Boondh

What Boondh does

Boondh is a Bengaluru-based sustainable menstruation social enterprise founded in 2016 by Bharti Kannan, now led by CEO and co-founder Sonal Jain. The company designs, manufactures, and sells reusable menstrual products—principally a medical-grade silicone menstrual cup with an effective vacuum seal and reusable cloth pads in four sizes (S, M, L, XL) using button closures—complemented by panty liners, multi-cup friendship packs, and an adolescent-focused educational book. Products are sold primarily through a Shopify-powered direct-to-consumer e-commerce storefront at price points ranging from ₹179 to ₹2,500, alongside the TwoGether Cup Program that channels subsidized products to underserved menstruators through partner organizations at ₹50–₹100 per beneficiary.

The company operates as a hybrid social enterprise comprising two legal entities: Menstruaid Innovations Pvt Ltd (the for-profit operating company handling products and programming) and Boondh Social Foundation (a Section 8 non-profit handling advocacy, literacy, and activism). Beyond product sales, Boondh monetizes through workshop programs and tailored corporate CSR interventions targeting companies with mandates in gender empowerment, public health, WASH, and sustainability. The company also runs community education programs including the Campus Catalyst Program (6-month student engagement), Navchetna Program (Tier 2/3 city community leaders), and Green Period Educator Program.

Boondh's reach extends across India from Ladakh to Kerala and Maharashtra to Manipur, with documented programming in prisons across Karnataka, Haryana, Punjab, Manipur, Madhya Pradesh, and Meghalaya, alongside schools, corporate workplaces, sports persons, nomadic communities, and farmer communities. The core team comprises four members, supplemented by an extended network of interns, volunteers, and partner organizations including Commonwealth Human Rights Initiative, Agents of Ishq, and various media and advocacy allies. The company is bootstrapped with no disclosed external funding rounds, and Boondh™ is a registered trademark.

Name

Boondh

Legal name

Menstruaid Innovations Pvt Ltd

Website

https://boondh.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Boondh is a Bengaluru-based hybrid social enterprise founded in 2016 that designs and sells reusable menstrual cups and cloth pads via DTC e-commerce, while running menstrual health education, CSR programs, and advocacy campaigns across India.

Ownership category

akta.pro rank

Product category

Sustainable Menstrual Hygiene Products

akta.pro primary industry

Menstrual Cups (CRABAIAE)

akta.pro secondary industry

Menstrual Pads (Reusable/Cloth) (CRABAIAB)

Keywords

• Sustainable menstrual products
• Reusable menstrual cups
• Cloth menstrual pads
• Menstrual health education
• Period wellness products

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of menstrual cups, cloth pads, panty liners, and bundles to consumers through Shopify-powered online store. One-time purchase model with prices ranging from ₹179 to ₹2,500.
2. Workshop Programs: Revenue from workshops designed for specific audience groups including organizations, schools, colleges, and community groups on menstrual health and sustainable products.
3. CSR Interventions: Tailored short and long-term engagement programs for companies based on needs assessment and specific CSR mandates in gender empowerment, public health, WASH, waste management, and environment sustainability.
4. Donations (TwoGether Cup Program): Community donations channeled through TwoGether Cup Program to provide menstrual cups and cloth pads to menstruators who cannot afford them, with INR 50-100 beneficiary investment ensuring ownership.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Boondh sells reusable menstrual cups (Boondh Cup, ₹500), cloth pads in four sizes with button closures, panty liners, and curated bundles directly to menstruators through its Shopify-powered online store. Alongside products, it offers paid workshops and CSR interventions on menstrual health, sustainable menstruation, and workplace WASH for schools, colleges, corporates, and NGOs. The portfolio is complemented by social impact distribution (TwoGether Cup Program) and an educational book introducing adolescents to diverse menstrual experiences.

Product overview

Boondh is a sustainable menstruation social enterprise offering a portfolio of reusable menstrual products and educational resources. The core product line centers on the Boondh Cup (menstrual cup) and Boondh Cloth Pads (available in Small, Medium, Large, and Extra Large sizes), which use button closures instead of adhesive for secure fit. These are complemented by various bundle offerings including the Cloth Pad Colour Kit (1S/1M/1L/1XL of one colour), Cloth Pad Cycle Kit (2S/2M/2L/1XL for full cycle coverage), Friendship Packs (sets of 2-4 cups), and combination packs like Cup and Cloth Pad bundles. Additional products include the Traveler's Panty Liner, Period Wellness Bundle, and the collaborative Sangya X Boondh Period Support Bundle. The company also offers educational resources such as 'I Have A Question: An Adolescent's Introduction To Diverse Menstrual Experiences.' The TwoGether Cup Program extends these products to underserved communities. All products are sold through the company's Shopify-powered e-commerce platform, with items priced in Indian Rupees (₹213 to ₹1,800 range).

Differentiator

Problem solved

Functional benefit

Brands

• Menstruaid Innovations Pvt Ltd: Private limited company arm of the Boondh hybrid social enterprise; handles programming, advocacy, and sustainable menstrual product operations.
• Boondh Social Foundation
• TwoGether Cup Program

Products and services

• Boondh Cup A reusable menstrual cup made from medical-grade silicone with effective vacuum seal, designed as a leak-free, eco-friendly alternative to disposable sanitary products. Sold to individual menstruators through the boondh.co Shopify store at ₹500.
• Boondh Cloth Pad - Small Reusable cloth menstrual pad in small size with button closure instead of adhesive, designed as an eco-friendly alternative to disposable sanitary napkins. Priced at ₹213.
• Boondh Cloth Pad - Medium Reusable cloth menstrual pad in medium size with button closure instead of adhesive, designed as an eco-friendly alternative to disposable sanitary napkins. Priced at ₹280.
• Boondh Cloth Pad - Large Reusable cloth menstrual pad in large size with button closure instead of adhesive, designed as an eco-friendly alternative to disposable sanitary napkins. Priced at ₹258.
• Boondh Cloth Pad - Extra Large Reusable cloth menstrual pad in extra-large size with button closure instead of adhesive, designed as an eco-friendly alternative to disposable sanitary napkins. Priced at ₹291.
• Boondh Traveler's Panty Liner A compact, reusable panty liner designed for travel convenience, providing light protection as an eco-friendly reusable alternative. Priced at ₹179.
• Boondh Cloth Pad Colour Kit (1S, 1M, 1L, 1XL) A bundle of one each of Small, Medium, Large and Extra Large cloth pads in a single colour, offering complete size coverage for a reusable cycle. Priced at ₹862.
• Boondh Cloth Pad Cycle Kit (2S, 2M, 2L, 1XL) A full-cycle reusable cloth pad bundle containing two each of Small, Medium, Large and one Extra Large cloth pad in a single colour, designed for one complete menstrual cycle of protection. Priced at ₹1,468.
• Boondh Friendship Pack - Set of 2 Cups A bundle of two Boondh menstrual cups designed for sharing or gifting, making sustainable menstruation accessible to multiple users. Priced at ₹900.
• Boondh Friendship Pack - Set of 3 Cups A bundle of three Boondh menstrual cups designed for sharing or gifting, making sustainable menstruation accessible to multiple users. Priced at ₹1,400.
• Boondh Friendship Pack - Set of 4 Cups A bundle of four Boondh menstrual cups designed for sharing or gifting, making sustainable menstruation accessible to multiple users. Priced at ₹1,800.
• Boondh Pack of Cup and Cloth Pad A combination bundle offering one menstrual cup paired with one cloth pad, introducing users to both of Boondh's sustainable period product lines. Priced at ₹672.
• Sangya X Boondh Period Support Bundle A co-branded period support bundle combining products from Boondh and Sangya, offering comprehensive menstrual care. Priced at ₹1,200 (reduced from ₹1,499).
• Period Wellness Bundle A curated bundle of period wellness products designed to enhance menstrual comfort and sustainability. Priced at ₹1,000 (reduced from ₹1,200).
• I Have A Question: An Adolescent's Introduction To Diverse Menstrual Experiences An educational book introducing adolescents to diverse menstrual experiences in an inclusive, accessible format. Sold to consumers, schools and libraries at ₹600.
• Menstrual Health Workshop Programs Educational workshops on menstrual health and sustainable menstruation designed and contextualized for specific audience groups including organizations, schools, colleges and community groups. Priced via custom quotes per engagement.
• CSR and Workplace Menstruation Interventions Tailored short- and long-term engagement programs for companies based on needs assessment and specific CSR mandates in gender empowerment, public health, WASH, waste management and environment sustainability. Sold to corporate CSR teams on a custom engagement basis.
• Campus Catalyst Program A six-month engagement program for young change-makers in schools and colleges, comprising approximately 40 hours of sessions on menstruation, safe spaces, leadership, sociology, history, biology and environment lenses on periods.
• TwoGether Cup and Cloth Pad Program Social impact program distributing Boondh cups and cloth pads to underserved menstruators who cannot afford them, with a small beneficiary contribution of ₹50–₹100 to ensure ownership, combined with menstrual life skills sessions delivered via trusted partner organizations.

Quantifiable outcome

• Reached communities spanning Ladakh to Kerala and Maharashtra to Manipur
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Commonwealth Human Rights Initiative (CHRI)coreStrategic or Co-development PartnerCollaborated on building a set of recommendations for ensuring menstrual hygiene in Indian prisons. Recommendations drafted based on observations in female enclosures of prisons in Karnataka, Haryana and Punjab. Continued with capacity building sessions with State Legal Services Authorities, Prison Staff Ecosystems and Prisoners.
• Feminism in IndiacoreStrategic or Co-development PartnerRan #ThePadEffect campaign together - a 26-day online campaign to advocate for sustainable menstruation and prevent thousands of tons of sanitary waste.
• EcofemmeminorStrategic or Co-development PartnerPartner in #ThePadEffect campaign alongside Feminism in India, Shomota, Uger, Shecup and Saathi for sustainable menstruation advocacy.
• ShecupminorStrategic or Co-development PartnerPartner in #ThePadEffect campaign for sustainable menstruation advocacy.
• SaathiminorStrategic or Co-development PartnerPartner in #ThePadEffect campaign for sustainable menstruation advocacy.
• Schbang For GoodcoreStrategic or Co-development PartnerPartner in launching #UngenderMenstruation campaign to challenge existing unidimensional discourse around menstruation and include genderqueer individuals.
• Agents Of IshqcoreGTM or Marketing PartnerCurrent media partner of Boondh for menstrual health advocacy and education content.
• MHAI (Mutual Health Association of India)minorStrategic or Co-development PartnerPartner organization listed on Boondh's Our Story page.
• Ashoka UniversityminorStrategic or Co-development PartnerPartner organization listed on Boondh's Our Story page.
• Swedish InstituteminorStrategic or Co-development PartnerPartner organization listed on Boondh's Our Story page.
• Youth Ki Awaaz (YKA)minorStrategic or Co-development PartnerPartner organization listed on Boondh's Our Story page.
• The Period JunctionminorStrategic or Co-development PartnerPartner organization listed on Boondh's Our Story page.
• Global FellowsminorStrategic or Co-development PartnerPartner organization listed on Boondh's Our Story page.
• FORD CaresminorGTM or Marketing PartnerListed as intermediary organization supporting Boondh's initiatives.
• SangyaminorStrategic or Co-development PartnerCo-branded Period Support Bundle sold through Boondh's store - Sangya X Boondh collaboration at ₹1,200 (was ₹1,499).

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Saathi: India-based maker of compostable and reusable pads and menstrual cups, with an explicit social enterprise mission and community programs. Already a co-campaign partner of Boondh in #ThePadEffect — directly comparable in product and impact positioning.
• Sirona Hygiene: Direct Indian competitor offering menstrual cups, intimate hygiene, and sustainable period care products through D2C e-commerce. Closest large-scale peer to Boondh in product range, target customer, and channel strategy.
• Carmesi: India-based premium sustainable period care brand offering biodegradable pads, menstrual cups, and intimate care. Competes directly with Boondh on the sustainable/D2C axis and similar target consumer.
• Shecup: India-focused menstrual cup brand selling through D2C channels. Overlaps directly with Boondh's core Boondh Cup product and tier-2/3 Indian consumer target; also a co-campaign partner of Boondh.
• Ecofemme: India-based social enterprise selling reusable cloth pads and running menstrual health education. Direct peer to Boondh's reusable cloth pad line, share NGO/customer segments, and have collaborated on #ThePadEffect.
• Plush (PlushCalm): India-based femcare D2C brand selling menstrual cups, cloth pads, and period care bundles. Closely comparable product portfolio and distribution to Boondh.

Broad incumbents

• Pee Safe: Large India-based hygiene brand with broad portfolio including menstrual cups, pads, and intimate hygiene products. Competes with Boondh across multiple SKUs but operates at much larger scale and with venture funding.
• Nua Woman: Funded Indian D2C femcare brand offering pads, cups, and intimate hygiene. Overlaps with Boondh in menstrual cup and pad category but operates as a broader mainstream femcare brand.
• Whisper (Procter & Gamble): Mass-market disposable sanitary pad brand by P&G India; competes indirectly with Boondh by owning the incumbent period care category and shaping consumer behaviour, even though it does not sell reusable cups or cloth pads.
• Azah: India D2C femcare brand offering organic cotton pads, menstrual cups, and intimate care products. Overlaps with Boondh in cup and pad categories and shares the sustainability positioning, though with a more mainstream, larger-scale operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boondhcup
• YouTubeyoutube.com/channel/UC5TJ38R9e5nEDDmRNffu0kw
• Facebookfacebook.com/boondhcups
• Instagraminstagram.com/boondhcups
• LinkedInlinkedin.com/company/boondh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boondh