What Advanced Medical Imaging does

Advanced Medical Imaging (AMI) is a physician-owned, independent outpatient radiology group headquartered in Lincoln, Nebraska. Operating since 2001 and tracing its organizational lineage to Radiology Associates (founded 1947), AMI is the largest independent radiology group in Nebraska, providing diagnostic imaging (MRI including a HERO 3T with Air Recon DL, CT, PET-CT, X-ray, ultrasound, nuclear medicine, 3D mammography, DEXA, fluoroscopy), interventional radiology (GAE, SphenoCath SPG block, Tenex, EVLT, embolization, angioplasty, steroid and nerve root injections), women's imaging and breast surgery, and cosmetic aesthetics. The practice operates a main imaging center, a wholly-owned outpatient Surgery Center (built 2018), a Women's Center, and the Advanced Breast Center (opened 2021), and holds the only ACR Designated Comprehensive Breast Imaging Center in Lincoln as well as the only SphenoCath Certified Training Center in the United States.

AMI generates revenue primarily on a fee-for-service basis through three streams: diagnostic imaging procedures billed under insurance contracts and self-pay arrangements; interventional radiology procedures performed at the Surgery Center with separate facility and professional fees; and radiology professional services (interpretation, tele-radiology, 24/7 coverage) provided to Madonna Rehabilitation Hospital and to critical access hospitals across Nebraska and Iowa. Go-to-market is hybrid: a physician-referral network and a physician portal anchor institutional demand, while direct patient scheduling (online and phone), community events (e.g., the Advancing Hope Breast Cancer Walk), social media, and a transparent online price estimator drive consumer demand. AMI positions itself on a 4-10x cost advantage versus hospital-based imaging, no facility fees, and subspecialty fellowship-trained radiologists, with a footprint spanning Lincoln, southeast Nebraska, and rural Nebraska and Iowa.

The company is a private Nebraska LLC with no disclosed parent, external investors, or funding rounds. It is governed by its practicing radiologist-owners and led operationally by Chief Operations Officer Georgia Blobaum, with strategic physician hires concentrated in 2021 (Dr. Kelsey Williams, Dr. Benjamin Owen, Dr. Ayodale Odulate from Brigham & Women's, Dr. Clark B. Diffendaffer). AMI's structure is stable and mid-sized (11-50 employees), with growth driven by incremental specialty-center buildouts, new service lines (Alzheimer's screening, DASH full-body MRI, Cosmetic Aesthetics), and digital patient-acquisition investments rather than by geographic expansion outside the Nebraska/Iowa region.

Name

Advanced Medical Imaging

Legal name

Advanced Medical Imaging, LLC

Website

https://amimaging.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Medical Imaging is Nebraska's largest physician-owned independent outpatient radiology group in Lincoln, providing diagnostic imaging, interventional radiology, women's imaging, and breast care services to individual patients and critical access hospitals across Nebraska and Iowa.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Teleradiology Platforms & Reading Workflow (HLACALAK)

Keywords

• Diagnostic imaging services
• Interventional radiology
• Outpatient MRI scans
• Women's breast imaging
• Teleradiology services

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Fee-for-service medical imaging including MRI, CT, X-ray, ultrasound, PET-CT, mammography, and nuclear medicine scans. Revenue generated per procedure based on insurance contracts and self-pay arrangements. AMI offers price transparency with online price estimator tool.
2. Interventional Radiology Procedures: Minimally invasive image-guided procedures including vascular treatments, pain management injections, and specialized treatments like GAE, Tenex, SphenoCath, and cosmetic procedures. Revenue generated through outpatient Surgery Center facility fees and professional component.
3. Radiology Professional Services: Interpretation and reporting services for imaging studies performed at AMI facilities and at critical access hospitals across Nebraska and Iowa. Board-certified subspecialized radiologists provide diagnostic interpretations 24/7.
4. Cancer Screening Services: Lung cancer screening and preventive imaging services. For uninsured or underinsured patients, lung cancer screening available at $250 self-pay rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Advanced Medical Imaging (AMI) operates Nebraska's largest independent outpatient radiology group from its Lincoln, Nebraska facility, providing comprehensive diagnostic imaging (MRI, CT, PET-CT, X-ray, ultrasound, nuclear medicine, mammography, DEXA, fluoroscopy), interventional radiology procedures, women's and breast imaging services, and cosmetic aesthetics. The practice also delivers 24/7 teleradiology interpretation and coverage services to critical access hospitals across rural Nebraska and Iowa, supported by fellowship-trained subspecialized radiologists.

Product overview

Advanced Medical Imaging (AMI) is Nebraska's largest independent radiology group, providing comprehensive outpatient diagnostic imaging services from its facility in Lincoln, NE. The core portfolio includes MRI (3T, HERO 3T with Air Recon DL, 1.5T, and Open MRI), CT scans, Ultrasound, X-Rays, PET/CT, Nuclear Medicine, Mammography (3D Digital), Bone Densitometry (DEXA), Fluoroscopy, and specialized screenings (Lung Cancer, Alzheimer's). Specialty centers include the Women's Center (performing more mammograms than any other private facility in Nebraska), the Advanced Breast Center (only ACR Designated Comprehensive Breast Imaging Center in Lincoln), and a Surgery Center. Interventional Radiology services span Genicular Artery Embolization (GAE), SphenoCath (migraine treatment - only certified training center in the nation), Tenex Health TX, Endovenous Laser Treatment (EVLT), Catheter-Directed Embolization, Angioplasty & Stenting, steroid injections, and more. Cosmetic Aesthetics includes varicose vein treatments, Botox, and Juvederm. Supporting digital services include Patient Portal, Physician Portal, and Price Estimator. AMI serves critical access hospitals across Nebraska and Iowa, and has a 25-year history of serving the Lincoln community as of 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Center: Women's imaging services including mammography, breast screening and diagnosis
• Advanced Breast Center
• Interventional Radiology
• Surgery Center
• Cosmetic Aesthetics

Products and services

• MRI Scans Comprehensive MRI services including 3T High-Definition MRI, HERO 3T MRI with Air Recon DL (first in Midwest, reducing scan times by 50%), 1.5T Standard MRI, and 1T High-Field Open MRI (only one in Lincoln for claustrophobic and bariatric patients). Available to adult patients referred by physicians or self-scheduled.
• CT Scans High-speed CT scans providing detailed cross-sectional images for diagnosing internal injuries, evaluating bone health, and guiding treatment decisions. Available with walk-in convenience and same-day interpretation.
• Ultrasound Real-time imaging without radiation exposure using high-frequency sound waves for abdominal, vascular, and obstetric evaluations.
• X-Rays Fast and efficient digital X-ray services completed in minutes with walk-in availability, using digital imaging technology.
• PET/CT Scan Combined PET and CT imaging that reveals how organs function at the cellular level, vital for early condition detection and treatment monitoring including cancer staging.
• Nuclear Medicine Imaging services that reveal organ function at the cellular level for early detection and treatment monitoring.
• 3D Mammography (Digital Breast Tomosynthesis) 3D mammography providing clearer view of breast tissue than traditional 2D scans, especially helpful for women with dense breast tissue to detect abnormalities at earliest, most treatable stages.
• Bone Densitometry (DEXA) Quick, painless scans measuring bone loss to help diagnose osteoporosis, completed in just a few minutes.
• Lung Cancer Screening

Quantifiable outcome

• 4-10x lower cost than hospital-based imaging for the same procedures
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CHI HealthminorStrategic or Co-development Partner · 17 June 2021Partnership with CHI Health was terminated as of June 17, 2021 according to company news. This was a former partnership relationship that has since ended.
• Madonna Rehabilitation HospitalcoreStrategic or Co-development PartnerAMI provides all radiology services for Madonna Rehabilitation Hospital, including MRI, CT, X-ray, ultrasound, and other diagnostic imaging needs. This partnership extends AMI's reach to serve rehabilitation patients with comprehensive radiology coverage.
• Critical Access Hospitals (Nebraska and Iowa)coreStrategic or Co-development PartnerAMI radiologists provide 24/7 radiology services to critical access hospitals throughout rural Nebraska and Iowa. Many AMI radiologists come from rural backgrounds and are passionate about ensuring high quality care available in urban areas is also available to rural residents. Services include emergency coverage and diagnostic interpretations.
• OneHealthminorOthersOneHealth logo appears on billing materials, indicating a partnership for health insurance or billing services related to transparency in coverage reporting.
• Meritain HealthminorOthersMeritain Health MRF (Machine Readable File) link appears on website, indicating partnership for insurance transparency reporting and possibly network participation.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Outpatient Imaging Affiliates: Outpatient Imaging Affiliates develops and operates joint-venture outpatient imaging centers partnering with hospital systems and physician groups. Comparable to AMI's freestanding outpatient model and hospital-channel approach (similar to AMI's critical access hospital network), though at larger scale.
• Envision Radiology: Envision Radiology operates outpatient imaging centers across multiple U.S. states providing MRI, CT, X-ray, ultrasound, mammography, and interventional procedures with subspecialized radiologists. Closest comparable in independent, subspecialty-driven, freestanding outpatient model to AMI.
• Touchstone Medical Imaging: Touchstone Medical Imaging operates outpatient diagnostic imaging centers across multiple states providing MRI, CT, X-ray, ultrasound, mammography, and bone densitometry with subspecialized radiologists. Closely comparable independent outpatient model and modality mix to AMI's main center.

Broad incumbents

• US Radiology Specialists: US Radiology Specialists is a national partnership of subspecialized radiology practices providing outpatient imaging, teleradiology, and physician services. Comparable to AMI in its subspecialty radiologist model and rural hospital teleradiology service line, though at much larger scale with PE backing.
• SimonMed Imaging: SimonMed is one of the largest outpatient imaging networks in the U.S., offering MRI, CT, PET, ultrasound, mammography, and 3D imaging. Directly comparable freestanding outpatient model and modality portfolio to AMI, though operating at far greater regional and national scale.
• Akumin: Akumin operates a national network of outpatient imaging centers offering MRI, CT, PET/CT, X-ray, ultrasound, mammography, and nuclear medicine, plus interventional services. Comparable to AMI in modality breadth and freestanding model, but Akumin is a publicly-traded multi-state platform pursuing roll-up consolidation that AMI does not.
• RadNet: RadNet is the largest outpatient diagnostic imaging network in the United States, operating hundreds of centers across multiple states with MRI, CT, mammography, and PET services. Directly comparable to AMI in modality mix and outpatient delivery model, though at vastly greater national scale; AMI is what RadNet looks like at the regional/independent stage.
• RAYUS Radiology (formerly Center for Diagnostic Imaging): RAYUS Radiology operates a national network of outpatient imaging centers with subspecialized radiologists providing MRI, CT, mammography, and pain management/interventional services. Comparable to AMI's subspecialty radiologist moat and Women's/breast imaging focus, but at national scale with PE backing.

Regional players

• CHI Health (CommonSpirit Health): CHI Health is a major Nebraska/Iowa regional hospital system with hospital-based imaging services across the same geographies AMI serves. Highly comparable to AMI's service set as a competitor; AMI's prior partnership with CHI Health (terminated 2021) and ongoing teleradiology work with critical access hospitals position CHI as a direct adjacent market participant.
• Bryan Health (Bryan Medical Center): Bryan Health is the dominant hospital system in Lincoln, Nebraska, operating the primary competing hospital-based imaging services in the same market as AMI. Directly comparable to AMI on modality set but operating as a hospital-based provider with facility fees — the exact model AMI competes against on price.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AMI_Lincoln
• Facebookfacebook.com/amimaging
• LinkedInlinkedin.com/company/advancedmedicalimaging
• Instagraminstagram.com/amimaging

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Medical Imaging