What Topky does

Topky.sk is a Slovak-language online tabloid news portal operating as the news division of Zoznam, s.r.o., one of Slovakia's largest internet networks, headquartered in Bratislava. The platform delivers domestic and international news across categories including crime, politics, economy, sports, celebrity coverage, lifestyle, and regional reporting for all eight Slovak regions. Beyond the core news portal, the product surface extends to sub-brands including Topky TV (video content), TN LIVE (live news streaming), a Kvízy (Quizzes) section spanning entertainment and educational topics, and Predpredaj.sk (event ticketing integration). The underlying technology is a web-based content management and delivery platform with RSS syndication, multimedia integration, regional news sections, and weather forecasting features.

The company generates revenue exclusively through digital advertising, displaying 'Reklama' (advertising) and sponsored content blocks across the portal. Access to Topky.sk is free to end users with no registration or subscription requirement, making the publisher economically dependent on ad inventory yield and audience scale. The platform operates with a lean team of 1-10 employees and benefits structurally from cross-promotion and shared infrastructure within the broader Zoznam network, which includes sister sites covering sports (sportky.zoznam.sk), women's lifestyle (feminity.zoznam.sk), health (vysetrenie.zoznam.sk), automotive (podkapotou.zoznam.sk), travel (dromedar.zoznam.sk), finance (openiazoch.zoznam.sk), gaming (gamesite.zoznam.sk), and more.

Topky serves a horizontal consumer segment, with a value proposition centered on comprehensive, free, real-time Slovak-language news coverage across multiple categories and all major regions of the country. Distribution is entirely web-based (with mobile-responsive access) plus RSS syndication to Zoznam network partner sites; no native mobile app presence is identified. The business model is that of an advertising-supported digital media property, with no disclosed enterprise or B2B offerings, no named advertisers, and no public revenue figures.

Name

Topky

Legal name

Zoznam, s.r.o.

Website

https://topky.sk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Topky.sk is a free Slovak online tabloid news portal operated by Zoznam, s.r.o., serving general Slovak consumers with domestic and international news, sports, celebrity coverage, regional reporting, video (Topky TV), quizzes, and event ticketing, monetized through digital advertising.

Ownership category

akta.pro rank

Product category

Online News Portal

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

RSS/Feed Readers & Subscription Aggregators (MPACAKAD)

Keywords

• Online news portal
• Digital news media
• Tabloid journalism
• News aggregation
• Digital publishing

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising: The platform generates revenue through sponsored content sections and external advertising placements throughout the news portal. The website displays 'Reklama' (advertising) and 'sponsored' content blocks.

Distribution channels1 record

Marketing channels1 record

Core offering

Topky.sk is a free Slovak online news portal providing comprehensive coverage of domestic and international news, sports, celebrity news, lifestyle content, and regional news across all Slovak cities. The platform offers news articles, video content through Topky TV, interactive quizzes, weather forecasts, TV program guides, and integrated event ticketing via Predpredaj.sk. It operates as a free, registration-free web portal monetized through digital advertising and sponsored content blocks.

Product overview

Topky.sk is a Slovak online news portal operated by Zoznam, s.r.o. offering comprehensive news coverage across domestic, foreign, sports, entertainment, and regional categories. The platform functions as a multi-section digital media hub featuring its core news portal (Topky.sk), video content (Topky TV), interactive quizzes, and integrated event ticketing (Predpredaj.sk). The site aggregates content from the broader Zoznam network of properties including Sportky for sports, TN LIVE for video news, and various regional and lifestyle portals.

Differentiator

Problem solved

Functional benefit

Brands

• Topky TV: Video content section featuring news, celebrities, sports, and travel video reports.
• TN LIVE

Products and services

• Topky.sk Online News Portal Free Slovak online news portal offering comprehensive news coverage across domestic affairs, foreign news, sports, celebrity coverage, regional news across all Slovak cities, lifestyle content, and entertainment. Accessible to all users without registration or subscription requirements.
• Topky TV Video news section of Topky.sk featuring live streaming, news clips, sports video reports, travel content, auto-moto videos, entertainment, and European production content. Includes TN LIVE live news streaming service covering domestic and international news.
• Kvíz (Quizzes) Interactive quiz section covering topics including geography, history, current events, animals, nature, film, music, books, science and technology, general knowledge, entertainment, gastronomy, anatomy, biology, mathematics, physics, sports, driving rules, and holiday themes.
• Predpredaj.sk Event Ticketing Event ticket sales platform integrated within the Topky and Zoznam network, offering tickets for concerts, festivals, sports events, and cultural experiences in Slovakia.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Zoznam, s.r.o.coreOthersTopky.sk is operated by Zoznam, s.r.o., a Slovak internet company established in 1997. The website is part of the Zoznam network which includes numerous content portals such as sportky.zoznam.sk, novinky.zoznam.sk, vysetrenie.zoznam.sk, and regional news sites.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• SME.sk: SME.sk is one of Slovakia's leading online news portals, directly comparable to Topky in covering domestic and international news, politics, sports, and lifestyle for Slovak audiences with a digital advertising revenue model.
• Aktuality.sk: Aktuality.sk is a major Slovak online news portal owned by Ringier Axel Springer, directly competing with Topky for Slovak news readers across politics, crime, sports, and lifestyle categories with display advertising monetization.
• iDNES.cz: iDNES.cz is the leading Czech online news portal operated by MAFRA, directly comparable to Topky as a Central European tabloid-style news destination covering politics, sports, celebrity, and lifestyle with advertising monetization.
• Centrum.sk: Centrum.sk is a Slovak web portal providing news aggregation, email, and content verticals, comparable to Topky as a Slovak portal destination with cross-vertical content and advertising monetization.
• Hospodárske noviny: Hospodárske noviny is a leading Slovak business and general news portal, providing a comparable online news and analysis destination for Slovak readers, monetized via digital advertising and subscriptions.
• Novinky.cz: Novinky.cz is a major Czech online news portal with broad coverage of domestic, foreign, sports, and celebrity news, directly comparable to Topky's content mix and advertising-funded model in the Central European market.
• Blesk.cz: Blesk.cz is the leading Czech tabloid news portal, highly comparable to Topky's tabloid positioning with strong celebrity, crime, and sensational content mix monetized via digital advertising for Czech audiences.
• Pravda.sk: Pravda.sk is a longstanding Slovak daily newspaper's online portal, providing comparable online news coverage of domestic and international affairs, sports, and lifestyle for Slovak consumers with digital advertising revenue.
• Plus JEDEN DEŇ (Pluska.sk): Pluska.sk is a major Slovak tabloid news portal closely comparable to Topky's tabloid positioning, covering celebrity, crime, lifestyle, and entertainment for Slovak readers through digital advertising.

Broad incumbents

• Ringier Axel Springer Slovakia: Ringier Axel Springer Slovakia is a broad media incumbent operating multiple major Slovak news and lifestyle brands (Aktuality, Nový Čas, Šport), serving overlapping audiences and ad budgets as Topky at much greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/TopkySK
• Facebookfacebook.com/topky

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topky