What Double Dutch Drinks does

Double Dutch Drinks is a UK-based premium beverage company that produces flavoured mixers and tonic waters primarily designed to be combined with spirits such as gin and vodka. Founded in 2015 by twin sisters Joyce and Raissa de Haas, the company has built a 12-product range distributed across more than 45 countries through direct-to-consumer e-commerce, trade/wholesale channels into hospitality venues, and retail partners. The company operates as Double Dutch Ltd under English law, with a team of 11–50 employees headquartered in London.

The product portfolio centres on dual-flavoured mixer combinations developed using a molecular gastronomy-inspired flavour pairing methodology, with signature offerings including Cucumber & Watermelon Soda, Pomegranate & Basil Soda, Pink Grapefruit Soda, Indian Tonic Water, Skinny Tonic Water, and Elderflower Tonic Water. The line extends across ginger variants (Ginger Ale, Ginger Beer), sodas (Refreshing Lemonade, Double Lemon, Soda Water), and additional tonics such as Sun & Sea and Cranberry & Ginger. Products are formulated with natural ingredients, no artificial flavours or preservatives, low sugar content (approximately 19 kcal per 100ml on products such as Cucumber & Watermelon), and are available in 150ml cans (sold in cases of 24) and 200ml/500ml glass bottles. The portfolio is supplemented by gift packs, a subscription offering, a recipe library of 173+ cocktails, and a small accessories range.

Revenue is split between direct-to-consumer e-commerce via the company's Shopify-based UK webshop, with a dedicated Belgian/European storefront at wineplease.be for international customers, and trade/wholesale sales to on-trade venues. Unit pricing on case-format purchases ranges from £17 to £24.99 per case of 24 cans, with subscription customers receiving 10% off via 30-day auto-delivery and free delivery on UK orders over £30–£40. Named enterprise trade customers include Soho House (exclusive worldwide mixer partner), Dishoom, The Alchemist, Wagamama, Whatley Manor, and Cowley Manor. Marketing reach is amplified through social media, press coverage, an affiliate programme, and the Female Bartending Scholarship initiative. The company has been recognised with the King's Award for Enterprise (2024), B Corp certification with a score of 86.9, and Carbon Neutral certification from Carbon Neutral Britain.

Name

Double Dutch Drinks

Legal name

Double Dutch Ltd

Website

https://doubledutchdrinks.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Double Dutch Drinks is a UK-based premium mixer brand producing dual-flavoured tonics, sodas, and ginger beverages via D2C, trade, and retail channels across 45+ countries, founded by twin sisters Joyce and Raissa de Haas.

Ownership category

akta.pro rank

Product category

Premium flavoured mixers & tonic waters

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Premium tonic waters
• Cocktail mixers
• Flavoured sodas
• Non-alcoholic mixers
• Beverage manufacturing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (D2C): Direct-to-consumer sales through their e-commerce website. Products sold in cases of 24 cans (150ml) or bottles. Subscription model available with 10% savings on 30-day auto-delivery.
2. Wholesale/Trade Sales: B2B sales to bars, restaurants, hotels and retailers. Trade enquiry form available for on-trade venues to request samples and stock products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Double Dutch Drinks manufactures and sells a range of premium soft drink mixers — flavoured tonic waters, sodas, and ginger beverages — developed using a molecular gastronomy-based dual-flavour pairing approach and intended to enhance spirits such as gin, vodka, tequila and rum, or to be consumed on their own. The portfolio is sold direct-to-consumer via a Shopify webshop with subscription options and through trade/wholesale supply to on-trade hospitality venues, and is available in over 45 countries.

Product overview

Double Dutch Drinks is a premium mixer and tonic company offering a range of flavoured mixers and tonic waters. The portfolio consists of core mixer products (tonic waters including Indian Tonic, Skinny Tonic, Elderflower Tonic, Cranberry & Ginger Tonic, and Sun & Sea Tonic; sodas including Cucumber & Watermelon, Pomegranate & Basil, Pink Grapefruit, Refreshing Lemonade, Double Lemon, and Soda Water; and ginger products including Ginger Ale and Ginger Beer) available in 150ml cans and 200ml/500ml glass bottles. The product line extends to gift packs (Exploration Pack, Spirit Tasting Pack, Ultimate BBQ Party Pack, Party Box, Ultimate Party-Starter Pack, Discovery Box), accessories (Bar Blade), and gift cards. The range is characterized by dual-flavoured combinations using natural ingredients, molecular gastronomy-inspired development, low sugar content, and no artificial flavours or preservatives. Products are designed for mixing with spirits or consuming solo.

Differentiator

Problem solved

Functional benefit

Products and services

• Indian Tonic Water Award-winning Indian Tonic Water with hints of pink grapefruit and juniper berry, designed for G&Ts and pairing with vermouth, vodka, and blanco tequila. Packaged in 150ml cans (cases of 24) and larger glass bottles.
• Skinny Tonic Water Lower-calorie tonic water containing quinine, with a soft and rounded profile, aimed at consumers seeking fewer calories without losing tonic character.
• Elderflower Tonic Water Meadow-sweet and light tonic water with hints of apple and honey, offered in 150ml cans and larger glass bottles.
• Cranberry & Ginger Tonic Water Bittersweet opening followed by spicy mellowness, containing quinine; a dual-flavour tonic pairing cranberry and ginger.
• Sun & Sea Tonic Water Coastal-style mixer with citrus and herbaceous notes of grapefruit, rosemary, and sea-salt minerality.
• Cucumber & Watermelon Soda Most popular flavoured mixer with summery sweet top notes and a refreshing undertone, designed to pair with light rums, citric gins, and white wine, and low in sugar (19 kcal per 100 ml).
• Pomegranate & Basil Soda Dual-flavoured mixer combining pomegranate and basil for a unique taste profile.
• Pink Grapefruit Soda Mouthwateringly fruity mixer with intensely rich grapefruit flavour and Persian lime piquancy, intended to pair with tequila, mezcal, and white spirits.
• Refreshing Lemonade Low-calorie lemonade mixer made with natural ingredients only, positioned as an alternative to overly sweet gin-and-lemonade options.
• Double Lemon Tingling lemon and lime soda refined by a touch of quassia for citrus tang.
• Soda Water Clean, crisp soda water for versatile mixing.
• Ginger Ale Warm from beginning to end with light spiciness and caramel undertones.
• Ginger Beer Warmly spicy ginger beer with a final flavoursome tang.
• Gift pack and bundle range (Exploration Pack, Spirit Tasting Pack, Ultimate BBQ Party Pack, Party Box, Ultimate Party-Starter Pack, Discovery Box) Curated mixed packs and themed bundles that combine multiple Double Dutch mixers for gifting, recipe discovery, and party occasions (e.g., Exploration Pack of 10 bottles, Ultimate BBQ Party Pack, Ultimate Party-Starter Pack, Discovery Box).
• Double Dutch Bar Blade Branded bar blade accessory for opening bottles, typically supplied to on-trade venues.

Quantifiable outcome

• Low sugar formulations - 19kcals per 100ml for Cucumber & Watermelon Soda
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Soho HousecoreStrategic or Co-development PartnerExclusive mixer partner of Soho House - their 12-strong range is the exclusive mixer partner for all Soho House venues worldwide. This partnership positions Double Dutch as the premium mixer choice for one of the most influential private members' club networks.
• Trade/On-Trade PartnerscoreChannel Partner/ Reseller/ DistributorB2B partnerships with bars, restaurants, hotels, and venues through trade enquiries and sample requests. Provides POS materials and Gin & Tonic menus for venues.
• Female Bartending Scholarship Mentors (Club Soda, 58 & Co, The Chancery Rosewood, etc.)minorStrategic or Co-development PartnerPartnership with hospitality industry leaders and mentors for the annual Female Bartending Scholarship programme. Mentors from various venues including Club Soda, 58 & Co, The Chancery Rosewood, Hayman's Distillers, Hakkasan Group provide virtual and in-person masterclasses.
• DishoomminorChannel Partner/ Reseller/ DistributorFeatured in Dishoom restaurants as their mixer of choice.
• The AlchemistminorChannel Partner/ Reseller/ DistributorFeatured in The Alchemist bar venues as their mixer of choice.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fever-Tree Drinks: Global leader in premium mixers and tonics, with a comparable product range (Indian Tonic, Mediterranean Tonic, ginger beers, specialty sodas) targeting the same on-trade and off-trade channels. Fever-Tree is the dominant scaled competitor that defines the premium category Double Dutch competes in.
• Q Mixers: US-based premium mixer brand offering craft tonic waters and sodas designed to elevate spirits, with a similar flavour-pairing philosophy and natural-ingredient positioning. Direct overlap in product format, target occasion, and premium price architecture.
• Fentimans: Premium botanical mixers and soft drinks (tonics, ginger beer, lemonade, rose lemonade) sold across on-trade and retail in similar venues to Double Dutch. Comparable premium positioning, natural ingredients, and mixology-driven brand narrative.
• London Essence Co. Premium mixer brand producing craft tonics, sodas, and ginger beers designed for cocktails, with strong on-trade and off-trade presence in the UK and international markets. Directly comparable in product format, target consumer, and premium gifting occasions.
• East Imperial: New Zealand-origin premium tonic and mixer brand positioned for high-end hospitality and home consumers. Closely comparable range (tonics, ginger beer, sodas) with similar low-sugar, natural credentials and on-trade partnerships.
• Belvoir Fruit Farms: UK premium cordial and mixer brand sold across grocery, hospitality, and farm shops. Comparable premium positioning, natural ingredients, and use cases including cocktail mixing and non-alcoholic occasions.

Emerging players

• Thomas Henry: German craft mixer brand with tonics, sodas, and ginger beers targeted at cocktail bars and discerning consumers. Comparable in scale, product philosophy, and premium positioning, though with a more regional European concentration.
• Cawston Press: UK-based premium soft drinks and mixers brand with retail and foodservice distribution. Overlaps in the premium, natural-ingredient soft drink / mixer space, though with a stronger juice-led assortment and direct grocery presence.

Broad incumbents

• Britvic: Major UK soft drinks incumbent (PepsiCo bottler and mixer brands including own-label tonics). Provides the broad incumbent context for the mixer category and competes in the same retail and on-trade channels, though not in the premium niche Double Dutch targets.
• Schweppes (Keurig Dr Pepper): Iconic global mixer brand with the broadest distribution and largest retail share in tonics, ginger ale, and soda water. Sets the mainstream category baseline that Double Dutch positions itself above, and competes for the same bar, restaurant, and retail real estate.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doubledutchmix
• YouTubeyoutube.com/channel/UCKki9ZfYPd4nQ5z0RJtuzug
• Facebookfacebook.com/doubledutchdrinks
• LinkedInlinkedin.com/company/double-dutch-drinks
• Instagraminstagram.com/doubledutchdrinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Dutch Drinks