RE Max Allegiance

What RE Max Allegiance does

RE/MAX Allegiance is a privately held, independently operated franchise of the RE/MAX real estate brokerage network, headquartered at 5100 Leesburg Pike Suite 200 in Alexandria, Virginia. The firm serves residential and commercial clients across the Washington D.C. metropolitan area, with active listings and marketing reach extending into Virginia, Maryland, Washington D.C., and adjacent Mid-Atlantic markets including Pennsylvania. Its primary customers are individual home buyers and sellers, with secondary segments in commercial property transactions and rental market participants. The firm employs a traditional sales-led go-to-market through a network of more than 50 licensed real estate agents who represent clients in transactions sourced largely through MLS listings and the company's website.

The company's core product is the myallegiancehome.com listing search platform, built on BoldTrail/Inside Real Estate technology and aggregating multiple MLS feeds (BRIGHT, CVR MLS, REIN, Outer Banks MLS). The platform offers map-based property search, filters by type, beds, baths, and price, plus a beta-stage AI-Powered Home Search and a Home Valuation Tool that pulls public records and third-party estimates from Attom and Zillow to support seller pricing decisions. Supporting products include a searchable agent roster, a Trusted Vendor Network integrating mortgage lenders, settlement services, home warranty, moving, and inspection partners, and a wholly owned subsidiary, Allegiance Property Management, which extends service into rental property management.

RE/MAX Allegiance earns revenue primarily through traditional real estate commissions on completed transactions, with agents earning split commissions on sales and purchases. Pricing is not publicly disclosed and varies by agreement. The firm leverages the RE/MAX brand for marketing and credibility while operating under local franchise ownership, distributing services through its agent network across the DC metro area and broader Mid-Atlantic region. As a franchise entity under RE/MAX LLC, the firm benefits from national brand programs and operational templates while retaining independent ownership and local market focus.

Name

RE Max Allegiance

Legal name

RE/MAX Allegiance

Website

https://myallegiancehome.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RE/MAX Allegiance is a privately held RE/MAX franchise brokerage in Alexandria, Virginia, serving residential and commercial buyers and sellers across the Washington D.C. metropolitan area through a network of 50+ agents, a multi-MLS listing platform, and a trusted vendor ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage revenue through commissions on property sales and purchases. Agents earn split commissions on completed transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RE/MAX Allegiance is a privately held real estate brokerage franchise operating in Alexandria, Virginia, that provides residential and commercial property buying, selling, and renting services through a network of licensed agents. The firm operates a multi-MLS property search platform covering Virginia, Maryland, and Washington D.C., supplemented by a home valuation tool, a property management subsidiary (Allegiance Property Management), and a curated network of trusted vendor partners covering mortgage, settlement, home warranty, moving, and inspection services.

Product overview

REMAX Allegiance is a real estate brokerage operating as a REMAX franchise office. The company offers a unified platform combining a property listing search engine (powered by BoldTrail/Inside Real Estate) with AI-enabled search capabilities in beta, a home valuation tool for sellers, and a curated network of trusted vendor partners. The core offering is the home search platform which aggregates listings from multiple MLS databases (REIN, BRIGHT, CVR MLS, Outer Banks) along with map-based search, filtering tools, and neighborhood information. Supporting services include property management through Allegiance Property Management, and access to vetted mortgage lenders, settlement services, home warranty providers, moving services, and home inspectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services
• Commercial Real Estate Brokerage Services
• Property Management Services (Allegiance Property Management) Property management services offered through the Allegiance Property Management subsidiary, providing rental property management for property owners across Virginia, Maryland, and Washington D.C. Contact: Courtney Parks ([email protected]).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Allegiance Property ManagementminorOthersProperty management services for clients seeking rental management of their properties. Courtney Parks contact.
• Atlantic Coast MortgageminorOthersMortgage lending services. Contact: Darlene Kemp, [email protected], (757)816-5233
• Select Lending ServicesminorOthersMortgage lending services. Contact: Christian Hartung, [email protected], (202)360-8773
• MBH Settlement GroupminorOthersSettlement and title services. Contact: Julie Turner, [email protected], (202)344-9491. Services Virginia, DC and Maryland.
• Cinch Home WarrantyminorOthersHome warranty services for DC/MD/Northern VA and Virginia Beach areas. Contact: Anne Lang (DC/MD/Northern VA), Ross Wildey (Virginia Beach).
• Division 1 Moving & StorageminorOthersMoving and storage services. Contact: Mickey Brooks, [email protected], (703)297-7928
• Donofrio Home InspectionsminorOthersHome inspection services. Contact: Donna Seeker, [email protected], (571)213-9571

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Long & Foster Real Estate: Major regional brokerage historically dominant in the DC metro, Maryland, and Virginia markets. Highly comparable as a full-service residential and commercial brokerage competing for the same agents, listings, and consumers in RE/MAX Allegiance's core geography.
• Keller Williams Realty: Largest US real estate franchise by agent count, with significant DC metro market center operations. Directly comparable agent-centric, commission-split brokerage model competing for the same buyer and seller pool.
• Century 21 Real Estate: Global real estate franchise with DC metro affiliate offices. Closely comparable franchise structure, residential focus, and reliance on commissioned independent agents serving similar buyer and seller segments.
• Berkshire Hathaway HomeServices: National real estate franchise network with active franchisees in the DC metro area. Comparable franchise model targeting residential buyers and sellers with a brand-forward, agent-driven service offering.
• TTR Sotheby's International Realty: Dominant luxury brokerage in the DC metro region. Comparable in serving the same high-end residential market, particularly Virginia and DC, where RE/MAX Allegiance also lists properties above $2M.

Broad incumbents

• Coldwell Banker: National real estate franchise brand with strong presence in DC metro via affiliated brokerages. Operates the same franchise brokerage model as RE/MAX Allegiance and competes directly for agents and listings in the same submarkets.
• Sotheby's International Realty: Global luxury real estate brand with affiliated brokerages throughout the DC metro area. Comparable luxury-segment focus and reliance on affiliated independent agents serving affluent buyers and sellers.

Emerging players

• Compass: Tech-forward national brokerage that has aggressively expanded in DC metro. Competes with RE/MAX Allegiance for agents and listings while pushing an in-house technology platform that pressures traditional franchise models.
• eXp Realty: Cloud-based brokerage rapidly expanding agent count in DC metro. Competes with RE/MAX Allegiance for agent recruitment through a low-overhead, commission-heavy model that pressures traditional brick-and-mortar franchise economics.
• Redfin: Technology-led residential brokerage and portal with significant DC metro operations. Competes indirectly by capturing consumer search demand that RE/MAX Allegiance's agent network would otherwise serve, and directly through Redfin agent services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/remaxallegiance
• Facebookfacebook.com/remaxallegiance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE Max Allegiance