Ashapura Aromas

What Ashapura Aromas does

Ashapura Aromas Private Limited, founded in 2003 and headquartered in Mumbai, is a marketing and distribution company specializing in fragrance and flavour (F&F) ingredients for the Indian market. The company acts as an intermediary between leading global ingredient manufacturers and Indian F&F industry customers, offering backward integration of direct imports to bypass traditional trader and importer channels. Its portfolio spans 1,611+ products across 12 categories — including Incense Sticks, Aroma Therapy, Beauty Care, Fabric, Fine Fragrances, Flavours, Hair Care, Household, Laundry Care, Personal Care, Pharm, and Soaps & Detergent — with 918+ products on shelf, 1,350+ MT of average ready stocks, and 81+ MT of daily average movement supported by 162,000+ sq. ft. of material storage space.

The business operates through a B2B sales-led and channel-partner model, holding exclusive representation and distribution rights for India and the Indian sub-continent from more than 20 international suppliers including BASF, Givaudan, IFF, Symrise, Firmenich, Eastman, Mitsubishi Gas Chemical, Bedoukian, Indesso, NHU, Louis Dreyfus, and others. The company is approved vendor across the Top 10 multinationals in the Indian FNF industry and claims to be the No. 1 ingredients supplier to the Indian FnF industry, with operations spanning 5 continents, 36+ countries, and 180+ cities. Revenue is generated through product margins on distribution and sales of ingredients, with quote-based B2B pricing. The company is privately held, with no disclosed parent company, external investors, or funding rounds.

Operational infrastructure includes a Private Customs Bonded Warehouse supporting export business, and certifications including FSSAI License, AEO customs certification, D-U-N-S certification, and CRISIL MSE 1 plus International BBB+ ratings. The company claims an average 25% Y-o-Y growth rate and has targeted 100% growth for the 2018-2022 period. No core proprietary technology, software products, or AI/ML capabilities are disclosed; the business is fundamentally a physical-ingredient distribution operation.

Name

Ashapura Aromas

Legal name

Ashapura Aromas Private Limited

Website

https://ashapuraaromas.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Ashapura Aromas is a Mumbai-based B2B distributor of fragrance and flavour ingredients in India, acting as the exclusive Indian representative for 20+ global suppliers including Givaudan, IFF, Symrise, BASF, and Firmenich, and serving as the No. 1 ingredients supplier to the Indian F&F industry.

Ownership category

akta.pro rank

Product category

Fragrance and Flavour Ingredient Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Flavors, Fragrances & Aroma Chemicals (IMAEABAE)

akta.pro secondary industries

Fragrance & Deodorant Distribution (CRAOAEAF), Aroma Chemicals & Synthetic Flavor Ingredients (e.g., Vanillin, Esters, Aldehydes) (AFAJADAC)

Keywords

• Fragrance ingredients distribution
• Flavour ingredients supply
• F&F industry distribution
• Essential oils trading
• Aroma chemicals distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Distribution of Fragrance & Flavour Ingredients: Acts as a marketing and distribution company for fragrance and flavour ingredients, sourcing from global brands and distributing to Indian FnF (Fragrance & Flavours) industry. Revenue generated through product margins on distribution and sales of ingredients sourced from leading global manufacturers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Ashapura Aromas is the largest marketing and distribution company in India for Fragrance and Flavour (F&F) ingredients, sourcing products from leading global manufacturers and distributing them to the Indian and Indian sub-continent FnF industry under exclusive agency arrangements. The company offers 1611+ products across 12 categories including Fine Fragrances, Flavours, Beauty Care, Hair Care, Personal Care, Household, Laundry Care, Soaps & Detergent, Fabric, Pharm, Aroma Therapy, and Incense Sticks, with 918+ products on shelf and 1350+ MT of average ready stocks held in 162000+ sq. ft. of storage.

Product overview

Ashapura Aromas is a marketing and distribution company for Fragrance and Flavour (F&F) ingredients in India. The company offers 1611+ products across 12 product categories including Incense Sticks, Aroma Therapy, Beauty Care, Fabric, Fine Fragrances, Flavours, Hair Care, Household, Laundry Care, Personal Care, Pharm, and Soaps & Detergent. With 918+ products on shelf and 81+ MT daily average movement, Ashapura Aromas distributes ingredients from leading global brands across 36+ countries and 180+ cities. The company operates as an ingredient supplier rather than a consumer product manufacturer, serving the Food & Nutrition (F&N) and Fragrance & Flavour industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Incense Sticks (Agarbatti) Ingredients Fragrance ingredient product line for incense sticks (agarbatti) applications, supplied to Indian FnF industry manufacturers.
• Aroma Therapy Ingredients Fragrance ingredient product line for aroma therapy applications, supplied to Indian FnF industry manufacturers.
• Beauty Care Ingredients Fragrance and ingredient product line for beauty care applications, supplied to Indian FnF industry manufacturers.
• Fabric Care Ingredients Fragrance ingredient product line for fabric care applications, supplied to Indian FnF industry manufacturers.
• Fine Fragrances Ingredients Fine fragrance ingredients and compounds for high-end perfume applications, supplied to Indian FnF industry manufacturers.
• Flavours Ingredients Flavour ingredients for food and beverage industry applications, supplied to Indian FnF industry manufacturers; backed by FSSAI licensing.
• Hair Care Ingredients Hair care fragrance and ingredient product line, supplied to Indian FnF industry manufacturers.
• Household Care Ingredients Fragrance ingredient product line for household care applications, supplied to Indian FnF industry manufacturers.
• Laundry Care Ingredients Fragrance and ingredient product line for laundry care applications, supplied to Indian FnF industry manufacturers.
• Personal Care Ingredients Personal care fragrance and ingredient product line for consumer goods applications, supplied to Indian FnF industry manufacturers.
• Pharmaceutical-grade Fragrance Ingredients Pharmaceutical-grade fragrance ingredient product line, supplied to Indian FnF and pharmaceutical industry customers.
• Soaps & Detergent Ingredients Fragrance ingredient product line for soaps and detergent applications, supplied to Indian FnF industry manufacturers.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and major.

• TadimetycoreChannel Partner/ Reseller/ DistributorExclusive representation for Tadimety products in India and sub-continent.
• ThrivecoreChannel Partner/ Reseller/ DistributorExclusive representation for Thrive products in India and sub-continent.
• ZoteqcoreChannel Partner/ Reseller/ DistributorExclusive representation for Zoteq products in India and sub-continent.
• Mitsubishi Gas ChemicalcoreChannel Partner/ Reseller/ DistributorExclusive representation for Mitsubishi Gas Chemical products in India and sub-continent.
• ACS InternationalmajorChannel Partner/ Reseller/ DistributorDistribution partnership for ACS International products in India.
• Amigo & ArditimajorChannel Partner/ Reseller/ DistributorDistribution partnership for Amigo & Arditi products in India.
• CutralemajorChannel Partner/ Reseller/ DistributorDistribution partnership for Cutrale products in India.
• IndessomajorChannel Partner/ Reseller/ DistributorDistribution partnership for Indesso products in India.
• SK NetworksmajorChannel Partner/ Reseller/ DistributorDistribution partnership for SK Networks products in India.
• CosmosmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Cosmos products in India.
• Louis DreyfusmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Louis Dreyfus products in India.
• NHUmajorChannel Partner/ Reseller/ DistributorDistribution partnership for NHU products in India.
• Agan AromamajorChannel Partner/ Reseller/ DistributorDistribution partnership for Agan Aroma products in India.
• DoingcommajorChannel Partner/ Reseller/ DistributorDistribution partnership for Doingcom products in India.
• Van AromamajorChannel Partner/ Reseller/ DistributorDistribution partnership for Van Aroma products in India.
• Xinyu Jialin PerfumerymajorChannel Partner/ Reseller/ DistributorDistribution partnership for Xinyu Jialin Perfumery products in India.
• ArxfarmmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Arxfarm products in India.
• Natura AromatikmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Natura Aromatik products in India.
• TexaromemajorChannel Partner/ Reseller/ DistributorDistribution partnership for Texarome products in India.
• Yunnan EmeraldmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Yunnan Emerald products in India.
• BedoukianmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Bedoukian products in India.
• BASFmajorOthersDeals in BASF products for FnF industry distribution.
• DRT (Derres-Tous)majorOthersDeals in DRT products for FnF industry distribution.
• EastmanmajorOthersDeals in Eastman products for FnF industry distribution.
• FirmenichmajorOthersDeals in Firmenich products for FnF industry distribution.
• GivaudanmajorOthersDeals in Givaudan products for FnF industry distribution.
• IFF (International Flavors & Fragrances)majorOthersDeals in IFF products for FnF industry distribution.
• SymrisemajorOthersDeals in Symrise products for FnF industry distribution.
• ZEONmajorOthersDeals in ZEON products for FnF industry distribution.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Oriental Aromatics: Listed Indian manufacturer and supplier of aroma chemicals, fragrance compounds and speciality intermediates serving the same Indian F&F customer base as Ashapura. It offers overlapping products (camphor, menthol, aroma chemicals) and competes both on supply availability and on agency relationships.
• Privi Speciality Chemicals: Indian-listed manufacturer of aroma chemicals and intermediates (e.g., pinenes, citronellol, geraniol derivatives). Privi supplies the same Indian and global F&F manufacturers that Ashapura serves, making it a comparable India-anchored F&F ingredient supplier, though with a manufacturing rather than pure distribution model.
• S.H. Kelkar and Company (Keva): One of India's largest fragrance and flavour houses, Keva (formerly S.H. Kelkar) manufactures and distributes F&F ingredients and compounds to Indian FMCG and personal care customers. It competes head-on with Ashapura for both principal agency mandates and India-based F&F manufacturer customers.
• Eternis Fine Chemicals: Indian manufacturer of aroma chemicals and speciality intermediates headquartered in Mumbai. Eternis sells into the same Indian F&F and personal care value chain and competes for shelf share at Indian FMCG and flavour houses alongside Ashapura.
• BMV Fragrances: Indian fragrance house and ingredients supplier that formulates and distributes fragrance compounds in India. Competes with Ashapura in fragrance compounds supply to Indian personal care, home care and fine fragrance customers.
• Ultra International: India-based essential oils and aroma ingredient distributor with global sourcing and warehousing. Operates a comparable marketing-and-distribution model for F&F ingredients in India and adjacent markets, serving similar India-based F&F customers.

Broad incumbents

• Mane: France-headquartered global F&F manufacturer and ingredient supplier with significant Indian operations. Comparable at the broad F&F industry level — serves overlapping customer end-markets and supplies similar ingredient categories across fine fragrance, personal care and food.
• Givaudan: Swiss global leader in F&F with a full portfolio of fragrance and flavour ingredients and compounds. Functions both as a principal supplier of products that Ashapura distributes and as a broad incumbent whose direct India sales force could, over time, disintermediate Indian distributors like Ashapura.

Regional players

• Treatt plc: UK-listed supplier of speciality F&F ingredient solutions (essential oils, citrus, tea extracts). Treatt is comparable as a non-manufacturing distributor of F&F ingredients to B2B customers, though its primary markets are the UK/Europe/US rather than the Indian sub-continent where Ashapura operates.

Emerging players

• VedaOils: India-based supplier of essential oils, carrier oils and aroma ingredients with a primarily online/D2C channel focus. Smaller and earlier-stage than Ashapura but addresses overlapping Indian F&F and personal-care ingredients demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ashapura_aromas

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashapura Aromas