What Emsa GmbH does

Emsa GmbH is a German manufacturer and distributor of plastic and metal consumer housewares, headquartered in Emsdetten, Germany (Grevener Damm 215-225; Steinfurt HRB 6862). Founded in 1949 and operating as a wholly-owned subsidiary of Groupe SEB, the company employs roughly 350-400 staff at Emsdetten and over 750 worldwide, with 35 apprentices currently training across 10 professions. Its product portfolio is organized into three categories — Drinking (thermal mugs, insulated bottles and carafes, carafes and bottle coolers, drinking bottles, children's bottles), Fresh Keeping (CLIP & CLOSE plastic, glass and stainless-steel containers, CLIP & GO lunch boxes, OPTIMA dry-storage containers, children's dishware), and Cooking (salad servers and spinners under the VIENNA, SUPERLINE and TURBOLINE lines, plus kitchen accessories). Differentiated technologies include the patented CONTURA 3-fach cutting system, the CLIP & CLOSE freshness seal (claimed to keep food fresh up to 2x longer), the QUICK PRESS one-button 360° drinking closure, and the SMART KITCHEN multi-function silicone splash guard; the BLUDROP Sleeve bottle line was recognized with the 2021 Red Dot Award and a 2022 German Design Award.

The business model is straightforward consumer goods distribution with no subscription or licensing layer — revenue comes from one-time physical-product sales through a hybrid channel mix comprising a year-round factory outlet at Emsdetten, a German and international dealer network (with a Händlersuche dealer-locator tool), and proprietary country-specific e-commerce storefronts live in Germany, English-speaking markets, Italy, Russia, and Spain. Pricing is not publicly disclosed and varies by product type and retailer. Marketing leverages a Tips & Tricks blog, newsletter subscription, social channels, catalog downloads, and a user-manuals portal. No enterprise or B2B customers are listed; the customer base is individual end-consumers, segmented implicitly around general household use, families with children, and sustainability-oriented buyers seeking reusable alternatives to disposable bottles and cups (the company cites a single reusable flask displacing up to 1,825 PET bottles over its 5-year warranty). Geographic reach is European, with no disclosed revenue or headcount-growth metrics; the company operates inside Groupe SEB's ~150-country distribution network but functions as a focused mid-market German housewares brand rather than a diversified electrical-appliance player.

Name

Emsa GmbH

Legal name

EMSA GmbH

Website

https://emsa.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Emsa GmbH is a German manufacturer of consumer housewares (thermal drinkware, CLIP & CLOSE food storage containers, and kitchen accessories) sold across five European country storefronts, a dealer network, and a factory outlet. Founded 1949 and headquartered in Emsdetten, it operates as a wholly-owned subsidiary of Groupe SEB.

Ownership category

akta.pro rank

Product category

Consumer Housewares

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Insulated drinkware
• Food storage containers
• Kitchen accessories
• Thermal mugs
• Consumer housewares

Headquarters

HQ city

Emsdetten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Consumer Product Sales: EMSA generates revenue through the sale of physical consumer houseware products including insulated drinkware (thermomugs, water bottles, travel mugs), food storage containers (fresh-keeping containers, lunch boxes, storage containers), and kitchen accessories (salad servers sets, cutting rollers, citrus presses). Products are sold through retail channels, dealer networks, and direct factory sales.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Emsa GmbH manufactures and distributes consumer houseware products including insulated drinkware (thermal mugs, water bottles, insulated carafes), food storage containers (CLIP & CLOSE freshness-seal containers, glass and stainless steel containers, lunch boxes), and kitchen accessories (salad spinners, citrus presses, colanders, foil cutters). The company sells its own branded goods through retail dealer networks, country-specific e-commerce websites, and a factory outlet in Emsdetten, Germany.

Product overview

Emsa GmbH is a German consumer goods company specializing in household products for drinking, food storage, and cooking applications. The product portfolio is organized into three main categories: Drinking (Thermobecher, Isolierflaschen, Isolierkannen, Karaffen, Trinkflaschen, Kindertrinkflaschen), Fresh Keeping (Frischhaltedosen, Glas/Edelstahl Frischhaltedosen, Lunchboxen, Vorratsdosen, Kindergeschirr & Brotdosen), and Cooking (Salat & Würzen, Zubehör). Key sub-brands include CLIP & CLOSE (food containers with freshness seal), BLUDROP (insulated drinking bottles), VIENNA (salad servers and bowls), SUPERLINE (kitchen tools), TURBOLINE (salad spinners), BASIC (budget-friendly kitchen items), CONTURA (foil cutters), and SMART KITCHEN (silicone accessories). The company emphasizes sustainability through reusable products and eco-friendly materials. Emsa is a subsidiary of Groupe SEB.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermobecher (Thermo Mugs) Insulated thermal mugs for hot and cold beverages, designed for on-the-go consumer use.
• Isolierflaschen (Insulated Bottles) Vacuum-insulated bottles that keep beverages hot or cold for extended periods.
• Isolierkannen & Teekannen (Insulated Jugs & Teapots) Insulated carafes and teapots for hot beverages, featuring thermal insulation technology.
• Karaffen & Flaschenkühler (Carafes & Bottle Coolers) Decanters and bottle coolers for serving beverages with style.
• Trinkflaschen (Drinking Bottles) Reusable drinking bottles including the BLUDROP line with double-wall stainless steel construction.
• Kindertrinkflaschen (Children's Drinking Bottles) Kid-friendly drinking bottles designed for school and outdoor use.
• Frischhaltedosen (Food Storage Containers) CLIP & CLOSE food storage containers with superior freshness seal technology.
• Glas Frischhaltedosen (Glass Food Storage Containers) Food storage containers made from glass for healthy and eco-friendly food storage.
• Edelstahl Frischhaltedosen (Stainless Steel Food Storage Containers) Durable stainless steel food storage containers for long-lasting use.
• Lunchboxen (Lunch Boxes) CLIP & GO lunch boxes with compartments and inserts for portable meals.
• Vorratsdosen (Storage Containers) OPTIMA dry food storage containers for kitchen pantry organization.
• Kindergeschirr & Brotdosen (Children's Dishes & Sandwich Boxes) Child-friendly dishware and sandwich boxes for school meals.
• Salat & Würzen (Salad & Spices) Salad serving sets, servers, and spice preparation tools including VIENNA, SUPERLINE, and TURBOLINE product lines.
• Zubehör (Kitchen Accessories) Kitchen accessories including citrus presses, measuring cups, and knife accessories.
• BLUDROP Sleeve Insulated drinking bottles with double-wall stainless steel, soft-touch coating, and 360-degree drinking opening, available in 0.5L and 0.7L sizes.
• CLIP & GO Lunchbox Leak-proof lunch box with divider plate and three inserts, featuring freshness seal technology.
• CONTURA 3-fach-Schneidabroller (3-Fold Foil Cutter) Patented triple roll holder with cutting system for foil, cling film, and butter paper, featuring concealed cutting wheels and bidirectional cutting.
• CLICK & CUT Folienschneider (Foil Cutter) Foil and cling film cutter with snap-and-release mechanism, fitting in standard drawers.
• SMART KITCHEN Spritzschutz (Splash Guard) Multifunctional silicone splash guard serving as splash protection, sieve, boil-over protection, tray, baking sheet, and microwave cover, heat resistant up to 230°C.

Quantifiable outcome

• Food stays fresh up to 2x longer compared to unpacked storage
• +4 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Groupe SEBcoreOthersEMSA GmbH is a subsidiary of Groupe SEB, a French corporate group. Groupe SEB is the global reference for small electrical appliances, active in nearly 150 countries with brands including Krups, Rowenta, WMF, and Tefal. The group employs around 32,000 employees worldwide and provides EMSA with international distribution opportunities and brand backing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lock&Lock: South Korean global housewares brand specializing in airtight food storage containers and drinkware. Most directly comparable to EMSA's CLIP & CLOSE Frischhaltedosen and insulated drinkware lines across retail channels.
• Tupperware Brands: Iconic plastic housewares company with direct overlap in food storage containers, lunch boxes, and drinkware. Operates a comparable multi-channel consumer goods model with similar product categories to EMSA.
• Thermos LLC: Global leader in vacuum-insulated drinkware, food jars, and lunch kits. Closely comparable to EMSA's thermal mug, insulated bottle, and lunch box portfolio, with similar thermal performance claims (heat/cold retention).
• Sistema Plastics: New Zealand-based plastics housewares manufacturer focused on food storage containers, lunch boxes, and drinkware. Direct comparable in product range and retail distribution model for plastic-based consumer kitchen products.
• Stanley (PMI): Pacific Market International's Stanley brand produces insulated drinkware, food jars, and outdoor lifestyle products. Directly competes with EMSA's BLUDROP and Thermobecher in the reusable bottle/mug category.
• Alfi GmbH: German manufacturer of insulated carafes, coffee servers, and table-top drinkware. Closely overlaps with EMSA's Isolierkannen & Teekannen line and shares the German premium housewares positioning.
• Bodum: Danish/Swiss housewares brand with strong presence in insulated travel mugs, coffee presses, and kitchen accessories. Comparable mid-premium positioning and European retail distribution model to EMSA.

Broad incumbents

• WMF (Groupe SEB sister brand): Sister brand under Groupe SEB focused on premium cookware, cutlery, and small kitchen appliances. Comparable German premium positioning but operates in broader cookware/kitchenware categories rather than reusable plastics.
• Tefal (Groupe SEB sister brand): Sister brand under Groupe SEB with broad cookware and small electrical appliance portfolio. Operates across much wider category scope than EMSA, but shares the European retail distribution infrastructure and consumer goods positioning.

Emerging players

• Black+Blum: UK-based design-led housewares brand focused on sustainable drinkware (insulated bottles, lunch boxes) and kitchen accessories. Smaller competitor with strong design positioning that overlaps with EMSA's premium sub-brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/emsawelt
• LinkedInlinkedin.com/company/emsa-uk-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emsa GmbH