What Information Design does

Information Design, Inc. (IDI) is a private, women-owned systems integration and middleware software company incorporated in 1983 and headquartered in Madison, Connecticut, with international offices in Switzerland and the United Kingdom. The company builds proprietary messaging middleware and integration tools and operates as a specialized partner in the enterprise messaging ecosystem, serving clients across twelve verticals including finance and banking, telecommunications, insurance and healthcare, manufacturing, retail and distribution, transportation, military and defense, civil defense, pharmaceutical, utilities, and automotive. Notable customer engagements cited by IDI include major banks, asset management firms, equity trading platforms, an international cell phone company, a global consumer packaged goods firm, a major airline, a major insurance carrier, and a major pharmaceutical chain.

IDI's core proprietary technology is ObjectQ, which the company describes as the first commercially available Service Oriented Architecture (SOA) product. ObjectQ provides a transport-agnostic C++/Java application framework enabling rapid application development (the company claims approximately one-third the time of conventional methods) and allowing customers to switch messaging transports without modifying application code. The ObjectQ platform is reported to have operated bug-free for over 15,705 days. Surrounding the core platform, IDI has developed a portfolio of supporting tools: DataMover (a file transfer system built on IBM MQ), DataMover for Java (a supplier chain management system), IQBridge/IQJump/IQMessenger/IQChannel (transport bridging and disassociation tools), MQ Monitor and ISAlert (IBM MQ monitoring and alerting), and App Mapper (IBM license auditing and compliance preparation). IDI holds patents across these products and added AES-256/RSA encryption in the 2020 Java release.

IDI's business model combines three revenue streams: (1) professional services including consulting, security audits, disaster recovery planning, staff augmentation, and custom training delivered from Madison, CT or customer sites; (2) authorized resale of IBM and Red Hat proprietary software and subscriptions (MQ, Cloud Pak for Data, API Connect, watsonx, OpenShift, JBoss, RHEL, Ansible) distributed through Ingram Micro and TD Synnex; and (3) one-time licensing of proprietary IDI-developed products (ObjectQ, DataMover, IQBridge, etc.) downloadable through the client portal. The firm holds IBM Gold Partner and Red Hat Premier Business Partner status, was named Red Hat Middleware Partner of the Year, and was recognized by IBM as the first retained business partner for the MQ installed base. Pricing is not publicly disclosed and is quote-based across all streams. The company has 11-50 employees, no disclosed funding rounds, no parent company, and no public listing.

Name

Information Design

Legal name

Information Design, Inc.

Website

https://idi-middleware.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Information Design, Inc. is a private systems integrator and middleware software company founded in 1983, headquartered in Madison, Connecticut. It develops proprietary messaging tools (ObjectQ, DataMover, IQBridge) and resells IBM and Red Hat products to enterprise clients across finance, banking, telecommunications, defense, and healthcare globally.

Ownership category

akta.pro rank

Product category

Enterprise Middleware

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Enterprise middleware
• Service-oriented architecture
• Message-oriented middleware
• Application integration software
• Systems integration consulting

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting Services: IDI provides consulting services covering every phase of projects: from designing new solutions, to implementing them, to training staff for self-management. Services include business continuity planning, disaster recovery, health checks, performance analysis, staff augmentation, and custom training.
2. IBM Products Resale: IDI is an IBM Gold Partner and Authorized Software Reseller, selling IBM proprietary software products including MQ, Cloud Pak for Data, API Connect, watsonx, and other IBM collaboration products.
3. Red Hat Products Resale: IDI is an authorized reseller of Red Hat open-source subscriptions including JBoss, OpenShift, RHEL, Ansible, and other Red Hat middleware and infrastructure products.
4. Proprietary Software Products: IDI develops and licenses proprietary middleware tools including ObjectQ, DataMover, IQBridge, IQJump, IQMessenger, MQ Monitor, App Mapper, and ISAlert. These products are available for download by clients through the client portal.
5. Training Services: IDI offers training classes for ObjectQ including Overview (1/2 day), API Details (1 day), and BEA messageQ OA&M (2 days). Training is conducted at IDI's site in Madison, CT or can be delivered at customer locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Information Design, Inc. (IDI) develops and sells enterprise middleware and message-oriented middleware software built on a Service-Oriented Architecture (SOA), with ObjectQ as its flagship platform. The company also provides systems integration consulting, training, and 24/7 support, and resells IBM and Red Hat products as an authorized partner.

Product overview

Information Design offers a middleware and systems integration portfolio centered on ObjectQ as the core platform. ObjectQ is a communication middleware platform that provides a Service Oriented Architecture (SOA) framework for distributed applications with transport independence. Supporting the core platform are specialized tools including DataMover and DataMover for Java (file transfer systems utilizing IBM MQ), IQBridge/IQJump/IQMessenger (transport bridging products that connect disparate messaging systems), MQ Monitor and ISAlert (IBM MQ monitoring and alerting tools), and App Mapper (IBM license auditing product). The company also resells IBM collaboration products (MQ, App Connect, API Connect, Cloud Pak for Data, Watson AI products) and Red Hat products (OpenShift, JBOSS, Ansible, RHEL) as an authorized reseller. Services include consulting, security audits, disaster recovery planning, migration services, and staff augmentation.

Differentiator

Problem solved

Functional benefit

Brands

• ObjectQ: Communication middleware platform designed to make sending and receiving messages over a heterogeneous network transparent to applications.
• DataMover
• IQBridge
• IQJump
• IQMessenger
• App Mapper
• MQ Monitor
• ISAlert

Products and services

• ObjectQ
• DataMover
• DataMover for Java
• IQBridge
• IQJump
• IQMessenger
• MQ Monitor
• ISAlert
• App Mapper
• Consulting Services
• Training
• IBM and Red Hat Product Resale

Quantifiable outcome

• ObjectQ enables application development in approximately one third of the time compared to traditional methods
• +2 more outcomes

Named customers9 records

Segments12 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• IBMcoreStrategic or Co-development PartnerIDI is an IBM Gold Partner and Authorized Software Reseller. IDI was the first retained Solutions Expert selected by IBM to render development, implementation and mentoring services to IBM's MQ installed base. IDI also contributed to the advancement of the Tivoli family of Security products and designed courseware enabling IBM staff and customers to understand and utilize IBM technology investments.
• Red HatcoreStrategic or Co-development PartnerIDI is a Red Hat Official Partner and Premier Business Partner, participating in the development and support of RHEL and JBoss solutions. IDI provides enterprise-class, open-source support for the ecosystem of certified JBoss Enterprise Middleware products as one of a select group of partners worldwide committed to mission-critical professional solutions backed by Red Hat's technical support.
• Ingram MicrosecondaryChannel Partner/ Reseller/ DistributorIDI has worked with Ingram Micro, Inc. as a resource for IBM products, services and training, enabling IDI to provide information technology solutions to global customers for decades.
• TD SynnexsecondaryChannel Partner/ Reseller/ DistributorIDI has worked with TD Synnex providing Red Hat solutions and information technology services to customers in the United States and Canada for many years.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Avada Software: Avada's Infrared360 platform provides administration, monitoring, testing, auditing and statistical reporting for enterprise middleware including MQ, Tibco EMS, WAS, JBoss and WMB. Avada is a stated IDI partner but operates in the same MQ-adjacent monitoring and tooling niche.
• TIBCO Software: TIBCO offers enterprise messaging middleware (EMS), integration platforms, and event-processing tooling directly comparable to IDI's ObjectQ and IQBridge capabilities, serving the same financial services and enterprise integration buyers.
• Solace Systems: Solace provides event messaging middleware and brokers used in capital markets, financial services, and IoT. Its transport-agnostic, distributed messaging architecture is closely analogous to IDI's ObjectQ and IQBridge in target customer and use case.

Emerging players

• WSO2: WSO2 provides open-source enterprise integration, API management, and messaging middleware (including support for AMQP and broker-style transports). It targets similar enterprise middleware modernization use cases as IDI's ObjectQ-based stack.
• Confluent: Confluent commercializes Apache Kafka as a cloud-native event streaming platform for enterprise integration. It competes with traditional MQ-style middleware for the same integration use cases IDI solves, particularly in modern cloud and hybrid environments.

Broad incumbents

• Informatica: Informatica offers data integration, application integration, and API management as part of a broad enterprise data platform. It addresses similar application-to-application integration and legacy modernization needs as IDI's consulting and middleware business.
• Red Hat (JBoss / OpenShift / Integration): Red Hat provides JBoss middleware, OpenShift, and RHEL which IDI resells and integrates. Red Hat is a strategic partner and offers overlapping enterprise middleware and integration capabilities as part of a much larger portfolio.
• MuleSoft (Salesforce): MuleSoft provides an enterprise integration platform and Anypoint exchange used by Fortune 500 firms to connect legacy, SaaS, and cloud systems. It competes for the same integration budget IDI targets, especially in hybrid middleware modernization.
• IBM (WebSphere MQ / IBM Integration): IBM develops WebSphere MQ and broader integration and middleware platforms that IDI builds upon and resells. As the underlying technology provider and IDI's primary strategic partner, IBM is the most directly comparable entity for the messaging middleware and integration services IDI delivers.
• Software AG (webMethods / Adabas): Software AG's webMethods integration suite and StreamSets data platform target enterprise application integration, API management, and messaging - the same problem space IDI addresses for large banks and regulated industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/information-design-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Information Design