What Panel Sistemas does

Panel Sistemas is a privately held Spanish IT services company founded in 2002–2003 and headquartered in Madrid that delivers end-to-end digital transformation services to enterprise clients. The company operates across six primary verticals — telecommunications, banking and insurance, industrial/energy/utilities, logistics and transportation, health and social welfare, and tourism and travel — serving more than 100 blue-chip clients including Telefónica, Ericsson, Banco Santander, Iberdrola, Acciona, Coca-Cola, Iberia, Air Europa, Quirónsalud, Carrefour, Asisa, ENAIRE, and IE Business School. Panel employs 325+ professionals, of which 92% are technical staff and over 50% hold digital-skills credentials.

The company's technical stack spans AI and data science (delivered through the BeDataScience platform acquired in January 2023 and the Panel IALab center of excellence), cloud and infrastructure, software development, quality assurance, hyperautomation/RPA, IoT, and cybersecurity. Proprietary software products include BeDataScience (predictive AI), Zahorí (workflow and QA automation), Kalena (corporate workspace management, hosted at kalena.es), Last Mile (AI-driven logistics), AILANA (generative AI assistant), and the IAC/WAAAI accessibility tooling suite. Delivery is governed by the OGMA methodology, evaluated at CMMi-DEV/SVC Level 3, and complemented by certifications including ISO 27001, ISO 9001, and ISO 14001. The firm co-delivers through partnerships with AWS, Microsoft, Oracle, IBM, Red Hat, Cloudera, and a 2011-vintage Ericsson alliance on the AltamirA OCS platform serving Telefónica across 15+ countries and 100M+ subscribers.

Commercially, Panel generates revenue across four streams: professional IT services delivered by multidisciplinary teams, subscription/recurring revenue from its proprietary software products, managed services for IT outsourcing and 24x7 support, and government-funded digital adoption services delivered as a certified Kit Digital agent to Spanish SMEs. Stated revenue for 2025 is €60M, with 100% of income from recurring clients and 85% from New Generation Digital Services. Pricing is negotiated per engagement with no public tiers, customer relationships average 12+ years across the top 10 accounts, and distribution runs through direct enterprise sales in Spain and via technology partner channels.

Name

Panel Sistemas

Legal name

Panel Sistemas

Website

https://panel.es

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Panel Sistemas is a Madrid-based Spanish IT services firm delivering end-to-end digital transformation, proprietary AI and automation software, and managed services to more than 100 blue-chip enterprise clients across telecommunications, banking, industrial, logistics, healthcare, and tourism verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional IT Services: Core revenue from end-to-end digital transformation consulting, software development, quality assurance, cloud infrastructure, and managed services engagements with enterprise clients. Services delivered by multidisciplinary teams of 325+ professionals.
2. Proprietary Software Products: Revenue from proprietary platforms including BeDataScience (AI platform), Zahorí (automation/testing), Kalena (workspace management), and Last Mile (logistics). Software sold as cloud/SaaS solutions or licensed to enterprise clients.
3. Managed Services: Ongoing IT outsourcing, support, and maintenance contracts providing recurring revenue. Includes 24x7 support for critical environments and managed services for cloud infrastructure.
4. Digital Enabler Services (Kit Digital): As a certified digital agent for Spain's Kit Digital program, Panel provides digital adoption services to SMEs, funded by government subsidies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Panel Sistemas is a Spanish IT services and solutions provider that delivers end-to-end digital transformation engagements for enterprise clients, covering AI & Data Science, Cloud & Infrastructure, Software Development, Quality Assurance, Hyperautomation/RPA, IoT, and Cybersecurity. In addition to professional services, Panel develops and sells proprietary software products including the BeDataScience AI platform, Zahorí automation platform, Kalena workspace management software, and Last Mile logistics platform, sold as cloud/SaaS solutions or licensed to enterprise clients. The company also operates a managed services business for ongoing IT outsourcing and support.

Product overview

Panel Sistemas offers a portfolio of proprietary software products alongside comprehensive IT services. Their core product suite includes BeDataScience (cloud platform for predictive AI), Kalena (corporate space management software), Zahorí (workflow automation platform), and Last Mile (AI-powered logistics platform). Panel IALab serves as their AI center of excellence. The company provides end-to-end digital transformation services including AI & Data, Quality eXperience, Digital Transformation, Software Development, Hyperautomation & RPA, Digital Accessibility, Cloud & Infrastructure, and Technological Innovation.

Differentiator

Problem solved

Functional benefit

Brands

• BeDataScience: Cloud platform that facilitates the incorporation of predictive Artificial Intelligence into business operations.
• Kalena
• Zahorí
• Panel IALab
• Last Mile

Products and services

• BeDataScience Cloud platform that facilitates the incorporation of predictive artificial intelligence into business operations, enabling organizations to deploy machine learning models and AI-driven insights for demand forecasting, churn prediction, fraud detection, and risk management. Sold as a cloud/SaaS solution to enterprise clients.
• Kalena Software platform for the management and reservation of corporate spaces, enabling automated reception and workspace booking. Integrates with office access systems for end-to-end corporate space management. Targeted at enterprise facilities and corporate real estate operations.
• Zahorí Software platform for the automation of technical and business workflows, specialized in QA testing and test automation. Reduces time-to-market and enables continuous certification in banking/financial and other testing environments. Sold to enterprise clients as a software solution.
• Last Mile Platform AI-powered technology platform for last-mile transport and delivery solutions, incorporating IoT and machine learning for route optimization, real-time tracking, and EV fleet management. Targeted at logistics companies, carriers, and transportation operators.
• Panel IALab AI center of excellence offering AI consulting, generative AI (including agentic AI and code migration), predictive AI, conversational assistants, data analytics, and AI use case discovery services for enterprise clients across multiple industries.
• WAAAI (Web Accessibility Analyzer with AI) AI-powered web accessibility auditing tool that facilitates automatic accessibility certification through page classification, continuous scanning, and WCAG/UNE standard reporting for enterprise digital products and public-sector websites.
• IAC (Intelligent Accessibility Checker) Automated accessibility tool for large-scale web accessibility audits, classifying pages using artificial intelligence and supporting WCAG and UNE standards.
• End-to-End Digital Transformation Services End-to-end digital transformation consulting and delivery across AI & Data Science, Quality eXperience (QA), Digital Transformation, Software Development, Hyperautomation/RPA, Digital Accessibility, Cloud & Infrastructure, and Technological Innovation. Delivered by multidisciplinary teams of 325+ professionals to enterprise clients under multi-year engagements.
• Kit Digital Digital Adoption Services As a certified Digitalizer Agent for Spain's Kit Digital program, Panel provides government-subsidized digital adoption services to small and medium enterprises, covering website development, e-commerce, social media management, and digital process automation.

Quantifiable outcome

• 70% reduction in operational costs for repetitive manual tasks through RPA and automation
• +4 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability16 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Solutions Partner status. Panel utilizes AWS cloud infrastructure for client projects and solutions deployment, including migration and modernization engagements.
• MicrosoftcoreTechnology or IntegrationMicrosoft AI Cloud Partner with expertise in Azure cloud services, AI solutions, and enterprise software deployment.
• OraclecoreTechnology or IntegrationOracle PartnerNetwork member providing Oracle database, middleware, and cloud solutions integration services for enterprise clients.
• IBMcoreTechnology or IntegrationIBM Business Partner collaborating on enterprise solutions including IBM Power Systems, IBM Cloud, and IBM software portfolios.
• Red HatcoreTechnology or IntegrationRed Hat partner delivering open-source enterprise solutions including Red Hat Enterprise Linux, OpenShift, and Ansible automation.
• ClouderacoreTechnology or IntegrationPartner for enterprise data management and big data solutions, supporting Panel's data analytics and AI offerings.
• HP (Hewlett Packard Enterprise)coreTechnology or IntegrationHPE partner collaborating on HPSA (Service Activator) product development and enterprise hardware solutions.
• ItaltelcoreStrategic or Co-development PartnerStrategic partnership announced 2024 for joint digital innovation and artificial intelligence initiatives. Collaborative cloud transformation projects for enterprise clients.
• EricssoncoreStrategic or Co-development PartnerPrincipal technology ally since 2011 for OCS AltamirA platform evolution for Telefónica. Co-development of billing, charging, and network provisioning solutions serving 100M+ subscribers across 15 countries.
• AEC (Asociación Española para la Calidad)minorOthersSpanish Association for Quality membership contributing to quality excellence initiatives and industry standards.
• ITI (Instituto Tecnológico de Informática)minorOthersTechnology institute membership supporting innovation and technology advancement in Spain.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Indra: Spain's largest pure-play IT services and systems integration company, serving banking, telecom, public sector and industrial clients with digital transformation, AI and proprietary products (Minsait). Most directly comparable Spanish mid-to-large SI peer with similar vertical mix and customer profile.
• Seidor: Spanish-headquartered IT services firm (Barcelona) with strong SAP, cloud and digital transformation practices across Iberia and Latin America. Comparable size and similar mid-market enterprise focus to Panel, with overlapping verticals in industrial, retail and services.
• Globant: Global digital transformation and AI services firm specializing in software development, data, cloud and experience design. Comparable AI-first services positioning and proprietary platforms, but with global delivery and much larger scale.
• Minsait (Indra subsidiary): Indra's digital transformation and AI business unit, focusing on energy, industry, finance, public sector and telecom. Closest single comparable in productized digital services + proprietary platforms (e.g., Onesait Platform) competing for the same Spanish blue-chip accounts.
• VASS: Spanish digital services company specializing in software development, cloud, AI, and DevOps for banking, insurance, telco and public sector. Closely comparable in size (~2,000+ staff) and service mix, with similar blue-chip Spanish enterprise clients.

Broad incumbents

• Accenture: World's largest IT services and consulting firm, with substantial Spain and Europe operations covering strategy, cloud, AI, security and industry-specific transformation. Competes for the same Telefónica, Santander and industrial accounts as Panel, but at multi-billion-euro scale.
• Capgemini: Global IT services and consulting leader with major Spanish delivery operations. Competes for the same enterprise digital transformation, cloud and AI engagements, but at significantly larger scale and broader geographic footprint.
• Deloitte (Spain Tech Consulting): Big Four consulting firm with significant Spanish technology and digital transformation practice. Competes for the same enterprise strategy-to-execution mandates, particularly in banking, telecom and industrial verticals.
• NTT Data: Global IT services provider with strong presence in Spain and Europe (formerly everis). Overlaps directly with Panel in banking, telecom and public-sector digital transformation engagements in Iberia.

Regional players

• T-Systems: Deutsche Telekom's enterprise IT services arm and a major European SI with strong telecom OCS/billing heritage. Directly comparable in telecom systems integration and managed services, but primarily serves DACH-region carriers versus Panel's Iberia focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PanelSistemas
• YouTubeyoutube.com/channel/UCLjcVig8t2zTQEtv6eszQnw
• LinkedInes.linkedin.com/company/panel-sistemas-inform-ticos

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panel Sistemas