Air Computers

What Air Computers does

Air Computers (legal entity AIR S.R.L.) is a privately-held Argentine wholesale distributor of IT products, founded in the mid-1960s and headquartered in Rosario, with branch offices in Buenos Aires, Córdoba, and Mendoza providing federal coverage across the country. The company operates a B2B distribution model, selling exclusively to a network of IT resellers, system integrators, and value-added resellers rather than directly to end consumers. Its portfolio comprises more than 50 international technology brands — including HPE, Dell, Lenovo, Intel, AMD, TP-Link, Epson, Brother, Seagate, Western Digital, Honeywell, OCOM, and EZVIZ — covering consumer and commercial computing, networking (including TP-Link Omada SDN and HPE Aruba), enterprise infrastructure (HPE servers, storage, and private cloud), imaging, smart home/IoT, and storage. Air has developed four proprietary own-brand product lines and supports the channel through dedicated product managers per major brand, a federal physical logistics network, a self-service B2B portal (Air-intra), an AI-powered WhatsApp quoting bot (Airbot), and a reseller training platform (capacitacionesair.com.ar).

The company's revenue model is built primarily on hardware resale margins from distribution agreements with international vendors, supplemented by transaction fees from its POSAIR point-of-sale financing service integrated with Mercado Pago, Modo, and Pyme Nación (offering up to 24 installments), and recurring engagement through training, exclusive promotions, and pre-sales engineering support. Pricing is not publicly disclosed and operates on a quote-based, account-managed model. Customer concentration is structurally low at the individual reseller level, though end demand is indirectly exposed to Argentine SMB and enterprise IT capex cycles and to vendor relationships at the top of the brand portfolio. Recent strategic emphasis has shifted toward higher-value enterprise and AI-adjacent categories — including the resumption of Dell distribution in 2025 and the launch of HPE Private Cloud AI and HPE Morpheus VM Essentials in 2026 — alongside a fast-growing EZVIZ smart home franchise that expanded 36% year-over-year across more than 700 channel partners.

Name

Air Computers

Legal name

AIR S.R.L.

Website

https://air-computers.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Air Computers (AIR S.R.L.) is an Argentine wholesale IT distributor selling computing, networking, enterprise infrastructure, and smart home products from 50+ international brands to a national network of IT resellers, system integrators, and VARs across four federal branches.

Ownership category

akta.pro rank

Product category

IT Distribution / Wholesale Technology Distribution

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Hardware (5072)

akta.pro industry

PRIMARYCRAEAEAF

Business Technology & Electronics Wholesale Clubs (B2B)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

Keywords

• Wholesale IT distribution
• B2B technology reseller
• Channel partner network
• Enterprise hardware distribution
• Value-added reseller support

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Technology product distribution (hardware & software): Air Computers generates the majority of its revenue by buying technology products (computers, networking gear, peripherals, enterprise hardware) from 50+ international brands under distribution agreements and reselling them to a network of IT resellers and integrators across Argentina. Revenue is derived from the margin between wholesale purchase and resale prices.
2. Own-brand products: The company develops and sells 4 proprietary brands, adding margin differentiation and brand loyalty to its distribution model.
3. Financing and payment facilitation (POSAIR, Mercado Pago): Air Computers facilitates installment financing for resellers through POSAIR and Mercado Pago integrations, earning processing fees and commissions on financed transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Air Computers is a B2B wholesale distributor that aggregates and resells more than 50 international technology brands — covering computing, networking, enterprise infrastructure, imaging/printing, smart home, and storage — to a nationwide network of IT resellers, system integrators, and value-added resellers across Argentina. The company complements this distribution model with proprietary services: Air-intra (a 24/7 B2B self-service portal), Airbot (an AI-powered WhatsApp chatbot for quoting), and POSAIR (a point-of-sale financing platform integrated with Mercado Pago).

Product overview

Air Computers is a technology distribution company operating as a wholesale distributor and IT reseller channel partner in Argentina, representing over 50 international IT brands across 9 own-brand products. Its portfolio is organized into product verticals: consumer and business computing (notebooks, desktops, workstations from Lenovo, Dell, CX, Intel, AMD), networking and connectivity (TP-Link consumer/Tapo smart home and TP-Link Omada SDN enterprise networking, HPE Aruba), enterprise infrastructure (HPE servers, HPE MSA storage, HPE Private Cloud AI, HPE Morpheus VM Essentials, HPE ProLiant), imaging and printing (Epson projectors, Brother printers, Kodak Alaris scanners, OCOM thermal printers), smart home and security (EZVIZ cameras including H7C/H9C dual-lens, DL05 smart deadbolt, T35 smart relays, Honeywell scanners), audio (Genius speakers), storage (Seagate IronWolf NAS, Seagate SkyHawk surveillance, Western Digital), and gaming (Thermaltake The Tower 600, AMD Ryzen). Services include POSAIR (free POS financing), Airbot (AI WhatsApp bot), federal logistics with branches in Rosario, Buenos Aires, Córdoba, and Mendoza, plus dedicated product management and pre-sale engineering support.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Computers Own Brands (4 proprietary brands) Four proprietary branded product lines developed and marketed by Air Computers, distributed alongside its international brand portfolio to add margin differentiation and brand loyalty.
• TP-Link Full Portfolio (Omada SDN, Tapo Smart Home, Consumer & Gaming) Wholesale distribution of TP-Link's complete portfolio including consumer networking, gaming (The Tower series), SOHO, enterprise Omada SDN networking (VPN/Multi-WAN routers, manageable PoE switches, high-density access points like EAP 660HD, P2P/PTP links, cloud SDN controllers), and the Tapo smart home ecosystem (doorbells, sensors, smart lighting, robot vacuums, indoor/outdoor cameras, Deco mesh Wi-Fi).
• HPE Enterprise Infrastructure (ProLiant, Storage, Aruba, Solutions) Full Hewlett Packard Enterprise portfolio distributed to channel: HPE ProLiant Gen11/Gen12 servers, HPE MSA and Alletra storage arrays, HPE StoreOnce backup, Aruba Instant On networking, and the HPE GreenLake/Smart Choice solution ecosystem. Includes dedicated HPE pre-sales engineering team.
• HPE Private Cloud AI HPE platform enabling organizations to develop, train, and deploy AI models within private infrastructure, with ready-to-run architecture, full data control, security, compliance, and scalability.
• HPE Morpheus VM Essentials Virtualization management solution enabling unified management of VMware and HPE Morpheus environments from a single platform, with progressive migration and up to 90% reduction in virtualization licensing costs.
• Epson Projectors (EpiqVision EF21, EF21W, EH-LS650B) Epson EpiqVision line of portable smart laser projectors (EF21, EF21W) and the EH-LS650B 4K Pro-UHD ultra-short-throw laser home theater projector with integrated Google TV / Android TV, Dolby Audio, and projection up to 150 inches.
• Epson EH-LS650B 4K Pro-UHD Ultra-Short-Throw Laser Projector 4K Pro-UHD ultra-short-throw laser projector with Android TV integration, capable of projecting up to 120 inches from very close to the wall, designed for home theater and living-room entertainment.
• Brother Multifunction Printers and Ink Tank Systems Brother multifunction printers including the DCP-T430W with continuous ink tank systems, automatic duplex printing, and versatile paper handling for home, office, and small-business use.
• EZVIZ Smart Home Ecosystem (Cameras, DL05 Deadbolt, T35 Relays) EZVIZ smart home portfolio including dual-lens AI cameras (H7C, H9C), indoor cameras (H6C), the DL05 smart fingerprint deadbolt (multi-unlock: fingerprint, code, proximity card, mechanical key), and T35 series smart relays installed behind existing switches for retrofit home automation, all managed via a unified EZVIZ app and integrated with Google Home and Amazon Alexa.
• Lenovo ThinkPad Commercial Notebooks (T-Series) Lenovo commercial notebook lineup including the ThinkPad T14 (Intel Core Ultra/AMD Ryzen, up to 64GB DDR5, Thunderbolt 4, MIL-STD-810H), the ThinkPad T16 Gen 4 (AMD Ryzen AI PRO 300, up to 45 TOPS AI, Wi-Fi 7 and 5G), and the broader ThinkPad T-series built to MIL-STD-810H standards with Intel Core 12th/13th gen processors and dedicated GPU options.
• Lenovo ThinkCentre Neo 50s Compact Desktop Compact desktop PC designed for SMBs with focus on power efficiency, security, and sustainable design, distributed by Air Computers as part of the Lenovo commercial portfolio.
• Dell Pro and Dell Pro Max Notebook Line Dell Pro PCs for reliable daily productivity with Intel Core Ultra processors and Copilot in Windows integration, and Dell Pro Max high-performance workstations with dedicated NVIDIA graphics, advanced cooling, 90% recycled magnesium body, and AI capabilities via Dell AI Studio on Intel Core Ultra with NPU.
• CX Notebooks (Own Brand) Ultrathin and lightweight CX-branded notebooks powered by Intel Core i5/i7 processors, combining performance with a compact form factor designed for professionals, students, and gamers requiring portable productivity.
• Seagate IronWolf NAS Drives NAS-optimized hard drives designed for 24/7 operation in multi-bay environments, with vibration reduction, IronWolf Health Management, and high MTBF for home and SMB NAS use cases.
• Seagate SkyHawk Surveillance HDD Surveillance-purpose hard drives engineered for 24/7 security camera recording, featuring ImagePerfect firmware for smooth multi-stream video and Rescue Data Recovery Services.
• Western Digital Storage (WD Green, WD Blue) Western Digital internal storage drives including WD Green for everyday computing and WD Blue for mainstream storage, distributed by Air Computers to channel partners serving consumer and enterprise storage needs.
• Intel Core Ultra Processors (Series 2 / Arrow Lake) Intel's second-generation Core Ultra processors (Core Ultra 9 285K, Ultra 7 265K, Ultra 5 225) with integrated AI via NPU, up to 24 cores, 5.7 GHz turbo clock, up to 40 MB cache, and 13 TOPS NPU performance, distributed via the Intel Partner Alliance.
• AMD Ryzen Processors (incl. Ryzen 7 9800X3D) AMD Ryzen processor lineup including the Ryzen 7 9800X3D gaming processor with 2nd-gen 3D V-Cache technology (up to 96 MB L3 cache, 8 cores / 16 threads, 5.2 GHz turbo, PCIe 5.0, AMD EXPO and Precision Boost Overdrive), serving gaming and enthusiast market segments through the channel.
• Honeywell Barcode Scanners and Thermal Label Printers Honeywell industrial and commercial scanning and printing solutions including fixed barcode scanners (Orbit HF680, Vuquest 3320g, Solaris XP 7990G) and thermal label printers (PD45S, PC42E-T) for continuous automated scanning and labeling workflows.
• OCOM Thermal Printers OCOM thermal printers distributed in Argentina by Air Computers, recognized as a 2021 Authorized Partner and 2025 Premium Distributor. Distributed across Argentina with quality and service backed by award recognition from the manufacturer.
• Kodak Alaris Document Scanners (ScanMate i940) Kodak Alaris document scanners including the ScanMate i940 compact duplex scanner for efficient paper digitization in business and office environments.
• Thermaltake PC Cases (The Tower 600) Thermaltake PC cases including The Tower 600 White gaming chassis distributed to Air Computers' gaming and enthusiast channel partners.
• Genius SW-2.1 1850BT Speaker System Genius 2.1 speaker system with subwoofer, Bluetooth 5.3 connectivity, optical and RCA/3.5mm inputs, 50W RMS total power — designed for home entertainment with rich bass and clear audio.
• APC by Schneider Electric UPS and Power Protection APC UPS and power protection solutions distributed as part of Air Computers' broad IT infrastructure portfolio, featured in promotional campaigns on the website.
• Furukawa Cabling and Connectivity Solutions Furukawa cabling and connectivity products distributed as part of Air Computers' networking and infrastructure portfolio, featured in promotional campaigns.
• Hyundai Consumer Electronics Hyundai-branded consumer electronics products distributed by Air Computers as part of its broad consumption category portfolio.
• POSAIR Point-of-Sale Financing Service Free point-of-sale financing service enabling Air Computers resellers to accept multiple payment methods (including Mercado Pago, Modo, Pyme Nación) and offer installment plans up to 24 cuotas, with funds credited directly to the reseller's Air Computers account for purchasing additional inventory.
• Airbot — AI-Powered WhatsApp Quoting Chatbot AI-powered WhatsApp chatbot providing 24/7 automated quotation and sales assistance, using natural language processing to enable channel partners to generate quotes and close sales outside business hours.

Quantifiable outcome

• Up to 90% reduction in virtualization licensing costs via HPE Morpheus VM Essentials
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature2 records

Partnerships

22 partnerships are on record, tiered core, major and minor.

• HP / Hewlett Packard Enterprise (HPE)coreChannel Partner/ Reseller/ DistributorAir Computers is a direct authorized distributor of the full HPE portfolio including servers (ProLiant, Gen11, Gen12), storage (HPE MSA, HPE Alletra, HPE StoreOnce), networking (Aruba Instant On), and solutions (HPE Private Cloud AI, HPE Smart Choice, HPE Morpheus VM Essentials, HPE GreenLake). The company operates a dedicated HPE team ([email protected]) and runs regular promotional campaigns on HPE products.
• TP-LinkcoreChannel Partner/ Reseller/ DistributorAir Computers is a direct distributor of TP-Link's full portfolio including consumer products (Tapo smart home), SOHO networking, and the professional Omada SDN (Software-Defined Networking) line. The alliance enables resellers to access both consumer and enterprise-grade connectivity solutions from a single distribution source. David Moral serves as TP-Link Product Manager at Air Computers.
• IntelcoreChannel Partner/ Reseller/ DistributorAir Computers distributes the full Intel processor lineup including Core Ultra, Core i5/i7/i9, and the Intel Partner Alliance ecosystem. The company is an authorized Intel partner offering training, marketing resources, and sales enablement to the channel. Rodrigo Texeira is the Intel Product Manager at Air Computers.
• LenovocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Lenovo commercial notebooks (ThinkPad T-series, ThinkCentre Neo), serving enterprise and SMB customers through the reseller channel. José María Laboret is the Lenovo Product Manager at Air Computers.
• EpsoncoreChannel Partner/ Reseller/ DistributorAir Computers distributes Epson's full projector lineup including the EpiqVision EF21, EF21W, and EH-LS650B laser projectors, as well as other Epson office and home printing solutions. Marcelo Perín serves as Epson Product Manager.
• EZVIZcoreChannel Partner/ Reseller/ DistributorAir Computers is an authorized importer and direct distributor of EZVIZ smart home products including cameras (H6C, H7C, H9C), smart locks (DL05), and relay modules (T35 series). The company drove 36% YoY growth in this category and serves 700+ channel partners. Juan Vidulin serves as EZVIZ Product Manager.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorAir Computers is an authorized Dell distributor in Argentina, offering the Dell Pro and Dell Pro Max notebook and PC lines. The company recently resumed its Dell distribution partnership in 2025. Luciano Arias is the Dell Product Manager at Air Computers.
• BrothermajorChannel Partner/ Reseller/ DistributorAir Computers distributes Brother multifunction printers and continuous ink tank systems to the channel. Products include the DCP-T430W and other office/home office solutions. Luciano Arias is the Brother Product Manager at Air Computers.
• SeagatemajorChannel Partner/ Reseller/ DistributorAir Computers distributes Seagate storage products including the IRONWOLF NAS drives and SKYHAWK surveillance drives. Matías Bonina serves as Seagate Product Manager at Air Computers.
• Western DigitalmajorChannel Partner/ Reseller/ DistributorAir Computers distributes Western Digital storage products including WD Green desktop drives, serving both consumer and enterprise storage needs.
• OCOMmajorChannel Partner/ Reseller/ DistributorAir Computers is an authorized distributor of OCOM thermal printers, having received two awards (2021 Partner Award, 2025 Premium Distributor) recognizing excellence in distribution of the brand in Argentina. Marcelo Perín serves as OCOM Product Manager.
• HoneywellmajorChannel Partner/ Reseller/ DistributorAir Computers distributes Honeywell fixed barcode scanners (Orbit HF680, Vuquest 3320g, Solaris XP 7990G) and thermal label printers (PD45S, PC42E-T). Marcelo Perín serves as Honeywell Product Manager.
• AMDmajorChannel Partner/ Reseller/ DistributorAir Computers distributes AMD Ryzen processors including the Ryzen 7 9800X3D gaming processor, serving the gaming and enthusiast market segment through the channel.
• APC by Schneider ElectricminorChannel Partner/ Reseller/ DistributorAir Computers distributes APC UPS and power protection solutions as part of its broad product portfolio, as evidenced by promotional campaigns on the website.
• Kodak AlarisminorChannel Partner/ Reseller/ DistributorAir Computers distributes Kodak Alaris document scanners including the ScanMate i940 duplex scanner for efficient digitization needs.
• FurukawaminorChannel Partner/ Reseller/ DistributorAir Computers distributes Furukawa cabling and connectivity solutions as part of its networking and infrastructure portfolio, featured in promotional campaigns.
• ThermaltakeminorChannel Partner/ Reseller/ DistributorAir Computers distributes Thermaltake PC cases including The Tower 600 White gaming chassis. Joshua Blanco is the Thermaltake Product Manager at Air Computers.
• GeniusminorChannel Partner/ Reseller/ DistributorAir Computers distributes Genius audio products including the SW-2.1 1850BT speaker system. Luciano Arias manages the Genius line at Air Computers.
• CX NotebooksmajorChannel Partner/ Reseller/ DistributorAir Computers distributes CX notebooks featuring Intel processors, positioned as an affordable yet powerful option for professionals, students, and gamers. Maximiliano Peverini is the CX Product Manager at Air Computers.
• HyundaiminorChannel Partner/ Reseller/ DistributorAir Computers distributes Hyundai consumer electronics products as part of its broad consumption category.
• Mercado PagocoreTechnology or IntegrationAir Computers integrates Mercado Pago as a payment and financing infrastructure, enabling QR code payments, installment plans (cuotas), and electronic fund transfers for resellers and their end customers. Mercado Pago powers both B2B payments on the Air-intra platform and B2C point-of-sale transactions.
• Grupo Air (AIR S.R.L.)coreStrategic or Co-development PartnerAir Computers operates as a brand/business unit within the Grupo Air corporate structure (AIR S.R.L., CUIT: 30-57013558-5). The group manages a unified distribution ecosystem including Air Computers (IT distribution), air-intra.com (B2B portal), POSAIR (payment solutions), and the cadena air network.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: Ingram Micro is the world's largest IT distributor with operations across Latin America, including Argentina. It competes directly with Air Computers for vendor authorizations (HP, Lenovo, Dell, Intel) and reseller relationships, but at vastly greater scale and global account reach.
• TD SYNNEX: TD SYNNEX is a global IT distribution powerhouse formed by the merger of Tech Data and SYNNEX, with strong presence in Latin America. It is a direct competitor to Air Computers in distributing enterprise and consumer IT to resellers in Argentina.
• Arrow Electronics: Arrow Electronics is a global value-added distributor with enterprise and components focus that competes with Air Computers for enterprise vendor partnerships and integrator relationships across Latin America.

Direct peers

• Grupo Núcleo: Grupo Núcleo is one of Argentina's largest IT distributors, carrying similar brands (HP, Lenovo, Epson) and serving the same reseller channel. It is the most direct head-to-head competitor to Air Computers in the Argentine market.
• Stylus (Stylus S.A.): Stylus is a long-standing Argentine IT distributor based in Buenos Aires, distributing HP, Lenovo, Epson, and other brands to resellers. It directly competes with Air Computers for vendor authorizations and reseller accounts across Argentina.
• PC Arts Argentina: PC Arts is an Argentine IT distributor focused on HP products and the reseller channel. It overlaps with Air Computers' core business of distributing HP/HPE products and consumer electronics to Argentine resellers.
• Microglobal Argentina: Microglobal is an Argentine IT distributor distributing brands such as Lenovo, HP, and ASUS to resellers. It competes directly with Air Computers in the same geographic territory for the same vendor franchises.
• Newcom Computer (Argentina): Newcom is an Argentine IT distributor that carries enterprise and consumer hardware from major OEMs to resellers, operating in overlapping territory and vendor categories as Air Computers.
• CompuDist (Compudist S.A.): CompuDist is an Argentine IT wholesaler and distributor serving the reseller channel with hardware and accessories. It competes directly with Air Computers in the Buenos Aires region for similar product categories.

Regional players

• Licencias OnLine (LOL): Licencias OnLine is a LATAM-focused software and cloud distribution specialist with presence across Spanish-speaking Americas. While more software-focused than Air Computers' hardware-heavy mix, it competes for IT reseller mindshare and adjacent services revenue in Argentina.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aircomputers
• YouTubeyoutube.com/channel/UCVFmJKWfUb9e5S3Bsm5REtQ
• LinkedInlinkedin.com/company/air-computers---grupo-air
• Instagraminstagram.com/air.computers
• Facebookfacebook.com/AirComputers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Computers