Ashapura Aromas
Ashapura Aromas is a Mumbai-based B2B distributor of fragrance and flavour ingredients in India, acting as the exclusive Indian representative for 20+ global suppliers including Givaudan, IFF, Symrise, BASF, and Firmenich, and serving as the No. 1 ingredients supplier to the Indian F&F industry.
- Company typePrivate
- Founded2003
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Ashapura Aromas does
Ashapura Aromas Private Limited, founded in 2003 and headquartered in Mumbai, is a marketing and distribution company specializing in fragrance and flavour (F&F) ingredients for the Indian market. The company acts as an intermediary between leading global ingredient manufacturers and Indian F&F industry customers, offering backward integration of direct imports to bypass traditional trader and importer channels. Its portfolio spans 1,611+ products across 12 categories — including Incense Sticks, Aroma Therapy, Beauty Care, Fabric, Fine Fragrances, Flavours, Hair Care, Household, Laundry Care, Personal Care, Pharm, and Soaps & Detergent — with 918+ products on shelf, 1,350+ MT of average ready stocks, and 81+ MT of daily average movement supported by 162,000+ sq. ft. of material storage space.
The business operates through a B2B sales-led and channel-partner model, holding exclusive representation and distribution rights for India and the Indian sub-continent from more than 20 international suppliers including BASF, Givaudan, IFF, Symrise, Firmenich, Eastman, Mitsubishi Gas Chemical, Bedoukian, Indesso, NHU, Louis Dreyfus, and others. The company is approved vendor across the Top 10 multinationals in the Indian FNF industry and claims to be the No. 1 ingredients supplier to the Indian FnF industry, with operations spanning 5 continents, 36+ countries, and 180+ cities. Revenue is generated through product margins on distribution and sales of ingredients, with quote-based B2B pricing. The company is privately held, with no disclosed parent company, external investors, or funding rounds.
Operational infrastructure includes a Private Customs Bonded Warehouse supporting export business, and certifications including FSSAI License, AEO customs certification, D-U-N-S certification, and CRISIL MSE 1 plus International BBB+ ratings. The company claims an average 25% Y-o-Y growth rate and has targeted 100% growth for the 2018-2022 period. No core proprietary technology, software products, or AI/ML capabilities are disclosed; the business is fundamentally a physical-ingredient distribution operation.
Ashapura Aromas firmographics
Firmographics- Name
- Ashapura Aromas
- Legal name
- Ashapura Aromas Private Limited
- Website
- https://ashapuraaromas.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ashapura Aromas is a Mumbai-based B2B distributor of fragrance and flavour ingredients in India, acting as the exclusive Indian representative for 20+ global suppliers including Givaudan, IFF, Symrise, BASF, and Firmenich, and serving as the No. 1 ingredients supplier to the Indian F&F industry.
- Ownership category
- akta.pro rank
Ashapura Aromas industry classification
Industry- Product category
- Fragrance and Flavour Ingredient Distribution
- NAICS
- Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Flavors, Fragrances & Aroma Chemicals (IMAEABAE)
- akta.pro secondary industries
- Fragrance & Deodorant Distribution (CRAOAEAF), Aroma Chemicals & Synthetic Flavor Ingredients (e.g., Vanillin, Esters, Aldehydes) (AFAJADAC)
Keywords
Where Ashapura Aromas is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Ashapura Aromas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Distribution of Fragrance & Flavour Ingredients: Acts as a marketing and distribution company for fragrance and flavour ingredients, sourcing from global brands and distributing to Indian FnF (Fragrance & Flavours) industry. Revenue generated through product margins on distribution and sales of ingredients sourced from leading global manufacturers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Ashapura Aromas product offering
Product offeringCore offering
Ashapura Aromas is the largest marketing and distribution company in India for Fragrance and Flavour (F&F) ingredients, sourcing products from leading global manufacturers and distributing them to the Indian and Indian sub-continent FnF industry under exclusive agency arrangements. The company offers 1611+ products across 12 categories including Fine Fragrances, Flavours, Beauty Care, Hair Care, Personal Care, Household, Laundry Care, Soaps & Detergent, Fabric, Pharm, Aroma Therapy, and Incense Sticks, with 918+ products on shelf and 1350+ MT of average ready stocks held in 162000+ sq. ft. of storage.
Product overview
Ashapura Aromas is a marketing and distribution company for Fragrance and Flavour (F&F) ingredients in India. The company offers 1611+ products across 12 product categories including Incense Sticks, Aroma Therapy, Beauty Care, Fabric, Fine Fragrances, Flavours, Hair Care, Household, Laundry Care, Personal Care, Pharm, and Soaps & Detergent. With 918+ products on shelf and 81+ MT daily average movement, Ashapura Aromas distributes ingredients from leading global brands across 36+ countries and 180+ cities. The company operates as an ingredient supplier rather than a consumer product manufacturer, serving the Food & Nutrition (F&N) and Fragrance & Flavour industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Incense Sticks (Agarbatti) Ingredients Fragrance ingredient product line for incense sticks (agarbatti) applications, supplied to Indian FnF industry manufacturers.
- Aroma Therapy Ingredients Fragrance ingredient product line for aroma therapy applications, supplied to Indian FnF industry manufacturers.
- Beauty Care Ingredients Fragrance and ingredient product line for beauty care applications, supplied to Indian FnF industry manufacturers.
- Fabric Care Ingredients Fragrance ingredient product line for fabric care applications, supplied to Indian FnF industry manufacturers.
- Fine Fragrances Ingredients Fine fragrance ingredients and compounds for high-end perfume applications, supplied to Indian FnF industry manufacturers.
- Flavours Ingredients Flavour ingredients for food and beverage industry applications, supplied to Indian FnF industry manufacturers; backed by FSSAI licensing.
- Hair Care Ingredients Hair care fragrance and ingredient product line, supplied to Indian FnF industry manufacturers.
- Household Care Ingredients Fragrance ingredient product line for household care applications, supplied to Indian FnF industry manufacturers.
- Laundry Care Ingredients Fragrance and ingredient product line for laundry care applications, supplied to Indian FnF industry manufacturers.
- Personal Care Ingredients Personal care fragrance and ingredient product line for consumer goods applications, supplied to Indian FnF industry manufacturers.
- Pharmaceutical-grade Fragrance Ingredients Pharmaceutical-grade fragrance ingredient product line, supplied to Indian FnF and pharmaceutical industry customers.
- Soaps & Detergent Ingredients Fragrance ingredient product line for soaps and detergent applications, supplied to Indian FnF industry manufacturers.
Companies that use Ashapura Aromas
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Ashapura Aromas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ashapura Aromas partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and major.
- TadimetycoreExclusive representation for Tadimety products in India and sub-continent.
- ThrivecoreExclusive representation for Thrive products in India and sub-continent.
- ZoteqcoreExclusive representation for Zoteq products in India and sub-continent.
- Mitsubishi Gas ChemicalcoreExclusive representation for Mitsubishi Gas Chemical products in India and sub-continent.
- ACS InternationalmajorDistribution partnership for ACS International products in India.
- Amigo & ArditimajorDistribution partnership for Amigo & Arditi products in India.
- CutralemajorDistribution partnership for Cutrale products in India.
- IndessomajorDistribution partnership for Indesso products in India.
- SK NetworksmajorDistribution partnership for SK Networks products in India.
- CosmosmajorDistribution partnership for Cosmos products in India.
- Louis DreyfusmajorDistribution partnership for Louis Dreyfus products in India.
- NHUmajorDistribution partnership for NHU products in India.
- Agan AromamajorDistribution partnership for Agan Aroma products in India.
- DoingcommajorDistribution partnership for Doingcom products in India.
- Van AromamajorDistribution partnership for Van Aroma products in India.
- Xinyu Jialin PerfumerymajorDistribution partnership for Xinyu Jialin Perfumery products in India.
- ArxfarmmajorDistribution partnership for Arxfarm products in India.
- Natura AromatikmajorDistribution partnership for Natura Aromatik products in India.
- TexaromemajorDistribution partnership for Texarome products in India.
- Yunnan EmeraldmajorDistribution partnership for Yunnan Emerald products in India.
- BedoukianmajorDistribution partnership for Bedoukian products in India.
- BASFmajorDeals in BASF products for FnF industry distribution.
- DRT (Derres-Tous)majorDeals in DRT products for FnF industry distribution.
- EastmanmajorDeals in Eastman products for FnF industry distribution.
- FirmenichmajorDeals in Firmenich products for FnF industry distribution.
- GivaudanmajorDeals in Givaudan products for FnF industry distribution.
- IFF (International Flavors & Fragrances)majorDeals in IFF products for FnF industry distribution.
- SymrisemajorDeals in Symrise products for FnF industry distribution.
- ZEONmajorDeals in ZEON products for FnF industry distribution.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
Ashapura Aromas competitors and assessment
Company assessmentDirect peers
- Oriental Aromatics: Listed Indian manufacturer and supplier of aroma chemicals, fragrance compounds and speciality intermediates serving the same Indian F&F customer base as Ashapura. It offers overlapping products (camphor, menthol, aroma chemicals) and competes both on supply availability and on agency relationships.
- Privi Speciality Chemicals: Indian-listed manufacturer of aroma chemicals and intermediates (e.g., pinenes, citronellol, geraniol derivatives). Privi supplies the same Indian and global F&F manufacturers that Ashapura serves, making it a comparable India-anchored F&F ingredient supplier, though with a manufacturing rather than pure distribution model.
- S.H. Kelkar and Company (Keva): One of India's largest fragrance and flavour houses, Keva (formerly S.H. Kelkar) manufactures and distributes F&F ingredients and compounds to Indian FMCG and personal care customers. It competes head-on with Ashapura for both principal agency mandates and India-based F&F manufacturer customers.
- Eternis Fine Chemicals: Indian manufacturer of aroma chemicals and speciality intermediates headquartered in Mumbai. Eternis sells into the same Indian F&F and personal care value chain and competes for shelf share at Indian FMCG and flavour houses alongside Ashapura.
- BMV Fragrances: Indian fragrance house and ingredients supplier that formulates and distributes fragrance compounds in India. Competes with Ashapura in fragrance compounds supply to Indian personal care, home care and fine fragrance customers.
- Ultra International: India-based essential oils and aroma ingredient distributor with global sourcing and warehousing. Operates a comparable marketing-and-distribution model for F&F ingredients in India and adjacent markets, serving similar India-based F&F customers.
Broad incumbents
- Mane: France-headquartered global F&F manufacturer and ingredient supplier with significant Indian operations. Comparable at the broad F&F industry level — serves overlapping customer end-markets and supplies similar ingredient categories across fine fragrance, personal care and food.
- Givaudan: Swiss global leader in F&F with a full portfolio of fragrance and flavour ingredients and compounds. Functions both as a principal supplier of products that Ashapura distributes and as a broad incumbent whose direct India sales force could, over time, disintermediate Indian distributors like Ashapura.
Regional players
- Treatt plc: UK-listed supplier of speciality F&F ingredient solutions (essential oils, citrus, tea extracts). Treatt is comparable as a non-manufacturing distributor of F&F ingredients to B2B customers, though its primary markets are the UK/Europe/US rather than the Indian sub-continent where Ashapura operates.
Emerging players
- VedaOils: India-based supplier of essential oils, carrier oils and aroma ingredients with a primarily online/D2C channel focus. Smaller and earlier-stage than Ashapura but addresses overlapping Indian F&F and personal-care ingredients demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ashapura Aromas social profiles
Digital presenceAshapura Aromas compliance and trust
Trust signalCompliance5 records
Ashapura Aromas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashapura Aromas leadership team
Management profileNumber of profiles
Profiles3 records
Ashapura Aromas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashapura Aromas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashapura Aromas
What does Ashapura Aromas do?
Ashapura Aromas is the largest marketing and distribution company in India for Fragrance and Flavour (F&F) ingredients, sourcing products from leading global manufacturers and distributing them to the Indian and Indian sub-continent FnF industry under exclusive agency arrangements. The company offers 1611+ products across 12 categories including Fine Fragrances, Flavours, Beauty Care, Hair Care, Personal Care, Household, Laundry Care, Soaps & Detergent, Fabric, Pharm, Aroma Therapy, and Incense Sticks, with 918+ products on shelf and 1350+ MT of average ready stocks held in 162000+ sq. ft. of storage.
Is Ashapura Aromas a public or private company?
Ashapura Aromas is a private company. It is classified as unknown and is currently operating.
When was Ashapura Aromas founded?
Ashapura Aromas was founded in 2003. It employs 101 to 250 people.
Where is Ashapura Aromas based?
Ashapura Aromas is headquartered in Mumbai, India, in the Asia region.
How does Ashapura Aromas make money?
One revenue line is on record: distribution of Fragrance & Flavour Ingredients.
Who are Ashapura Aromas's main competitors?
Direct peers on record are Oriental Aromatics, Privi Speciality Chemicals, S.H. Kelkar and Company (Keva), Eternis Fine Chemicals, BMV Fragrances and Ultra International. Broad incumbents are Mane and Givaudan. Treatt plc is listed as a regional player. VedaOils is listed as an emerging player.
Does Ashapura Aromas have an API?
No public API is recorded for Ashapura Aromas.
What industry is Ashapura Aromas in?
Ashapura Aromas's product category is Fragrance and Flavour Ingredient Distribution. Its primary akta.pro industry code is IMAEABAE, Flavors, Fragrances & Aroma Chemicals, with a secondary code of CRAOAEAF, Fragrance & Deodorant Distribution. Its NAICS code is 4246 and its SIC code is 2840.