Adoreum

What Adoreum does

Adoreum (legal entity: Adoreum Partners Limited) is a privately-held global members club founded in March 2009 by Marcus Watson and Rob Hersov, headquartered in London with regional chapter hubs in Manchester, Zurich, and New York, and members located across 15+ cities on four continents. The company operates a curated community of entrepreneurs, business leaders, investors, academics, philanthropists, and creative thinkers, built around a database of more than 35,000 senior decision-maker relationships accumulated over 15+ years. Membership is structured into three subscription tiers — Access (£91/month or £995/year, event tickets sold separately), Individual (£320/month or £3,500/year, including complimentary physical events), and Corporate (£15,000/year for up to five named individuals, including onboarding consultancy and business development hours) — each carrying a 12-month minimum commitment and processed via Stripe.

The core product is the Adoreum Club, delivered through a hybrid platform-plus-service model. The digital layer is the Adoreum Community App (iOS and Android), which provides member-to-member direct messaging, community search, event booking, content access, and a proactive introduction function operated by the Adoreum team. The physical layer is a curated events programme including thought-leadership sessions, quarterly Club lunches, intimate 'sum of six' formats, EA/PA networking events, and the Adoreum Empowers female-only initiative. A private invite-only Investor Forum, restricted to FCA-qualified experienced investors, sits within the app and surfaces investment opportunities.

Adoreum's go-to-market is community-led and event-driven: prospective members apply online, are reviewed and approved by the membership team, then select a plan and download the app. Growth is driven primarily by word-of-mouth referral and the reputation of the senior advisory bench, which includes co-founders and former executives of Demon Internet, Autonomy, LOVEFiLM, Sky, Bupa, and other notable firms. The company employs approximately 30 people across leadership, advisory, and operational roles, and reports no external funding, parent company, or acquisitions. Revenue is generated almost entirely through membership subscriptions and event ticket fees, with the Corporate tier and curated events serving as the highest-value revenue streams.

Name

Adoreum

Legal name

Adoreum Partners Limited

Website

https://adoreum.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Adoreum is a privately-held, London-headquartered global members club operating since 2009, serving entrepreneurs, investors, and business leaders through a subscription-based hybrid of curated in-person events and a proprietary community mobile app spanning 15+ cities.

Ownership category

akta.pro rank

Product category

Private Members Club / Professional Networking

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)

Keywords

• Private members club
• Business networking platform
• Premium membership services
• Professional networking events
• Investor community platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions — Access: Entry-level tier offering community app access, direct messaging, event discovery, Q&A visibility, and redeemable benefits. Physical events are accessed on a pay-as-you-go (ticketed) basis. Billed monthly at £91/month or annually at £995/year with a 12-month minimum commitment and a 10% discount for annual payment.
2. Membership Subscriptions — Individual: Full membership tier providing complimentary attendance to physical events (regular calendar of events and thought-leadership), personalised onboarding with the Community Team, EA/PA networking events, access to events organised by other members, and product/service offering opportunities. Billed monthly at £320/month or annually at £3,500/year with a 12-month minimum commitment and a 10% discount for annual payment.
3. Membership Subscriptions — Corporate: Premium organisational tier covering up to 5 named individuals (1 principal + 4 additional members) with 5 login credentials. Includes all Individual membership benefits for each member plus onboarding consultancy with Marcus Watson and a Senior Adoreum Advisor, and 2 hours of 1:1 business development consultancy. Billed at £15,000/year (up to 5 members) with a 12-month minimum commitment and a 10% discount for annual payment.
4. Event Ticketing — Access Tier: Access tier members attend physical events on a pay-as-you-go basis by purchasing tickets. This supplements the base subscription revenue for entry-level members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Adoreum is a global private members club that provides curated networking opportunities for entrepreneurs, business leaders, investors, and creative thinkers. It operates a hybrid model combining a proprietary digital community app with physical events, facilitated introductions, and an FCA-compliant private investor forum. Members pay annual subscription fees for access to a vetted network of 35,000+ relationships across multiple tiers (Access, Individual, Corporate).

Product overview

Adoreum is a global members club offering a unified platform combining a physical events program and a digital community app. The core product is the Adoreum Club, which provides membership tiers (Access, Individual, and Corporate) that give members access to curated events, direct introductions, and networking opportunities. The Adoreum Community App serves as the primary digital interface for members to connect, message, and manage their membership. Additional contact and newsletter subscription services support member engagement. The offering functions as a platform-plus-service model where the membership subscription provides access to both physical events and the digital community infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Adoreum Access Membership
• Adoreum Individual Membership Full annual individual membership at £2,500/month or £25,000/year, with a 12-month minimum commitment. Includes all Access benefits plus priority introduction matching, invitation-only events, the FCA-compliant investor forum, and complimentary EA/PA sub-memberships. Targeted at senior professionals, entrepreneurs, and investors.
• Adoreum Corporate Membership Premium organisational membership at £15,000/year covering up to 5 named individuals (1 principal + 4 additional members) with 5 login credentials and 12-month minimum commitment. Includes all Individual benefits plus 4 hours of consultancy with Adoreum experts. Designed for organisations using Adoreum as a business development and team perk.
• Adoreum Community App Mobile app available on Apple App Store and Google Play that allows members to search the community, send curated introduction requests, message other members, book events, and (for EAs/PAs) book on behalf of a principal. Acts as the digital backbone of the membership.
• Adoreum Private Investor Forum FCA-compliant private investor forum exclusively for individual members, with mandatory KYC/AML verification and FCA registration or exempt status checks. Provides access to curated private market opportunities from founders raising capital.
• Adoreum Physical Events Programme Programme of curated, in-person networking events (1,200+ hosted across the network's 15+ year history) including dinners, gatherings, and invitation-only events. Included with Individual and Corporate memberships; bookable via the Adoreum app.
• Adoreum Curated Introduction Service Member-to-member introduction service in which the Adoreum team proactively brokers connections based on stated goals and relevance, rather than relying on self-service search. Included as a core benefit of membership.
• Adoreum Expert Consultancy (Corporate tier add-on) Four hours of consultancy with Adoreum experts included with the Corporate membership tier, allowing organisations to leverage the Adoreum network and team for specific business development or strategic questions.

Quantifiable outcome

• Over 35,000 relationships with key decision makers in the Adoreum Club database
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WCorpcoreOthersWCorp is a certification body that verifies workplaces as safe and supportive ecosystems for women. Adoreum has obtained WCorp Certified status, signalling its commitment to gender inclusivity and a supportive environment for women within its membership community.
• StripecoreTechnology or IntegrationStripe is Adoreum's third-party payment provider, processing all membership subscription payments (credit card and BACS). All payment terms and conditions are governed by Stripe's payment terms. Stripe is referenced in all three membership agreement documents (Access, Individual, Corporate).
• Digivolve AccountantsminorOthersDigivolve Accountants serves as Adoreum's registered accounts address (C/O Digivolve Accountants Delta House, Bridge Road, Haywards Heath, West Sussex, England, RH16 1UA), handling financial and accounting administration for the company.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Fora: Modern flex-office and members club hybrid offering curated workspaces and networking programming for entrepreneurs. Adjacent comparable to Adoreum in blending professional networking with member benefits, though primarily workspace-led.
• The Quorum: Members club for founders, operators, and investors, offering curated events and networking in select US cities. Comparable to Adoreum in entrepreneur/investor target audience and curated programming approach.

Direct peers

• The Wing: Members club originally designed for women professionals, offering workspace and curated programming. Comparable to Adoreum in tiered membership model and values-led positioning, though with a women-only focus that mirrors Adoreum's WCorp certification.
• Home House: Historic London private members club offering dining, events, and accommodation to professional and creative members. Particularly relevant given co-founder Marcus Watson's prior role as Founding Director of Sales & Marketing.
• Second Home: London-founded members club and workspace hybrid for creative entrepreneurs, with locations in London, Lisbon, and LA. Comparable to Adoreum in combining physical event programming with a curated professional-creative community.
• The Hospital Club: London private members club for the creative industries offering workspaces, events, and networking. Directly comparable to Adoreum's professional-creative member base and London-centric programming model.
• NeueHouse: Members club and workspace for creative entrepreneurs and innovators, with locations in NYC and LA. Comparable to Adoreum in serving senior creative and business leaders via curated physical spaces and programming.
• Soho House: The largest global private members club network, operating 40+ houses across the Americas, Europe, and Asia. Directly comparable to Adoreum as a tiered-subscription, global members club for creative and business professionals, with materially larger scale and venture backing.
• The Conduit: London-based private members club focused on socially conscious entrepreneurs, investors, and policymakers. Closely comparable to Adoreum in mission-driven positioning, curated programming, and membership tiers for business leaders.

Broad incumbents

• White's: Historic London gentlemen's club (est. 1693) with a tiered subscription model and curated member experience. Comparable to Adoreum in premium private membership positioning, though broader incumbent serving traditional rather than entrepreneurial members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIJkWKF8GZ0H3D4MbFgGx0w
• Facebookfacebook.com/adoreumlondon
• LinkedInlinkedin.com/company/adoreum-partners
• Instagraminstagram.com/adoreum
• Xx.com/adoreum

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adoreum