Turtles.com

What Turtles.com does

Turtles.com is a privately held, Delaware-incorporated company founded in 2025 that operates an AI-powered marketplace platform serving two distinct but networked customer segments: marketplace operators who build vertical marketplaces on Turtles (e.g., Parke-Bernet for art and collectibles, Polly.com for luxury fashion and beauty, GovAuctions.com for government surplus), and brands and sellers who distribute products across the Turtles network to reach 29M+ US shoppers. The core offering is a unified marketplace operating system that combines listings, payments, fulfillment (integrated 3PLs), trust and safety, mobile apps, and embedded AI, and is delivered as a self-serve PLG product for sellers ($200 ad credit activation incentive, flat 7% take rate with payment processing included) and as enterprise MSAs for operators. The platform handles 2.5B+ monthly API events at 99.89% historical uptime and powers 1,000+ marketplaces and 2,000+ brands, with mobile (React Native iOS and Android apps) accounting for more than 70% of shopping activity.

The technology stack centers on edge infrastructure, a single React Native codebase, and an embedded AI layer ("Turtles AI") that handles generative listing creation, image enhancement, recommendation and ranking, 24/7 conversational support, fraud and abuse detection, and ad bidding and measurement. Layered on top of the core OS are Turtles Hatch (a brand-launch platform that converts demand signals from 29M+ shoppers into new products), Turtles Ads (performance advertising for sellers and operators), and Turtles Brands (an in-house M&A arm that has acquired Sterling Pacific and Stone Gorge 1908). The company monetizes through marketplace seller take rates, operator MSA-based platform fees, advertising, payments and settlement services, and revenue from acquired brands, with self-serve web signup, mobile app stores, and direct enterprise sales as its distribution channels. Turtles.com is headquartered in New York City with regional hubs in Helsinki and Hong Kong, employs 60+ people, and is actively hiring across engineering, ML, growth, product, and operations.

Name

Turtles.com

Legal name

Turtles.com Inc.

Website

https://turtles.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Turtles.com is a private AI-powered marketplace platform that lets operators launch vertical marketplaces and lets brands list products once for distribution across a 29M+ US shopper network spanning 1,000+ marketplaces and 2,000+ brands, monetizing via a 7% seller take rate, operator MSAs, advertising, and an owned-brand M&A arm.

Ownership category

akta.pro rank

Product category

Marketplace Operating System

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Online Collectibles Marketplaces & Auction Retail (CRALAGAO)

Keywords

• AI marketplace platform
• Marketplace operating system
• Online marketplace builder
• Seller network platform
• Vertical marketplace software

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure, Others

Revenue model

1. Marketplace seller take rate: Brands/sellers pay a flat 7% fee on sales, with payment processing included ('Just 7% with processing included. 93% goes straight to you'); transaction-based revenue from sales across the Turtles marketplace network.
2. Operator platform fees (MSAs): Marketplace operators (e.g., ParkeBernet, Polly, GovAuctions) are governed by separate Marketplace Service Agreements covering commercial terms such as fees, take rates, settlement timing, advertising, and premium features.
3. Turtles Ads: Performance advertising offering for sellers/operators (referenced in platform navigation as 'Turtles Ads'), with ad boosts and the listed $200 ad credit used as acquisition incentive for new sellers.
4. Turtles Brands (acquired brand revenues): Revenue from operating and accelerating acquired brands (Sterling Pacific, Stone Gorge 1908, plus Noir/Bleu Nuit/Marron product lines) launched and grown through the Hatch platform.
5. Payments and settlement services: Facilitation of payments, settlement, and disbursement to sellers via third-party financial institutions and payment networks; revenue from associated payments terms.
6. Growth marketing services (in-house creative/agency): Capability referenced in job descriptions of running paid channels end-to-end including creative production and agency management; supports Turtles' own growth and likely operator/seller growth services.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

Turtles.com provides an AI-native, full-stack marketplace operating system that enables entrepreneurs and businesses to launch and operate online marketplaces quickly, and enables brands to list once and distribute products across a network of 1,000+ Turtles-powered marketplaces reaching 29M+ US shoppers. The unified platform bundles modular marketplace components (listings, payments, fulfillment, trust and safety, mobile apps) with embedded AI for listing generation, personalization, fraud detection, and 24/7 support, plus integrated 3PLs and localized payments/sales tax.

Product overview

Turtles.com is a platform-plus-modules architecture, unified under the Turtles.com AI Platform for Marketplaces. The core Turtles.com Platform is composed of the Unified Marketplace OS (for building any marketplace) and the Enterprise Seller Features (for brands selling across the 29M+ shopper network). On top of that core sit several product modules and brands: Turtles Hatch (a brand-launch platform for taking products from concept to launch using demand signals), Turtles AI (the embedded AI layer for listings, support, fraud, and personalization), Turtles Ads (advertising and boost tooling), and Turtles Brands (the acquisition arm that owns brands like Sterling Pacific, Stone Gorge 1908, and Longvadon). The platform also powers operated vertical marketplaces including Parke-Bernet (art and collectibles), Polly.com (luxury fashion and beauty), and GovAuctions.com (surplus). Developers and operators access the system through the Turtles API (Build a marketplace / Sell on Turtles). The offering is therefore a single underlying marketplace OS, with the Hatch / AI / Ads / Brands modules layered on top, and the Parke-Bernet, Polly, and GovAuctions operated marketplaces as showcase implementations.

Differentiator

Problem solved

Functional benefit

Brands

• Turtles Hatch: Platform built to help brands bring iconic products to life and reach shoppers across Turtles; introduced November 1, 2025.
• Turtles Brands
• Turtles AI

Products and services

• Turtles.com Platform (AI Platform for Marketplaces) Core unified marketplace operating system that lets marketplace operators build vertical marketplaces and lets brands sell across a 29M+ US shopper network; provides day-one liquidity, payments, trust and safety, fulfillment, AI tooling, mobile apps (iOS and Android), and 99.89% historical uptime.
• Turtles Hatch Brand-launch platform that turns proprietary demand signals from 29M+ shoppers into new product concepts and takes them to launch, with AI-optimized listings, payments, fulfillment networks, and trust and safety tooling. Powers acquired brands such as Sterling Pacific and Stone Gorge 1908.
• Turtles Public API and Developer Platform Public REST API and developer documentation letting marketplace operators and sellers programmatically build marketplaces, manage approvals, listings, orders, boosts, profile, team, balance, and integrations; backed by SDKs and webhooks.

Quantifiable outcome

• $1,912,821,635 of GMV sold through Turtles to date
• +10 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability13 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Amazon Web ServicescoreTechnology or IntegrationPrivacy Policy lists AWS as a cloud infrastructure service provider that processes personal information on Turtles' behalf under written agreements. Turtles.com Inc. is the data controller; AWS acts as a sub-processor.
• Google CloudcoreTechnology or IntegrationPrivacy Policy lists Google Cloud alongside AWS as a cloud infrastructure service provider that processes personal information on Turtles' behalf, serving as a sub-processor for hosting and data services.
• StripecoreTechnology or IntegrationPrivacy Policy lists Stripe as a payment-processing partner that handles card payments and disbursements; payment card data is tokenized by Stripe and not stored in plaintext on Turtles infrastructure.
• AdyencoreTechnology or IntegrationPrivacy Policy lists Adyen as a payments and disbursement partner alongside Stripe, providing payment processing infrastructure for Turtles and its marketplace operators.
• ShopifycoreTechnology or IntegrationHomepage 'Enterprise seller features' section shows Turtles supports 'Importing Shopify products' as a step in syncing and deploying listings across the marketplace network, indicating a Shopify integration for catalog import.
• Sterling PacificcoreStrategic or Co-development PartnerTurtles.com acquired Sterling Pacific, a luxury luggage brand, on May 7, 2026; the brand joins the Turtles Brands portfolio and will be powered by Hatch, including launching new products such as the 90L Check-In Travel Case.
• Stone Gorge 1908coreStrategic or Co-development PartnerTurtles acquired the award-winning French wine brand Stone Gorge 1908 on Nov 15, 2025; the brand joins the Turtles Brands portfolio and is powered by Hatch.
• Parke-Bernet (ParkeBernet.com)coreChannel Partner/ Reseller/ DistributorParke-Bernet operates a curated art and collectibles marketplace on Turtles, described as the new era for the legacy of America's iconic auction house, with featured listings like a 4,500-year-old seal and a Rembrandt print.
• Polly.comcoreChannel Partner/ Reseller/ DistributorPolly.com operates a luxury fashion and beauty marketplace on Turtles, curating items like La Prairie Caviar, Hermes scarves, and Longchamp clutches into a personalized feed with integrated rewards.
• GovAuctions.comcoreChannel Partner/ Reseller/ DistributorGovAuctions.com runs a government-surplus marketplace on Turtles, turning bulk surplus into single-item listings with free shipping; it became the #5 shopping app in the US with a 4.8/5 App Store rating.
• MaisonminorChannel Partner/ Reseller/ DistributorMaison is featured on the homepage 'Build any marketplace' section as a Turtles-powered marketplace example (a fashion marketplace) showing products like the Capri Dress, Aurore Mini, and Margaux Mini.
• U.S. Department of Justice (DOJ)minorOthersCommunity Guidelines state Turtles cooperates with law enforcement as required or permitted by law on matters such as child safety, trafficking, and terrorism, though this is a regulatory rather than commercial partnership.
• Cloudflare / commercial CDN and edge providerscoreTechnology or IntegrationSecurity Policy references commercial CDN and edge partners providing DDoS protection at the network edge and supporting 99.89% uptime on the platform.

Scale indicators15 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Faire: Wholesale marketplace platform connecting brands with retailers. Comparable because both provide a network plus tooling (payments, fulfillment, AI) that lets merchants reach incremental demand beyond their own channels.
• Etsy: Public vertical marketplace for handmade, vintage, and passion-driven goods. Comparable because Turtles explicitly targets passion-driven, vertical marketplace niches (art, vintage, collectibles, fishing gear, plants) with day-one liquidity, similar in spirit to Etsy's category focus.
• BigCommerce: Enterprise commerce SaaS platform for brands and operators. Comparable because both sell to enterprise brands/operators needing storefront, payments, and multi-channel distribution; BigCommerce is an incumbent in the same SaaS-for-marketplace-operators category.
• Shopify: Leading commerce platform that powers merchants' storefronts and multi-channel selling. Comparable because Turtles sells into the same SMB/enterprise seller base with its Enterprise Seller Features and native Shopify product-import integration, and competes for marketplace/operator tooling mindshare.
• Mercari: Consumer-to-consumer marketplace app with a mobile-first shopping experience. Comparable because Turtles' mobile-first approach (>70% of shopping on mobile, top-5 shopping app via GovAuctions) mirrors Mercari's mobile-native marketplace model.
• Poshmark: Social marketplace for fashion and lifestyle resale. Comparable because Turtles powers vertical fashion and beauty marketplaces (Polly.com, Maison) and competes for the same seller base of fashion entrepreneurs and mid-market brands.

Broad incumbents

• Squarespace: Design-led website and commerce platform popular with creative entrepreneurs and small brands. Comparable because Turtles targets passion-driven sellers and operators who currently use Squarespace to launch niche commerce experiences.
• eBay: Established horizontal marketplace with auction and fixed-price formats. Comparable because Turtles powers vertical marketplaces like Parke-Bernet (art and collectibles, explicitly auction-style) and GovAuctions (surplus auctions), directly overlapping eBay's use cases.
• Amazon (Marketplace): Largest third-party marketplace globally with a massive shopper base. Comparable because Tendril and other Turtles sellers cite Turtles as a channel competing with Amazon for incremental demand; both monetize primarily via marketplace commissions.
• Wix: Website and commerce platform with AI site-building features. Comparable because Turtles' AI-powered marketplace builder competes for SMB and entrepreneur customers who might otherwise use Wix to spin up niche commerce sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jointurtles
• Facebookfacebook.com/turtlescom
• LinkedInlinkedin.com/company/shopturtles

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turtles.com