Lilaas

What Lilaas does

Lilaas AS is a privately held Norwegian manufacturer founded in 1961 in Horten, specializing in control levers, joysticks, and man-machine interface (MMI) devices for maritime and offshore vessels, alongside a precision machining services business. The company designs, engineers, manufactures, and assembles its products in-house, including mechanical components, electronics (circuit boards, sensors, displays), and embedded software. Core products include the LE90 and LF-series control levers (LF50, LF60, LF70, LF80, LF90, LF90X, LF120, LF120X, LF150, LF180) for propulsion, thruster, azimuth, and rudder control, plus the L04 joystick, the L01 multifunction lever with built-in el-shaft system, and the LTC01 modular Thruster Control System. Differentiated technical features include a proprietary electric haptic feedback system developed over the past decade, touch-free magnetic sensors replacing potentiometers, IP66-rated ruggedized enclosures, redundant sensor architectures, and DNV/CRS type-approved designs compliant with IEC60945.

Lilaas operates a dual revenue model: proprietary hardware sales of maritime control products (its primary business) and contract precision machining services (utilizing 15 CNC machines for stainless steel, titanium, Inconel, and other materials) for defense, medical, space/satellite, and industrial customers including CERN. The company is family-owned, employs approximately 55 staff as of late 2024 (up from 40 one year prior), and recorded revenue of 93 million NOK in 2023 with a 2024 projection of 116 million NOK, implying approximately 25% year-over-year growth.

The go-to-market combines direct enterprise sales from headquarters in Norway with a global network of certified distributors covering North America, China/Hong Kong/Taiwan, India and South/Southeast Asia, the Middle East, and Southern and Northern Europe, plus a Singapore-based service partner. Key customers include major maritime system integrators such as GE, Kongsberg Maritime, Siemens, and Wärtsilä, who integrate Lilaas control levers and the LTC01 system into their bridge and vessel automation offerings for cruise ships, tugboats, offshore vessels, and other ship types.

Name

Lilaas

Legal name

Lilaas AS

Website

https://lilaas.no

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Lilaas AS is a Norwegian family-owned manufacturer founded in 1961 that designs and produces control levers, joysticks, and the LTC01 thruster control system for maritime vessel bridges, along with precision machining services, serving system integrators such as GE, Kongsberg Maritime, Siemens, and Wärtsilä globally.

Ownership category

akta.pro rank

Product category

Maritime Control Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Propulsion Control, Monitoring & Automation (ECS, PMS interface) (IMAJAHAH)

akta.pro secondary industry

Marine Hybrid & Electric Propulsion Systems (IMAJAHAC)

Keywords

• Marine control levers
• Maritime joysticks
• Precision machining services
• Thruster control systems
• Azimuth control levers

Headquarters

HQ city

Horten

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Own Products - Control Levers and Joysticks: Design, manufacture and sale of proprietary control levers (LE90, LE90X, LF90, LF90X, LF120, LF120X, LF150, LF180), joysticks (L04, L50, L60), azimuth controllers (L70), and thruster control systems (LTC01). Products are sold to shipbuilders, maritime and offshore companies worldwide.
2. Precision Machining Services: Contract manufacturing of precision mechanical components for defense, medical, space/satellite, and general industrial customers. Utilizes 15 CNC machines for machining stainless steel, titanium, Inconel, and other materials. Serves demanding customers including CERN.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

Lilaas AS designs, manufactures, and sells control levers, joysticks, and thruster control systems for maritime and offshore vessels, as well as precision-machined mechanical components for defense, medical, space/satellite, and general industrial customers. The company integrates in-house mechanical engineering with proprietary electronics and software (including haptic feedback and magnetic sensing) and delivers its products through direct sales and a global network of certified distributors to major system integrators such as GE, Kongsberg Maritime, Siemens, and Wärtsilä.

Product overview

Lilaas offers a comprehensive portfolio of maritime control solutions comprising control levers, joysticks, thruster control systems, and precision mechanics. The core product line includes: the LE90 and LF-series (LF50, LF60, LF70, LF80, LF90, LF90X, LF120, LF120X, LF150, LF180) control levers for propulsion, thruster, azimuth, and rudder control; the L01 and L04 multifunction/joystick products with advanced electronic shaft and magnetic sensor technology; the LTC01 modular thruster control system for vessel-wide thruster management; and precision mechanics services for offshore, medical, defense, and space industries. Products feature CANopen protocol support, IP66 enclosure ratings, and DNV type approval. The company operates from Horten, Norway, with 55 employees and serves major system integrators including GE, Kongsberg Maritime, Siemens, and Wartsila.

Differentiator

Problem solved

Functional benefit

Products and services

• LF90 Control Lever Control lever for single or double operation of propulsion machinery, bow or stern thruster, designed for electronic control with potentiometers. Small, robust and reliable, intended for shipbuilders and maritime system integrators.
• LF120 Control Lever Control lever for single or double operation of propulsion machinery, bow or stern thruster. Robust and reliable, slightly larger than LF90, for electronic control with potentiometers.
• LF180 Control Lever Largest propulsion control lever in the LF range for one or two engines, designed for electronic control with potentiometers, black coated aluminium side covers and stainless steel shaft.
• LE90 Control Lever High-quality low-cost all-in-one thruster and propulsion lever with space-saving flush mounted design and LED-illuminated interchangeable scales, removing the need for dedicated thruster or propulsion levers.
• LF70 Azimuth Dual Axis Control Lever Azimuth dual axis control lever controlling two functions such as pitch or engine speed and thrust direction, with +/- 60 degrees vertical and 360 degrees horizontal movement.
• LF80 Rudder Control Lever Small and reliable control lever for rudder control, designed for electronic control with potentiometers and spur gear potentiometer operation.
• LF150 Rudder Control Unit Rudder control unit for electronic control with maximum 280-degree turn, delivered with potentiometer and visible panel plate, suitable for spring-loaded return to neutral position.
• LF90X and LF120X Control Levers High-quality thruster and propulsion levers with new modern design, multi-interface options, LED illuminated scale, available in single or double configurations.
• LF50 Joystick Multifunction joystick with 1, 2 or 3 axes, handle turnable +/- 80 degrees in z-direction, designed for maritime as well as shore-based purposes.
• LF60 Joystick Multifunction joystick with 1, 2 or 3 axes, handle turnable +/- 90 degrees in z-direction, larger than LF50, designed for electronic control.
• L04 Joystick Modern compact multifunctional joystick with 1, 2 or 3 axes featuring touch-free magnetic sensors, redundant sensors, adjustable brakes and zero point for smooth and accurate movement.
• L01 Multifunction Lever Multifunction lever for azimuth, thruster and propulsion controls with built-in el-shaft system, TFT LCD digital display for position feedback, capacitive touch switches and a cost-effective force feedback solution without electric motors.
• LTC01 Thruster Control System Modular thruster control system for remotely operating thrusters from various control positions, adaptable to any vessel, with redundant network, interface to existing automation systems and engine control, and fuel saving capabilities.
• Lilaas Center Console Slim-line center console with alarm LED RGB edge for LTC system installation, customizable to fit bridge and bridge wing layouts, no parts below surface when using L01 control lever series.
• Precision Machining Services Contract manufacturing of precision mechanical components using a 15 CNC machine park that machines stainless steel, titanium, Inconel and other materials for defense, medical, space/satellite, and general industrial customers including CERN.

Quantifiable outcome

• Force feedback system without electric motors provides cost-effective haptic feedback
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• IMTRA CorporationcoreChannel Partner/ Reseller/ DistributorCertified distributor covering USA and Canada. Provides local sales support and customer service for Lilaas products in the North American maritime market.
• Goodwill Technical Services PTE LTDcoreChannel Partner/ Reseller/ DistributorCertified distributor covering India, Indonesia, Pakistan, Bangladesh, Sri Lanka, Japan, South Korea, Philippines, Thailand, Vietnam, and Malaysia. Represents Lilaas across major Asian maritime markets.
• Tritek Power & Automation FZCcoreChannel Partner/ Reseller/ DistributorCertified distributor covering Saudi Arabia, Kuwait, UAE, Qatar, Bahrain, and Oman. Provides sales and support in Middle East markets.
• Shanghai EJH Group CO., LTDcoreChannel Partner/ Reseller/ DistributorCertified distributor covering China, Hong Kong, and Taiwan. Represents Lilaas in the important Chinese maritime market.
• Amaltheia Marine LtdcoreChannel Partner/ Reseller/ DistributorCertified distributor covering Greece, Turkey, and Egypt. Provides local support in Southern Mediterranean markets.
• Elma BVcoreChannel Partner/ Reseller/ DistributorCertified distributor covering Holland and Belgium. Strategic partner for Lilaas in Northern European maritime markets. Website: lilaas-elma.nl
• Kiepe Electric SpAcoreChannel Partner/ Reseller/ DistributorCertified distributor covering Italy. Provides sales and support for Lilaas products in the Italian maritime market.
• KinextecminorChannel Partner/ Reseller/ DistributorKiepe Electric representative office for Spain, providing coverage for Spanish maritime market.
• Z-Power Automation Pte LtdcoreChannel Partner/ Reseller/ DistributorCertified service partner based in Singapore providing after-sales service, maintenance, and support for Lilaas products in Southeast Asia.
• General Electric (GE)coreTechnology or IntegrationMajor system integrator customer purchasing Lilaas control levers for integration into GE maritime systems. One of the largest customers in terms of system integration partnerships.
• Kongsberg MaritimecoreTechnology or IntegrationMajor Norwegian maritime technology company and system integrator. Customer for Lilaas control levers integrated into Kongsberg's bridge and navigation systems.
• SiemenscoreTechnology or IntegrationGlobal industrial conglomerate and system integrator purchasing Lilaas products for maritime and industrial applications.
• WärtsiläcoreTechnology or IntegrationFinnish company and major system integrator for marine power and propulsion systems. Customer for Lilaas control levers.
• CERNminorStrategic or Co-development PartnerEuropean Organization for Nuclear Research. Customer for precision machining services from Lilaas, demonstrating the company's capabilities beyond maritime applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Brunvoll: Brunvoll is a Norwegian manufacturer of marine thrusters and propulsion control systems. It is a regional peer with complementary thruster hardware that interfaces directly with control-lever suppliers like Lilaas.
• Ulstein: Ulstein is a Norwegian shipbuilder and designer with in-house bridge and propulsion integration capabilities. It is a regional peer and potential customer/specifier for Lilaas control levers on new-build offshore and cruise vessels.

Broad incumbents

• Wärtsilä: Wärtsilä is a leading supplier of marine power, propulsion, and integrated vessel solutions. It is both a Lilaas customer and a broad incumbent offering competing bridge and propulsion control products.
• Kongsberg Maritime: Kongsberg Maritime is a global supplier of integrated bridge, navigation, and vessel control systems. It is both a major Lilaas customer for control levers and a broad incumbent whose integrated platform competes with Lilaas subsystems.
• Sperry Marine (Northrop Grumman): Sperry Marine supplies integrated bridge electronics, navigation, and control systems for commercial and naval vessels. It is a broad incumbent whose integrated bridge portfolio overlaps with Lilaas's MMI focus.
• Raymarine (FLIR Systems): Raymarine supplies marine electronics including autopilot and control interfaces for leisure and light commercial vessels. It is a broad incumbent with overlapping bridge-control products, though primarily in the leisure segment.
• ABB Marine & Ports: ABB offers integrated marine propulsion, automation, and bridge control systems. As a broad incumbent, it competes with Lilaas on integrated vessel platforms where Lilaas components might otherwise be specified.

Emerging players

• Bosch Rexroth: Bosch Rexroth supplies industrial and mobile hydraulics/automation including marine-grade control handles and joysticks. It is an emerging player pushing into maritime controls from a broader industrial automation base.

Direct peers

• Jastram: Jastram manufactures marine steering gear, control levers, and joystick systems for commercial and naval vessels. It is the closest direct competitor to Lilaas in maritime control levers and steering controls.
• Hartmann Marine Controls: Hartmann Marine Controls produces marine control levers, joysticks, and propulsion control hardware. It is a direct competitor in the maritime MMI niche with overlapping products and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lilaas-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lilaas