CreditFresh
CreditFresh is a fintech service provider that facilitates personal revolving lines of credit ($500-$15,000) for U.S. consumers through partnerships with CBW Bank, First Electronic Bank, and Column N.A., operating across 38 states and serving over 400,000 lines of credit.
- Company typePrivate
- Founded-
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CreditFresh does
CreditFresh is a financial technology service provider that facilitates personal revolving lines of credit for U.S. consumers through partnerships with three bank lending partners: CBW Bank, First Electronic Bank, and Column N.A. (for the FreshLine product). Headquartered in Newark, Delaware, and operating with a lean team of 11-50 employees, the company has serviced over 400,000 lines of credit across 38 states, targeting subprime and near-prime consumers seeking short-term revolving credit that may not qualify for traditional bank lending products. The platform maintains a 4.5-star rating across 10,000+ customer reviews.
The product is a fully digital, self-serve application with same business day funding, integrating with third-party verification providers Flinks and DecisionLogic for read-only bank account verification using bank-level encryption. Credit limits range from $500 to $15,000 depending on the product and state. Available products include the Lines of Credit by CBW Bank ($500-$10,000), the Lines of Credit by First Electronic Bank ($500-$10,000), and FreshLine by Column N.A. ($500-$15,000). The revolving structure allows borrowers to draw, repay, and redraw without reapplying, and customer support is offered via phone, text, email, and live chat seven days a week.
CreditFresh generates revenue through usage-based pricing: Billing Cycle Charges calculated on Average Daily Principal Balance for CBW Bank and First Electronic Bank products; interest charges plus a 10% Cash Advance Fee for the FreshLine product; and Non-Sufficient Funds fees. The company supports customers with a Money 101 Blog educational content initiative and a SpringFour partnership for financial wellness and hardship resources. Its go-to-market is direct-to-consumer via online channels, with no disclosed SMB or enterprise segment.
CreditFresh firmographics
Firmographics- Name
- CreditFresh
- Legal name
- CreditFresh
- Website
- https://creditfresh.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CreditFresh is a fintech service provider that facilitates personal revolving lines of credit ($500-$15,000) for U.S. consumers through partnerships with CBW Bank, First Electronic Bank, and Column N.A., operating across 38 states and serving over 400,000 lines of credit.
- Ownership category
- akta.pro rank
CreditFresh industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where CreditFresh is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CreditFresh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Billing Cycle Charges: For CBW Bank and First Electronic Bank lines of credit, customers pay Billing Cycle Charges based on their Average Daily Principal Balance. Charges range from $5-$283 per billing cycle depending on balance and income frequency.
- Interest (FreshLine): FreshLine Line of Credit customers pay interest calculated on outstanding principal balance. APR varies based on creditworthiness.
- Cash Advance Fee (FreshLine): A 10% Cash Advance Fee is automatically deducted from each draw requested on FreshLine Line of Credit.
- Non-Sufficient Funds (NSF) Fee: NSF Fee may be charged for FreshLine Line of Credit if a Minimum Payment is returned unpaid.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | CBW Bank and First Electronic Bank Lines of Credit: $500 - $10,000 credit limit |
| Usage-based | Pay-as-you-go | FreshLine Line of Credit (Column N.A.): $500 - $15,000 credit limit |
| Usage-based | Pay-as-you-go | Georgia Line of Credit: $500 - $5,000 credit limit |
| Usage-based | Pay-as-you-go | Maine, New Hampshire, Nebraska, West Virginia Lines of Credit: $500 - $5,000 credit limit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
CreditFresh product offering
Product offeringCore offering
CreditFresh is an online financial technology platform that services personal revolving lines of credit for individual consumers in partnership with three bank lending partners (CBW Bank, First Electronic Bank, and Column N.A.). The open-end credit product allows borrowers to draw funds of $500 to $15,000, repay, and redraw as needed without reapplying, with same business day funding available upon approval. Pricing is usage-based, with Billing Cycle Charges or interest plus a 10% Cash Advance Fee on the FreshLine product.
Product overview
CreditFresh offers personal lines of credit as a unified revolving credit product, structured through three bank lending partners. The core offering consists of Lines of Credit by CBW Bank and First Electronic Bank (both using Billing Cycle Charges), and the FreshLine Line of Credit by Column N.A. (using Interest-based charges with a 10% Cash Advance Fee). All three products provide flexible access to credit ranging from $500 to $15,000 depending on the product and state, with same business day funding, allowing borrowers to draw, repay, and redraw as needed.
Differentiator
Problem solved
Functional benefit
Products and services
- Lines of Credit by CBW Bank
Quantifiable outcome
- Same business day funding available for approved applicants
- +2 more outcomes
Companies that use CreditFresh
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
CreditFresh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
CreditFresh partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- SpringFourminorCreditFresh has partnered with SpringFour, a free online tool that connects customers with resources in their community to help guide them through managing their finances.
- FlinkscoreFlinks provides bank-level encryption and security standards for secure bank account verification. The connection is read-only, allowing CreditFresh to view specific information needed to verify accounts without accessing login credentials.
- DecisionLogiccoreDecisionLogic provides bank-level encryption and security standards for secure bank account verification. The read-only connection allows CreditFresh to verify account information without accessing login credentials.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
CreditFresh competitors and assessment
Company assessmentDirect peers
- Avant: Avant originates online personal loans and lines of credit to middle-income and subprime consumers using a data-driven underwriting approach—comparable direct-to-consumer online credit product for non-prime borrowers.
- OppFi: OppFi (formerly OppLoans) extends personal installment loans and lines of credit to non-prime consumers through bank partners via an online application—the closest direct comparables on subprime online consumer credit.
- Possible Finance: Possible Finance offers personal lines of credit (and installment loans) to subprime consumers via a mobile app—almost identical product, customer segment (thin-file / subprime), and direct-to-consumer online funnel as CreditFresh.
- MoneyLion: MoneyLion is a consumer fintech offering Instacash advances, credit-builder loans, and personal lines of credit to subprime and credit-constrained Americans through both a bank-partner model and proprietary charter—same end-customers and revolving-credit product family as CreditFresh.
Emerging players
- Earnin: Earnin's Tip Yourself and Cash Out features provide early access to wages, in many cases functioning like a short-term revolving line of credit for subprime consumers—an adjacent product targeting the same borrower pain points.
- Brigit: Brigit provides cash advances, budgeting tools, and credit-building products to everyday consumers via a subscription app—overlapping end-segment (cash-constrained consumers) and revolving small-dollar credit usage, but framed as a finance app rather than a credit line.
- Self (formerly Self Lender): Self offers credit-builder loans and the Self Visa Credit Card designed for thin-file consumers building credit—matching CreditFresh's subprime credit-building positioning and TransUnion reporting mechanic.
Broad incumbents
- Dave: Dave offers ExtraCash advances, budgeting, and banking products targeted at users living paycheck to paycheck—similar subprime / underbanked customer base, with ExtraCash functioning as a small-dollar revolving credit product.
- LendingClub: LendingClub operates a bank-partnered online personal loan marketplace serving consumers and small businesses—an established incumbent in the same online consumer-credit category, broader product set than CreditFresh.
- Affirm: Affirm is a publicly-traded BNPL and consumer-credit platform offering pay-over-time products at the point of sale—competes for the same online consumer-credit wallet share and is increasingly extending into longer-term and revolving formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CreditFresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
CreditFresh leadership team
Management profileNumber of profiles
CreditFresh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CreditFresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CreditFresh
What does CreditFresh do?
CreditFresh is an online financial technology platform that services personal revolving lines of credit for individual consumers in partnership with three bank lending partners (CBW Bank, First Electronic Bank, and Column N.A.). The open-end credit product allows borrowers to draw funds of $500 to $15,000, repay, and redraw as needed without reapplying, with same business day funding available upon approval. Pricing is usage-based, with Billing Cycle Charges or interest plus a 10% Cash Advance Fee on the FreshLine product.
Is CreditFresh a public or private company?
CreditFresh is a private company. It is classified as unknown and is currently operating.
When was CreditFresh founded?
CreditFresh was founded in -1. It employs 11 to 50 people.
Where is CreditFresh based?
CreditFresh is headquartered in Newark, United States, in the North America region.
How does CreditFresh make money?
Four revenue lines are on record. Billing Cycle Charges are the primary driver. The others are interest (FreshLine), cash Advance Fee (FreshLine) and non-Sufficient Funds (NSF) Fee.
Who are CreditFresh's main competitors?
Direct peers on record are Avant, OppFi, Possible Finance and MoneyLion. Emerging players are Earnin, Brigit and Self (formerly Self Lender). Broad incumbents are Dave, LendingClub and Affirm.
Does CreditFresh have an API?
No public API is recorded for CreditFresh.
What industry is CreditFresh in?
CreditFresh's product category is Consumer Lending. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52221 and its SIC code is 6141.