Eltrade

What Eltrade does

Eltrade Ltd. (Елтрейд ООД) is a privately held Bulgarian manufacturer of fiscal devices and developer of commercial software, founded in 1995 and headquartered in Sofia with 9 offices across Bulgaria and a workforce of more than 140 employees. The company's core offering spans fiscal hardware — cash registers, fiscal printers, POS terminals (Anypos10, Tysso series, Wintec), barcode scanners, electronic scales, and mobile terminals — together with the proprietary Detelina retail management software family (Detelina, Detelina Light, Detelina Premium) and cloud-based offerings including Eltrade Cloud POS, Eltrade Inventory, and multi-tier subscription services. Notable technical capabilities include a certified, secure remote firmware update protocol embedded in devices (used to achieve 90.43% remote update coverage for the August 2025 euro-readiness program), a closed software system on fiscal devices for regulatory compliance with the Bulgarian National Revenue Agency and Ministry of Finance, dual-currency BGN/EUR printing, and integrated modules for canteen management, parking access control, self-service kiosks (Smart Pay), and electronic shelf labels (ESL).

Eltrade serves a verticalized customer base spanning retail (Billa, Fantastico, Mango Bulgaria, Ciela), quick-service and casual dining (Hesburger, Burger King, Domino's Pizza, Happy Bar & Grill), oil and gas (OMV), FMCG (Nestlé), and Bulgarian government and industrial institutions (National Assembly, Ministry of Defense, Military Medical Academy, Bulgarian National Bank, Kozloduy NPP, Arsenal, Devnya Cement, Aurubis, Technical University Sofia and Varna). Go-to-market combines direct field sales through the 9 regional offices, a nationwide distributor and service partner network, and an owned e-commerce storefront with courier and own-transport delivery. The revenue model is anchored in one-time hardware sales (POS terminals priced at 552-1,104 EUR per unit) and consumables, supplemented by recurring subscription revenue (Eltrade Cloud Light/Premium, POS for Android, Detelina Mobile Reports), paid maintenance and remote-assistance services, and electronic label system sales. The company is founder-owned by Nikolay Prodanov and Geo Kalfov with no disclosed external investors, operates as a bootstrapped limited liability company (UIC 832076302), and reports no current M&A, IPO, or restructuring activity in the available source material.

Name

Eltrade

Legal name

Елтрейд ООД

Website

https://eltrade.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Eltrade is a Bulgarian manufacturer of fiscal devices (cash registers and fiscal printers) and developer of the Detelina commercial software platform, serving retail, hospitality, government, and industrial customers across Bulgaria with 9 offices and 140+ employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fiscal hardware sales: Sale of cash registers, fiscal printers, POS terminals, barcode scanners, electronic scales, mobile terminals, and related POS equipment.
2. Commercial software licensing and subscriptions: Sale and licensing of commercial software including Detelina, Detelina Light, Detelina Premium, Eltrade Cloud POS, and software applications. Eltrade Cloud service offers different subscription levels (Light and Premium) for remote management.
3. Consumables: Sale of consumables including cash rolls, labels, and accessories.
4. Electronic labels (Eltrade ESL): Sale of electronic label system for automated price and information updates in retail environments.
5. Maintenance and service: Paid maintenance, service, and remote assistance services for fiscal devices. Fiscal device update services are provided as a paid service with published pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Eltrade manufactures fiscal cash registers and fiscal printers and distributes POS hardware (terminals, receipt printers, barcode scanners, electronic scales, mobile terminals, self-service kiosks). It develops and licenses the Detelina commercial software suite for retail, restaurant and canteen management, and sells cloud services (Eltrade Cloud POS), electronic shelf labels (Eltrade ESL), parking systems, paid-access systems, and related consumables and maintenance services under an "Everything from one manufacturer" proposition.

Product overview

Eltrade is a Bulgarian company offering a comprehensive portfolio of fiscal hardware, commercial software, and self-service solutions for retail management. The core offering consists of fiscal devices (cash registers, fiscal printers) and POS hardware (terminals, printers, barcode scanners, electronic scales, mobile terminals), complemented by the proprietary Detelina commercial software platform with two tiers (Detelina Light and Detelina Premium). Cloud-enabled offerings include Eltrade Cloud POS for remote sales monitoring and the Eltrade Inventory System. Specialized solutions cover self-service (Eltrade Smart Pay kiosks, self-checkout stations), parking management systems, and canteen management for organizational catering. Electronic shelf labels (Eltrade ESL) complete the retail technology ecosystem. Consumables include cash rolls, labels, and accessories. The company operates with 9 offices across Bulgaria and serves diverse sectors including retail chains, restaurants, government institutions, and industrial facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Detelina (Детелина): Commercial retail management software for point-of-sale operations, inventory, deliveries, and reporting.
• Detelina Light
• Detelina Premium
• Eltrade Cloud POS
• Eltrade Smart Pay
• Eltrade ESL
• Eltrade Inventory

Products and services

• ELTRADE Cash Registers Fiscal cash registers with full regulatory compliance for Bulgarian National Revenue Agency (NAP) requirements, including remote firmware update capability and dual-currency (BGN/EUR) printing. Targeted at retailers, hospitality and SMB businesses across Bulgaria.
• Fiscal Printers (Фискални принтери) Fast-printing fiscal printers designed for stable operation under high workload conditions in retail environments, with closed-system firmware for NRA/Ministry of Finance compliance.
• POS Terminals Touch-screen POS terminals (Anypos10, Tysso 1000B-P, Tysso TP-8515, Tysso POP-650B, Wintec Anypos80) used as part of integrated retail, restaurant and canteen solutions; pricing is published in EUR and BGN with VAT included.
• POS Printers Point-of-sale receipt printers (including EPSON models) for retail and hospitality environments, deployed alongside Eltrade cash registers and POS systems.
• Barcode Scanners Hardware devices for scanning and reading barcodes in retail, warehouse and canteen operations, integrated with Eltrade's POS and Detelina software.
• Electronic Scales (Електронни везни) Electronic weighing devices for retail environments, particularly food and grocery stores, often integrated with Eltrade POS terminals and Detelina software.
• Mobile Terminals (Мобилни терминали) Handheld mobile terminals for inventory management and mobile point-of-sale operations, used together with Eltrade Cloud POS for Android fiscal devices.
• Eltrade Smart Pay — Self-Service Kiosks KIOSK terminals for self-service ordering and payment, reducing queues and increasing service efficiency in retail and hospitality locations; supports contactless payments.
• Self-Service Checkout (Каса за самообслужване) Self-checkout system with built-in scale and fiscal device, designed for supermarkets and large retail stores to address staff shortages and queue reduction.
• Eltrade Parking System Integrated parking management solution with self-service vending machines, access control columns and license plate recognition cameras, supporting hourly and subscription-based payment.
• System for Paid Access to Sanitary Zones Automated access control system for public areas, toilets and sanitary facilities using payment kiosks with card payments, barcode scanner and stainless steel turnstile.
• Eltrade ESL (Electronic Shelf Labels) Electronic shelf label system where price changes, information updates and promotional additions to item cards are automatically and instantly reflected on the label in retail environments.
• Detelina (ДЕТЕЛИНА) Commercial Software Complete retail management software system handling fiscal devices, sales, inventory, deliveries, counterparty management and detailed reporting for trade establishments, restaurants and canteens. Available in Light and Premium editions.
• Detelina Light Entry-level version of the Detelina retail management software with core POS and inventory features, targeted at SMB trade establishments in Bulgaria.
• Detelina Premium Full-featured version of Detelina retail management software with advanced modules including POS for Android waiter order management, kitchen display/printer integration, mobile reporting and combined-menu support.
• Eltrade Cloud POS Cloud-based POS solution connecting fiscal devices for real-time sales monitoring, turnover tracking and reporting via phone or tablet, offered in monthly Light and Premium subscription tiers.
• Eltrade Inventory System Inventory management system for tracking stock levels, deliveries and supply chain operations across retail environments.
• Canteen System Solution Integrated canteen management solution combining Detelina software with specialized hardware (POS terminals, fiscal printers, barcode scanners, banknote safes), supporting pre-orders, recipe management, menu planning, card payments and inventory tracking for organizational catering.
• Cash Rolls (Касови ролки) Receipt paper rolls for cash registers and fiscal printers, including custom logo printing options.
• Labels (Етикети) Label stock for printing and labeling applications in retail and warehouse environments.
• Accessories (Аксесоари) Peripheral and accessory products for POS and fiscal hardware systems.
• Electronic Data Interchange (EDI) Service Electronic data interchange service enabling automated exchange of trading-partner documents with FMCG and retail customers in Bulgaria.
• Maintenance, Service and Fiscal-Device Update Service Paid maintenance, service and remote-assistance offerings for Eltrade fiscal devices, including firmware update and certification services sold under multi-year contracts with published pricing.

Quantifiable outcome

• 90.43% of fiscal devices remotely updated by 08.08.2025 without client intervention
• +2 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Automation BGcoreStrategic or Co-development PartnerAutomation BG partnered with Eltrade for the implementation of the parking system at Technical University Varna, covering four parking lots with self-service machines and access control. The partnership guarantees reliable functioning and easy management of the parking solution.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Epson: Global POS printer and label printer manufacturer whose hardware Eltrade itself resells (EPSON fiscal printers are deployed at Mango, Ciela, and others); competes with Eltrade-branded POS printers at the same price tier and customer base.
• Oracle Micros: Global POS and restaurant technology platform under Oracle; overlaps with Eltrade in the F&B and hospitality segment (e.g., Hesburger, Burger King, Domino's Pizza accounts), where international chains may standardize on Micros across markets.
• NCR Voyix: Global POS hardware and software incumbent serving large retail and hospitality chains; competes with Eltrade at the high end of the market (enterprise retail accounts such as Billa and OMV) where global vendors are commonly evaluated alongside local fiscal-device suppliers.
• Zebra Technologies: Global provider of barcode scanners, mobile terminals, and RFID/ESL hardware; comparable to Eltrade's barcode-scanner, mobile-terminal, and Eltrade ESL product lines and a competitor in retail-hardware procurement for enterprise accounts.

Emerging players

• Loystar: Retail and POS software vendor active in Eastern Europe, comparable to Eltrade's Detelina retail-management software for the same SMB retail and F&B segment; represents a software-first competitor that bypasses Eltrade's hardware advantage.

Direct peers

• Daisy Technology: Bulgarian fiscal-device manufacturer and long-standing rival to Eltrade, producing certified cash registers and fiscal printers under the same Bulgarian tax-authority framework and competing for the same retail, hospitality, and government accounts.
• SES-imagotag: Global leader in electronic shelf labels (ESL) under the VusionGroup brand; directly comparable to Eltrade's Eltrade ESL product line and represents the dominant international competitor in the shelf-edge hardware category Eltrade is pursuing.
• Datecs: Bulgarian manufacturer of fiscal cash registers, fiscal printers, and POS equipment, and the most direct domestic competitor to Eltrade in the same fiscal-device category serving the same NRA-regulated retail and F&B customers.
• Tremol: Bulgarian producer of fiscal cash registers and POS equipment with overlapping customer segments (retail chains, F&B, gas stations); competes head-to-head with Eltrade on certified fiscal hardware and attached software.
• Incotex: Bulgarian electronics manufacturer that produces fiscal devices and POS hardware for the domestic market, overlapping with Eltrade on cash registers, fiscal printers, and retail automation solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCM_1OQTdpzVT575zGVyJDlA
• Facebookfacebook.com/eltradebg
• LinkedInlinkedin.com/company/eltrade-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eltrade