Skinade
Skinade is a UK cosmeceutical brand (operated by Bottled Science Ltd) that sells ingestible marine collagen drink supplements and targeted skincare solutions directly to consumers and through a professional network of aesthetic surgeons, dermatologists, and injectable specialists across 22 countries.
- Company typePrivate
- Founded2012
- HeadquartersNewquay, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Skinade does
Skinade is a UK-based cosmeceutical brand operated by Bottled Science Ltd (registered in Twickenham, founded 2012) that develops and sells ingestible collagen-based skincare products. Its core technology is a liquid formulation built on low molecular weight (2kDal) hydrolysed marine collagen peptides combined with five additional active ingredients (vitamin C, MSM, vitamin B complex, omegas 3 & 6, and L-lysine) at a claimed 95% absorption rate versus 30-40% for tablet supplements. The portfolio has expanded from the flagship peach-and-mangosteen collagen drink into five adjacent SKUs: Targeted Solutions Clear, Derma Defense A&D Boost, and Cellulite for consumer add-on use; and Skinade MD Pre+Post Care (£366) and INsupport for the professional medical/aesthetic channel.
The company operates a dual go-to-market model. The primary channel is direct-to-consumer e-commerce through skinade.com, eu.skinade.com, and us.skinade.com, with international shipping to 22 countries and subscription-style repeat purchase mechanics in 30/60/90-day supply packs. The secondary channel is a professional medical network distributing MD and INsupport exclusively through plastic surgeons, cosmetic dermatologists, aesthetic nurses, and master injectors who prescribe these products to patients undergoing surgical or injectable aesthetic procedures. Pricing ranges from £70 for INsupport to £366 for the full MD surgical programme, with the consumer core product available across multi-pack and travel SKUs.
Skinade holds patent applications on five formulations, manufactures under BRC global food safety standards with EU-approved ingredients, and supports marketing with published clinical data (independent double-blind studies showing 28% hydration increase, 26% fine line reduction, 58% collagen density increase over 90 days). The brand has no disclosed external institutional funding, no parent company, and revenue is not publicly reported. Headcount sits at 501-1,000 employees, and a recent third-party credit assessment (Martini.ai, November 2025) assigned a B4 rating with 0.885% probability of default.
Skinade firmographics
Firmographics- Name
- Skinade
- Legal name
- Bottled Science Ltd
- Website
- https://skinade.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Skinade is a UK cosmeceutical brand (operated by Bottled Science Ltd) that sells ingestible marine collagen drink supplements and targeted skincare solutions directly to consumers and through a professional network of aesthetic surgeons, dermatologists, and injectable specialists across 22 countries.
- Ownership category
- akta.pro rank
Skinade industry classification
Industry- Product category
- Nutricosmetics & Collagen Supplements
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Professional Skincare & Facial Treatments (CRABALAF), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where Skinade is headquartered
LocationHeadquarters
- HQ city
- Newquay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Skinade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Consumer Direct Sales: Skinade sells its core collagen drink products and targeted solutions (Clear, Cellulite, Derma Defense A&D Boost) directly to consumers through its e-commerce platforms. Products are available in 30, 60, and 90-day supply packages with repeat purchase potential. INsupport is sold at £70 per unit.
- Professional/Medical Channel: Skinade MD Pre + Post Care Surgical Programme (£366) is distributed exclusively through plastic, aesthetic, reconstructive surgeons, and aesthetic medical professionals. INsupport is available only from aesthetic medical professionals such as aesthetic nurses, master injectors, doctors, plastic surgeons, and cosmetic dermatologists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | INsupport - Injection Support Programme |
| Unit Pricing | Pay-as-you-go | Skinade MD Pre + Post Care Surgical Programme |
| Subscription | Pay-as-you-go | Skinade Core Product - Better Skin From Within |
| Subscription | Pay-as-you-go | Derma Defense A&D Boost |
| Subscription | Pay-as-you-go | Targeted Solutions Clear |
| Subscription | Pay-as-you-go | Targeted Solutions Cellulite |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Skinade product offering
Product offeringCore offering
Skinade is a UK-based cosmeceutical brand (operated by Bottled Science Ltd) that formulates, manufactures, and sells liquid collagen drink supplements under the core "Skinade Better Skin From Within" brand, complemented by a Targeted Solutions range (Clear, Cellulite, Derma Defense A&D Boost) addressing specific skin concerns, and a professional Skinade MD line (Pre + Post Care Surgical Programme and INsupport) distributed exclusively through aesthetic surgeons, cosmetic dermatologists, and aesthetic medical professionals for surgical and injectable procedure support.
Product overview
Skinade is a UK-based cosmeceutical brand (operated by Bottled Science Ltd) offering a portfolio of ingestible collagen drink supplements and targeted solution products. The core offering is Skinade Better Skin From Within, a peach and mangosteen flavoured liquid collagen drink. Around this core, Skinade has built a family of add-on Targeted Solutions products: Derma Defense A&D Boost (vitamin A and D liquid supplement), Targeted Solutions Clear (liquid plus capsule for breakout-prone skin), and Targeted Solutions Cellulite (liquid plus powder plus capsule for body concerns). For the professional channel, Skinade offers Skinade MD Pre + Post Care Surgical Programme (a 45-day protocol of sachets, capsules, and oral spray for surgical preparation and recovery) and SkinadeMD INsupport (an injectable treatment support programme). All products deliver high-absorption liquid formulations with the brand claiming a 95% absorption rate, and are manufactured in the UK to BRC standards with EU-approved ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- Skinade Targeted Solutions: Professional grade range of products designed to provide targeted solutions to specific skin concerns including Clear, Derma Defense A&D Boost, and Cellulite.
- Skinade MD
- SkinadeMD INsupport
- skinade better skin from within
Products and services
- Skinade Better Skin From Within
Quantifiable outcome
- 95% absorption rate (liquid formula) vs 30-40% (tablets)
- +7 more outcomes
Companies that use Skinade
Customer profileSegments6 records
Ideal customer profiles2 records
Skinade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Skinade partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Skinade competitors and assessment
Company assessmentDirect peers
- Vital Proteins: Vital Proteins is the leading ingestible collagen and beauty-from-within brand offering collagen peptides, beauty supplements, and targeted wellness drink mixes. Directly comparable as it sells marine/bovine collagen drink and powder products through DTC e-commerce and retail, targeting the same beauty-conscious consumer with similar structure/function claims.
- Applied Nutrition: Applied Nutrition is a UK-based sports nutrition and wellness supplements brand offering beauty, gut health, and targeted ingestible products through mass retail (Boots, Tesco) and DTC. Skinade's UK headquarters and beauty-supplement positioning make it a close comparable, though Applied Nutrition's broader sport-nutrition portfolio gives it wider retail presence.
- HUM Nutrition: HUM Nutrition is a US-based beauty supplements brand offering ingestible products targeting skin, hair, and nails with personalized daily regimens sold via DTC subscription. Directly comparable as it sells ingestible beauty supplements with clinically-validated ingredients through DTC and serves a similar target consumer seeking beauty benefits from within.
- Moon Juice: Moon Juice is a premium ingestible beauty and wellness brand offering collagen, protein, and adaptogen drink blends marketed for skin and beauty benefits through DTC and select retail. Directly comparable through its ingestible beauty positioning, premium pricing, and emphasis on bioavailable liquid/powder formulations targeting the same wellness-conscious consumer.
- Perricone MD: Perricone MD combines topical cosmeceutical skincare with ingestible collagen and beauty supplements marketed with anti-aging science claims. Comparable as it pursues a similar doctor-founded/professional-grade positioning and pairs ingestible collagen science with skincare to deliver beauty outcomes, overlapping on the clinical/professional aesthetic.
- Bare Biology: Bare Biology is a UK-based marine collagen and ingestible beauty brand offering collagen peptides and beauty supplements via DTC subscription. Closely comparable through shared geography (UK), marine collagen peptide expertise, beauty positioning, and direct-to-consumer subscription model targeting similar female-skewing beauty consumer.
Emerging players
- HigherDOSE: HigherDOSE offers ingestible beauty supplements and wellness products including collagen drink mixes marketed via DTC and influencer channels. Comparable as it operates in the same beauty-from-within space with ingestible collagen and beauty products, though its broader positioning around infrared/wellness technology differentiates its market segment.
Broad incumbents
- OLLY: OLLY (acquired by Reckitt) is a mass-market ingestible beauty and wellness supplements brand offering gummy and powder formats for skin, hair, nails, and beauty through major US retail (Target, CVS, Walmart). Adjacent peer given OLLY holds substantial retail scale and brand recognition in the beauty-from-within category that Skinade aspires to scale into.
- Dr. Barbara Sturm: Dr. Barbara Sturm is a premium cosmeceutical skincare brand offering ingestible skincare supplements and topical products marketed with clinical and dermatological credibility. Comparable through its professional-grade/dentist-endorsed positioning, scientific skincare narrative, and expansion from clinical to at-home consumer beauty market.
- Nestlé Health Science: Nestlé Health Science (parent of Vital Proteins) operates the largest nutricosmetics and ingestible beauty platform globally through its acquisition strategy (including Vital Proteins). Represents the strategic exit and competitive benchmark in the beauty-from-within category against which Skinade's scale ambitions are measured.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Skinade social profiles
Digital presenceSkinade compliance and trust
Trust signalCompliance2 records
Skinade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skinade leadership team
Management profileNumber of profiles
Skinade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skinade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skinade
What does Skinade do?
Skinade is a UK-based cosmeceutical brand (operated by Bottled Science Ltd) that formulates, manufactures, and sells liquid collagen drink supplements under the core "Skinade Better Skin From Within" brand, complemented by a Targeted Solutions range (Clear, Cellulite, Derma Defense A&D Boost) addressing specific skin concerns, and a professional Skinade MD line (Pre + Post Care Surgical Programme and INsupport) distributed exclusively through aesthetic surgeons, cosmetic dermatologists, and aesthetic medical professionals for surgical and injectable procedure support.
Is Skinade a public or private company?
Skinade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skinade founded?
Skinade was founded in 2012. It employs 501 to 1,000 people.
Where is Skinade based?
Skinade is headquartered in Newquay, United Kingdom, in the Europe region.
How does Skinade make money?
Two revenue lines are on record. Consumer Direct Sales are the primary driver. The others are professional/Medical Channel.
Who are Skinade's main competitors?
Direct peers on record are Vital Proteins, Applied Nutrition, HUM Nutrition, Moon Juice, Perricone MD and Bare Biology. HigherDOSE is listed as an emerging player. Broad incumbents are OLLY, Dr. Barbara Sturm and Nestlé Health Science.
Does Skinade have an API?
No public API is recorded for Skinade.
What industry is Skinade in?
Skinade's product category is Nutricosmetics & Collagen Supplements. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its SIC code is 2844.