What Bottlegreen Drinks Co. does

Bottlegreen Drinks Co. is a UK premium soft drinks business founded in 1989 in the Cotswolds by husband and wife Kit and Shireen, originally winemakers who adapted a cold filtration process from winemaking to craft natural cordials and pressés. The company is operated under the trading name 'bottlegreen Drinks' by SHS Sales and Marketing GB Ltd and draws all product water from its own Cotswold spring at Frogmarsh Mill. The product portfolio spans four collections: ten cordial variants (500ml, £4.50), seven sparkling Pressé variants in bottle and can formats, a Non-Alcoholic Spritz range (Hugo Spritz, Bitter Orange Spritz), and two vodka spritzes (Elderflower, Raspberry). All products are all-natural, free from artificial colours, flavours, sweeteners, and preservatives, with many carrying Great Taste, UK Soft Drinks Awards, and Bartenders' Brand Awards recognition.

The business monetises through three channels: wholesale distribution to all major UK supermarket chains (Sainsbury's, Waitrose, Tesco, Morrisons, Asda, Ocado, Co-op), direct-to-consumer e-commerce via a Shopify storefront, and a premium on-trade/event hospitality channel comprising the EE BAFTA Film Awards, Cheltenham Festival, Cheltenham Jazz Festival, Down Royal Racecourse, and 125 Waitrose cafés. Pricing is unit-based with a 10% volume discount on six-bottle purchases. Marketing centres on Instagram content, recipe libraries, brand storytelling around Cotswolds provenance, and high-prestige event sponsorships that drive both direct and wholesale demand. The customer base is fragmented across UK consumers, with retailer-level concentration in seven grocery partners and a small direct B2B presence in events and hospitality.

Name

Bottlegreen Drinks Co.

Legal name

SHS Sales and Marketing GB Ltd

Website

https://bottlegreendrinks.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Bottlegreen Drinks Co. is a UK premium adult soft drinks brand founded in 1989 in the Cotswolds, producing natural cordials, sparkling pressés, non-alcoholic spritzes, and vodka spritzes via its own spring and cold filtration process, distributed through all major UK supermarkets and premium event and hospitality channels.

Ownership category

akta.pro rank

Product category

Premium Soft Drinks

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Premium soft drinks
• Elderflower cordials
• Sparkling pressés
• Non-alcoholic spritzes
• Craft mixers

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Direct E-commerce Product Sales: Bottlegreen operates a Shopify-powered direct-to-consumer online store selling its full range of cordials, pressés, spritzes, and vodkas at published retail prices with free delivery over £18.
2. Wholesale to UK Grocery Retailers: Products are distributed through major UK supermarket chains (Sainsbury's, Waitrose, Morrisons, Tesco, Asda, Ocado, Co-op) generating wholesale revenue from volume product sales.
3. Premium Hospitality & Events Sponsorship: Bottlegreen supplies branded drinks for premium hospitality settings including Waitrose cafés, BAFTA events, Cheltenham Festival, and Cheltenham Jazz Festival, generating revenue through on-trade sales and brand visibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Bottlegreen Drinks Co. manufactures, markets, and sells a premium range of naturally crafted cordials (500ml), sparkling pressés (750ml bottles and 330ml cans), non-alcoholic spritzes, and vodka spritzes (250ml cans) made with Cotswold spring water and a proprietary cold filtration process. The portfolio is sold directly to UK consumers via a Shopify e-commerce storefront and through wholesale distribution to every major UK supermarket chain, with supplementary placements in premium hospitality venues.

Product overview

Bottlegreen Drinks Co. is a Cotswolds-based premium beverage company founded in 1989 by Kit and Shireen, specializing in a portfolio of naturally crafted cordials, pressés, spritzes, and vodkas. The product range centres on four main collections: Cordials (10 varieties including Elderflower, Lime & Mint, Ginger & Lemongrass, Raspberry, Mango & Passionfruit, Pomegranate & Elderflower, Elderflower & Elderberry, Rose & Elderflower, Pink Grapefruit, and Spiced Berry) sold in 500ml bottles at £4.50; Pressés (sparkling elderflower, pomegranate-elderflower, lime-mint, pink grapefruit, elderflower-elderberry in 750ml bottles plus canned elderflower and raspberry lemonade in 330ml/12-packs); Non-alcoholic Spritz range (Hugo Spritz and Bitter Orange Spritz); and Vodka spritzes (Elderflower and Raspberry). All products are crafted with Cotswold spring water, cold-filtered for rich flavour, free from artificial colours, flavours, sweeteners and preservatives. The company pioneered a unique cold filtration process adapted from winemaking. Many products hold Great Taste awards and Bartenders' Brand Awards recognition. Products are available at major UK retailers including Sainsbury's, Waitrose, Tesco, Morrisons, Asda, Ocado, and Co-op.

Differentiator

Problem solved

Functional benefit

Products and services

• Elderflower Cordial Wild Elderflower Cordial made with hand-picked Cotswold elderflowers, delivering a light and delicate floral taste; most awarded bottlegreen product with Great Taste Gold.
• Lime & Mint Cordial Refreshing cordial blending zesty limes with crushed mint leaves, served over ice; vegan, gluten-free, and free from artificial additives. Awarded Great Taste Gold.
• Ginger & Lemongrass Cordial Aromatic cordial blending fragrant lemongrass with piquant ginger for a warming drink; contains honey and carries a Great Taste Gold badge.
• Raspberry Cordial Cordial made with ripe summer raspberry juice, suitable for adding to G&T or Prosecco; awarded Great Taste Gold.
• Mango & Passionfruit Cordial Tropical cordial combining juicy mango with exotic passionfruit juice; free from artificial colours, flavours, and sweeteners.
• Pomegranate & Elderflower Cordial Cordial combining exotic pomegranate juice with hand-picked elderflowers; awarded Great Taste Gold.
• Elderflower & Elderberry Cordial New cordial blending wild elderflower with ripe elderberries for a delicately floral aroma and softly fruity finish.
• Rose & Elderflower Cordial Aromatic cordial combining delicate English rose petal extract with hand-picked elderflowers for a floral taste; Great Taste Gold.
• Pink Grapefruit Cordial Zesty cordial made with juicy pink grapefruit, balanced with gentle sweetness and lifted by Cotswold spring water.
• Spiced Berry Cordial Winter warming cordial blending blackcurrants and aronia berries with aromatic spices; designed to be served hot; Great Taste Gold.
• Elderflower Sparkling Pressé (750ml bottle) Sparkling soft drink blending hand-picked elderflowers with lightly sparkling Cotswold spring water in a 750ml bottle; Great Taste Gold.
• Elderflower Pressé Can (330ml) Wild Elderflower Sparkling Pressé in a 330ml can, suited for on-the-go and picnics; now available in Sainsbury's Meal Deal.
• Raspberry Lemonade Pressé Can (330ml) Sparkling soft drink blending juicy raspberries with tart lemon juice and Cotswold spring water; Great Taste Gold; available in 12 x 330ml can multi-packs.
• Pomegranate & Elderflower Sparkling Pressé (750ml) Sparkling pressé blending exotic pomegranate juice with hand-picked elderflowers and lightly sparkling Cotswold spring water.
• Lime & Mint Sparkling Pressé (750ml) Sparkling pressé blending zesty limes and crushed mint leaves with Cotswold spring water; Great Taste Gold.
• Pink Grapefruit Sparkling Pressé (750ml) Sparkling pressé blending juicy pink grapefruit with lightly sparkling Cotswold spring water; Great Taste Gold.
• Elderflower & Elderberry Sparkling Pressé (750ml) New pressé blending hand-picked elderflowers and ripe elderberries with Cotswold spring water.
• Hugo Spritz (Non-alcoholic) Non-alcoholic spritz blending fragrant elderflower with fresh citrus notes and gentle fizz for an aperitif-style serve; won Best Premium Drink at the UK Soft Drinks Awards 2026.
• Bitter Orange Spritz (Non-alcoholic) Non-alcoholic crisp spritz combining bold bitter orange with lively sparkle; won Best Low and No Alcohol Drink at the UK Soft Drinks Awards 2026.
• Elderflower Vodka Spritz (250ml can) Light vodka spritz combining fragrant wild elderflower with Edwards vodka and gentle fizz; Great Taste Gold.
• Raspberry Vodka Spritz (250ml can) Vibrant vodka spritz blending juicy summer raspberries with Edwards vodka and refreshing sparkle for a bright, fruit-forward serve; Great Taste Gold.

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• WaitrosecoreChannel Partner/ Reseller/ Distributor · 28 May 2026bottlegreen featured as part of the Summer 2026 drinks menu across 125 Waitrose cafés nationwide, running until end of August. Three Summer Spritz serves (Iced Matcha & Elderflower Spritz, Iced Pomegranate, Elderflower & Strawberry Spritz, Iced Lime & Mint Spritz) crafted using bottlegreen cordials are available.
• Cheltenham Jazz FestivalcoreGTM or Marketing Partner · 20 April 2026bottlegreen is headline sponsor for James Morrison at Cheltenham Jazz Festival (29 April – 4 May 2026, welcoming over 20,000 visitors). bottlegreen operates a bar in Montpellier Gardens serving cocktails, mocktails, and spritzes throughout the festival.
• Cheltenham Festival (The Orchard)coreGTM or Marketing Partner · 10 March 2026bottlegreen returns to The Orchard at the Cheltenham Festival (10–13 March 2026) for an exclusive Club Enclosure experience, showcasing an extraordinary bar with cordials and pressés served as handcrafted cocktails and mocktails in a secret garden-inspired space.
• Sainsbury'scoreChannel Partner/ Reseller/ Distributor · 3 March 2026bottlegreen Elderflower Pressé 330ml cans launched in Sainsbury's Front of Store Meal Deal across the UK, offering consumers a ready-to-go premium soft drink pairing with sandwiches, sushi, or salads.
• BAFTA (British Academy of Film and Television Arts)flagshipGTM or Marketing Partner · 9 February 2026bottlegreen is the Official Soft Drinks Partner of the EE BAFTA Film Awards (22 February 2026, Royal Festival Hall, London). bottlegreen features prominently at the Nominees' Party, table presses at the ceremony, a curated cocktail menu at the official afterparty, and across all BAFTA-related events at The Savoy.
• Down Royal RacecoursecoreStrategic or Co-development Partner · 28 August 2025Three-year partnership between bottlegreen and Down Royal Racecourse as sponsor of 'The bottlegreen Suite'. The Premier Hospitality Suite serves signature cocktails and mocktails, with bottlegreen featured across racecourse signage, digital platforms, and racing programme.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Luscombe Drinks: Luscombe is a Devon-based producer of premium organic soft drinks including cordials and sparkling presses. Directly comparable to bottlegreen on craft credentials, natural ingredients positioning, and premium UK retail presence.
• Fentimans: Fentimans is a UK premium botanical soft drinks maker using traditional brewing and botanical infusion methods. Highly comparable to bottlegreen in positioning (premium, craft, heritage-led adult soft drinks), category overlap (cordials/pressés/mixers), and UK retail and on-trade distribution.
• Cawston Press: Cawston Press produces premium sparkling fruit drinks and juices in the UK, comparable to bottlegreen's pressé range. Similar target consumer (premium, health-conscious adult), packaging formats, and UK grocery distribution.
• Fever-Tree: Fever-Tree is the UK's leading premium mixer brand, directly comparable to bottlegreen as a premium non-alcoholic beverage positioned for cocktails and on-trade occasions. Both target bartender communities and premium retailers, and bottlegreen's cordials compete head-to-head in the mixers occasion.
• Double Dutch Beverages: Double Dutch is a UK-founded premium mixer brand pairing flavour-forward tonics with spirits. Comparable to bottlegreen in the bartender and home-mixer occasion, though smaller and earlier-stage.
• Belvoir Fruit Farms: Belvoir is a UK maker of premium cordials and pressés using natural ingredients and farm-sourced botanicals. Closely overlaps bottlegreen's core cordial and sparkling pressé ranges, with similar Cotswolds-adjacent farm heritage narrative and supermarket distribution.
• The London Essence Company: London Essence is a UK premium mixer brand developed for cocktails and at-home premium serves. Direct overlap with bottlegreen's cordial-as-mixer positioning and shared bartender community awards recognition.

Broad incumbents

• San Pellegrino: San Pellegrino (Nestlé Waters) is a globally established premium Italian sparkling beverage brand. Comparable as a premium adult sparkling soft drink in the aperitivo occasion, though at much larger scale and broader geographic reach.
• Robinsons (Britvic): Robinsons is a heritage UK squash, cordial and fruit drink brand owned by Britvic. Comparable product categories (cordials, fruit drinks) and UK grocery distribution, but operates at much greater scale and broader mass-market positioning.
• Schweppes (Keurig Dr Pepper / Coca-Cola): Schweppes is a global mainstream soft drinks and mixer brand. Competes with bottlegreen in mixers and adult soft drinks occasions, with vastly greater scale, marketing budget, and on-trade penetration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bottlegreendrinks
• Xx.com/bottlegreen
• Facebookfacebook.com/bottlegreen
• LinkedInlinkedin.com/company/the-bottle-drinks-company-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottlegreen Drinks Co.