myFitment
myFitment is a SaaS platform, acquired by eBay in 2022, that manages automotive and powersports vehicle fitment data for ecommerce sellers across eBay, Amazon, and other marketplaces, with its core FitmentPlus service now free to eBay sellers.
- Company typePrivate
- Founded2013
- HeadquartersWake Forest, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What myFitment does
myFitment (MyFitment, LLC), founded in 2013 and headquartered in Wake Forest, North Carolina, is a SaaS platform that manages vehicle compatibility (fitment) data for automotive and powersports parts sellers across major ecommerce marketplaces. Its core technology processes and validates Year/Make/Model/Engine/Trim compatibility data, supports bulk uploads of hundreds of vehicle compatibilities, and converts data between industry-standard formats such as ACES XML and eBay MVL. Key proprietary components include Inquisitor (automated fitment application to existing and new eBay listings regardless of listing management software), Match File (cross-brand part number mapping for private-label sellers), Kitment (kit compatibility management), and a proprietary catalog containing 55+ billion fitments added to eBay listings in 2023 and over 1.5 billion lines of fitment data across 25+ million listings.
The company's business model combines a freemium tier (FitmentPlus, free for all eBay sellers and funded by eBay following its August 2022 acquisition of myFitment) with paid Premium, Enterprise, and VIP subscriptions plus one-time data conversion services. Primary customers are SMB automotive and powersports aftermarket sellers on eBay, with secondary reach into salvage sellers, multi-brand sellers, and brands expanding to Amazon, Walmart, NewEgg, and AutoZone via ACES-compatible data feeds. Distribution is entirely self-serve via the web application, supplemented by 24/7 live chat, webinars, blog content, and integrations with listing management platforms such as ChannelAdvisor, Rithum, and Suredone.
Following eBay's August 2022 acquisition, myFitment operates as a wholly-owned subsidiary with 1-10 employees. The legal entity is MyFitment, LLC domiciled in North Carolina, with a contact office in San Jose, California. The company maintains a vertical segmentation strategy focused exclusively on the automotive and powersports aftermarket, where incorrect fitment data drives costly returns, lost sales, and poor search visibility for sellers.
myFitment firmographics
Firmographics- Name
- myFitment
- Legal name
- MyFitment, LLC
- Website
- https://myfitment.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- myFitment is a SaaS platform, acquired by eBay in 2022, that manages automotive and powersports vehicle fitment data for ecommerce sellers across eBay, Amazon, and other marketplaces, with its core FitmentPlus service now free to eBay sellers.
- Ownership category
- akta.pro rank
myFitment industry classification
Industry- Product category
- Automotive Fitment Data Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where myFitment is headquartered
LocationHeadquarters
- HQ city
- Wake Forest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
myFitment business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- FitmentPlus for eBay (Free): Free service for eBay sellers. eBay acquired myFitment in 2022 and funds this service as part of their investment in seller tools. No credit card required to start.
- Premium/Enterprise Subscriptions: Subscription-based service with monthly and annual billing cycles. Premium accounts for smaller sellers and brand owners. Enterprise subscription for large sellers with automated ACES data conversion and direct eBay listing updates.
- ACES/Amazon Subscriptions: Separate charged subscriptions for ACES data management and Amazon marketplace integration. Data services for transforming data into ACES format for Amazon and eBay's MVL.
- Data Services: One-time conversion or monthly fee services for ACES data transformation. Includes Excel/raw data transformation into ACES for Amazon and eBay's MVL format.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | FitmentPlus for eBay - Free |
| Subscription | Monthly | Premium Account |
| Subscription | Monthly | Enterprise Subscription |
| Subscription | Monthly | VIP Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
myFitment product offering
Product offeringCore offering
myFitment provides a SaaS platform that lets automotive and powersports parts sellers create, manage, and publish vehicle fitment (Year/Make/Model/Engine/Trim compatibility) data across eBay, Amazon, Walmart, NewEgg, AutoZone and other ACES-compatible marketplaces. It converts proprietary and ACES catalogs into marketplace-ready formats, applies fitment automatically to existing listings, and runs bulk validation and revalidation against current vehicle configurations. FitmentPlus is offered free to eBay sellers; Premium and Enterprise subscriptions add ACES conversion, secure FTP, ChannelAdvisor integration, and Amazon native ACES mapping.
Product overview
myFitment is a unified SaaS platform for automotive and powersports fitment data management, acquired by eBay in 2022. The core product is the myFitment Platform, which integrates directly with eBay (via FitmentPlus, now free for all eBay sellers) and Amazon (via ACES data submission). Two subscription tiers serve Enterprise and Premium customers, with add-on features including Inquisitor (automated fitment application), ACES/eBay MVL conversion tools, and the VIP program. The platform enables bulk data operations, automated validation, and monthly revalidation against current vehicle configurations. Support services include 24/7 live chat and multi-language documentation.
Differentiator
Problem solved
Functional benefit
Brands
- Inquisitor: myFitment's Inquisitor™ feature automatically applies catalog and manual fitment for existing and new customer listings on the eBay platform.
Products and services
- myFitment Platform Centralized SaaS platform for managing fitment (vehicle compatibility) data for automotive and powersports parts sellers; provides automated fitment application, bulk data processing, and integration with eBay, Amazon, Walmart, NewEgg, and AutoZone for adding thousands of vehicle fitments at a time.
- FitmentPlus Free fitment data service for eBay sellers funded by eBay's investment in seller tools; integrates directly with the seller's eBay store, includes Automatic Fitment Coverage program, and requires no credit card to start.
- Enterprise Subscription
Quantifiable outcome
- 55+ billion fitments added to eBay listings in 2023
- +2 more outcomes
Companies that use myFitment
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
myFitment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
myFitment partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, secondary and minor.
- eBay Inc.coreeBay acquired myFitment in August 2022 recognizing innovative fitment solutions and industry expertise. Following acquisition, eBay made FitmentPlus free for all eBay sellers as part of their investment in seller tools. myFitment operates as a wholly-owned subsidiary while maintaining its service offerings.
- AmazonsecondaryAmazon Part Finder integration using ACES data standard. myFitment submits fitment data to Amazon via integrated solution, typically receiving processing reports within 2 minutes.
- PartOutPROminorRecommended salvage-specific tools partner for salvage sellers. myFitment welcomes salvage sellers to the free FitmentPlus program but recommends PartOutPRO for salvage-specific features.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
myFitment competitors and assessment
Company assessmentBroad incumbents
- BigCommerce: Major e-commerce platform used by automotive parts merchants to power their storefronts. Broader than myFitment, but overlapping target customers and increasingly relevant as marketplaces centralize commerce infrastructure.
- Rithum (ChannelAdvisor): Multi-channel e-commerce and marketplace management platform that integrates with myFitment (Enterprise subscribers can push data via ChannelAdvisor/Rithum). Broader portfolio, but serves many of the same automotive aftermarket sellers.
- Shopify: Dominant e-commerce platform used by many automotive and powersports merchants as a storefront and channel. Broader portfolio than myFitment, but the same merchants increasingly look to Shopify's app ecosystem for fitment solutions.
- AutoZone (Commercial / Duralast): Major US automotive parts retailer operating its own marketplace and seller-facing programs. Listed as a supported marketplace for myFitment, and a large incumbent with internal fitment data assets.
Direct peers
- SEMA Data Co-op: Industry-owned data exchange for the automotive aftermarket, administering ACES and PIES standards. Directly comparable to myFitment as a competing provider of standardized fitment and product data to aftermarket parts sellers.
- OptiCat: Provider of automotive aftermarket data management and product information services, including ACES and PIES cataloging. Closely overlaps myFitment's data transformation and catalog services for parts manufacturers and sellers.
Emerging players
- Fitment Industries: Wheel and tire retailer with fitment galleries and aftermarket data services. Narrower scope than myFitment, but competes for fitment-driven commerce in the performance wheel and tire segment.
- Car-Part.com: Salvage auto parts marketplace with integrated fitment and interchange data. Adjacent to myFitment's salvage seller segment and competes for fitment workflow in the used parts vertical.
- Wheel-Size.com: Specialized fitment data service focused on wheels and tires, providing vehicle compatibility lookup. Narrower than myFitment, but overlaps on the powersports/wheel fitment use case for online sellers.
- SureDone: Multi-channel listing and order management platform for marketplaces including eBay. Listed as myFitment integration partner and serves a similar SMB seller base in automotive and other verticals.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
myFitment social profiles
Digital presencemyFitment financial estimates
Financial estimateRevenue estimate
Valuation estimate
myFitment leadership team
Management profileNumber of profiles
myFitment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myFitment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myFitment
What does myFitment do?
myFitment provides a SaaS platform that lets automotive and powersports parts sellers create, manage, and publish vehicle fitment (Year/Make/Model/Engine/Trim compatibility) data across eBay, Amazon, Walmart, NewEgg, AutoZone and other ACES-compatible marketplaces. It converts proprietary and ACES catalogs into marketplace-ready formats, applies fitment automatically to existing listings, and runs bulk validation and revalidation against current vehicle configurations. FitmentPlus is offered free to eBay sellers; Premium and Enterprise subscriptions add ACES conversion, secure FTP, ChannelAdvisor integration, and Amazon native ACES mapping.
Is myFitment a public or private company?
myFitment is a private company. It is classified as corporate owned and is currently operating.
When was myFitment founded?
myFitment was founded in 2013. It employs 1 to 10 people.
Where is myFitment based?
myFitment is headquartered in Wake Forest, United States, in the North America region.
How does myFitment make money?
Four revenue lines are on record. FitmentPlus for eBay (Free) is the primary driver. The others are premium/Enterprise Subscriptions, ACES/Amazon Subscriptions and data Services.
Who are myFitment's main competitors?
Broad incumbents on record are BigCommerce, Rithum (ChannelAdvisor), Shopify and AutoZone (Commercial / Duralast). Direct peers are SEMA Data Co-op and OptiCat. Emerging players are Fitment Industries, Car-Part.com, Wheel-Size.com and SureDone.
Does myFitment have an API?
No public API is recorded for myFitment.
What industry is myFitment in?
myFitment's product category is Automotive Fitment Data Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541511 and its SIC code is 5045.