Sage Pastel Accounting

Name

Sage Pastel Accounting

Legal name

Sage Group plc

Website

https://me.sagepastel.com

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Accounting & Business Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• Accounting software
• Cloud financial management
• Enterprise resource planning
• Payroll and HR software
• Business management software

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions and Licensing: Recurring subscription revenue from cloud-based products (Sage Intacct, Sage X3) and traditional license/maintenance revenue from on-premises solutions (Sage 200 Evolution, Sage 300cloud). Pricing varies by product tier and business size.
2. Professional Services and Implementation: Revenue from implementation, consulting, and training services delivered through certified partners and direct Sage teams.
3. Partner Ecosystem Revenue: Revenue from the partner network including resellers, business partners, and alliance partners who resell and implement Sage solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sage develops and sells cloud-based and on-premises accounting, financial management, ERP, payroll/HR, and CRM software for small to medium businesses and selected enterprise customers. Its core portfolio includes Sage Intacct, Sage 200 Evolution, Sage 300cloud, Sage X3, Sage 300 People, Sage CRM, Sage Accountant Edition, and Sage Intelligence Reporting, sold via subscriptions and licensing.

Product overview

Sage offers a comprehensive platform-plus-modules portfolio of business management software serving small to medium businesses. The core product lineup includes Sage Intacct (cloud financial management), Sage 200 Evolution (scalable business management), Sage 300cloud (cloud-connected business management), and Sage X3 (industry-specific ERP). These are complemented by specialized modules including Sage 300 People for payroll and HR, Sage CRM for customer relationship management, Sage Accountant Edition for accounting practices, and Sage Intelligence Reporting for business intelligence and analytics. The products are designed to serve businesses across various industries including manufacturing, wholesale distribution, professional services, food and beverage, and non-profits, with solutions organized by business size (small and medium businesses) and by business need including cloud accounting, ERP, payroll, CRM, business intelligence, inventory management, supply chain management, and human resources.

Differentiator

Problem solved

Functional benefit

Brands

• Sage Intacct: Leading cloud-based financial management and accounting software.
• Sage 200 Evolution
• Sage 300cloud
• Sage X3
• Sage 300 People
• Sage CRM

Products and services

• Sage Intacct Leading cloud-based financial management and accounting software designed for medium businesses, offering comprehensive financial controls, multi-dimensional reporting, automated workflows, and real-time financial visibility.
• Sage 200 Evolution A scalable management solution enabling businesses to manage every part of their operations effortlessly, covering sales, purchasing, inventory, accounting, customer relationships, and business intelligence.
• Sage 300cloud Full business management software covering finances, sales, and inventory with anytime access via cloud-connected functionality for medium-sized businesses.
• Sage X3 A flexible, intuitive ERP solution tailored for specific industries including manufacturing, distribution, and services, providing next-generation capabilities for greater efficiency, flexibility, and insight.
• Sage 300 People Next generation payroll and HR solution in one integrated platform for medium to large businesses, combining payroll processing, HR management, and workforce analytics with real-time visibility.
• Sage CRM Customer relationship management software enabling businesses to manage customer interactions, sales pipelines, and service delivery, integrated with Sage accounting and ERP systems.
• Sage Accountant Edition Practice management solution enabling accountants to view all accounting clients in one place, making it easy to manage and access client accounts.
• Sage Intelligence Reporting Business intelligence and reporting solution enabling organizations to gain insights from their data for informed decision-making on financial performance and operational metrics.

Quantifiable outcome

• Reduced consolidation time for multi-project organizations
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Certified Business Partners (40k+)coreChannel Partner/ Reseller/ DistributorGlobal network of 40,000+ certified business partners including resellers, service delivery partners, and tech partners. These partners provide local sales, implementation, training, and support services to customers worldwide, representing a core distribution and service delivery channel for Sage products.
• Tech PartnerscoreTechnology or IntegrationTechnology partners providing product integrations, interoperability solutions, and complementary technology offerings that extend Sage product capabilities. Partners receive access to sales and marketing tools, support, and certification programs.
• Business Partners (Resellers)coreChannel Partner/ Reseller/ DistributorBusiness partners who resell Sage products and provide implementation services. The partner program offers benefits including sales and marketing tools, support resources, and certification opportunities.
• Alliance PartnerscoreStrategic or Co-development PartnerStrategic alliance partners for joint go-to-market initiatives, co-development opportunities, and ecosystem collaboration. Alliance partners have access to resources, support, and collaborative marketing programs.
• Service Delivery PartnerscoreImplementation/ SI/ Consulting PartnerService delivery partners specializing in implementation, consulting, and training services for Sage products. These partners help customers successfully deploy and optimize their Sage solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SAP: SAP competes directly with Sage through SAP Business One and S/4HANA Cloud targeting SMB and mid-market ERP and financial management, with overlapping verticals in manufacturing, distribution, and professional services.
• Oracle NetSuite: NetSuite is a cloud-native ERP suite targeting the same mid-market accounting and ERP buyers as Sage Intacct and Sage X3, offering financial management, inventory, CRM, and multi-entity consolidation.
• Microsoft Dynamics 365: Dynamics 365 Business Central and Finance compete head-to-head with Sage's mid-market ERP and financial management offerings, with deep Office 365 integration and a global partner ecosystem similar to Sage's.
• Acumatica: Acumatica is a cloud-native ERP that competes directly with Sage X3 and Sage 300cloud in mid-market manufacturing, distribution, and service industries, with a partner-driven GTM motion comparable to Sage's.
• Intuit QuickBooks: QuickBooks Online competes directly with Sage's SMB accounting offerings on cloud financial management, with strong US SMB brand and self-serve pricing motion that contrasts with Sage's quote-based model.
• Xero: Xero is a cloud-native accounting platform competing with Sage's SMB accounting tier, particularly in UK, Australia, and other markets where Sage has strong installed bases, with transparent pricing and a strong ecosystem.
• Epicor: Epicor Kinetic and Epicor Prophet 21 compete with Sage X3 in manufacturing, distribution, and supply chain-heavy mid-market ERP use cases, with similar industry-tailored product positioning.
• Infor: Infor CloudSuite competes with Sage X3 in industry-specific ERP for manufacturing, distribution, food and beverage, and process industries, targeting similar mid-market and enterprise customers.

Emerging players

• Odoo: Odoo offers an open-source, modular ERP and accounting suite competing across Sage's full SMB-to-mid-market stack with aggressive pricing and modern UX, increasingly winning in the SMB tier.

Broad incumbents

• Workday: Workday competes with Sage 300 People and broader Sage HR/payroll offerings at the upper mid-market and enterprise tier, and increasingly in financial management, though its core focus remains HCM and financials at larger organizations than Sage typically serves.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SageMiddleEast
• YouTubeyoutube.com/user/SageGroupZA
• Facebookfacebook.com/SageMiddleEast
• LinkedInlinkedin.com/company/sage-pastel-international
• Instagraminstagram.com/sageofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Pastel Accounting