Second Home
Second Home operates design-led, biophilic coworking spaces, private offices, and event venues across two London locations and Lisbon, serving entrepreneurs, creative agencies, and mission-driven businesses via subscription memberships and flexible lease terms.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Second Home does
Second Home is a private workspace operator founded in 2014 by Rohan Silva and Samuel Aldenton, headquartered in London and operating three locations: Spitalfields (East London), Holland Park (West London), and a site inside the Mercado da Ribeira in Lisbon. The company sells flexible workspace through subscription memberships (resident desks from £325-£425 per month, roaming hot-desking from £220-£250 per month, private offices from £450-£500 per month per member), transactional day passes (£25/€25 single day, with 3/5/10-day bundles), and usage-based meeting room and venue hire (£40-£65/hr meeting rooms; £425-£500/hr event spaces). Customers are primarily entrepreneurs, creative agencies, sustainability-focused ventures, and small teams who value the biophilic interiors, flexible lease terms, and curated cultural programming over conventional office space.
The underlying technology investment is concentrated in sustainable architecture rather than software. The Holland Park site features a weather-responsive bubble roof that adjusts in real-time to reduce heating and cooling load, while the Lisbon location uses an automated night-purge natural ventilation system combined with underfloor thermal piping for seasonal temperature regulation. The Lisbon workspace contains approximately 600 plants, framing the brand as an "urban jungle." Supporting digital infrastructure is minimal and non-differentiated: Google Analytics for web analytics, Eventbrite for cultural event ticketing, and a GDPR cookie compliance plugin. There is no proprietary software platform, no mobile app, and no API offering.
The business model is asset-heavy real estate with subscription recurring revenue anchored by memberships and private offices, supplemented by higher-margin but lumpy venue hire (Libreria bookshop at 65 Hanbury Street, La Despensa café, rooftop and auditorium event spaces), day passes, and meeting room rentals. Go-to-market is hybrid: self-serve booking for day passes and meeting rooms through the website, and inside sales for memberships and private offices. Distribution is amplified by a structured referral programme (up to £1,000/€500 per introduction), earned media coverage in Wallpaper, Dezeen, The Guardian, and RIBA Journal, and cultural programming that doubles as top-of-funnel marketing. The legal entity is Harrington Acquisition Ltd, a UK private limited company, with cumulative disclosed funding of approximately $73M across rounds from 2014-2019 (Firestartr, Samos Investments, FJ Labs, Index Ventures, LocalGlobe, White Star Capital, Perscitus LLP, Talis Capital, and Goldman Sachs).
Second Home firmographics
Firmographics- Name
- Second Home
- Legal name
- Harrington Acquisition Ltd
- Website
- https://secondhome.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Second Home operates design-led, biophilic coworking spaces, private offices, and event venues across two London locations and Lisbon, serving entrepreneurs, creative agencies, and mission-driven businesses via subscription memberships and flexible lease terms.
- Ownership category
- akta.pro rank
Where Second Home is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Second Home business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Coworking Memberships: Monthly recurring revenue from resident desks (dedicated permanent desks) and roaming memberships (hot desking access) in London and Lisbon locations.
- Private Office Rental: Revenue from fully serviced private office spaces for teams, with flexible lease terms, including all utilities, furniture, Wi-Fi, meeting room credits, and access to shared spaces.
- Day Passes: One-time revenue from single and bundle day passes for coworking and private office day access, available in London and Lisbon.
- Meeting Room Hire: Hourly rental of meeting rooms in Spitalfields and Holland Park (London) and Lisbon, with AV, Wi-Fi, and catering available.
- Venue Hire: Revenue from private hire of event spaces including The Rooftop, The Auditorium, The Café, The Study, Hanbury Studio, Workshop Space in Spitalfields; The Courtyard in Holland Park; and The Lounge and The Studio in Lisbon.
- Libreria Bookshop: Revenue from independent bookshop operation at 65 Hanbury Street, London, featuring curated book selections and hosting cultural events.
- La Despensa Café: In-house café providing food and beverages to members and event attendees, located at London locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coworking Day Pass London - From £25/day |
| Unit Pricing | Pay-as-you-go | Coworking Day Pass Lisbon - From €25/day |
| Subscription | Monthly | Resident Desk London - From £400/month |
| Subscription | Monthly | Resident Desk Lisbon - From €325/month |
| Subscription | Monthly | Roaming Desk London - From £250/month |
| Subscription | Monthly | Roaming Desk Lisbon - From €220/month |
| Subscription | Monthly | Private Office London - From £450/month |
| Usage-based | Pay-as-you-go | Meeting Rooms Spitalfields - From £55/hour |
| Usage-based | Pay-as-you-go | Meeting Rooms Holland Park - From £40/hour |
| Unit Pricing | Pay-as-you-go | Venue Hire - The Rooftop Spitalfields - From £500/hour |
| Unit Pricing | Pay-as-you-go | Venue Hire - The Auditorium Spitalfields - From £425/hour |
| Unit Pricing | Pay-as-you-go | Office Day Pass London - From £50/person |
| Other | Multi-year contract | Referral Programme - Rewards for introductions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Second Home product offering
Product offeringCore offering
No core offering information could be extracted from the provided input.
Product overview
Second Home operates as a workspace and cultural venue company offering flexible coworking spaces, private offices, meeting rooms, and venue hire across three locations in London (Spitalfields and Holland Park) and Lisbon (Mercado da Ribeira). The product portfolio comprises flexible workspace memberships (Resident Desk, Roaming Desk, Day Passes) as well as private office solutions and meeting room hire. Additional services include a cultural events programme, in-house café (La Despensa), and an independent bookshop (Libreria). Venue hire extends to multiple event spaces including auditoriums, rooftops, courtyards, and studios available for private events. The company differentiates through biophilic design, creative community building, and cultural programming.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Supported over 18,000 businesses since 2014
- +1 more outcomes
Companies that use Second Home
Customer profileNamed customers7 records
Segments5 records
Second Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Second Home partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mercado da Ribeira / Time Out Market LisboacoreSecond Home Lisbon operates inside the iconic Mercado da Ribeira building, one of Lisbon's most iconic destinations. This partnership places Second Home within the vibrant Time Out Market, providing unique foot traffic and cultural synergies between food, culture, and workspace.
- Now ServingminorPartnered with Now Serving to host Noma 2.0 book discussion featuring chefs René Redzepi, Mette Søberg, and Junichi Takahashi at Second Home.
- Luminary BakeryminorPartner providing teas for 'Tea at 3' community events. Luminary Bakery is a social enterprise providing opportunities for women to build a future for themselves.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Second Home competitors and assessment
Company assessmentBroad incumbents
- WeWork: Global coworking giant operating thousands of flexible workspace locations. While at vastly larger scale and mass-market positioning, WeWork directly competes for Second Home's coworking and private office customers across London and overlapping geographies.
- IWG (Regus, Spaces): The world's largest flexible workspace operator with brands including Regus, Spaces, and HQ. Competes across all price points and geographies, including premium tiers that overlap with Second Home's positioning in London and Lisbon.
Direct peers
- Industrious: Premium flexible office provider focused on enterprise-grade spaces with hospitality-driven design. Closely comparable to Second Home on premium positioning, design-led differentiation, and target segments (growing SMEs and enterprise satellite teams).
- Mindspace: Premium boutique coworking operator with locations across Europe, Israel, and the US. Competes directly with Second Home in design-led flexible workspaces targeting entrepreneurs, creatives, and growth-stage companies.
- Fora: London-born premium flexible workspace operator (formerly Boutique Workplace Company) focused on design-led offices in prime London locations. Directly competes with Second Home for creative and professional services tenants in the London market.
- Uncommon Co-working: London-based premium coworking operator with multiple UK locations offering design-led flexible workspace. Targets similar creative and professional segments with comparable premium pricing and amenity positioning.
Emerging players
- Convene: Premium flexible workspace and meeting/events operator combining coworking with hospitality-grade meeting and event venues. Comparable to Second Home on the venue hire and meeting room side of the business.
- The Wing: Originally a women-focused coworking and community space brand. While narrower in audience focus, The Wing shares Second Home's design-led, community-ecosystem-driven differentiation approach in the premium coworking niche.
Others
- Knotel: Once a major flexible office provider focused on enterprise-grade custom spaces. Despite its 2021 wind-down, it represents the category of capital-intensive flexible office competitors that shaped market expectations around the model.
Regional players
- Hubud: Bali-based co-working space that pioneered biophilic, tropical-design coworking. While geographically distinct, it shares Second Home's nature-integrated design ethos and community-tourism positioning of premium creative workspaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Second Home social profiles
Digital presenceSecond Home compliance and trust
Trust signalCompliance3 records
Second Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second Home leadership team
Management profileNumber of profiles
Second Home subsidiaries and ownership
Company hierarchySubsidiaries1 record
Second Home funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second Home
What does Second Home do?
No core offering information could be extracted from the provided input.
Is Second Home a public or private company?
Second Home is a private company. It is classified as unknown and is currently operating.
When was Second Home founded?
Second Home was founded in 2014. It employs 101 to 250 people.
Where is Second Home based?
Second Home is headquartered in London, United Kingdom, in the Europe region.
How does Second Home make money?
Seven revenue lines are on record. Coworking Memberships are the primary driver. The others are private Office Rental, day Passes, meeting Room Hire, venue Hire, libreria Bookshop and la Despensa Café.
Who are Second Home's main competitors?
Broad incumbents on record are WeWork and IWG (Regus, Spaces). Direct peers are Industrious, Mindspace, Fora and Uncommon Co-working. Emerging players are Convene and The Wing. Knotel is listed as an others. Hubud is listed as a regional player.
Does Second Home have an API?
No public API is recorded for Second Home.