Fora
Fora is a UK flexible workspace provider (part of The Office Group) operating 60+ premium locations across London, regional UK cities, and Germany. It sells private offices, dedicated desks, coworking memberships, virtual offices, meeting rooms, and event venues to a diversified mix of enterprise and SME customers.
- Company typePrivate
- Founded2016
- HeadquartersCity Of London, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fora does
Fora is a UK-headquartered flexible workspace provider operating as a brand within The Office Group following a completed merger that consolidated the combined entity's footprint to over 60 locations across London, Cambridge, Leeds, Reading, and Germany. The company sells a four-tier membership portfolio — Fora Office (private offices for teams of 2 to 2,000, £375-£1,150 per person per month), Fora Owned (dedicated desks, £500-£700 per month), Fora Roam (multi-location coworking access from £450 per month), and Fora Virtual (registered business address from £85 per month) — augmented by usage-based meeting room hire (500+ rooms, £40-£780 per hour) and event venue hire (capacity up to 200+ guests, £500-£1,200 per hour). The platform is differentiated by its portfolio of characterful and landmark buildings (including 24/25 The Shard with BREEAM Excellent certification), unique amenities such as on-site hydroponic vertical farms (Square Mile Farms), podcast studios (Soho Radio), and Restore gyms, and a member community platform (The Forum) that supports content marketing and enterprise lead generation.
Fora's go-to-market is enterprise-led: a direct field sales team handles private office and large team deals (via +44(0) 207 866 5000), inside sales serves mid-market membership inquiries, and self-serve website booking covers meeting rooms and event venues. Distribution is supported by an organic content and social engine (LinkedIn, Instagram, YouTube, Facebook, The Forum stories) targeted at top-of-funnel awareness. Customer logos span at least eight industries — including School of Life, LALIGA, British Fashion Council, Soho Radio, Pangaia, and Moloco — indicating a deliberately diversified vertical mix rather than a single-segment focus.
The business operates on a hybrid recurring/usage revenue model: predictable monthly subscriptions from memberships provide a base, while meeting room and event venue hire add variable upside with limited incremental cost. The company employs 51-100 people and is incorporated in England and Wales as Fora Space Limited. Technologywithin was selected as a core infrastructure partner for standardized connectivity (twiindata) across the estate, signaling a post-merger focus on operational unification and network reliability.
Fora firmographics
Firmographics- Name
- Fora
- Legal name
- Fora Space Limited
- Website
- https://foraspace.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fora is a UK flexible workspace provider (part of The Office Group) operating 60+ premium locations across London, regional UK cities, and Germany. It sells private offices, dedicated desks, coworking memberships, virtual offices, meeting rooms, and event venues to a diversified mix of enterprise and SME customers.
- Ownership category
- akta.pro rank
Fora industry classification
Industry- Product category
- Flexible Workspaces
- NAICS
- Facilities Support Services (561210)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)
Keywords
Where Fora is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Fora business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Private Office Memberships (Fora Office): Monthly subscription for private office space for teams of 2 to 2,000, with flexible 3-month minimum terms, 24/7 access, and cross-location privileges. Revenue is recurring on a per-person/per-month basis.
- Dedicated Desk Memberships (Fora Owned): Monthly subscription for a dedicated desk in chosen workspace plus access to coworking areas across 60+ locations. Includes business address registration option.
- Coworking Access (Fora Roam): Monthly subscription providing access to desk space in coworking areas across the 60+ location collection, with 24/7 home workspace access.
- Virtual Office (Fora Virtual): Monthly subscription for business address registration at prestigious workspace locations without physical desk requirement, with post handling and meeting room discounts included.
- Meeting Room Hire: Hourly or daily rental of individually designed meeting rooms equipped with video conferencing technology. Discounts available for half-day and full-day bookings.
- Event Venue Hire: Rental of dedicated event venues for corporate events, parties, conferences, and product launches. Pricing varies by venue, capacity, and duration with minimum booking requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fora Office - Private Offices |
| Subscription | Monthly | Fora Owned - Dedicated Desks |
| Subscription | Monthly | Fora Roam - Coworking Access |
| Subscription | Monthly | Fora Virtual - Business Address |
| Unit Pricing | Pay-as-you-go | Meeting Rooms - Hourly Hire |
| Unit Pricing | Pay-as-you-go | Event Venues - Hourly/Daily Hire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Fora product offering
Product offeringCore offering
Fora provides flexible workspace solutions through monthly memberships for private offices (Fora Office, teams of 2 to 2,000), dedicated desks (Fora Owned), coworking access across 60+ locations (Fora Roam), and virtual office registrations (Fora Virtual). It also rents 500+ tech-enabled meeting rooms by the hour or day and dedicated event venues for up to 200+ guests, with cross-location access for members across London, the wider UK, and Germany.
Product overview
Fora is a flexible workspace provider operating as part of The Office Group, offering a multi-tiered product portfolio across 60+ UK locations including London, Cambridge, Leeds, and Reading. The core offering consists of four membership solutions: Fora Office (private offices for teams of 2 to 2,000), Fora Owned (dedicated desks), Fora Roam (coworking access across the network), and Fora Virtual (virtual office registration). Additional services include Meeting Rooms (500+ tech-enabled rooms available by the hour or day) and Event Venues (statement spaces for up to 200+ guests). The platform differentiates through unique amenities such as vertical farms maintained by Square Mile Farms, podcast studios with Soho Radio, and Restore gyms. The merger with The Office Group expanded the portfolio significantly, with technology partnerships enabling enhanced connectivity across locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Fora Office Private office memberships for teams of 2 to 2,000 on flexible 3-month minimum terms, ready for immediate occupancy, with 24/7 access to the home workspace and business hours access to 60+ other workspaces across London, the UK and Germany. Spaces can be tailored to team needs.
- Fora Owned Monthly subscription for a dedicated desk in the workspace of choice, including an ergonomic chair and secure storage, plus access to coworking areas in 60+ other workspaces across the collection, with optional business address registration.
- Fora Roam Monthly subscription providing access to desk space in coworking areas across 60+ workspaces in London, the UK and Germany, with 24/7 access to the home workspace and business hours access to other buildings in the collection.
- Fora Virtual Monthly subscription for business address registration at one of Fora's prestigious workspace locations without a physical desk, including post handling, call forwarding options, and meeting room discounts.
- Meeting Rooms Hourly and daily rental of individually designed meeting rooms equipped with high-speed wifi, video and telephone conferencing technology, screen sharing, and presentation equipment. Available to members and non-members across 500+ rooms.
- Event Venues Rental of statement event venues for up to 200+ guests across London locations, with on-site events specialists supporting catering, entertainment and event design. Pricing varies by venue, capacity and duration with a 4-hour minimum booking.
Quantifiable outcome
- Access to 60+ workspaces across London, UK and Germany
- +2 more outcomes
Companies that use Fora
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles3 records
Fora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fora partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- technologywithincoretechnologywithin partnered with Fora to deploy twiindata connectivity solution across 60+ UK locations. The phased implementation began with pilot sites in January 2024 and completed rollout across locations including London, Bristol, Cambridge, Leeds, and Reading. Deployment was part of Fora's merger integration with The Office Group, enhancing workspace connectivity and security infrastructure.
- The Office GroupcoreFora merged with The Office Group, combining two flexible workspace brands under unified operations. The merger expanded the combined portfolio to over 60 locations and integrated Fora's tech infrastructure including the twiindata deployment across the expanded network.
- Square Mile FarmsminorSquare Mile Farms maintains hydroponic vertical farms at six Fora locations, growing over 50 varieties of leafy greens, herbs, and lettuces on-site. Members participate in bi-weekly harvest sessions and can take home freshly picked produce. The partnership adds sustainability credentials and unique member experience.
- Soho RadiominorSoho Radio operates sound studios at Broadwick Street location, providing podcast recording and audio production facilities for Fora members. The partnership offers access to professional audio equipment and expert production support within the workspace environment.
- Restore (Gym)minorRestore operates on-site gyms at selected Fora locations including Central Street, providing fitness facilities, classes, and personal training sessions accessible to members.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Fora competitors and assessment
Company assessmentDirect peers
- Mindspace: Premium flex workspace operator with locations in the UK and Europe. Targets similar enterprise and scale-up segments with design-led, amenitized spaces including private offices, coworking, and meeting rooms.
- WeWork: Premium flexible workspace operator with significant London presence offering private offices, coworking, and meeting rooms to enterprise and SMB customers. Despite financial restructuring, WeWork remains a direct competitor in the premium segment where Fora competes.
- Second Home: Design-led flexible workspace operator with London presence (Spitalfields, Kensington). Comparable premium positioning and creative-tenant customer base to Fora, although currently operating at reduced scale post-restructuring.
- Industrious: Premium flex workspace operator with UK presence offering enterprise-grade private offices and amenitized spaces. Comparable to Fora's premium positioning, customer mix, and product tiers (offices, suites, virtual).
- Runway East: UK-based flexible workspace operator targeting startups and scale-ups with private offices and coworking. Competes with Fora in the London SME/scale-up segment with comparable community-driven proposition and product offering.
- Workspace Group: UK-listed owner-operator of flexible and design-led office space primarily in London. Comparable business model focused on providing characterful, flexible workspace to SMEs and scale-ups, with overlapping geography and customer base.
- Landmark Space: UK flexible workspace operator offering serviced offices, coworking, meeting rooms, and virtual offices across multiple UK cities. Direct competitor with overlapping product tiers and target customer segments to Fora.
Broad incumbents
- IWG (Regus, Spaces, HQ): Global market leader in flexible workspace with thousands of locations under multiple brands including Regus, Spaces, and HQ. Directly competes with Fora across London and UK markets with significantly greater scale and brand recognition; offers overlapping private office and coworking products.
Emerging players
- The Trampery: London-based flexible workspace provider with focus on impact-driven enterprises and creative communities. Comparable coworking and event venue offerings with similar community-ecosystem positioning, though smaller scale than Fora.
Others
- TOG (The Office Group): Fora's parent company following the merger; operates the combined flexible workspace portfolio across the UK. Listed separately due to the integrated operating structure and overlapping brand identity relevant for competitive context.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fora social profiles
Digital presenceFora compliance and trust
Trust signalCompliance2 records
Fora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fora leadership team
Management profileNumber of profiles
Profiles5 records
Fora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fora
What does Fora do?
Fora provides flexible workspace solutions through monthly memberships for private offices (Fora Office, teams of 2 to 2,000), dedicated desks (Fora Owned), coworking access across 60+ locations (Fora Roam), and virtual office registrations (Fora Virtual). It also rents 500+ tech-enabled meeting rooms by the hour or day and dedicated event venues for up to 200+ guests, with cross-location access for members across London, the wider UK, and Germany.
Is Fora a public or private company?
Fora is a private company. It is classified as corporate owned and is currently operating.
When was Fora founded?
Fora was founded in 2016. It employs 51 to 100 people.
Where is Fora based?
Fora is headquartered in City Of London, United Kingdom, in the Europe region.
How does Fora make money?
Six revenue lines are on record. Private Office Memberships (Fora Office) is the primary driver. The others are dedicated Desk Memberships (Fora Owned), coworking Access (Fora Roam), virtual Office (Fora Virtual), meeting Room Hire and event Venue Hire.
Who are Fora's main competitors?
Direct peers on record are Mindspace, WeWork, Second Home, Industrious, Runway East, Workspace Group and Landmark Space. IWG (Regus, Spaces, HQ) is listed as a broad incumbent. The Trampery is listed as an emerging player. TOG (The Office Group) is listed as an others.
Does Fora have an API?
No public API is recorded for Fora.
What industry is Fora in?
Fora's product category is Flexible Workspaces. Its primary akta.pro industry code is BPABAFAH, Hybrid Work Enablement & Desk/Room Booking Operations. Its NAICS code is 561210 and its SIC code is 8744.