Web International Services

What Web International Services does

Web International Services Ltd. (WIS) is a Malta-incorporated private company that operates a portfolio of affiliate marketing websites in the gambling and sports betting vertical. Founded by Paul Scheuschner in 2005 with his first affiliate site while studying in Berlin, the company was formally incorporated in Malta in 2012 and has grown to 67 employees as of 2024. Its core product is a set of owned-and-operated informational portals — including The Punter's Page (acquired in 2020) and a casino affiliate property (acquired in 2015) — that publish gambling statistics, news, and community content aimed at end-user players.

The company's technology stack centers on SEO-optimized content management systems and community engagement features designed to attract organic traffic and convert visitors into referred players for gambling and sports betting operator clients. WIS monetizes exclusively through affiliate commissions, earning referral fees when users sign up or deposit with operator partners. Distribution is global in stated intent, though operations are anchored in a hybrid Malta-headquartered model with approximately 30% of staff working fully remote.

WIS serves two primary customer segments: end-user gambling players seeking trustworthy information and community, and gambling/sports betting operators seeking qualified player acquisition. The company is founder-owned and bootstrapped, with no disclosed external funding, and is led by CEO Dominic Borg alongside a management team covering operations, people, finance, development, BI, and sales functions.

Name

Web International Services

Legal name

Web International Services Ltd.

Website

https://wis-ltd.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Web International Services is a Malta-based affiliate marketing company that operates informational websites in the gambling and sports betting vertical, earning referral commissions by driving player traffic to operator clients.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Services

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Affiliate marketing
• Gambling affiliate
• Sports betting affiliate
• Digital performance marketing
• Affiliate websites

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Marketing / Commission Revenue: The company operates affiliate websites in the gambling/gaming space, earning commissions and referral fees by promoting trusted gambling brands and top products. They generate value for both players (through information and stats) and clients (through traffic and conversions).

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Web International Services (WIS) operates a portfolio of user-focused affiliate websites in the gambling and gaming space, providing players with timely statistics, news, and community engagement. The company earns commissions by promoting trusted gambling brands and sports betting operators across multiple markets, driving qualified traffic and player acquisition through SEO-optimized content and conversion-focused strategies.

Product overview

Web International Services (WIS) operates a portfolio of user-focused informational websites in the gambling/gaming affiliate space, specializing in digital performance marketing. The company promotes trusted gambling brands and top products across different markets through affiliate sites, providing gambling stats, news, and insightful data to players. The company operates key brands including The Punter's Page (acquired in 2020), though specific product names and details of individual platforms are not enumerated in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Marketing Websites (Gambling & Sports Betting) A portfolio of user-focused informational affiliate websites in the gambling and gaming space that provide players with timely statistics, news, and community engagement, while promoting trusted gambling brands and sports betting operators to drive traffic and conversions.
• The Punter's Page (TPP) A sports betting affiliate website acquired by WIS in 2020, serving as a key portal in the company's portfolio that provides sports betting content, stats, and information to players while promoting gambling operators.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TeamtailorcoreTechnology or IntegrationWIS uses Teamtailor as their career site platform and applicant tracking system. The platform hosts their recruitment portal, manages job applications, and supports their employer branding efforts.
• The Punter's Page (TPP)coreStrategic or Co-development PartnerKey sports betting affiliate acquired by WIS in 2020. This acquisition expanded WIS's portfolio of gambling affiliate properties and strengthened their market presence in the sports betting segment.
• Casino Affiliate (First Acquisition)coreStrategic or Co-development PartnerWIS achieved its first strategic acquisition of a casino affiliate company, marking a significant expansion milestone in their affiliate portfolio strategy.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Catena Media: Publicly listed gambling affiliate marketing company (Nasdaq Stockholm) operating a portfolio of sports betting, casino, and financial affiliate sites. Directly comparable to WIS in revenue model (commission-based affiliate referrals) and vertical focus, but at materially larger scale and with M&A firepower that defines the competitive landscape WIS operates in.
• Better Collective: Publicly listed sports betting affiliate operator (Nasdaq Stockholm) running flagship comparison and content brands across multiple regulated markets. Closely comparable to WIS's sports betting affiliate model (e.g., The Punter's Page) and represents a key benchmark for content-led organic acquisition in the sportsbook segment.
• Gambling.com Group: Publicly listed affiliate marketing company (Nasdaq) focused on online gambling, with a portfolio of comparison and informational sites. Directly comparable to WIS in operating a multi-brand, content-driven affiliate portfolio monetised via operator referral commissions, but with significantly larger traffic and geographic footprint.
• Raketech: Publicly listed iGaming affiliate marketing company (Nasdaq First North) operating sports betting, casino, and esports-facing comparison and content sites. Comparable to WIS in core affiliate model and vertical mix, and a relevant mid-cap benchmark for organic-led affiliate economics.
• Oddschecker: Sports betting odds comparison site owned by Flutter Entertainment, operating one of the most recognisable sportsbook affiliate brands in the UK. Comparable to WIS's The Punter's Page in being a sports-betting-focused comparison destination monetised through operator referrals.
• XLMedia: Publicly listed digital media company operating performance-marketing and content sites, with a meaningful gambling affiliate vertical. Comparable to WIS in SEO-led affiliate model, mid-sized operating footprint, and exposure to gambling operator commission dynamics.
• KAX Media: Privately held iGaming affiliate marketing company operating a portfolio of comparison and review sites in casino and sports betting. Directly comparable to WIS as a similarly sized, privately run affiliate operator competing in the same organic traffic and operator partnership space.
• Game Lounge: iGaming affiliate marketing company (part of the Cherry AB group) operating a network of casino and sports betting affiliate sites. Comparable to WIS in casino-heavy affiliate focus and SEO-led content strategy, and a relevant scale comparable for WIS's casino affiliate assets.
• Income Access (Paysafe): Affiliate marketing technology and managed services provider owned by Paysafe, serving gambling operators with affiliate software and program management. Comparable to WIS at the business-model level (affiliate-driven revenue tied to gambling operators), though Income Access also sells the underlying affiliate technology.

Broad incumbents

• Flutter Entertainment: Global sports betting and gaming operator (parent of FanDuel, PokerStars, Betfair, Oddschecker). Relevant as a large incumbent gambling company and direct customer of affiliates like WIS, while also owning Oddschecker — making it both a partnership channel and a competitive force in the affiliate space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WIS_ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web International Services