The Daily Leader

What The Daily Leader does

The Daily Leader is a private, locally focused newspaper serving Brookhaven, Lincoln County, and the broader Southwest Mississippi region. It is owned and operated by Carpenter Media Group, a diversified media conglomerate that provides corporate infrastructure and shared technology platforms across multiple newspaper holdings. The publication generates revenue through print and digital subscriptions, display and classified advertising, public/legal notices, and sponsored content.

The company's core products include a digital publishing platform at dailyleader.com, an E-Edition digital archive hosted on Dirxion at digital.dailyleader.com, an online classifieds marketplace, a daily email newsletter, a public notices portal, and community engagement programs such as the Best of Southwest Mississippi contest. The underlying technology is a conventional content-managed news website with sections for news, sports, opinion, obituaries, and public records, supplemented by a digital edition viewer and an email distribution channel. No mobile app, public API, or AI/ML features are exposed. Revenue is captured via direct-to-consumer subscription billing on an annual cadence, local SMB advertising sales, classified listing fees, and government-mandated public notice placement.

The Daily Leader serves a geographically narrow audience, with primary readers in Brookhaven and Lincoln County and a secondary readership across Southwest Mississippi. Local businesses, government entities, and community organizations form the advertiser and notice-placement base. The publication's positioning is as the primary source of local government coverage, crime reporting, sports, obituaries, and community events for Lincoln County, competing only with larger regional or national outlets that do not provide comparable hyperlocal depth.

Name

The Daily Leader

Legal name

The Daily Leader

Website

https://dailyleader.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Local newspaper
• Community journalism
• Digital news publishing
• Classified advertising
• Public notices

Headquarters

HQ city

Brookhaven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscriptions: Print and digital subscription services providing revenue from readers
2. Advertising: Local advertising sold to businesses in the Brookhaven and Southwest Mississippi region
3. Classifieds: Classified advertising section generating revenue from local listings
4. Public Notices: Legal public notices published for government and institutional clients
5. Sponsored Content: Sponsored editorial content section (category on website)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Daily Leader publishes hyperlocal news, sports, obituaries, opinion, and public records for Brookhaven and Southwest Mississippi. It distributes this journalism through a website, an E-Edition digital archive, a print edition, an email newsletter, and a classifieds/public-notices marketplace, monetizing via subscriptions, advertising, classifieds, and public notices.

Product overview

The Daily Leader is a local news publication serving Brookhaven and Southwest Mississippi. The company operates a unified digital news platform (the Daily Leader Website) as its core product, supplemented by an E-Edition for digital newspaper access, a Classifieds Marketplace for listings, an Email Newsletter for daily news delivery, Public Notices for legal announcements, Subscription services for premium access, and community engagement through contests like Best of Southwest Mississippi.

Differentiator

Problem solved

Functional benefit

Brands

• E-Edition: Digital online edition of the newspaper accessible at digital.dailyleader.com

Products and services

• E-Edition Digital version of the daily newspaper accessible online, allowing readers to view current and archived issues in an electronic format.
• Daily Leader Website The main news website serving as the primary digital platform for local news, sports, opinion pieces, obituaries, public records, and community information for Brookhaven and Southwest Mississippi.
• Classifieds Marketplace Online marketplace for classified advertisements including jobs, vehicles, real estate, and personal listings.
• Public Notices Dedicated section for public legal notices, government announcements, and official announcements.
• Subscriptions Paid subscription service providing access to premium content, the e-edition, and ad-free reading experience.
• Best of Southwest Mississippi Contest Annual community contest allowing readers to vote for best local businesses and services in various categories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Carpenter Media GroupcoreOthersThe Daily Leader is owned and operated by Carpenter Media Group, a media company with multiple newspaper holdings. The parent company provides corporate infrastructure, technology platforms, and operational support for the publication.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Enterprise-Journal: Daily newspaper serving McComb and Pike County in Southwest Mississippi. Highly comparable as a similarly-sized regional Mississippi daily covering a nearby small market with print, digital, and classified revenue streams.
• The Natchez Democrat: Daily newspaper serving Natchez and Adams County in Southwest Mississippi. Direct geographic and operational peer, comparable in scale, content focus, and revenue model to The Daily Leader.
• The Vicksburg Post: Daily newspaper covering Vicksburg and Warren County in western Mississippi. Comparable as a community-focused Mississippi daily with similar print/digital/classified operations and geographic concentration.
• Hattiesburg American: Regional daily newspaper serving Hattiesburg and the Pine Belt region of Mississippi. Comparable in business model (subscriptions, advertising, classifieds, public notices) and slightly larger in geographic reach and audience.
• The Meridian Star: Daily newspaper serving Meridian and Lauderdale County in eastern Mississippi. Comparable small-market daily with parallel print, digital e-edition, classified, and public notice revenue streams.
• The Picayune Item: Local newspaper serving Picayune and Pearl River County in southern Mississippi. Directly comparable as a small-market community paper with the same local news, classifieds, and subscription business model.

Broad incumbents

• The Clarion-Ledger: Statewide daily newspaper based in Jackson, Mississippi, and part of the Gannett/USA Today Network. Broader incumbent that competes for regional advertising and digital readership in The Daily Leader's Southwest Mississippi territory.

Regional players

• Magnolia State News: Digital-first Mississippi news outlet covering state and regional stories. Adjacent/competing source for digital advertising and reader attention within The Daily Leader's geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dailyleader
• Facebookfacebook.com/brookhavendailyleader
• LinkedInlinkedin.com/company/classified-ads

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Daily Leader