What Pacific Materials Handling does

Pacific Materials Handling (PMH) is a privately held industrial equipment specialist distributor based in Laverton (Melbourne), Australia, that supplies materials handling equipment and aftermarket support to recycling, demolition, and timber operators across Australia (VIC, NSW, SA, WA, QLD) and New Zealand. The company holds distribution rights for at least nine premium global OEMs, with SENNEBOGEN material handlers and telehandlers (5.5 to 62–100 tonne class) forming the core platform, complemented by Rotobec grapples/attachments, Bonfiglioli shears and balers, HAAS shredders and hammermills, Green-Tec chippers/shredders/mulchers, Genesis demolition processors, Roter balers, Radcomm radiation detectors, and JMC alligator shears and cable strippers. Notable technical components include Rotobec's self-contained hydraulic system (eliminating external return hoses) and 360° sealed continuous-rotation rotators rated for submersion to 3 m, alongside proprietary/complementary products such as the Alert ACT 90-20 mobile container tilter, KW GENSET modular generator systems (9–30 kW) for excavator magnets, and HSYK magnet attachments.

The business model combines new equipment sales and used equipment resales (quote-based, price-on-application) with recurring after-sales revenue from factory-trained technicians, spare parts, attachments, and warranty support. Go-to-market is sales-led with direct phone/email inquiries, a digital storefront at pacificmh.com.au, and industry trade presence through OEM partnerships; commercial buyers complete an account and credit application for transactional purchases. PMH employs 101–250 staff (Executive General Manager Fab Carrettin is the disclosed executive) and operates without disclosed external investors, parent, or public listing.

Revenue mechanics are dominated by capital equipment sales (hardware_sales) of high-ticket heavy machinery, with secondary professional-services revenue from service contracts and parts. Customer concentration risk is unclear because no named end-customer logos are disclosed; the addressable base is fragmented across three industrial verticals (recycling scrap, demolition contractors, arbor-care/timber), each with multi-state and multi-country reach through the branch network.

Name

Pacific Materials Handling

Legal name

Pacific Materials Handling

Website

https://pacificmh.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Pacific Materials Handling is an Australian industrial equipment specialist distributor serving recycling, demolition, and timber operators across Australia and New Zealand. It sells, services, and supports materials handling machinery, attachments, shears, balers, and shredders from nine premium global brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Laverton

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new materials handling equipment including SENNEBOGEN material handlers, Bonfiglioli shears and balers, HAAS shredders, Green-Tec equipment, and various attachments.
2. Used Equipment Sales: Sales of pre-owned materials handling equipment including refurbished machines with warranties.
3. After-sales Service & Support: Factory trained skilled technicians providing service, spare parts availability, and warranty support.
4. Spare Parts & Attachments: Supply of spare parts, attachments and options for the equipment sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pacific Materials Handling is an industry specialist distributor selling new and used materials handling equipment — including material handlers, telehandlers, shredders, balers, shears, grapples, and attachments — from leading global brands (SENNEBOGEN, Rotobec, Bonfiglioli, HAAS, Green-Tec, Genesis, Radcomm, McIntyre/JMC, and Roter) to operators in the recycling, demolition, and timber industries across Australia and New Zealand, supplemented by factory-trained technician service, spare parts supply, and warranty support.

Product overview

Pacific Materials Handling is an industry specialist distributor for the recycling, demolition, and timber industries, offering a comprehensive portfolio of heavy-duty material handling equipment across Australia and New Zealand. The product lineup is organized around multiple premium brands: SENNEBOGEN material handlers and telehandlers (355E through 850E series) serve as the core material handling platform; Rotobec attachments (orange peel grapples, mag grapples, forestry grapples) extend material handler capabilities; Bonfiglioli shears (Squalo 1000-4000 vertical/horizontal) and balers (Ariete, Scrap Metal) handle metal processing; HAAS Recycling Systems (Tyron shredders, Arthos hammermills) provide shredding solutions; Green-Tec equipment (chippers, shredders, trommels, mulchers, spider lifts) addresses tree care and biomass needs; Genesis attachments (mobile shears, concrete crackers, demolition processors) serve demolition applications; JMC shears and cable strippers handle metal cutting; Radcomm radiation detectors ensure safety in recycling; and Roter balers (shear balers, automatic balers) process scrap metal. The company also provides associated accessories, used equipment, and comprehensive after-sales service and support.

Differentiator

Problem solved

Functional benefit

Products and services

• SENNEBOGEN Material Handlers SENNEBOGEN material handlers including telehandlers, tree care handlers, and mobile/crawler material handlers for recycling, demolition, timber, and port applications. Models include 355E, 718E, 822G, 824G, 825, 830G, 835, and 850E series with capacities from 5.5 to 62-100 tonne.
• Rotobec Attachments Rotobec orange peel grapples, mag grapples, sorting/waste/demolition attachments, forestry grapples, and scrap/recycling attachments featuring self-contained hydraulics and 360° continuous rotation for material handling equipment.
• Bonfiglioli Shears and Balers Bonfiglioli Squalo vertical and horizontal inclined shears (1000 to 4000 series), Ariete balers, scrap metal balers, vertical shears, and hammermills for scrap metal processing and recycling applications.
• HAAS Recycling Systems HAAS Recycling Systems heavy-duty twin shaft slow speed shredders, vertical feed hammer mills (Tyron and Arthos series), and screens in mobile and stationary configurations for waste wood, green waste, and recycling applications.
• Green-Tec Equipment Green-Tec CT8 brush chippers, CB4 biomass chippers, LS2 shredders, TT5 trommel screeners, spider lifts, and MT2 mulchers for tree care, biomass, and vegetation management applications.
• Genesis Attachments Genesis mobile shears, concrete crackers, rail breakers, and demolition processors for scrap and demolition applications featuring bolt-on piercing tips and indexable cutting blades.
• Radcomm Radiation Detection Radcomm RC2PLUS and RC7000 radiation detectors, and MSPEC spectroscopic personal radiation detectors for detecting and identifying radioactive materials in recycling operations.
• JMC Alligator Shears and Cable Strippers JMC McIntyre alligator shears (150 to 600HD series) and cable strippers (Euro-Strip 1000, 5000, and Diebels RMH 65Q) for metal cutting and cable processing operations.
• Roter Balers Roter Recycling shear balers (RR550, RR715), automatic balers (RA Series), and RR6 balers for scrap metal compaction and processing in fixed, semi-mobile, and mobile configurations.
• HSYK Magnet Attachments HSYK magnet attachments (LMCH 90HA-6 through LMCH 130HA-6 series) with aluminium wire coils and manganese steel construction for lifting and material handling applications.
• Alert ACT 90-20 Container Tilter Alert ACT 90-20 container tilter for scrap loading facilities with integral safety ladder, platform, hydraulic door closers, and remote control operation for mobile container handling.
• KW GENSET Generator System KW GENSET GEMA modular generator system (9kW to 30kW) for magnet plates on excavators with IP54 splash-proof rating, HMI control unit, and CAN bus communication.
• Equipment Sales, Rental and After-Sales Service Sales, rental, and after-sales service for materials handling equipment across Australia and New Zealand with factory-trained technicians, spare parts supply, and warranty support for the recycling, demolition, and timber industries.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• HAAS Recycling SystemscoreChannel Partner/ Reseller/ DistributorPacific Materials Handling is proud to announce the addition of HAAS Recycling Systems to its range of suppliers. HAAS manufactures heavy-duty twin shaft slow speed shredders, vertical feed hammer mills and screens in both mobile and stationary configurations. This family business has been manufacturing shredding equipment in Dreisbach, Germany for over 30 years.
• SennebogencoreChannel Partner/ Reseller/ DistributorRepresenting Sennebogen brand from Germany, offering material handlers, telehandlers, and tree care handlers for recycling, demolition, and timber applications.
• RotobeccoreChannel Partner/ Reseller/ DistributorRepresenting Rotobec brand for scrap/recycling attachments, orange peel grapples, mag grabs, and forestry grapples including their proprietary 360° continuous rotation technology.
• BonfigliolicoreChannel Partner/ Reseller/ DistributorRepresenting Bonfiglioli for shears, balers, and hammermills including the Squalo series vertical inclined shears and Ariete balers.
• Green-TecmajorChannel Partner/ Reseller/ DistributorRepresenting Green-Tec for chippers, shredders, trommels, spider lifts, and mulchers for tree care and biomass applications.
• GenesismajorChannel Partner/ Reseller/ DistributorRepresenting Genesis for mobile shears, concrete crackers, rail breakers, and demolition processors for scrap and demolition applications.
• RadcommsupportingChannel Partner/ Reseller/ DistributorRepresenting Radcomm radiation detection equipment including RC2PLUS and RC7000 radiation detectors for scrap recycling safety.
• McIntyresupportingChannel Partner/ Reseller/ DistributorRepresenting McIntyre/JMC alligator shears and cable strippers including Euro-Strip and Diebels RMH equipment.
• RotermajorChannel Partner/ Reseller/ DistributorRepresenting Roter Recycling for RR series balers, shear balers, and automatic balers for scrap metal processing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 888 Crushing & Screening Equipment: Australian distributor of mobile crushing, screening, and recycling equipment. Directly comparable as an ANZ-based specialist equipment distributor serving the recycling and resource recovery sectors.
• Pilot Crushtec International: South Africa-headquartered distributor of mobile and semi-mobile crushing and screening equipment with an Australian footprint. Comparable as a specialist heavy-equipment distributor serving recycling and aggregate customers.
• Striker Crushing & Screening: Australian designer and distributor of mobile crushing and screening equipment. Comparable as an ANZ-headquartered specialist equipment provider serving recycling, demolition, and quarry operators.
• Finlay Screening & Crushing Systems: Australian distributor of Terex Finlay mobile crushing, screening, and conveying equipment. Directly comparable as a multi-state ANZ distributor of materials processing equipment for recycling and aggregate customers.

Broad incumbents

• Komatsu Australia: Australian subsidiary of global heavy equipment OEM Komatsu, distributing excavators, material handlers, and demolition equipment. Comparable as a large ANZ equipment distributor with overlapping material handling and demolition product lines.
• Hitachi Construction Machinery Australia: ANZ distributor of Hitachi excavators, material handlers, and demolition attachments. Comparable as an established multi-state ANZ distributor of heavy equipment with overlapping material handling and demolition applications.
• Sandvik Mining and Rock Solutions (Australia): ANZ arm of Sandvik, supplying mobile crushers, screens, and material handling equipment to mining and recycling customers. Comparable as a global OEM with strong ANZ distribution and presence in recycling/aggregate processing.
• Terex Australia: Australian subsidiary of Terex Corporation, distributing materials processing and recycling equipment. Comparable as a broad-line global OEM/distributor with overlapping recycling, demolition, and material handling product lines in ANZ.
• Metso Australia: Australian arm of Metso, distributing crushers, screens, and materials handling equipment to mining, aggregates, and recycling customers. Comparable as a global OEM with deep ANZ distribution across overlapping end markets.

Emerging players

• Eggersmann Group: German recycling equipment manufacturer offering shredders, screening, and separation technology with international distributor networks. Comparable as a recycling equipment specialist with similar agency/distributor business models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Materials Handling