SEMA Data Co-op
SEMA Data Co-op is a private cooperative that operates the central product data repository for the specialty automotive aftermarket, serving manufacturers and resellers through its SDC 2.0 PIM System and ACES/PIES-compliant validated data feeds, and operating as an initiative of SEMA.
- Company typePrivate
- Founded2012
- HeadquartersOverland Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SEMA Data Co-op does
SEMA Data Co-op (SDC) is a private cooperative operating as the central product data repository for the specialty automotive aftermarket industry. Founded in 2012 and headquartered in Overland Park, Kansas, the company is an initiative of the Specialty Equipment Market Association (SEMA) and serves two primary customer segments: manufacturers, importers, and brand owners on the supply side, and distributors, retailers, and ecommerce platforms on the demand side. Its core technology is the SDC 2.0 PIM (Product Information Management) System, which handles authoring, validation, storage, and distribution of product data compliant with industry-standard ACES and PIES formats — including vehicle application (year/make/model) data, weights, measurements, descriptions, pricing levels, and UPC codes.
The product portfolio includes the SDC 2.0 PIM System, the Data Quality Scorecard (with Bronze through Platinum tiers), the True View Catalog Online dashboard for downstream content visibility, the Data Excellence Program for top-tier manufacturer recognition, the free Launch onboarding tier for resellers, and the Ask the Experts live advisory sessions. Revenue is generated primarily through recurring subscription access to validated product data for both manufacturers and resellers, with a freemium tier supporting funnel expansion. Distribution extends through direct platform access (PIMS Login) and a strategic partnership with Admark Automotive delivering turnkey B2C and B2B ecommerce solutions built on SEMA Data content. The company reports a headcount of 11-50 employees and currently operates on a single-country/domestic geographic scope.
SEMA Data Co-op firmographics
Firmographics- Name
- SEMA Data Co-op
- Legal name
- SEMA Data Co-op
- Website
- https://semadatacoop.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SEMA Data Co-op is a private cooperative that operates the central product data repository for the specialty automotive aftermarket, serving manufacturers and resellers through its SDC 2.0 PIM System and ACES/PIES-compliant validated data feeds, and operating as an initiative of SEMA.
- Ownership category
- akta.pro rank
SEMA Data Co-op industry classification
Industry- Product category
- Automotive Aftermarket Product Data Management
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
- akta.pro secondary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
Keywords
Where SEMA Data Co-op is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Markets served
SEMA Data Co-op business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer Data Management Services: Provides product data management, validation, and distribution services to manufacturers, importers, and brand owners in the automotive aftermarket. Includes PIM system access, data quality benchmarking, and compliance validation.
- Reseller Data Access: Provides distributors, retailers, and ecommerce platforms access to the product data repository with various tier levels including a free Launch tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for new reseller users |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SEMA Data Co-op product offering
Product offeringCore offering
SEMA Data Co-op provides a centralized Product Information Management (PIM) platform — the SDC 2.0 PIM System — that authors, validates, stores, and distributes standardized product data (ACES/PIES compliant) for the specialty automotive aftermarket. Manufacturers, importers, and brand owners contribute product data which is benchmarked against quality scorecards and exported in multiple formats to distributors, retailers, and ecommerce platforms.
Product overview
SEMA Data Co-op operates as a data management platform providing product data solutions for the specialty automotive industry. The core offering is the SDC 2.0 PIM System, a central repository for quality product data validation and distribution. This platform includes complementary tools: the SEMA Data Scorecard for quality benchmarking (Bronze through Platinum levels), the True View Catalog Online dashboard for content visibility, and the Launch Tier free reseller onboarding program. The Data Excellence Program recognizes top-tier manufacturers while Ask the Experts sessions provide direct expert access. SDC validates data for ACES and PIES compliance and exports in multiple formats for distributors, retailers, and eCommerce platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- SDC 2.0 PIM System
- True View Catalog Online
- Data Excellence Program
Companies that use SEMA Data Co-op
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SEMA Data Co-op technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SEMA Data Co-op partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Admark AutomotivecoreSEMA Data partnered with Admark Automotive to deliver a turnkey ecommerce platform built for both B2C and B2B, solving a major industry challenge by providing tools to maximize the extensive product content provided by SEMA Data to sell faster and smarter.
- SEMA (Specialty Equipment Market Association)coreSEMA Data Co-op (SDC) is an initiative of SEMA, the Specialty Equipment Market Association. The company operates under the SEMA umbrella and leverages SEMA Garage and SEMA Show for industry presence and market research capabilities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SEMA Data Co-op competitors and assessment
Company assessmentRegional players
- ARI Network Services (Lightyear Dealer Solutions): ARI provides data-driven ecommerce, catalog, and marketing solutions for automotive aftermarket dealers and distributors — overlapping with SDC's distribution data and ecommerce enablement focus within the same vertical.
- PartsTech: PartsTech is an automotive aftermarket parts search and ecommerce platform connecting shops and distributors — comparable in target customer (automotive aftermarket channel) but focused on shop-side ecommerce rather than manufacturer-to-reseller data.
Emerging players
- Gladson: Gladson provides product content, images, and attribute data for CPG and hardlines brands and retailers — an adjacent content-services peer that overlaps with SDC's data enrichment and digital asset services.
- Plytix: Plytix is an emerging PIM platform focused on SMB and mid-market brands for product information management and syndication — overlapping with SDC's PIM functionality but serving a different customer scale.
Others
- ShowMeTheParts: ShowMeTheParts aggregates automotive aftermarket parts catalog data across distributors and manufacturers — thematically adjacent as a parts data ecosystem participant, though it sits more on the reseller lookup side than PIM.
Direct peers
- Salsify: Salsify is a leading product experience management / PIM platform that helps brands centralize, manage, and syndicate product content across retailers and channels — directly comparable to SDC's catalog/PIM/distribution engine offering, though serving a much broader multi-vertical market.
- 1WorldSync: 1WorldSync provides product content and data syndication solutions, including GS1 standards-based attribute data, overlapping with SDC's role as a centralized validated repository for automotive product content.
- Inriver: Inriver offers PIM software for managing product information, digital assets, and channel syndication, serving manufacturers and distributors — comparable in product function to SDC's PIM platform.
- Akeneo: Akeneo provides a PIM platform for product data management and syndication across manufacturers and retailers, overlapping directly with SDC's core PIM and data distribution functionality.
- Syndigo: Syndigo is a product content syndication and PIM provider offering data quality scoring and channel distribution — directly paralleling SDC's data validation, scorecarding, and multi-format export capabilities.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SEMA Data Co-op social profiles
Digital presenceSEMA Data Co-op financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEMA Data Co-op leadership team
Management profileNumber of profiles
Profiles1 record
SEMA Data Co-op funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEMA Data Co-op M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEMA Data Co-op
What does SEMA Data Co-op do?
SEMA Data Co-op provides a centralized Product Information Management (PIM) platform — the SDC 2.0 PIM System — that authors, validates, stores, and distributes standardized product data (ACES/PIES compliant) for the specialty automotive aftermarket. Manufacturers, importers, and brand owners contribute product data which is benchmarked against quality scorecards and exported in multiple formats to distributors, retailers, and ecommerce platforms.
Is SEMA Data Co-op a public or private company?
SEMA Data Co-op is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SEMA Data Co-op founded?
SEMA Data Co-op was founded in 2012. It employs 11 to 50 people.
Where is SEMA Data Co-op based?
SEMA Data Co-op is headquartered in Overland Park, United States, in the North America region.
How does SEMA Data Co-op make money?
Two revenue lines are on record. Manufacturer Data Management Services are the primary driver. The others are reseller Data Access.
Who are SEMA Data Co-op's main competitors?
Regional players on record are ARI Network Services (Lightyear Dealer Solutions) and PartsTech. Emerging players are Gladson and Plytix. ShowMeTheParts is listed as an others. Direct peers are Salsify, 1WorldSync, Inriver, Akeneo and Syndigo.
Does SEMA Data Co-op have an API?
No public API is recorded for SEMA Data Co-op.
What industry is SEMA Data Co-op in?
SEMA Data Co-op's product category is Automotive Aftermarket Product Data Management. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services, with a secondary code of CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids). Its SIC code is 7370.