Select Lending Services

What Select Lending Services does

Select Lending Services, LLC is a private, multi-state residential mortgage lender headquartered at 310 N State St, Suite 302, Office 120, Lake Oswego, Oregon, operating as an independently licensed affiliate (NMLS# 2027853) under common ownership with CMG Mortgage, Inc. (CMG Financial). The company originates home purchase and refinance loans for a deliberately broad customer base — first-time buyers, repeat buyers, active-duty military and veterans, rural borrowers, low-to-moderate-income households, self-employed borrowers, seniors aged 62+ seeking reverse mortgages, medical professionals, and Islamic-compliant financing customers — and additionally serves home builders via a dedicated builder division. State licensure covers Oregon, Washington, California, Colorado, Connecticut, DC, Florida, Illinois, Indiana, Iowa, Maryland, Michigan, Minnesota, New Hampshire, New Jersey, North Carolina, Pennsylvania, South Carolina, Texas, Vermont, Virginia, West Virginia, and Wisconsin (21 states plus DC); Massachusetts is explicitly excluded. Revenue is generated through mortgage origination transaction fees on conventional, FHA, VA, USDA, jumbo, and specialty loan products.

The product portfolio is anchored on conventional, FHA, VA, USDA, jumbo (up to $5 million), 203(k) renovation loans, Fannie Mae HomeReady, and Freddie Mac HomePossible products, augmented by specialty programs including the All In One Loan transactional offset mortgage (sourced from CMG Financial and designed to pay down mortgage faster via deposited cash), Halal Financing via an exclusive partnership with Ijara Community Development Corporation using the Ijara-wa-Iqtina structure, MedPro Premier (100% LTV for medical professionals up to $2 million), Non-QM Edge and Advantage CES closed-end seconds for self-employed borrowers, CMG Refi LITE (no-lender's-title refinance with average ~$945 in savings), and the Rate Rebound no-cost refinance guarantee within 5 years. Supporting technology includes the SLS HOME mobile app, the HomeFundIt crowdfunding platform for down-payment gifting with up to a $2,000 first-time-buyer grant match, and a suite of mortgage calculators and educational content.

Distribution combines a retail loan-officer network (accessed via website, mobile app, and direct referral) with a channel-partner builder division that supplies co-branded marketing, rate buydowns, Build & Lock and Flex Lock rate protection, temporary buydowns, and construction-to-permanent financing to national and regional home builders including Adams Homes, Hayden Homes, Trumark Homes, HHHunt Communities, Aho Communities, Casa Bella Homes, Eagle Construction, Empire Communities, Greenstone Properties, N-TRA, McKee Building Co., and William Lyon Homes. Marketing relies on organic social (Facebook, LinkedIn, Instagram), mortgage blog content, calculator tools, video testimonials (1,125 reviews at 4.96 stars via TestimonialTree), the mobile app, and co-branded builder partner marketing. Select Lending Services shares common ownership with sibling CMG affiliates including Vision Lending Services, EVO Home Loans / EPiQ Lending, NextMortgage, The Gibraltar Group Mortgage, Linked Home Loans / HomeGuide Mortgage, Home Mortgage Advisors, and Reliance Mortgage Partners.

Name

Select Lending Services

Legal name

Select Lending Services, LLC

Website

https://selectlendingservices.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Select Lending Services is a private multi-state residential mortgage lender that originates conventional, government-backed, jumbo, and specialty home loans for individual borrowers and home builder partners across 21 U.S. states plus DC, operating as a CMG Financial affiliate.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Oswego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Mortgage Origination: Revenue generated from originating mortgage loans for home purchases and refinances. The company offers conventional, FHA, VA, USDA, jumbo, and specialty loan products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Select Lending Services is a mortgage lender that originates home purchase and refinance loans, offering conventional, FHA, VA, USDA, jumbo, and specialty loan products through a loan officer network and the SLS HOME mobile app. The company also operates a Builder Division providing construction-to-permanent financing and rate buydown programs to home builders, and offers proprietary platforms including HomeFundIt (down payment gifting) and All In One Loan (transactional offset mortgage).

Product overview

Select Lending Services is a mortgage lending company offering a comprehensive portfolio of loan products and platforms. The core offering includes government-backed loans (FHA, VA, USDA), conventional loans, and jumbo loans. The company operates several specialized platforms including HomeFundIt (down payment gifting platform), All In One Loan (transactional offset mortgage), and Builder Division programs. Specialty products include Halal Financing for Islamic-compliant lending, MedPro Premier for medical professionals, Non-QM programs for self-employed borrowers, and various renovation loans including 203(k) and HomeStyle. The company also provides refinance options including Cash-Out Refinance, CMG Refi LITE, and Rate Rebound protection program.

Differentiator

Problem solved

Functional benefit

Brands

• HomeFundIt: Down payment gifting platform that allows family and friends to contribute to home buyer's down payment through an online crowdfunding tool.
• All In One Loan

Products and services

• Conventional Loan Standard mortgage financing for qualifying borrowers with good credit, low debt-to-income ratio, and varying down payments. Offers terms from 10 to 30 years with down payments as low as 3%.
• FHA Loan Government-backed mortgage insured by the Federal Housing Administration, designed for first-time buyers and low-to-moderate income borrowers with down payments as low as 3.5%.
• VA Loan Mortgage financing for Active Duty Military, Reservists, National Guard, Veterans, and Eligible Surviving Spouses, often with no money down and no mortgage insurance premium.
• USDA Loan Rural development loan guaranteed by the United States Department of Agriculture with no down payment required and financing available for the 1% funding fee and closing costs.
• Jumbo Loan Non-conforming mortgage for high-value properties with loan amounts up to $5 million, available for primary residences, second homes, and investment properties with up to 90% LTV.
• 203(k) Renovation Loan FHA renovation mortgage that combines home purchase or refinance with renovation costs in one loan, one approval process, and one closing.
• Freddie Mac HomePossible Low down payment mortgage with 3-5% down payment options, flexible down payment sources, and cancellable mortgage insurance. Requires 620+ credit score.
• Fannie Mae HomeReady Low down payment mortgage with down payments as low as 3%, cancellable mortgage insurance once equity reaches 20%, available for first-time and repeat buyers.
• Reverse Mortgage Home equity conversion program for homeowners ages 62+ allowing them to access equity through lump sum, monthly payments, or lines of credit without monthly mortgage payments.
• Halal Financing Islamic-compliant home financing program using Ijara-wa-Iqtina (lease and ownership) structure through partnership with Ijara Community Development Corporation, enabling homeownership without interest payments.
• All In One Loan Transactional offset-type mortgage program combining checking account functionality with home financing, where deposits lower the loan principal while remaining available for expenses. Designed to help borrowers pay off their home loan faster.
• HomeFundIt Online down payment gifting platform that connects homebuyers with family and friends who can contribute to their down payment through social media sharing, with grant matching up to $2,000 for first-time buyers completing home buyer education.
• Cash-Out Refinance Mortgage refinance option allowing homeowners to convert home equity into cash with a one-time lump sum withdrawal repaid through regular monthly payments at potentially lower interest rates.
• Builder Division Programs Comprehensive new home loans platform for builders including Build & Lock, Flex Lock, Extended Lock rate programs, temporary buydowns, custom construction loans, development financing, joint venture options, and condo project approval services.
• MedPro Premier 100% financing program for medical professionals including doctors, dentists, and veterinarians offering up to $2 million loan amounts with no mortgage insurance and student loan debt exclusion from DTI.
• Non-QM Edge CES Non-qualified mortgage closed-end second lien for self-employed borrowers using flexible income documentation including bank statements and DSCR options, with loan amounts up to $750,000.
• Non-QM Advantage CES Non-qualified mortgage closed-end second lien with fixed-rate monthly payments for accessing home equity while maintaining existing first mortgage, with loan amounts up to $500,000.
• CMG Refi LITE Refinance program using title alternative without lender's title insurance to reduce upfront costs for eligible owner-occupied conventional refinances, with average savings around $945.
• Rate Rebound Program allowing borrowers to refinance with waived lender fees if mortgage rates drop within 5 years, providing protection against rate increases after closing.
• List & Lock Program for sellers to advertise discounted mortgage rates on property listings to attract buyers.

Quantifiable outcome

• Save tens of thousands of dollars over life of loan with All In One Loan
• +2 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Ijara Community Development CorporationcoreStrategic or Co-development PartnerExclusive partnership for Islamic-compliant home financing using the Ijara-wa-Iqtina (lease and ownership) structure. Ijara CDC handles rent payments, servicing, insurance, and property taxes while borrowers build equity through lease-to-own arrangement. This enables Select Lending Services to offer one of the few nationwide Sharia-compliant lending programs.
• CMG Financial (CMG Mortgage, Inc.)coreTechnology or IntegrationParent company providing the All In One Loan platform technology and operational infrastructure. Select Lending Services operates as part of the CMG Financial network, leveraging shared technology, product development, and brand resources.
• Adams HomesminorChannel Partner/ Reseller/ DistributorHome builder partner utilizing SLS builder financing programs including rate buydowns and buyer incentives.
• Aho CommunitiesminorChannel Partner/ Reseller/ DistributorRegional home builder partner with co-branded marketing arrangement.
• Eagle ConstructionminorChannel Partner/ Reseller/ DistributorHome builder partner with SLS financing program integration.
• Greenstone PropertiesminorChannel Partner/ Reseller/ DistributorHome builder partner utilizing SLS builder financing solutions.
• Hayden HomesminorChannel Partner/ Reseller/ DistributorRegional builder partner with SLS financing programs.
• HHHunt CommunitiesminorChannel Partner/ Reseller/ DistributorCommunity developer partner with SLS builder financing integration.
• Trumark HomesminorChannel Partner/ Reseller/ DistributorNational builder partner with SLS rate buydown programs.
• McKee Building Co.minorChannel Partner/ Reseller/ DistributorBuilder partner utilizing SLS construction-to-permanent financing.
• Fannie MaecoreTechnology or IntegrationSecondary mortgage market investor backing HomeReady, HomeStyle Renovation, and other conventional loan products offered by SLS.
• Freddie MaccoreTechnology or IntegrationSecondary mortgage market investor backing HomePossible loan products and providing underwriting guidelines.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rocket Mortgage: Largest U.S. retail mortgage lender offering conventional, government, and refinance products via a digital-first channel. Comparable to SLS in product breadth and direct-to-consumer strategy, but vastly larger scale and brand recognition.

Direct peers

• loanDepot: Multi-channel retail mortgage lender with conventional, government, and specialty loan programs sold through loan officers and digital channels. Highly comparable to SLS in product mix, retail-led GTM, and mobile/app-driven borrower experience.
• Better.com: Digital-first mortgage lender offering purchase and refinance loans via a streamlined online application. Comparable to SLS in targeting tech-enabled borrower experience, though Better is purely self-serve while SLS combines digital with loan officers.
• Guaranteed Rate: Retail mortgage lender with a national loan officer network, mobile app, and full product menu including conventional, government, and specialty products. Closely comparable to SLS in distribution model, scale, and product breadth.
• Fairway Independent Mortgage Corporation: Mid-sized retail mortgage lender operating through a branch network of loan officers with conventional, government, and specialty programs. Comparable to SLS in loan officer-led retail model and product diversification.
• NewRez LLC: National mortgage lender and servicer offering retail, wholesale, and specialty programs including Non-QM products. Comparable to SLS in product breadth and in offering specialty programs for non-traditional borrowers.
• PrimeLending: Retail mortgage lender with a national network of branches serving purchase and refinance borrowers, with builder division support. Closely comparable to SLS in builder-channel emphasis and multi-product retail lending.
• Caliber Home Loans: Mortgage lender specializing in purchase and refinance, with strong Non-QM and self-employed borrower programs. Comparable to SLS in offering specialty products for non-traditional income borrowers and a multi-channel origination model.

Emerging players

• UWM (United Wholesale Mortgage): Largest U.S. wholesale mortgage lender partnering with independent brokers. While SLS operates more in a retail channel, UWM represents the wholesale counterpart; both compete for similar purchase and refinance volume through the broker/loan officer ecosystem.

Others

• CMG Financial: Parent company and technology/infrastructure provider for SLS, including the All In One Loan platform. Listed as a peer because it operates overlapping mortgage brands in the same network and is the strategic backbone of SLS's product and tech capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SelectLendingServices
• LinkedInlinkedin.com/company/select-lending-services
• Instagraminstagram.com/SelectLendingServices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Lending Services