to grow revenue and presence.

Product overview

WeThinkMedia is a specialist media representation business operating as a unified platform connecting Australian advertisers with premium New Zealand and international media brands. The core offering comprises three service lines: (1) For Brands & Agencies — facilitating media buying across NZ and global publishers; (2) For Publisher Partners — commercial representation in ANZ markets; and (3) Consulting — bespoke media strategy and market entry support. The NZ AdVantage initiative serves as a unified brand for accessing NZ media partners including MediaWorks, Sky New Zealand, Stuff, Phantom Billstickers and The Programmatic Bureau. International reach is provided through partnerships with global publishers including The New York Times, The Wall Street Journal, CNBC, NBCUniversal, Forbes, Los Angeles Times, The Times (UK) and FD Mediagroep.

Differentiator

Problem solved

Functional benefit

Brands

• NZ AdVantage: Industry trade marketing initiative designed to help Australian agencies and brands better understand the New Zealand media landscape. Founded by WeThinkMedia.

Products and services

• NZ AdVantage An industry trade marketing initiative that provides Australian agencies and brands with a single point of access to New Zealand's leading media owners across television, audio, news, publishing, out-of-home, and programmatic channels.
• Media Buying for Brands & Agencies Service helping Australian brands and agencies connect with trusted audiences through premium media opportunities across New Zealand media owners and global publishers, providing direct access to publisher rates with no hidden fees.
• Commercial Representation for Publisher Partners Commercial representation service that builds revenue, market presence, and long-term partnerships for international publishers in the ANZ market, providing publishers with direct access to Australian advertisers and agencies.
• Media Strategy Consulting Bespoke media strategy, market insights, and market entry support across Australia and New Zealand for brands and publishers.

Quantifiable outcome

• Sky reaches 2.4M+ New Zealanders weekly
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• Phantom BillstickerscoreChannel Partner/ Reseller/ Distributor · 1 July 2026Welcomed as iconic NZ outdoor media company into growing portfolio. Phantom operates nationwide network spanning street posters, billboards, digital sites and custom activations. Founded in 1982, Phantom is NZ's largest independent outdoor media company, widely known for support of music, arts, events and creative communities.
• The Programmatic Bureau (TPB)coreChannel Partner/ Reseller/ Distributor · 25 March 2026Appointed as exclusive Australian sales representative for TPB's New Zealand inventory across digital out-of-home, connected TV, audio and display. Simplifies cross-border programmatic buying for Australian agencies and brands looking to access NZ audiences through premium programmatic channels.
• Sky New ZealandcoreChannel Partner/ Reseller/ Distributor · 10 February 2026Appointed as exclusive Australian media sales representative for Sky's entire commercial portfolio, covering free-to-air channels (Three, Bravo, eden, Rush, HGTV, Sky Open), streaming platforms (Sky Sport Now, Neon, Sky Go, ThreeNow), and premium subscription channels (Sky Sport, Sky Movies, Sky Comedy, Sky Kids). Previously represented Sky's Three, ThreeNow and Bravo brands since 2018. Sky reaches 2.4M+ New Zealanders weekly.
• MediaWorkscoreChannel Partner/ Reseller/ DistributorNZ's leading media owner providing Australian brands access to largest cross-platform network combining radio intimacy, out-of-home scale, and digital/audio-on-demand growth. Connects brands to millions of Kiwis weekly.
• StuffcoreChannel Partner/ Reseller/ DistributorNZ's most read and trusted news platform reaching millions of Kiwis monthly. Award-winning journalism with multi-platform scale across digital, print, and magazines. NZ's #1 news website.
• ForbescoreChannel Partner/ Reseller/ DistributorExclusive media sales representation in ANZ for world's leading voice on entrepreneurship, wealth, and innovation. Engages business leaders, investors, and change-makers driving what's next.
• The New York TimescoreChannel Partner/ Reseller/ DistributorExclusive media sales representation in ANZ for Pulitzer Prize-winning journalism shaping issues that move business, culture, and policy. Trusted stage with globally curious audience seeking depth, authority, and perspective.
• The Wall Street JournalcoreChannel Partner/ Reseller/ DistributorExclusive media sales representation in ANZ for global standard in business intelligence and financial insight. Delivers access to elite audience that moves money and shapes global business.
• CNBCcoreChannel Partner/ Reseller/ DistributorExclusive media sales representation in ANZ for world's #1 business and financial news network, trusted by executives, investors, and policymakers. Connects brands to decision-makers shaping capital flows and driving global growth.
• NBCUniversalcoreChannel Partner/ Reseller/ DistributorExclusive media sales representation in ANZ. Where culture plays out on screen from blockbuster films and iconic television to streaming, sport, and news. Access to audiences at their most captivated inside stories shaping culture globally.
• Los Angeles TimescoreChannel Partner/ Reseller/ DistributorExclusive media sales representation in ANZ for voice of US West Coast where entertainment, technology, and innovation converge. Award-winning journalism with unmatched cultural influence rooted in Hollywood.
• The Times and The Sunday TimescoreChannel Partner/ Reseller/ DistributorExclusive media sales representation in ANZ for Britain's most influential news brands with agenda-setting journalism across politics, business, and culture. Reaches leaders who shape debate and drive change.
• FD MediagroepcoreChannel Partner/ Reseller/ DistributorExclusive media sales representation in ANZ for Netherlands' authority in business and financial media through Het Financieele Dagblad and BNR Nieuwsradio. Provides access to country's most influential business community.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Havas Media Australia: Australian arm of global media agency Havas Media, offering media planning and buying across ANZ and international markets—overlapping with WeThinkMedia's trans-Tasman and global publisher proposition.
• Starcom Australia: Publicis-owned media agency with full-service ANZ operations serving similar brand and agency clients seeking global media planning; competes for the same advertiser spend WeThinkMedia targets through its publisher relationships.
• dentsu ANZ Media: Global media agency network with significant ANZ presence through Carat, iProspect, and Dentsu X; represents an established alternative for ANZ advertisers buying NZ and international publisher inventory at scale.
• Wavemaker Australia & NZ: WPP-owned media agency operating across Australia and New Zealand with cross-border capability; competes with WeThinkMedia for ANZ advertisers seeking international and NZ publisher access but as part of broader agency offering.
• OMD Australia: One of Australia's largest media planning and buying agencies (Omnicom Media Group), competing for the same trans-Tasman advertiser wallet as WeThinkMedia but operating a full-service agency model rather than publisher representation.

Direct peers

• International Media Sales (IMS): International media sales representation firm brokering premium global publisher advertising opportunities in markets where publishers lack direct presence—same business model as WeThinkMedia acting as exclusive ANZ rep for NYT, WSJ, CNBC and similar publishers.
• MINT Media: New Zealand-based media sales and representation firm that has represented international publishers (e.g., The Guardian) in the NZ market—operating the same publisher-representation model WeThinkMedia deploys in the reverse direction.
• Adstream (Adtech Media Group): Australia-based ad trafficking and media services business supporting publishers and agencies with print production and digital ad delivery; operates in the same trans-Tasman media services ecosystem and serves overlapping publisher-side customers.

Regional players

• MediaWorks New Zealand (Commercial Team): NZ's largest cross-platform media owner (radio, OOH, digital, on-demand) that WeThinkMedia represents in Australia; while a partner, MediaWorks' own commercial team and any direct sales motions represent an in-house alternative to representation models.

Emerging players

• MBM (Media Booth Media): Australian boutique media agency focused on independent and challenger brand media strategy; comparable to WeThinkMedia in size and boutique positioning, though operating on the agency/buyer side rather than publisher representation side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wethinkmedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeThinkMedia