CrowdRiff
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
CrowdRiff firmographics
Firmographics- Name
- CrowdRiff
- Legal name
- CrowdRiff Inc.
- Website
- https://crowdriff.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
CrowdRiff industry classification
Industry- Product category
- Visual Marketing Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where CrowdRiff is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CrowdRiff business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Annual subscription-based SaaS model with fees invoiced in advance. Customers pay for platform access based on their order form specifications, with annual billing cycles. Professional services for consulting may be available separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
CrowdRiff product offering
Product offeringCore offering
CrowdRiff is an AI-powered visual marketing platform purpose-built for travel and tourism brands. It combines user-generated content discovery with rights approval workflows, digital asset management with smart search and auto-tagging, content planning tools, and a creator marketplace for sourcing original short-form video. The integrated platform enables destination marketing organizations, hotels, museums, and tour operators to source, curate, manage, and distribute visual content at scale.
Product overview
CrowdRiff is an AI-powered visual marketing platform for travel and tourism brands, combining content discovery, digital asset management, and content delivery tools. The platform operates as a unified solution with four core integrated modules: CrowdRiff UGC for discovering and managing user-generated content with rights approval workflows; CrowdRiff Creators for sourcing original short-form video from a creator marketplace; CrowdRiff DAM for centralizing and organizing all visual assets with smart search and auto-tagging; and CrowdRiff Content Planner for planning and producing content at scale. Together, these modules enable marketers to source and share top-performing visuals with their audiences at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- CrowdRiff Content Planner
Quantifiable outcome
- 16 hours saved per week on average
- +2 more outcomes
Companies that use CrowdRiff
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
CrowdRiff technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
CrowdRiff partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Destination BCcoreDestination BC joined CrowdRiff's Creator Network Program to support timely and authentic social content curation, enabling the tourism board to source original short-form video from local creators.
- Amazon Web ServicescoreAWS serves as the primary hosting and cloud infrastructure provider for CrowdRiff's platform, enabling scalable and reliable service delivery to customers globally.
- Google Cloud PlatformcoreGoogle Cloud Platform provides hosting and infrastructure services, complementing AWS for redundancy and performance optimization.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CrowdRiff competitors and assessment
Company assessmentDirect peers
- Dash Hudson: Visual marketing and UGC platform for brands, particularly strong in retail and lifestyle. Directly competes with CrowdRiff on AI-powered visual content curation, rights management, and influencer/creator marketing workflows.
- Simpleview: Destination marketing organization CRM, content management, and marketing platform. Most direct competitor in the DMO vertical specifically, serving tourism boards with website, CRM, and content tools.
- Later: Social media marketing platform with visual content scheduling, UGC, and influencer tools. Overlaps with CrowdRiff's visual content planning and creator marketplace capabilities, particularly for brand marketers.
- Olapic / PhotoShelter: Visual content and UGC platform serving enterprise brands. Comparable to CrowdRiff in combining UGC rights management, visual asset organization, and content licensing workflows.
- Pixlee (now part of Emplifi): User-generated content and influencer marketing platform for brands. Direct competitor in UGC curation, rights management, and creator content sourcing.
- Stackla (Nosto): User-generated content platform acquired by Nosto for visual content discovery, rights management, and content marketing. Directly comparable to CrowdRiff's UGC module for brand marketers.
Emerging players
- Arrivalist: Destination marketing organization analytics and measurement platform. Competes for DMO marketing budgets with attribution and ROI measurement rather than content creation tooling.
Broad incumbents
- Sojern: Travel-specific digital marketing platform offering programmatic advertising, audience targeting, and campaign management for tourism brands. Competes for travel marketing budget rather than visual content workflows directly.
- Bynder: Enterprise digital asset management platform serving brands globally. Overlaps with CrowdRiff's DAM module but serves a broader cross-vertical customer base without travel specialization.
- Adobe Experience Manager (Adobe): Enterprise marketing cloud with DAM, content workflows, and analytics. Larger incumbent offering integrated capabilities that overlap with CrowdRiff's DAM and content planning modules within a much broader suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CrowdRiff social profiles
Digital presenceCrowdRiff compliance and trust
Trust signalCompliance4 records
CrowdRiff financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrowdRiff leadership team
Management profileNumber of profiles
Profiles5 records
CrowdRiff funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrowdRiff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrowdRiff
What does CrowdRiff do?
CrowdRiff is an AI-powered visual marketing platform purpose-built for travel and tourism brands. It combines user-generated content discovery with rights approval workflows, digital asset management with smart search and auto-tagging, content planning tools, and a creator marketplace for sourcing original short-form video. The integrated platform enables destination marketing organizations, hotels, museums, and tour operators to source, curate, manage, and distribute visual content at scale.
Is CrowdRiff a public or private company?
CrowdRiff is a private company. It is classified as venture growth investor backed and is currently operating.
When was CrowdRiff founded?
CrowdRiff was founded in 2014. It employs 101 to 250 people.
Where is CrowdRiff based?
CrowdRiff is headquartered in Toronto, Canada, in the North America region.
How does CrowdRiff make money?
One revenue line is on record: saaS Subscription.
Who are CrowdRiff's main competitors?
Direct peers on record are Dash Hudson, Simpleview, Later, Olapic / PhotoShelter, Pixlee (now part of Emplifi) and Stackla (Nosto). Arrivalist is listed as an emerging player. Broad incumbents are Sojern, Bynder and Adobe Experience Manager (Adobe).
Does CrowdRiff have an API?
No public API is recorded for CrowdRiff.
What industry is CrowdRiff in?
CrowdRiff's product category is Visual Marketing Software. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 5162 and its SIC code is 7900.