Phantom Billstickers
- Company typePrivate
- Founded1982
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
Phantom Billstickers firmographics
Firmographics- Name
- Phantom Billstickers
- Legal name
- Phantom Billstickers
- Website
- https://0800phantom.co.nz
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Phantom Billstickers industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
- akta.pro secondary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Phantom Billstickers is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Phantom Billstickers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Street Poster Advertising: Revenue generated from placing advertisements on street poster frames across the nationwide network. Pricing is likely based on frame quantity, location, campaign duration, and poster size. The company serves local arts and creative clients alongside global brands.
- Custom and Experiential Campaigns: Custom shop experiential campaigns providing bespoke out-of-home advertising solutions including custom builds and unique placements for brands seeking distinctive marketing activations.
- Flyer Distribution Network: Distribution service for physical marketing materials through the company's network of locations and frames.
- Property Owner Partnerships: Working with property owners, developers, construction companies, property investors and corporations to develop unique out-of-home advertising opportunities that generate market-leading returns, creating a two-sided network value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing based on campaign requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Phantom Billstickers product offering
Product offeringCore offering
Phantom Billstickers operates a nationwide street poster advertising network of over 6,500 poster frames across New Zealand, selling outdoor advertising placements for brand campaigns, event promotions, arts and cultural messaging. Its offerings span standard street poster placements, large-format Super Street Posters, Max A0 Street Posters, Arts & Events exclusive network, custom experiential campaign builds, and a flyer distribution network.
Product overview
Phantom Billstickers operates as a street poster advertising company with a nationwide network of over 6,500 poster frames spanning from Whangarei to Invercargill. Founded in 1982 in Christchurch, the company has grown from gig promotion to a comprehensive outdoor advertising platform. Their core product portfolio centers on street poster advertising, with specific offerings including Super Street Posters (large-format street-level billboards), Max A0 Street Posters (maximum-sized poster units), Arts & Events Street Posters (exclusive network for cultural and event promotions), Custom Shop for experiential campaigns, and a Flyer Distribution Network for physical promotional material distribution. The company also offers campaign location targeting across multiple New Zealand cities including Auckland, Wellington, and Christchurch.
Differentiator
Problem solved
Functional benefit
Products and services
- Street Poster Advertising
Companies that use Phantom Billstickers
Customer profileSegments3 records
Ideal customer profiles3 records
Phantom Billstickers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Phantom Billstickers partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Phantom Billstickers competitors and assessment
Company assessmentRegional players
- oOh!media: Australia-listed OOH operator with a growing presence across Australia and New Zealand, spanning classic and digital outdoor formats. Operates in the same trans-Tasman market as Phantom and competes for the same brand budgets, though primarily headquartered in Australia.
- QMS Media: Australia and New Zealand outdoor advertising company with billboard and digital OOH assets. Regional competitor that addresses the same advertiser demand pool as Phantom Billstickers from across the Tasman.
Direct peers
- Lumo: New Zealand digital out-of-home operator that places premium digital screens in high-traffic urban locations. While focused on digital rather than static, Lumo directly competes for the same urban advertising budgets Phantom targets from NZ brands and agencies.
- Total Outdoor: New Zealand outdoor advertising provider offering billboards and street-level media across regional and metropolitan markets. Overlaps with Phantom's nationwide coverage and similar brand-customer base within NZ.
- Adshel NZ: New Zealand street furniture and transit-adjacent outdoor advertising operator. Adshel competes with Phantom Billstickers for street-level out-of-home placements in NZ cities, particularly for campaigns targeting commuter audiences.
- Go Media: New Zealand outdoor advertising company operating billboards and street-level advertising assets across the country. Go Media is the most direct local competitor to Phantom Billstickers, serving similar brand and agency clients with comparable urban OOH inventory.
- Ad-Vance Media: New Zealand-based outdoor advertising company specialising in premium billboard and street-level advertising placements. Competes with Phantom Billstickers for national brand campaigns and shares the NZ-only geographic footprint.
Emerging players
- Spark Pigeon: New Zealand-based street-level and guerrilla marketing provider focused on cultural, music, and experiential campaigns. Shares Phantom's heritage of connecting with arts and events clients in NZ's street poster culture.
Broad incumbents
- JCDecaux: Global leader in out-of-home advertising including street furniture and billboards. JCDecaux operates in New Zealand and competes with Phantom Billstickers for urban advertising budgets, but offers a much broader portfolio across transit, airports, and digital OOH.
- MediaWorks NZ: Major New Zealand media company with radio, digital, and outdoor advertising assets. Competes for the same overall advertiser wallet as Phantom Billstickers but operates a much broader media portfolio rather than specialising in street posters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Phantom Billstickers social profiles
Digital presencePhantom Billstickers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phantom Billstickers leadership team
Management profileNumber of profiles
Phantom Billstickers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phantom Billstickers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phantom Billstickers
What does Phantom Billstickers do?
Phantom Billstickers operates a nationwide street poster advertising network of over 6,500 poster frames across New Zealand, selling outdoor advertising placements for brand campaigns, event promotions, arts and cultural messaging. Its offerings span standard street poster placements, large-format Super Street Posters, Max A0 Street Posters, Arts & Events exclusive network, custom experiential campaign builds, and a flyer distribution network.
Is Phantom Billstickers a public or private company?
Phantom Billstickers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phantom Billstickers founded?
Phantom Billstickers was founded in 1982. It employs 11 to 50 people.
Where is Phantom Billstickers based?
Phantom Billstickers is headquartered in Auckland, New Zealand, in the Oceania region.
How does Phantom Billstickers make money?
Four revenue lines are on record. Street Poster Advertising is the primary driver. The others are custom and Experiential Campaigns, flyer Distribution Network and property Owner Partnerships.
Who are Phantom Billstickers's main competitors?
Regional players on record are oOh!media and QMS Media. Direct peers are Lumo, Total Outdoor, Adshel NZ, Go Media and Ad-Vance Media. Spark Pigeon is listed as an emerging player. Broad incumbents are JCDecaux and MediaWorks NZ.
Does Phantom Billstickers have an API?
No public API is recorded for Phantom Billstickers.
What industry is Phantom Billstickers in?
Phantom Billstickers's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes), with a secondary code of BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation. Its NAICS code is 54185 and its SIC code is 7310.