What Will Solutions does

Will Solutions (Les Solutions Will Inc.) is a Quebec-based, B Corp-certified climate services company founded in 2007 that operates a carbon market platform anchored by the Communaut\u00e9 Durable (Sustainable Community) project. The platform is built on the proprietary VM0018 methodology, certified by Verra under the Verified Carbon Standard in 2012 and forming the first grouped carbon project in Canada. The technology stack enables aggregation of small-scale emission reduction projects from multiple SMEs, non-profits, and municipalities into a single verified carbon project, with a Monitoring, Reporting and Verification (MRV) system validated annually by ISO 14065 certified third parties. WILL produces 100% ex-post, locally-traceable VCS-certified carbon credits, over 5 million of which have been issued to date, alongside ISO 14064-1:2018 compliant corporate carbon footprint assessments across 3,000+ buildings.

The company operates a hybrid go-to-market combining a product-led, freemium community model for project developers (no upfront cost, 80% revenue share on credit sales, 10% service fee, 10% retained by WILL) with a sales-led enterprise motion for high-volume carbon credit buyers (100,000+ credits). Customers span SMEs in agriculture, manufacturing, waste management, and hospitality on the supply side, and financial institutions (BMO, Banque Nationale), municipalities (City of Montreal, Ville de Pr\u00e9vost), and enterprises (Saint Hubert, Universit\u00e9 de Sherbrooke) on the demand side, across Quebec and Ontario. Strategic partnerships include Verra (certification), Carbone Bor\u00e9al (boreal forestry integration), and Brainbox.ai (AI-enabled HVAC carbon finance), supporting a multi-product portfolio that includes Carbon Neutral Events, LEED credits, and Canadian-only credit portfolios.

Name

Will Solutions

Legal name

Les Solutions Will Inc.

Website

https://solutionswill.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Will Solutions is a Quebec-based B Corp that operates the Communaut\u00e9 Durable, a Verra-certified grouped carbon project aggregating SME, municipal, and non-profit emissions reductions into VCS-certified credits, serving both community members and enterprise ESG buyers in Canada.

Ownership category

akta.pro rank

Product category

Carbon Advisory & Offset Services

NAICS

Environmental Consulting Services (541620)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC)

akta.pro secondary industries

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ), Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL), Industrial Energy Efficiency & Optimization (Process Controls, Advanced Analytics, ISO 50001) (EUABAJAH)

Keywords

• Carbon footprint assessment
• Voluntary carbon credits
• Carbon credit generation
• GHG reduction services
• Carbon market access

Headquarters

HQ city

Beloeil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Carbon Credit Sales and Revenue Sharing: WILL sells VCS-certified carbon credits generated by Sustainable Community members on international voluntary markets. Revenue is shared with members at 80%, with 10% covering service fees advanced by WILL and 10% retained as WILL's margin. Members receive green income without any upfront costs.
2. Carbon Footprint Assessment Services: Paid consulting services for corporate carbon footprint measurement compliant with ISO 14064-1:2018 standard. Includes scope 1, 2 and 3 emissions calculation for buildings and infrastructure.
3. Sustainable Community Membership Revenue Share: Ongoing revenue stream from annual carbon credit sales. Members with eligible GHG reduction projects receive recurring annual distributions. Conversion timeline is 10-14 months from project completion to credit issuance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Will Solutions provides corporate decarbonization services across three stages: measuring corporate carbon footprints (Bilan Carbone) compliant with ISO 14064-1:2018; reducing emissions by monetizing GHG reductions as VCS-certified carbon credits through its proprietary Communauté Durable (Sustainable Community) project; and offsetting residual emissions via the sale of locally-produced Canadian carbon credits. The platform aggregates micro-projects from 160+ SMEs, NPOs, and municipalities into a single Verra-verified carbon program using its proprietary VM0018 methodology.

Product overview

Solutions Will offers a unified decarbonation platform built around the Communauté Durable collective carbon project, verified under Verra's VCS program. The portfolio comprises four core services: (1) Carbon Footprint Assessment for measuring corporate emissions, (2) Carbon Reductions and Revenues enabling members to monetize GHG reductions, (3) VCS-certified Carbon Credits for offsetting, and (4) Voluntary Carbon Market Access providing turnkey entry for SMEs. Supporting offerings include Carbon Neutral Events, Canadian Carbon Credits, and LEED Carbon Credits. The platform is anchored by the VM0018 methodology developed by Will and certified in 2012, enabling grouped carbon projects that aggregate hundreds of micro-projects from SMEs, NPOs, and municipalities into a single verified program. Revenue sharing returns 80% to project developers while Will retains 10% for service costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilan Carbone (Carbon Footprint Assessment) Corporate carbon footprint measurement service quantifying GHG emissions across Scopes 1, 2, and 3 according to ISO 14064-1:2018 standards. Identifies emission sources, prioritizes reduction opportunities, and provides actionable recommendations. Targets businesses seeking to measure and understand their emissions baseline.
• Communauté Durable - Carbon Reductions and Revenues Green financing program enabling SMEs, NPOs, and municipalities to monetize their GHG reductions by converting them into VCS-certified carbon credits. Members receive custom reduction recommendations, credit production management, and annual revenue sharing at 80% to project developers. No upfront costs required.
• WILL Carbon Credits (Crédits Carbone WILL) VCS-certified carbon credits derived from source-reduction projects by Quebec SMEs, NPOs, and municipalities. Credits are ex-post (generated after reductions occur), locally produced, and traceable with unique serial numbers. Over 5 million credits produced to date.
• Voluntary Carbon Market Access (Accès au Marché Volontaire du Carbone) Turnkey access to the voluntary carbon market through the grouped Communauté Durable project. Enables SMEs to monetize carbon reductions without upfront costs, with full-service handling of validation, quantification, verification, and credit sales.
• Carbon Neutral Events (Événements Carboneutres) Carbon neutral event certification and offsetting service for conferences and festivals, enabling organizations to achieve carbon-neutral status for their events through local VCS-certified credits. Used by events such as Loto-Québec Fireworks and Festival International de la Chanson de Granby.
• Canadian Carbon Credits (Crédits Carbone Canadiens) Carbon credit portfolio featuring exclusively Canadian projects, supporting local environmental initiatives while meeting corporate ESG commitments and sustainability targets.
• LEED Carbon Credits (Crédits LEED) Carbon credits certified for use toward LEED building certification requirements, enabling construction and real estate projects to meet sustainability standards and earn LEED points.

Quantifiable outcome

• Over 10 million tonnes of GHG emissions reduced, qualified, and quantified
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Carbone BoréalcoreStrategic or Co-development PartnerPartnership with Université du Québec à Chicoutimi's Carbone Boréal initiative allows buyers to choose between a portfolio focused exclusively on WILL's source-reduction projects or a diversified portfolio combining these with tree-planting initiatives. Enables balanced approach including both emission reductions and carbon sequestration options.
• VerracoreStrategic or Co-development PartnerVerra serves as the certification body for WILL's carbon projects under the Verified Carbon Standard (VCS) program. WILL developed and certified its VM0018 methodology through Verra, and all Sustainable Community credits are verified according to Verra standards.
• Verra (VCS Program)coreStrategic or Co-development PartnerVerra administers the Verified Carbon Standard (VCS), the world's most widely used voluntary GHG program. WILL's Sustainable Community is verified under VCS, enabling produced credits to be recognized on international voluntary carbon markets.
• Sustainable Community Members (160+ Project Developers)coreStrategic or Co-development PartnerNetwork of over 160 SMEs, NPOs, and municipalities developing GHG reduction projects within the Sustainable Community umbrella. Members receive 80% of carbon credit revenue and include organizations such as Planchers PG, Gen V, Ville de Prévost, and hundreds of others across 13 sectors.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• South Pole Group: Global carbon project developer and advisory that sells both carbon credits and decarbonization consulting services to enterprises. Comparable to WILL in combining methodology-driven credit origination with buyer-side advisory, though at much larger scale and global reach versus WILL's Canadian focus.
• 3Degrees: North American-based carbon credit developer and renewable energy solutions provider serving corporate ESG and voluntary carbon market buyers. Closely comparable to WILL in offering both project origination and credit sales with advisory services, with overlap in serving large enterprises pursuing carbon neutrality.
• Terrapass: US-based carbon offset provider offering verified credits, carbon footprint consulting, and event-neutral certification to businesses and consumers. Directly comparable service portfolio to WILL (footprint measurement, credit sales, event neutralization), with regional overlap in North American buyers.
• Carbon Growth Partners: Carbon project developer focused on nature-based solutions and aggregated smallholder projects in voluntary markets. Closely comparable to WILL's aggregation model (grouping many small emitters into a single project), with a more nature-based portfolio mix.

Emerging players

• Patch (now Bridge Investment): Carbon credit marketplace and API enabling enterprises to procure verified credits programmatically. Comparable buyer-side infrastructure to WILL's e-commerce storefront for credit sales, though Patch is marketplace-mediated rather than WILL's project-development-led model.
• Cloverly: Carbon credit API and marketplace focused on e-commerce and travel integrations for offset purchases. Overlaps with WILL's distribution model (digital storefront for credit buyers) and serves similar voluntary market buyers, though Cloverly leans on partner-supplied credits versus WILL's owned methodology and aggregation platform.
• Pachama: Carbon credit marketplace emphasizing nature-based and tech-based removal projects with MRV technology. Comparable to WILL in selling high-integrity verified credits to corporate buyers, though Pachama is tech-platform-led rather than project-developer-led and skews toward removal rather than avoidance.
• NCX (Nori): Carbon removal marketplace focused on agricultural soil carbon and regenerative practices for corporate buyers. Comparable to WILL's SME-aggregation and agriculture-sector exposure (e.g., Unoria Coopérative projects), differing mainly in their blockchain/registry-led marketplace model.
• Greenly: Carbon accounting SaaS platform serving SMEs with automated Scope 1-3 measurement. Overlaps with WILL's ISO 14064-compliant footprint assessment service, though Greenly is software-led and serves a more fragmented SMB base rather than WILL's project-financed community model.

Broad incumbents

• EcoAct (Schneider Electric): International carbon consulting and project development firm (now part of Schneider Electric's Sustainability Business) offering footprint measurement, strategy, and credit origination. Comparable to WILL's end-to-end service model but operating at broader scale and as part of a wider sustainability portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WILL_Solutions
• LinkedInlinkedin.com/company/will-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Will Solutions