FRUJO
FRUJO is a Czech food ingredients manufacturer (founded 1993) producing aseptic fruit, vegetable, and non-fruit components for dairy, ice cream, beverage, and bakery manufacturers across 17+ European countries, alongside a growing portfolio of consumer brands including syrups, sauces, and functional beverages.
- Company typePrivate
- Founded1993
- HeadquartersCeska, Czechia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What FRUJO does
FRUJO, a.s. is a privately-held Czech food ingredients manufacturer founded in 1993 and headquartered in Tvrdonice, South Moravia. The company produces fruit, vegetable, and non-fruit components — including purees, pieces, concentrates, emulsions, bases, and powder mixes — for industrial food manufacturers serving the dairy, ice cream, beverage, bakery, confectionery, and fat/delicatessen industries across more than 17 European countries. Core production relies on proprietary aseptic and homogenization processing technology developed since the company's founding, enabling preservative-free outputs with extended shelf life and freeze-thaw stability suitable for downstream manufacturing applications. The company holds IFS, BIO (organic), RSPO, Rainforest Alliance, and Non-GMO certifications as vendor qualification prerequisites for major European food manufacturers.
FRUJO operates a dual B2B/B2C business model. The B2B segment supplies bulk ingredients (200-1000kg containers, 10kg buckets, Bag-in-Box) priced at 65-116 Kč/kg (approximately $2.80-$5.00/kg), distributed via direct sales in the Czech Republic and through a network of country-specific distribution partners across Central, Eastern, and Southern Europe (including Germany, Hungary, Poland, Romania, Slovakia, the Baltics, the Balkans, and Cyprus), with refrigerated cold-chain logistics maintained at 2-15°C. The B2C segment operates through a company-owned e-commerce platform (eshop.frujo.cz) and multiple consumer sub-brands: TOJE (professional food service, launched 2003), Fruit in the Bottle (natural syrups, launched 2017/2023), Wanted Sauce (condiments), After (functional beverages including hangover water, stress management, and focus drinks — production assumed from Lotus Lab s.r.o. in 2025), and Kolča (cola beverages). Recent product launches between 2025 and 2026 include BIO Cola with Echinacea, Wilp exotic concentrates, ginger shots, chicory sweetener, and coffee syrups, indicating active expansion of the consumer-facing portfolio alongside the legacy industrial ingredient business.
The company employs 101-250 staff and maintains a multi-vertical organizational structure with executive directors, a commercial director, finance director, technical director, and dedicated heads of operations, logistics, procurement, quality, R&D, HR, and marketing. Revenue is not publicly disclosed, and the company is independently owned with no disclosed external institutional investment, private equity backing, or public listing.
FRUJO firmographics
Firmographics- Name
- FRUJO
- Legal name
- FRUJO, a.s.
- Website
- https://frujo.cz
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FRUJO is a Czech food ingredients manufacturer (founded 1993) producing aseptic fruit, vegetable, and non-fruit components for dairy, ice cream, beverage, and bakery manufacturers across 17+ European countries, alongside a growing portfolio of consumer brands including syrups, sauces, and functional beverages.
- Ownership category
- akta.pro rank
FRUJO industry classification
Industry- Product category
- Food Ingredient Manufacturing
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)
- akta.pro secondary industries
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Jams, Jellies, Preserves & Fruit Spreads Manufacturing (AFAKADAI)
Keywords
Where FRUJO is headquartered
LocationHeadquarters
- HQ city
- Ceska
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
FRUJO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- B2B Food Ingredients: Sale of fruit components, vegetable components, emulsions, bases, concentrates, and powder mixtures to food manufacturers in dairy, ice cream, beverage, bakery, and convenience industries. Products sold in bulk packaging (200-1000kg containers, 10kg buckets, Bag in Box systems).
- Consumer Products E-commerce: Direct-to-consumer sales of branded products including syrups, sauces, toppings, functional beverages, and ice cream through company e-commerce platform. Products include Fruit in the bottle syrups, Wanted sauce condiments, TOJE professional products, and AFTER functional drinks.
- Wholesale/Retail Distribution: Distribution of consumer products to retail establishments and through wholesale channels. Products include syrups in various sizes (330ml to 5L) and sauces for food service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Conventional fruit components - 10kg bucket pricing |
| Unit Pricing | Pay-as-you-go | BIO certified components |
| Unit Pricing | Pay-as-you-go | Consumer syrups - 750ml format |
| Unit Pricing | Pay-as-you-go | Wanted sauce condiments |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
FRUJO product offering
Product offeringCore offering
FRUJO manufactures fruit, vegetable, and non-fruit food components (pieces, purees, concentrates, emulsions, bases, powder mixes, BIO-certified variants) for B2B food industry customers using aseptic and homogenization processing technology. The company also sells a portfolio of branded consumer products—including natural syrups (Fruit in the Bottle), sauces (Wanted Sauce), cola beverages (KOLČA), professional food ingredients (TOJE), and functional drinks (After)—directly to consumers via its own e-commerce platform.
Product overview
FRUJO is a Czech food ingredients manufacturer with a portfolio of core industrial components and consumer-facing sub-brands. The company operates through two main channels: B2B ingredients (fruit components, vegetable components, emulsions/bases/concentrates, non-fruit components, powder mixes, and BIO products) serving dairy, ice cream, bakery, confectionery, beverage, and fat industry applications; and B2C branded products including TOJE (professional food ingredients for ice cream/bakery/catering), KOLČA (cola beverages), Fruit in the Bottle (natural syrups), Wanted Sauce (condiments), and After (functional beverages). The e-shop also offers dessert toppings, sauces, and coffee syrups under these brands.
Differentiator
Problem solved
Functional benefit
Brands
- TOJE: Professional food service products including ice cream mixtures and pastes, dessert toppings, syrups for shaved ice, bakery and confectionery fillings, sweet and savory powder mixes, and convenience food.
- Fruit in the bottle
- Wanted sauce
- After
- Kolča
Products and services
- Fruit Components (Ovocné komponenty) Industrial fruit ingredient pieces and purees (conventional and BIO certified) sold in bulk packaging for dairy, ice cream, confectionery, and bakery manufacturers. Includes strawberry, raspberry, blueberry, cherry, peach, apple, pear, mango, apricot variants.
- Vegetable Components (Zeleninové komponenty) Vegetable ingredient mixes for bakery, delicatessen, and condiment applications including dressings, dips, mustards, and ketchups sold to food manufacturers.
- Emulsions, Bases, Concentrates (Emulze, báze, koncentráty) Emulsions, bases, and concentrates for the beverage industry and ice cream production, offered in both aseptic and non-aseptic variants, with adjustable fruit content of 1–25% of finished beverage.
- Non-Fruit Components (Neovocné komponenty) Non-fruit ingredient components including chocolate, egg liqueur, caramel, and stracciatella flavors for ice cream and frozen dessert applications.
- Powder Mixes (Práškové směsi) Powder mixes for seasoning chips and snacks, stabilizing and flavoring rice pudding and semolina, preparing fruit toppings, and flavoring milk for bakery and delicatessen manufacturers.
- BIO Products Organic certified fruit and vegetable components (BIO Strawberry, BIO Blueberry, BIO Cherry, BIO Coffee, BIO Vanilla, etc.) for beverage, confectionery, and bakery applications.
- Farmer Products (Farmářské produkty) Agricultural product line for farmers with conventional and organic quality options for developing production and expanding customer offerings.
- TOJE Professional Food Ingredients Professional food ingredients brand for ice cream makers, bakers, confectioners, gastronomy, and catering. Includes ice cream mixes, ice cream pastes, dessert toppings, syrups for slushies, bakery and confectionery fillings, sweet and savory powder mixes, and convenience food.
- Fruit in the Bottle Natural Syrups Natural syrups made from fruit and cane sugar, without preservatives or artificial ingredients. Available in 15+ flavors including regular and BIO options in 750ml bottles (167–196 Kč) and 5L foodservice format (918 Kč).
- Wanted Sauce Condiments Premium sauce line with 7 flavor varieties (BBQ, mustard-honey, Mexican, cranberry, cucumber relish, sweet-sour, ketchup) sold in 280g (38–53 Kč) and 620g (70–96 Kč) packaging.
- KOLČA Cola Beverages Cola-flavored beverage base for producing quality cola lemonades and cola syrups, including the 59 Cola Syrup made from fruit juices and carefully selected herbs.
- After Functional Beverages Functional beverage brand including AFTER hangover water, AFTER BALANCE (apple and zensen flavor for stress management and energy restoration), Before by After (peach-mango-matcha for calm focus and concentration), and Ginger Shots for natural immunity support.
- Coffee Syrups Syrups for coffee drinks in Vanilla, Caramel, Almond, and Pumpkin Spice flavors (330g and 750ml sizes, 53–155 Kč depending on size).
- Dessert Toppings (Dezertní polevy) Dessert toppings including strawberry, dark chocolate, caramel, milk caramel, blueberry, strawberry with seeds, and pistachio flavors in 320g+ sizes for ice cream, pancakes, waffles, and other desserts.
- Functional Drinks (Ginger Shots, Concentrates) Functional beverages including Ginger Shots (60ml and 500ml) with ginger, lemon, turmeric, honey, and coconut water, plus Wilp concentrates (Sea Buckthorn with Camu Camu, Ginger with Jalapeño, Cherry with Saffron) in 750ml.
- Wanted Sauce Dispenser Sauce dispenser compatible with Wanted Sauce Bag in Box packaging for easy, hygienic serving in restaurants, bistros, fast foods, and catering.
Quantifiable outcome
- Fortification capability with 1-25% fruit content
Companies that use FRUJO
Customer profileSegments6 records
Ideal customer profiles5 records
FRUJO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FRUJO partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- AVEL Ltd SerbiacoreDistribution partner for Albania and Serbia region. Located at Kralja Vladimira 22, 11000 Beograd, Serbia. Contact: +381 113 099 795.
- ODO KaspikocoreDistribution partner for Belarus. Located at 22a-2-506 Logoiskij trakt, 220090 Minsk. Contact: +375 17 3572261.
- Avel GreececoreDistribution partner for Bulgaria and Greece. Located at Larisis 5, 151 21 Pefki, Greece. Contact: +302 106 147 777.
- Leipurin Estonia AScoreDistribution partner for Estonia. Located at Aasa 1, Loo, Jõelähtme 74201, Harju county. Contact: +372 6 201 485.
- UAB VigristacoreDistribution partner for Lithuania. Located at Guobu 46-2, 52317 Kaunas. Contact: +370 374 536 25.
- Panemunės EglėcoreDistribution partner for Lithuania. Located at Smėlio g. 7, Kaunas LT45304. Contact: [email protected].
- SIA LeipurincoreDistribution partner for Latvia. Located at Noliktavu iela 5, Dreiliņi, Stopiņu novads, LV-2130. Contact: +371 67 808 080.
- Andreas KühnelcoreSales representative for Germany. Located at Stander Straße 12, 78464 Konstanz, Germany. Contact: +49 172 873 58 14, [email protected].
- FORBAKE S.A.coreDistribution partner for Poland. Located at ul. Jana Sebastiana Bacha 2, 02-743 Warszawa. Contact: +48 515 000 571.
- MarjotcoreDistribution partner for Poland. Located at ul. Czeresniowa 98, 02-456 Warszawa. Contact: +48 228 638 782.
- VOXELE DEVELOPMENT SRLcoreDistribution partner for Romania. Located at Strada Nicolae G. Caramfil 22, 077190 București. Contact: +40 752 224 904.
- F-PLUS s.r.o.coreDistribution partner for Slovakia. Located at Beckov 577, 916 38 Beckov. Contact: +421 903 459 220, [email protected].
- MERU s.r.o.coreDistribution partner for Slovakia. Located at Záhradnícka 93, 821 08 Bratislava. Contact: +421 255 563 429.
- Zalaine dr Fundák RitacoreSales representative for Hungary. Located at Gyarmat u. 79. 2/13, 1147 Budapest. Contact: +36 306 121 776.
- Lotus Lab s.r.o.corePartnership for production of After hangover water functional beverage. FRUJO took over complete production of this functional drink against hangover.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
FRUJO competitors and assessment
Company assessmentDirect peers
- AGRANA: Austrian fruit preparations, starch, and sugar producer serving dairy (yogurts), ice cream, bakery, and beverage industries. Directly comparable as a B2B fruit ingredient supplier with European manufacturing footprint and similar customer base to FRUJO.
- Zuegg: Italian fruit processing company producing fruit purees, concentrates, and ingredients for dairy, ice cream, confectionery, and beverage industries. Comparable to FRUJO in core B2B fruit ingredient focus with European customer base.
- Ponthier: French producer of fruit purees, coulis, and juices for professionals in pastry, ice cream, and gastronomy. Directly comparable to FRUJO's TOJE brand serving the professional pastry and ice cream segment.
- SVZ International (Ingredion): Specialist in fruit and vegetable purees, concentrates, and ingredients for baby food, dairy, ice cream, and beverage applications. Now part of Ingredion. Highly comparable to FRUJO in product range and customer industries.
- Döhler: German-headquartered global supplier of fruit and vegetable ingredients, juice concentrates, flavors, and natural ingredients for the beverage, dairy, bakery, and ice cream industries. Directly comparable to FRUJO as both supply aseptic fruit/veg components to European food manufacturers, though Döhler operates at significantly larger scale.
- Kerr Concentrates: US-based fruit and vegetable concentrate, puree, and ingredient supplier serving food and beverage manufacturers. Comparable to FRUJO in product type though focused on North American market.
Broad incumbents
- Kerry Group: Ireland-based global taste and nutrition company serving food, beverage, and pharma industries with flavors, ingredients, and functional solutions. Overlaps with FRUJO in dairy and beverage ingredient supply but operates at much larger scale with broader portfolio.
- Cargill: Global food and agricultural commodity supplier with extensive food ingredient operations including cocoa, sweeteners, oils, and fruit-derived ingredients. Overlaps with FRUJO in fruit-based ingredient supply to manufacturers, though as part of a vastly broader portfolio.
Emerging players
- Monin: French premium syrup and flavoring brand for coffee, beverages, and culinary applications. Comparable to FRUJO's Fruit in the Bottle syrup brand in the consumer/B2C flavored syrups category, though Monin has significantly stronger global brand recognition.
Regional players
- Leipurin: Nordic/Baltic bakery and food ingredient distributor with operations in Estonia, Latvia, Lithuania, and Russia. Listed as FRUJO's distribution partner in the Baltics; comparable as a regional bakery/confectionery ingredient supplier serving similar applications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FRUJO social profiles
Digital presenceFRUJO compliance and trust
Trust signalCompliance5 records
FRUJO financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRUJO leadership team
Management profileNumber of profiles
Profiles13 records
FRUJO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRUJO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRUJO
What does FRUJO do?
FRUJO manufactures fruit, vegetable, and non-fruit food components (pieces, purees, concentrates, emulsions, bases, powder mixes, BIO-certified variants) for B2B food industry customers using aseptic and homogenization processing technology. The company also sells a portfolio of branded consumer products—including natural syrups (Fruit in the Bottle), sauces (Wanted Sauce), cola beverages (KOLČA), professional food ingredients (TOJE), and functional drinks (After)—directly to consumers via its own e-commerce platform.
Is FRUJO a public or private company?
FRUJO is a private company. It is classified as unknown and is currently operating.
When was FRUJO founded?
FRUJO was founded in 1993. It employs 101 to 250 people.
Where is FRUJO based?
FRUJO is headquartered in Ceska, Czechia, in the Europe region.
How does FRUJO make money?
Three revenue lines are on record. B2B Food Ingredients are the primary driver. The others are consumer Products E-commerce and wholesale/Retail Distribution.
Who are FRUJO's main competitors?
Direct peers on record are AGRANA, Zuegg, Ponthier, SVZ International (Ingredion), Döhler and Kerr Concentrates. Broad incumbents are Kerry Group and Cargill. Monin is listed as an emerging player. Leipurin is listed as a regional player.
Does FRUJO have an API?
No public API is recorded for FRUJO.
What industry is FRUJO in?
FRUJO's product category is Food Ingredient Manufacturing. Its primary akta.pro industry code is AFAKAFAB, Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate), with a secondary code of AFAFABAC, Juice & Nectar Production (Including Juice Drinks). Its NAICS code is 3114 and its SIC code is 2033.