Newcom Computer Systems LLC

What Newcom Computer Systems LLC does

Newcom Computer Systems LLC is a Dubai-headquartered, privately held IT value-added distributor founded in 2003 by Gholamreza Maleki. The company distributes third-party IT hardware, peripherals, monitors, smart home devices, and gaming equipment from international vendors including Logitech, Samsung, BenQ, TP-Link, Targus, Rapoo, Arozzi, j5Create, and Lindy. Newcom does not develop proprietary technology platforms; its core capability is distribution expertise, channel management, and vendor/partner enablement, organized under three solution pillars: Business (video conferencing, connectivity, displays, intelligent workspaces), Personal (monitors, desktop/laptop/tablet accessories, smart home), and Gaming (monitors, chairs, desks, peripherals).

The company operates across the UAE (headquarters in Bur Dubai plus an Al Quoz warehouse), Bahrain (Manama), and Oman (Muscat), and supports over 2,000 channel partners across the MEA region through sub-distributors, wholesalers, retailers, system integrators, and VAR/VAD partners. Revenue is generated through volume-based hardware sales with pricing handled via direct sales inquiries and partner program negotiations rather than public list pricing; Newcom also offers RMA, pre-sales, and after-sales support services. There are no disclosed funding rounds, acquisitions, or external institutional investors, and ownership is founder-led with a three-person C-suite (Managing Director, President, VP of Sales/Product/Marketing).

Name

Newcom Computer Systems LLC

Legal name

NEWCOM Computer Systems

Website

https://newcomme.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Newcom Computer Systems LLC is a Dubai-based IT value-added distributor serving 2,000+ channel partners across the MEA region from offices in the UAE, Bahrain, and Oman. It distributes Logitech, Samsung, BenQ, TP-Link, Targus, and other global brands across business, personal, and gaming solution pillars.

Ownership category

akta.pro rank

Product category

IT Distribution Services

NAICS

Electronics and Appliance Retailers (44921), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065), Computer Peripheral Equipment, Nec (3577)

akta.pro industry

PRIMARYCRACABAC

Computer Peripherals Retail (Keyboards, Mice, Webcams, Printers)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Computer, Tablet & Peripheral Retail

SECONDARYCRACABAH

Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Computer, Tablet & Peripheral Retail

Keywords

• IT distribution services
• Computer peripherals distribution
• Channel partner program
• Value-added distribution
• Smart home products distribution

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Product Distribution: Newcom distributes IT hardware and peripheral products from vendor brands (Logitech, Targus, Samsung, BenQ, TP-Link, Rapoo, Arozzi, j5Create, Lindy) through a broad channel network across MEA. Revenue is generated through volume-based product sales to sub-distributors, wholesalers, retailers, and system integrators.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Newcom Computer Systems LLC is a regional value-added and breadth IT distributor headquartered in Dubai, UAE, distributing computer peripherals, monitors, smart home devices, gaming hardware, and connectivity products from brands such as Logitech, Samsung, BenQ, TP-Link, Targus, Rapoo, Arozzi, j5Create, and Lindy. The company sells to a network of 2,000+ channel partners — including sub-distributors, wholesalers, retailers, system integrators, and value-added resellers — across the UAE, Bahrain, Oman, and the broader MEA region. It also provides complementary pre-sales, after-sales, and RMA support services to channel partners and end customers.

Product overview

Newcom Computer Systems LLC is an IT distribution company headquartered in Dubai, UAE, operating across the Middle East and Africa (UAE, Bahrain, Oman). The company distributes a broad portfolio of IT hardware and peripherals from international vendors under three main solution pillars: Business Solutions (video conferencing, connectivity, displays, intelligent workspaces), Personal Solutions (monitors, desktop accessories, laptop/tablet accessories, connectivity, smart home), and Gaming Solutions (monitors, chairs, desks, accessories). Key distributed brands include Logitech, Samsung, BenQ, TP-Link, Targus, Rapoo, Arozzi, j5Create, and Lindy. The company also provides RMA, pre-sales, and after-sales support services. Product pages are accessible at product.newcomme.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Targus MiraLogic Intelligent Workspace Smart dock and office solution distributed by Newcom that integrates hardware and software to deliver real-time workplace insights, remote power management, and energy efficiency tracking for workspace optimization, sold to enterprises, SMBs, and educational institutions.
• TP-Link Tapo Smart Home Ecosystem Range of TP-Link Tapo smart home products distributed by Newcom including indoor cameras (C100, C110, C200, C210, C225), outdoor cameras (C310, C320WS, C400S2, C420S2), smart hub (H100), contact sensors (T110), motion sensors (T100), light switches, smart bulbs, smart plugs, and smart light strips, with AI-based motion/anomaly detection and automation via the Tapo app. Sold to channel partners and end consumers.
• Samsung ViewFinity Monitor Lineup Samsung ViewFinity monitor lineup (S6, S8, S9, and S9 ultrawide) distributed by Newcom featuring IPS panels, wide viewing angles, built-in ambient light sensors, Eye Comfort technology (blue light reduction, Flicker Free), and all-in-one dock functionality for simplified workstations, targeted at business and professional users.
• RMA Support Service Return Merchandise Authorization support service providing guidelines and assistance for initiating returns, verifying product defects, and coordinating replacements or repairs, accessible via an online form. Provided to channel partners and end customers of distributed products.
• Pre-sales Support Service Expert pre-sales assistance service including in-depth product demonstrations and technical inquiry handling, accessible via online form or live website chat. Provided to channel partners and prospective enterprise buyers evaluating distributed IT hardware.
• After-sales Support Service Post-purchase support service covering troubleshooting, product-related concern resolution, and general inquiries, with a dedicated support team accessible via online form. Provided to channel partners and end customers of distributed products.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LogitechcoreChannel Partner/ Reseller/ DistributorNewcom serves as a top wholesaler, sub-distributor, and key T1 account distributor for Logitech products across UAE, Bahrain, Jordan, and Iraq. The partnership covers the full Logitech portfolio including conference webcams, rally systems, keyboards, mice, speakers, headsets, and accessories for both business and personal use.
• TarguscoreChannel Partner/ Reseller/ DistributorNewcom distributes Targus products including display adapters, monitors, wired and wireless keyboards, mice, headsets, iPad cases, backpacks, bags, USB hubs, and accessories. Newcom also partners with Targus for smart workspace solutions like the Targus MiraLogic smart dock and office solution.
• TP-LinkcoreChannel Partner/ Reseller/ DistributorTP-Link and Newcom officially partnered to distribute TP-Link's smart home products across the MENA region. TP-Link's Tapo lineup includes smart cameras, sensors, plugs, lights, hubs, and more. Newcom is the official distributor of TP-Link's Tapo products in the region.
• TP-LinkcoreChannel Partner/ Reseller/ DistributorPress release announcing the TP-Link and Newcom partnership to serve the expanding smart home market in MENA. Newcom distributes TP-Link smart home solutions including the Tapo smart home ecosystem.
• SamsungcoreChannel Partner/ Reseller/ DistributorNewcom distributes Samsung monitors and flat panels including flat screen monitors, curved monitors, UHD monitors, smart monitors, and displays for business, personal, and gaming use. Newcom also collaborates with Samsung on experience zones and events.
• BenQcoreChannel Partner/ Reseller/ DistributorNewcom distributes BenQ monitors across various segments including gaming monitors (Zowie and Mobiuz lineups) and business monitors. BenQ products distributed include HD, UHD, and 4K displays, esports monitors, and curved monitors.
• RapoominorChannel Partner/ Reseller/ DistributorNewcom distributes Rapoo gaming products including wired and wireless keyboards, mice, headsets, mouse pads, webcams, laser presenters, and speakerphones, as well as offerings in other categories.
• ArozziminorChannel Partner/ Reseller/ DistributorNewcom collaborates with Arozzi to distribute gaming desks and chairs. Arozzi provides ergonomic gaming chairs (Toretta, Vernazza, and Primo ranges) with adjustable lumbar support and armrests, and gaming desks with spacious layouts and height adjustability.
• j5CreateminorChannel Partner/ Reseller/ DistributorNewcom distributes j5Create products including display cables, HD webcams, cables, USB adapters, docking stations, wireless chargers, and game capture stations.
• LindyminorChannel Partner/ Reseller/ DistributorNewcom distributes Lindy accessories including USB hubs, docks, converters, cables, chargers, adapters, and charging stations, with a focus on connectivity solutions for modern work and leisure environments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Redington (Redington Gulf / Redington Middle East): One of the largest IT and mobility distributors across MEA, India, and emerging markets. Directly comparable to Newcom as a multi-country, multi-vendor IT distributor serving channel partners, with significant overlap in vendor portfolio and customer base.
• Mindware: A leading value-added IT distributor headquartered in the UAE serving the Middle East and Africa. Direct competitor to Newcom in distributing enterprise IT, peripherals, and software through channel partners across the same geographies.
• Asbis: A global IT distribution company with strong presence in MEA, CEE, and emerging markets, distributing peripherals, components, and IT solutions. Comparable in product mix (peripherals, networking, components) and channel-led GTM.
• Aptec Distribution (Redington): Long-established MEA IT distributor (now part of Redington) specializing in broadline IT distribution. Overlaps with Newcom in peripherals, software, and enterprise solutions distribution across the Gulf.
• Comguard Distribution: Dubai-based IT and security value-added distributor. Comparable to Newcom as a regional IT distribution peer with overlapping channel partner and vendor base in the UAE.

Regional players

• Emitac Distribution: UAE-headquartered IT distribution and services group with a multi-decade history. Comparable as a regional IT distributor, though it has historically been more focused on enterprise solutions and services than pure peripherals distribution.
• Logicom: IT distribution and services group with MEA presence (notably Lebanon and broader Gulf). Comparable in distribution model and vendor relationships, but with primary geographic concentration in Levantine markets.
• ALSO Group: European-headquartered IT distribution group with growing MEA footprint. Comparable as a broadline IT distributor with similar channel and vendor-led GTM, though primarily serving different geographies.

Broad incumbents

• Ingram Micro: Global IT distribution giant with broad MEA presence. Comparable as a multi-vendor IT distributor serving the same vendor and reseller ecosystem, though at vastly larger scale and with a much broader product portfolio.
• Westcon-Comstor (Middle East): Global specialty distributor for networking, security, and collaboration technology with MEA operations. Adjacent competitor for some enterprise and networking lines, though more focused on infrastructure vendors than Newcom's peripherals core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr0PKtgCmJcjYU65f8Z9nEw
• Facebookfacebook.com/newcommea
• LinkedInlinkedin.com/company/newcom-me
• Instagraminstagram.com/newcommea

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcom Computer Systems LLC