Greenville Housing Authority

What Greenville Housing Authority does

Greenville Housing Authority, formally the Housing Authority of the City of Greenville (HACG), is a quasi-governmental public housing authority established to administer federally subsidized affordable housing in Greenville, North Carolina. Founded in 1961 (with the founding of its non-profit subsidiary, Greenville Housing Development Corporation, dated to 1982), the agency operates under U.S. Department of Housing and Urban Development (HUD) regulations and serves low-income families, elderly residents, persons with disabilities, homeless veterans, and youth aging out of foster care across the City of Greenville and Eastern North Carolina. HACG manages 865 Housing Choice Voucher (Section 8) units in the private rental market, three Asset Management Properties of public housing units, and a portfolio of specialized accessible and supportive housing communities including Crystal Springs Apartments (64 senior units), Verdura (12 accessible units), Life House of Greenville (20 units for persons with disabilities), University Towers (60 elderly units), and Honor Ridge (22 units for homeless veterans — the first such community in North Carolina).

The organization's core product set spans the federal rental assistance portfolio: Public Housing, Housing Choice Vouchers, Shelter Plus Care (Seeds of Change), HUD-VASH for veterans, Foster Youth to Independence (FYI), Mainstream and Emergency Housing Vouchers, the Family Self-Sufficiency Program (with escrow accounts), and the HCV Homeownership and Lease-to-Purchase pathways. Its subsidiary, Greenville Housing Development Corporation (GHDC), is a HUD-approved Housing Counseling Agency serving Pitt, Greene, and Lenoir Counties. The agency also runs a Cultural & Recreation Center offering GED prep, after-school tutoring, summer enrichment, and a Career Connection technology center. Notable recent developments include Project ARISE (20 units for foster youth, $2.085M Congressional appropriation in 2022) and the Arlington Trace partnership with Taft Mills Group (180 new affordable units).

HACG's revenue model is dominated by federal sources: HUD operating subsidies and Capital Fund awards, Housing Assistance Payments to landlords, competitive grants (FSS, VITA, Emergency Housing), and Congressional appropriations for special projects. Tenant rent is income-based at approximately 30% of adjusted gross income. Real estate development revenue is generated through tax-exempt bond issuance and below-market financing partnerships for affordable housing construction and rehabilitation. The agency has reported 18% revenue growth since 2017 and serves over 6,000 residents.

Name

Greenville Housing Authority

Legal name

Housing Authority of the City of Greenville

Website

https://ghanc.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenville Housing Authority (HACG) is a HUD-regulated public housing authority administering affordable housing programs in Greenville, North Carolina. It manages 865 Housing Choice Voucher units, multiple public housing properties, and specialized supportive housing serving 6,000+ low-income, elderly, disabled, veteran, and foster-youth residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Federal Housing Assistance (HUD): HACG receives federal funding from the U.S. Department of Housing and Urban Development (HUD) to administer public housing programs and rental assistance vouchers including Housing Choice Vouchers, Foster Youth to Independence, Mainstream Vouchers, Emergency Housing Vouchers, and HUD-VASH vouchers for veterans.
2. Rental Income: Revenue generated from tenant rent payments in public housing units. Residents pay approximately 30% of their adjusted gross income for housing expenses (rent and utilities).
3. Real Estate Development: Income generated from real estate development initiatives including partnerships for tax-exempt bonds and below-market financing for affordable housing construction and rehabilitation. Since 2017, revenue has grown by 18%.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

The Housing Authority of the City of Greenville (HACG) provides affordable housing and rental assistance through the Housing Choice Voucher Program (865 managed units), public housing across three Asset Management Properties, and specialized housing for low-income families, seniors, persons with disabilities, homeless veterans, and foster youth. Its subsidiary Greenville Housing Development Corporation (GHDC) provides HUD-approved housing counseling. Complementary programs include Family Self-Sufficiency, Shelter Plus Care, HUD-VASH, Neighborhood Services, and a Cultural & Recreation Center offering educational and youth programs.

Product overview

The Housing Authority of the City of Greenville (HACG) operates as a public housing authority providing affordable housing and supportive services across Eastern North Carolina. The organization manages 865 Housing Choice Voucher units and multiple public housing properties organized into three Asset Management Properties (AMPs), while its subsidiary Greenville Housing Development Corporation (GHDC) provides HUD-approved housing counseling. Key housing programs include Public Housing, Housing Choice Voucher Program, Shelter Plus Care (Seeds of Change), HUD-VASH for veterans, and the Family Self-Sufficiency Program with escrow accounts. Specialized housing developments include Verdura (accessible units for disabled individuals), Crystal Springs and Life House (senior and disabled housing), Honor Ridge (homeless veterans—NAHRO award-winning), Project ARISE (foster youth), Arlington Trace, and Glendale Court. The authority also operates a Cultural & Recreation Center offering educational programs including GED, after-school tutoring, and summer camp, and partners with community organizations for health services, employment training, and youth development.

Differentiator

Problem solved

Functional benefit

Brands

• Greenville Housing Development Corporation (GHDC): Non-profit organization and HUD-approved Housing Counseling Agency that assists homeowners, homebuyers, and renters in acquiring and retaining homes in Pitt, Greene, and Lenoir County areas.

Quantifiable outcome

• Over 6,000 residents served through various housing programs
• +3 more outcomes

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Greenville First StepscoreStrategic or Co-development PartnerPartnership to launch a pilot program establishing 10 home-based child care centers in communities lacking affordable, high-quality care. Ten selected participants will undergo 10 weeks of free training to become licensed in-home child care providers, with Greenville First Steps providing up to $4,000 per provider for materials and supplies.
• East Carolina University (ECU) STEM-Corps EastcoreStrategic or Co-development PartnerECU STEM-Corps East is supported by a grant from the NC Commission on Volunteerism and Community Service in the Office of the Governor. Members provide one-on-one and small group tutoring services an average of 17-20 hours per week in HACG's after-school programs.
• VIDANT HealthcoreStrategic or Co-development PartnerPartnered to provide COVID testing and vaccinations for residents of the West Greenville community. VIDANT Health team administered COVID vaccinations at HACG on-site clinics.
• Brody School of Medicine (ECU)coreStrategic or Co-development PartnerPartnered with VIDANT Health, West Greenville Health Council, Brody School of Medicine, and the Pitt County Health Department to provide COVID testing and vaccinations for residents.
• West Greenville Health CouncilcoreStrategic or Co-development PartnerCollaborated to host events and provide resources to enhance health and quality-of-life of public housing residents. WGHC provided PPE and critical information during COVID-19 crisis. Hosted National Night Out table with COVID PPE giveaways.
• Pitt County Health DepartmentcoreStrategic or Co-development PartnerPartnered with VIDANT Health, West Greenville Health Council, Brody School of Medicine, and Pitt County Health Department to provide COVID testing and vaccinations.
• United Way of Pitt CountycoreStrategic or Co-development PartnerSponsors the Partnership for Progress after-school tutorial program designed for first, second, and third-grade students not reading at grade level. Added support provided by Pitt County Schools and HACG.
• Pitt County SchoolscoreStrategic or Co-development PartnerPartnered with United Way of Pitt County to support Partnership for Progress tutorial program. Provided Summer Feeding Program for campers. Schools are also listed as program locations.
• NC Housing Finance AgencycoreStrategic or Co-development PartnerHACG is a member of the NC Housing Finance Community Partner Loan Pool Program, providing qualified homebuyers with up to 20% of the sales price in down payment and closing cost assistance.
• VITA Coalition of the CarolinasminorStrategic or Co-development PartnerHACG was awarded a Volunteer Income Tax Assistance (VITA) Grant to assist individuals and families with filing their tax returns. 543 tax returns completed in 2020 filing season.
• Pitt County Department of Social ServicescoreStrategic or Co-development PartnerPartner obtained through FYI initiative to serve youth under age 25 with history of child welfare involvement. Partnership for Foster Youth to Independence program.
• Pitt Partners for HealthminorStrategic or Co-development PartnerPartnering to offer Know It, Control It blood pressure management program to HACG residents, designed to help people self-monitor blood pressure and make healthy lifestyle changes.
• Jarvis United Methodist ChurchminorStrategic or Co-development PartnerRefurbished Hopkins Park playground, originally built by the church in 2009. Volunteers hosted a cookout for approximately 60 residents.
• Taft Mills GroupcoreStrategic or Co-development PartnerHACG issued tax-exempt bonds to finance Arlington Trace Apartments with Taft Mills Group. 180 affordable housing units new construction eligible for 4% federal tax credit.
• Vitus GroupcoreStrategic or Co-development PartnerHACG's Board approved consent of Interlocal Cooperation Agreement between HACG and Burlington Housing Authority for multifamily housing revenue bonds in support of Vitus Group for acquisition and rehabilitation of 100 units in Glendale Court Apartment community.
• Groundbreaking Developers, LLCcoreStrategic or Co-development PartnerDeveloper and builder of Honor Ridge apartment community - the FIRST ever housing community of its kind in North Carolina created for homeless veterans. HACG received NAHRO National Award of Merit for Innovation In Housing for this project.

Scale indicators11 records

Recent moves12 records

Expansion highlights5 records

Others

• Vitus Group: Affordable housing owner/operator partnered with HACG on Glendale Court Apartments (100 units). Adjacent in business model (LIHTC multifamily) and operates in the same NC geography though as a private-sector owner.
• Taft Mills Group: Real estate developer partnered with HACG on Arlington Trace Apartments (180-unit LIHTC development). Comparable as an affordable housing development partner, though operating from the developer side rather than as a public housing authority.
• Greenville Housing Development Corporation (GHDC): HACG's wholly-owned non-profit subsidiary and HUD-approved Housing Counseling Agency providing counseling and education to renters and homebuyers. Affiliated rather than independent, but operates housing counseling services comparable to other HUD-approved counseling agencies.

Direct peers

• Wilmington Housing Authority: North Carolina public housing authority managing HUD-funded public housing and Housing Choice Vouchers. Comparable in scale, geography (Eastern NC), and program mix including senior and disabled housing portfolios.
• Burlington Housing Authority: North Carolina housing authority collaborating directly with HACG on the Glendale Court Apartments via an Interlocal Cooperation Agreement. Comparable HUD-funded public housing authority with similar geographic scale and program offerings.
• Durham Housing Authority: HUD-funded public housing authority administering public housing, HCV, and supportive housing programs in North Carolina. Directly comparable mission, regulatory framework, and mix of elderly/disabled/family housing programs.
• Charlotte Housing Authority: Another North Carolina public housing authority administering HUD-funded public housing and Housing Choice Vouchers. Directly comparable in mission, regulatory environment, and program mix, though operating at significantly larger scale in Charlotte-Mecklenburg.
• Raleigh Housing Authority: Public housing authority administering public housing, Section 8/HCV, and affordable housing programs in Raleigh/Wake County. Comparable in operating model, federal funding structure, and resident programs serving Eastern NC adjacent markets.

Broad incumbents

• NC Housing Finance Agency: State-level housing finance agency that administers LIHTC allocations and down payment assistance programs and partners with HACG. Provides funding infrastructure that PHAs depend on for affordable housing development.

Regional players

• Pitt County Department of Social Services: Regional social services partner of HACG for the FYI Foster Youth to Independence program. Adjacent in mission (social/housing services) and overlapping clientele, but a county government entity rather than a housing authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/housing-authority-of-the-city-of-greenville

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Greenville Housing Authority