Kerrville Convention and Visitors Bureau

What Kerrville Convention and Visitors Bureau does

The Kerrville Convention and Visitors Bureau is the official destination marketing organization (DMO) for Kerrville, Texas and the surrounding Texas Hill Country. The bureau promotes the area's tourism economy across four primary visitor segments: leisure tourists, meeting and conference planners, wedding and romance travelers, and sports and adventure groups. Its functional role is to aggregate and disseminate visitor information, connect travelers to local businesses, and drive tourism-related economic activity in Kerr County.

The bureau's single core product is the "Kerrville Crafted" digital platform (kerrvillecrafted.com), a WordPress-based tourism marketing website organized into categories including Things to Do (outdoors, arts, history, live music, shopping, historic downtown, public art trail, pet-friendly, family-friendly), Dining, Stay (hotels, vacation rentals, RV/camping), Plan (visitor center, events, tours, day trips), Community Arts, Weddings, Meetings, and Sports. Distribution is multi-modal: a physical visitor center at 2108 Sidney Baker in Kerrville serves walk-in visitors, while the website, Instagram (@kerrvillecrafted), Twitter (KerrvilleCrafted), downloadable visitor guides, and an event calendar provide digital reach. Promoted anchor experiences include the Kerrville Folk Festival (established 1972, billed as North America's longest-running music festival), Guadalupe River activities, Hill Country birding, and the historic downtown district.

The organization's business model is consistent with standard U.S. DMO economics: the bureau is a private non-profit or quasi-governmental entity that delivers free tourism information to visitors, with operating funding derived from local hotel occupancy taxes, visitor-related fees, and/or municipal government allocations. No direct pricing applies to its primary information services, and no venture capital, private equity, or institutional investment is evidenced. The organization employs 11–50 staff and has no disclosed revenue figures, no subsidiaries, no M&A activity, and no patents or trademarks on record.

Name

Kerrville Convention and Visitors Bureau

Legal name

Kerrville Convention and Visitors Bureau

Website

https://kerrvilletexascvb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kerrville Convention and Visitors Bureau is the official destination marketing organization for Kerrville, Texas, promoting the Hill Country destination to leisure tourists, meeting planners, wedding travelers, and sports groups through its Kerrville Crafted website, physical visitor center, and social channels.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information
• Convention services
• Travel planning

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels4 records

Marketing channels6 records

Core offering

Kerrville Convention and Visitors Bureau is the official destination marketing organization for Kerrville, Texas and the surrounding Hill Country region. It promotes tourism through the digital platform Kerrville Crafted (kerrvillecrafted.com), providing curated information on attractions, dining, lodging, outdoor activities, events, and itineraries, and supports visitors via a physical visitor center, downloadable visitor guides, and event promotion.

Product overview

Kerrville Convention and Visitors Bureau operates a single unified digital platform called 'Kerrville Crafted' (kerrvillecrafted.com) — a WordPress-based tourism information and marketing website. The platform serves as the primary channel for visitor engagement, offering curated content across categories including things to do, dining, outdoor adventures, shopping, events, and lodging. The site also provides downloadable visitor guides, blog content, event calendars, and interactive features such as the Public Art Trail and birding guides. No modular product architecture or separate platform/modules structure is present; the offering is a single integrated destination marketing website.

Differentiator

Problem solved

Functional benefit

Products and services

• Kerrville Crafted Digital Destination Platform The official digital destination marketing website (kerrvillecrafted.com) for the Kerrville Convention and Visitors Bureau, providing comprehensive tourism information including attractions, dining, outdoor activities, events, lodging options, downloadable visitor guides, blog content, event calendars, and trip planning resources for visitors to Kerrville, Texas.
• Kerrville Visitor Center Physical visitor center providing in-person trip planning assistance, brochures, and local recommendations to leisure tourists, families, and groups visiting Kerrville, Texas.
• Downloadable Kerrville Visitors Guide Comprehensive PDF visitor guide providing destination information for offline trip planning reference, covering attractions, dining, lodging, events, and itineraries.
• Wedding and Romance Destination Services Destination marketing resources for couples planning weddings, honeymoons, anniversaries, and romantic getaways, providing venue and vendor information.
• Meetings and Conference Destination Services Destination marketing resources for event planners and corporate groups seeking venues, accommodations, team-building activities, and local vendor coordination for conferences, meetings, and retreats in the Kerrville area.
• Sports and Group Destination Services Destination marketing resources for sports teams, youth groups, and outdoor enthusiasts seeking facilities for tournaments, training camps, and recreational activities in the Kerrville area.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Visit Fredericksburg (Fredericksburg Convention and Visitor Bureau): A neighboring Texas Hill Country DMO promoting Fredericksburg's lodging, dining, wine, and cultural attractions. Highly comparable because both bureaus operate as publicly-affiliated destination marketing organizations for adjacent Hill Country sub-markets with similar product mixes.
• New Braunfels Convention & Visitors Bureau: Texas DMO promoting New Braunfels as a leisure and meetings destination anchored by the Guadalupe and Comal Rivers. Comparable because both bureaus market river-based outdoor recreation, German heritage, festivals, and group business in similar Texas regional markets.
• Visit Boerne (Boerne Convention & Visitors Bureau): Small Hill Country DMO focused on Boerne's arts, antiques, and outdoor recreation. Comparable because both bureaus serve compact Hill Country destinations with strong arts/culture, nature, and event-driven tourism strategies.
• Bandera County Convention & Visitors Bureau: Adjacent Hill Country DMO marketing Bandera as the 'Cowboy Capital.' Comparable because both bureaus serve small Hill Country counties with outdoor recreation, Western heritage, and event-driven tourism as core themes.

Broad incumbents

• Visit San Antonio: Much larger Texas DMO operating one of the state's flagship destination marketing programs with substantial meeting/convention business. Comparable because it operates the same DMO model for a Texas city, just at a significantly larger scale and budget.
• Visit Austin: Major Texas DMO promoting Austin as a leisure, music, and meetings destination. Comparable because it runs a destination marketing organization with a music-festival-led brand and live-music content emphasis similar to Kerrville's folk festival positioning.

Regional players

• Texas Hill Country River Region: Regional tourism coalition covering the Guadalupe, Comal, and San Marcos river corridors. Comparable because it markets the same Guadalupe River outdoor assets and Hill Country communities referenced on kerrvillecrafted.com, just at a multi-county regional level.
• Visit Lubbock: Texas DMO marketing Lubbock's music and arts scene (including the Buddy Holly Center). Comparable because it runs a music-and-arts-led DMO strategy similar to Kerrville's folk festival positioning, though in a different Texas region.

Others

• Simpleview: Leading DMO technology vendor providing CRM, CMS, and marketing platforms for destination marketing organizations. Comparable because it powers the back-end technology used by many U.S. CVBs, making it the dominant infrastructure peer rather than a destination competitor.
• Crowdriff: Visual content marketing platform purpose-built for DMOs and tourism boards. Comparable because it supplies the content/UGC tooling used by CVBs for destination storytelling, representing an enabling technology peer to a bureau like Kerrville.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/kerrvillecrafted
• Xx.com/KerrvilleTX
• Facebookfacebook.com/KerrvilleCrafted

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerrville Convention and Visitors Bureau