Russell Pest Solutions

What Russell Pest Solutions does

Russell Pest Solutions is a privately held, family-owned pest control operator headquartered at 14286 Beach Boulevard, Jacksonville, Florida, founded in 2013 by Joe Truckenbrod after his prior role as General Manager at a corporate pest control firm. The company delivers residential pest, termite, and mosquito services across the broadest operating territory of any privately-owned pest control firm in Northeast Florida, with documented coverage spanning Jacksonville, Jacksonville Beach, Atlantic Beach, Neptune Beach, Ponte Vedra Beach, Ponte Vedra, Nocatee, Palm Valley, Fleming Island, Orange Park, Middleburg, and Northern St. Augustine.

The service portfolio is organized around four core offerings: general pest control against common household pests, termite elimination using strategically placed bait stations and liquid termiticide barriers, mosquito control targeting resting and breeding areas, and Wood Destroying Organism (WDO) inspections for real estate due diligence that include crawlspace and attic examinations with same-day digital reports containing photos. Operations are supported by a field technician workforce, a self-service customer account portal, and a 5-star Google rating. Eco-friendly treatments that avoid harsh chemicals and unlimited re-treatments are positioned as standard program elements.

Russell Pest Solutions runs a direct-to-consumer go-to-market motion with no intermediaries, resellers, dealers, or franchise operators. Customers reach the business through a primary phone line (904-868-7378), website contact forms, and dedicated WDO request forms; pricing is quote-based and not publicly disclosed. The revenue model combines recurring quarterly subscription pest programs with transaction-priced WDO inspections, supporting retention through embedded value (unlimited re-treatments, 100% satisfaction guarantee) rather than contract lock-in. Marketing is concentrated on Google Business Profile management, an active Facebook presence, and educational blog content targeting common Northeast Florida pests.

Name

Russell Pest Solutions

Legal name

RUSSELL PEST SOLUTIONS

Website

https://russellpestsolutions.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Russell Pest Solutions is a family-owned pest, termite, mosquito, and WDO inspection operator serving residential and commercial customers across Northeast Florida, founded in 2013 and headquartered in Jacksonville.

Ownership category

akta.pro rank

Product category

Residential Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYHSAMAAAF

Outdoor Perimeter & Yard Pest Treatments (General)

Home & Personal Services/Pest Control & Extermination/General Pest Control (Recurring & One-Time)

Keywords

• Residential pest control
• Termite control services
• Mosquito control services
• Wood destroying organism inspections
• Pest prevention programs

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pest Control Services: Recurring pest control services with customizable program schedules, most commonly quarterly. Covers general household pests including ants, roaches, spiders, earwigs, millipedes, silverfish, fleas, scorpions, and rodents. Includes unlimited service calls with all programs.
2. Termite Solutions: Termite prevention and elimination services using baiting systems and liquid termiticide treatments. One-time and recurring protection programs.
3. WDO Inspections: Wood Destroying Organism inspections for real estate transactions. Includes comprehensive reports with photos delivered same day.
4. Mosquito Control: Seasonal and year-round mosquito control services targeting breeding and resting areas around properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Russell Pest Solutions provides residential pest control, termite, mosquito, and Wood Destroying Organism (WDO) inspection services for homeowners in Northeast Florida. Core offerings include customized pest programs covering ants, roaches, spiders, fleas, and rodents; termite control using baiting systems and liquid termiticide barriers; mosquito control; and WDO inspections for real estate transactions delivered as digital reports with photos.

Product overview

Russell Pest Solutions offers a suite of residential pest control services focused on eco-friendly treatments for Northeast Florida homeowners. The core offerings consist of General Pest Control Services (covering common household pests like ants, roaches, spiders, and rodents), Termite Solutions (using baiting systems and liquid termiticide barriers), Mosquito Solutions, and WDO Inspections for real estate transactions. These services are available through customizable program schedules (most commonly quarterly) or as standalone treatments. Add-on offerings include the 8-Step Treatment Program (annual termite service), Quarterly Pest Prevention Programs with unlimited service calls, and specialized interior/exterior flea treatments. All programs include unlimited re-treatments and come with a 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% Satisfaction Guarantee - money back if not satisfied with pest elimination
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Truly Nolen: Family-influenced pest control company offering residential pest, termite, and rodent services with a strong recurring-service model — directly comparable in service mix and target customer to Russell Pest Solutions.
• Massey Services: Regional pest control, termite, and lawn care operator headquartered in the southeastern U.S., with comparable quarterly recurring residential programs targeting the same homeowner segment.
• Arrow Exterminators: Family-owned pest control company in the southeastern U.S. offering residential pest, termite, and WDO services with quarterly recurring plans — closely aligned service portfolio and customer base to Russell.
• Cook's Pest Control: Regional residential-focused pest and termite control operator in the southeastern U.S. with quarterly pest plans and termite baiting/barrier services, similar in operational model and segment focus to Russell.
• McCall Service: Family-owned pest, termite, and lawn operator with strong Florida and Georgia presence — directly comparable given overlapping service lines and regional overlap with Russell's Northeast Florida footprint.
• Mosquito Joe: Specialist in residential outdoor mosquito and yard pest control via recurring seasonal programs — directly comparable to Russell's Mosquito Solutions service line in targeting the same Northeast Florida homeowner customers.
• HomeTeam Pest Defense: Residential-focused pest and termite control operator offering recurring quarterly pest plans and termite baiting — closely aligned service mix to Russell's recurring quarterly model.

Broad incumbents

• Orkin: Largest U.S. pest control brand owned by Rollins, offering residential pest, termite, and WDO services nationally — a key incumbent competing against Russell across Florida with substantially greater scale and marketing spend.
• Rentokil Terminix: Global pest control leader formed via the Terminix acquisition, providing residential and commercial pest and termite services — overlaps Russell's offerings while operating as part of a much broader portfolio.

Emerging players

• Aptive Environmental: Fast-growing residential pest control company emphasizing quarterly recurring plans and digital marketing — operates nationally with comparable consumer pest programs and competes for the same homeowner segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RussellPestSolutions
• LinkedInlinkedin.com/company/russell-pest-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Pest Solutions