What Custom Blinds & Design does

Custom Blinds & Design is a privately held, founder-owned residential window treatment retailer and design studio operating in Omaha and Lincoln, Nebraska. Founded circa 1999 by Sherri as a one-woman shop, the company has grown to approximately 21 team members organized across three functions: 8 designers, 7 Hunter Douglas-certified installers, and 6 client services staff. The firm operates two retail showrooms (Omaha at 1105 South 180th and Lincoln at 6101 S. 56th Street) and is the exclusive Hunter Douglas premier dealer in its market, distributing the full Hunter Douglas product portfolio including Silhouette Window Shadings (its signature offering), cellular/honeycomb shades, designer roller shades, Roman shades, wood and faux wood blinds, interior shutters, banded shades, sliding panel blinds, woven wood shades, and outdoor shades.

The company's core technology stack is Hunter Douglas's Powerview Automation platform, which motorizes shades and integrates with major smart home ecosystems including Crestron, Control4, Google Assistant, Amazon Alexa, Apple HomeKit, URC, Somfy, and Lutron. Products are sold on a project basis through a sales-led GTM motion centered on free in-home design consultations and showroom visits, with professional measurement and Hunter Douglas-certified installation bundled into each sale. Pricing is structured in three tiers tied to home value (Good at 0.5–1%, Better at 1–3%, Best at 3–4%), with individual window treatments ranging from $100 to $1,000+ depending on features. The firm offers 0% promotional financing through Wells Fargo (6- or 12-month terms), provides a lifetime guarantee on products and installation, and reports a 4.9/5.0 aggregated rating across 737 Google and Yelp reviews. Revenue is not publicly disclosed; the company is bootstrapped with no institutional investors, PE/VC backing, or parent company.

The business model is a hybrid product-plus-services model: one-time product sales generate the majority of revenue, with installation, repair, and financing services as adjunct streams. The customer base is concentrated in residential homeowners across two Midwestern metros. Recognition includes Best of Omaha (Best Indoor Window Coverings, voted annually since 2016), the BBB Torch Award for Ethics, Hunter Douglas Sales Excellence, MOBA Small Business of the Year, Lincoln Chamber of Commerce Small Business of the Year, and Lincoln's Best Places to Work.

Name

Custom Blinds & Design

Legal name

Custom Blinds & Design

Website

https://customblindsdesign.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Blinds & Design is a Hunter Douglas premier dealer and design studio selling custom blinds, shades, shutters, and drapery to residential homeowners in Omaha and Lincoln, Nebraska, through two showrooms and in-home design consultations.

Ownership category

akta.pro rank

Product category

Custom Window Treatments Retail

NAICS

Window Treatment Retailers (449122)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Custom window treatments
• Window blinds shades
• Plantation shutters
• Motorized smart shades
• Window treatment installation

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Window Treatment Sales: One-time product sales of custom blinds, shades, shutters, and drapery. Includes professional measurement, product customization, and installation.
2. Installation Services: Professional installation by Hunter Douglas-certified installers included with product purchases.
3. Repair Services: Repair services for existing window treatments, including parts replacement and maintenance.
4. Financing Services: Partnered with Wells Fargo to offer promotional financing (6 or 12 month options) to make purchases more accessible.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Custom Blinds & Design is a Hunter Douglas premier dealer and certified installer that sells custom window treatments including blinds, roller shades, Roman shades, cellular shades, plantation shutters, and drapery for residential and commercial properties. The company provides complementary design consultations, professional measurement, custom fabrication orders, expert installation, and repair services, with smart home motorization integrations available across the product portfolio.

Product overview

Custom Blinds & Design is a Hunter Douglas premier dealer offering a comprehensive portfolio of custom window treatments for residential and commercial properties in Omaha and Lincoln, NE. The product portfolio centers on Hunter Douglas products including Silhouette Window Shadings (signature offering), honeycomb/cellular shades, roller shades, Roman shades, wood and faux wood blinds, interior shutters, sheer window shadings, outdoor shades, banded shades, and custom drapery. Products are complemented by motorized/automated options with smart home integrations (Amazon Alexa, Google Assistant, Apple HomeKit, Crestron, Control4, Somfy, Lutron, URC), with professional measurement, design consultation, and installation services included. The company positions itself around luxury shades, shutters, and window treatments with a design-focused, service-oriented approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Banded Shades Combination of roller shades and sheers featuring alternating horizontal fabric bands that provide light control and privacy options for residential interiors.
• Cellular Roller Shades Energy-efficient roller shades with honeycomb cellular construction that trap air for improved insulation in homes.
• Designer Roller Shades Premium roller shades with sophisticated fabric options and custom styling for interior design applications.
• Fabric Blinds Soft fabric horizontal blinds offering unique light control with flexible slat options for residential windows.
• Faux Wood Blinds Durable moisture-resistant blinds made from composite materials that mimic the appearance of real wood at a lower price point.
• Honeycomb Shades Energy-efficient cellular shades with honeycomb-shaped cells that provide insulation and light control.
• Illuminated Shades Innovative shades featuring integrated lighting that illuminates from within, combining window treatment and ambient lighting.
• Interior Shutters Custom plantation shutters built for interior installation with timeless styling and durability.
• Modern Roller Shades Contemporary roller shades with clean lines and minimal design for modern interiors.
• Modern Roman Shades Elegant fabric shades that fold into neat pleats when raised and stack flat when lowered, offering a classic look with modern functionality.
• Outdoor Shades Exterior roller shades designed for patios, decks, and outdoor living spaces to provide sun protection and climate control.
• Privacy Sheers Sheer window treatments that provide daytime privacy while allowing natural light to filter through.
• Sheer Window Shadings Light-filtering window shadings featuring soft fabric vanes suspended between sheer panels, providing elegant light control and privacy.
• Sliding Panel Blinds Large-format panel blinds that slide along a track, ideal for patio doors and wide window openings.
• Solar Shades Specialized roller shades with open-weave fabrics that block heat and glare while preserving outward visibility.
• Wood Blinds Premium natural wood blinds offering warm aesthetics and timeless appeal with customizable finishes.
• Woven Roman Shades Textured shades made from natural materials like grass, jute, and bamboo that add organic warmth to interiors.
• Woven Wood Shades Natural woven wood shades crafted from bamboo and other organic materials for an earthy, organic window treatment option.
• Silhouette Window Shadings Hunter Douglas signature product featuring soft fabric vanes between sheer panels that rotate for precise light control while maintaining view and privacy.
• Free In-Home Design Consultation Complimentary one-on-one design sessions held in customer homes or showrooms, typically 30-90 minutes, helping customers explore window covering options and select appropriate products.
• Window Treatment Repair Service Repair services for existing window treatments including parts replacement and maintenance performed by Hunter Douglas-certified installers.
• Professional Installation Service Professional measurement and installation by Hunter Douglas-certified installers, typically completed within 3-5 days of product delivery.

Quantifiable outcome

• Lifetime guarantee on products and installation
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• Hunter DouglasflagshipTechnology or IntegrationExclusive dealer and certified installer partner for Hunter Douglas window treatments. This is the company's core product line, providing all blinds, shades, shutters, and drapery. The partnership includes access to Hunter Douglas design resources, product catalogs, and installation certification.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• 3 Day Blinds: Direct-to-consumer custom window treatments retailer combining in-home consultations, showrooms, and professional installation. Closely comparable service-led model and product mix to Custom Blinds & Design.
• Smith & Noble: Custom window treatments specialist offering made-to-measure blinds, shades, shutters, and drapery through showrooms and in-home design consultations. Highly comparable in product scope and consultation-driven sales motion.
• Budget Blinds: Franchise-based custom window coverings retailer with a local-presence, in-home consultation sales motion. Directly comparable business model and target customer, although operating through franchisees rather than corporate-owned showrooms.
• Blinds.com: Largest online-only custom window treatments retailer in the U.S. Directly competes for the same residential homeowner segment with a digital-first model, putting pricing pressure on service-led players.
• The Shade Store: Premium custom window treatments retailer with showroom-plus-in-home consultation model and broad Hunter Douglas / Lutron / proprietary product portfolio. Closest comparable in positioning, product breadth, and go-to-market approach.

Broad incumbents

• Hunter Douglas: Manufacturer and brand owner of the core product line Custom Blinds & Design retails. Acts as supplier, partner, and indirect competitor through its own direct and dealer channels across the full window coverings category.
• Lowe's: Second-largest U.S. home improvement retailer with custom blinds and shades offerings through its stores and partners. Comparable broad-line competitor with scale advantages in marketing and supply chain.
• Home Depot: National big-box home improvement retailer that sells stock and custom window treatments across hundreds of U.S. stores. Sets baseline pricing expectations for residential homeowners shopping the category.

Emerging players

• Serena Shades by Lutron: Premium smart motorized shading line from Lutron focused on integrated home-automation scenarios. Represents the smart-shade frontier that Custom Blinds & Design's Powerview offering competes against in the high-end segment.

Others

• Somfy: Global motorization and automation component supplier for window coverings and a/smart-home partner. Functions as a key enabling vendor rather than a retail competitor, but its motors are integrated into products Custom Blinds & Design installs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiPuyvIMP37DcUV6mJ-VF0w/videos
• Facebookfacebook.com/MyCustomBlinds
• LinkedInlinkedin.com/company/custom-blinds-and-design
• Instagraminstagram.com/customblindsdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Blinds & Design