MHT Luxury Alloys

What MHT Luxury Alloys does

MHT Luxury Alloys operates as Wheel Pros, a B2B2C distributor of aftermarket wheels and automotive parts targeting automotive enthusiasts in the United States. The company owns and distributes a portfolio of 20+ recognized wheel and accessory brands — including American Racing, Black Rhino, Fuel Off-Road, KMC Wheels, Rotiform, Niche, Pro Comp, DUB, Moto Metal, XD, and Motegi — across multiple manufacturing technologies: flow formed aluminum, cast aluminum, monoblock forged, fusion forged dually, and beadlock. Beyond wheels, the platform extends into tires (AVIX, EFX), suspension (ReadyLIFT, TeraFlex, Falcon Shocks, LOGIQ Air), lighting (Morimoto), and accessories (Hoonigan apparel, Gorilla Automotive, Smittybilt), covering the full vehicle-customization stack.

Wheel Pros sells primarily through an authorized US dealer network that installs and services products for end consumers; dealers are onboarded via an application process and order through the Dealerline B2B portal. A consumer-facing e-commerce site (wheelpros.com) supports browsing, vehicle fitment search, and direct purchase, supplemented by a newsletter, Facebook and YouTube presence, and a customer vehicle gallery for inspiration. Pricing is not publicly disclosed and operates on a dealer-facing basis. The company publishes a 2026 catalog and maintains a steady cadence of new SKU launches across its brand portfolio, signaling active product development and category expansion. No revenue, headcount, funding, or ownership data is disclosed in the available input.

Name

MHT Luxury Alloys

Website

https://mhtwheels.com

Company type

Private

Founded year

1986

Headcount range

251–500 employees

Short description

Wheel Pros is a B2B2C distributor of aftermarket wheels and automotive parts, operating 20+ brands (American Racing, Fuel Off-Road, KMC, Rotiform, Niche) through a US authorized dealer network, the Dealerline B2B portal, and a consumer e-commerce site.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Wheels and Accessories

NAICS

Motor Vehicle Parts Manufacturing (3363), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

akta.pro secondary industries

Performance, racing & tuning parts distribution (CRAOANAH), Tires, wheels & related supplies distribution (CRAOANAD), Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)

Keywords

• Aftermarket automotive wheels
• Luxury alloy wheels
• Off-road wheels
• Performance tires accessories
• Vehicle styling products

Headquarters

HQ city

Dominguez

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels6 records

Core offering

MHT Luxury Alloys designs, distributes, and sells aftermarket wheels, tires, suspension components, lighting, and styling accessories for trucks, SUVs, passenger cars, and UTVs. The company offers products across a wide price and performance spectrum through multiple owned and partner brands, supplied via a combination of authorized dealers and direct online channels.

Product overview

Wheel Pros is a comprehensive automotive customization platform and distributor offering multiple wheel brands and related products. The portfolio includes primary wheel brands (American Racing, Black Rhino, Fuel Off-Road, KMC Wheels, Rotiform) along with a Powersports division (UTV wheels), Tires (AVIX, EFX), Suspension systems (ReadyLIFT, TeraFlex, Falcon Shocks, LOGIQ Air), Lighting (Morimoto Lighting), and Accessories (apparel, Gorilla Auto, Smittybilt). The company operates through a dealer network and sells directly to consumers via wheelpros.com. Products range from cast aluminum and flow formed wheels to monoblock forged wheels, targeting passenger vehicles, trucks, SUVs, and UTV/off-road applications.

Differentiator

Problem solved

Functional benefit

Products and services

• American Racing Wheels

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• HooniganminorGTM or Marketing PartnerHoonigan is a motorsports and automotive lifestyle brand. Wheel Pros partners with Hoonigan for apparel merchandise and co-marketing initiatives within the automotive enthusiast community.
• AVIX TireminorChannel Partner/ Reseller/ DistributorAVIX Tire is a tire manufacturer included in the Powersports Tires category on Wheel Pros platform.
• EFX TiresminorChannel Partner/ Reseller/ DistributorEFX Tires is a tire manufacturer distributed through Wheel Pros, featured in both the Tires and Explore Brands sections.
• ReadyLIFTcoreChannel Partner/ Reseller/ DistributorReadyLIFT is a suspension manufacturer and one of the featured brands on Wheel Pros platform, included in the Suspension category.
• TeraFlexcoreChannel Partner/ Reseller/ DistributorTeraFlex is a suspension systems manufacturer featured in Wheel Pros Suspension category.
• Falcon ShockscoreChannel Partner/ Reseller/ DistributorFalcon Shocks is a suspension components manufacturer featured in Wheel Pros Suspension category.
• LOGIQ AirminorChannel Partner/ Reseller/ DistributorLOGIQ Air is a suspension component manufacturer included in Wheel Pros Suspension category.
• Morimoto LightingcoreChannel Partner/ Reseller/ DistributorMorimoto Lighting is an automotive lighting manufacturer featured as a premium brand in Wheel Pros Lighting category.
• Gorilla AutomotiveminorChannel Partner/ Reseller/ DistributorGorilla Automotive is an automotive accessories manufacturer featured in Wheel Pros Accessories category and Explore Brands.
• SmittybiltminorChannel Partner/ Reseller/ DistributorSmittybilt is an off-road accessories manufacturer included in Wheel Pros Accessories category.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vossen Wheels: Premium aftermarket forged and flow-formed wheel brand competing in the same luxury and performance-concave space as Niche, Rotiform, and Asanti.
• TIS Wheels: Aftermarket alloy wheel brand with multi-spoke and off-road designs sold through a U.S. dealer network, directly overlapping with Fuel Off-Road, Black Rhino, and XD's product positioning.
• HRE Performance Wheels: Premium forged aftermarket wheel maker serving performance and luxury enthusiasts via dealer/installer relationships—directly comparable to Niche Manta and American Racing Talon forged offerings.
• Hostile Wheels: Direct aftermarket competitor in the lifted-truck/off-road concave wheel segment, sold through an authorized U.S. dealer network with similar fitment-focused marketing.
• Raceline Wheels: Aftermarket wheel brand offering cast, forged, and beadlock options for trucks, Jeeps, and UTVs, distributed through a U.S. dealer network that mirrors Wheel Pros' go-to-market.
• Method Race Wheels: Aftermarket off-road and performance wheel manufacturer with a comparable dealer-driven distribution model and beadlock/flow-formed product lines, serving the same truck/SUV/UTV enthusiast customer base.
• XD Wheels (XD Series by KMC): Owned by the same Wheel Pros/MHT platform but functions as a peer SKU set targeting aggressive street/off-road styling, competing head-to-head with brands like TIS, Moto Metal, and Hostile.

Broad incumbents

• Brembo: Global tier-1 automotive braking and performance components supplier with adjacent OEM/aftermarket presence relevant to Wheel Pros' broader accessory/performance portfolio strategy.
• BBS USA: Established global performance wheel manufacturer with OEM heritage; competes at the premium end of the same performance/luxury wheel category as Rotiform, Niche, and American Racing.

Others

• Wilwood Disc Brakes: Aftermarket performance braking supplier to the same enthusiast/truck/SUV customer base, frequently co-sold with aftermarket wheels at the same specialty dealers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mht-luxury-alloys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHT Luxury Alloys