What Garage Composites does

Garage Composites is a privately held training, consulting, and peer-group company founded in 2015 and headquartered in Arvada/Denver, Colorado, with a distributed team of 11-50 employees. It serves franchised powersports and marine dealerships in three primary verticals (Harley-Davidson, Powersports/Metric multi-brand, and Marine) and has extended its footprint into Canada via the Yamaha Canada 20 Club and into Latin America through a dedicated regional manager.

The company's core technology is a proprietary composite reporting system that aggregates monthly transactional inputs from member dealers and produces national benchmark comparisons across sales, F&I, service, and parts departments using transaction-to-unit ratios. A web-based client portal (portal.garagecomposites.com) houses the reports and benchmarks, and a 2018 data-integration partnership with CDK Global's Lightspeed EVO dealer management system allows DMS data to flow into the portal without manual entry. The product portfolio is anchored on three tiers of peer group: 20 Clubs (in-person, 12-20 non-competing dealers meeting three times annually at $549/month), Premier Reporting (virtual, monthly, $579/month plus a $1,500 Financial Boot Camp setup), and Launchpoint (entry-level virtual at $350/month). Year-long Management Training Academies (with five specialized tracks for General Manager, Sales Manager, Service Manager, F&I Manager, and P&A Manager) are conducted in Denver. Supporting offerings include in-dealership consulting starting at $3,100 per day, workshops and live online training, OEM services, and premium tiers (Mastermind, Dealer Advisory, Brokerage Buy Sell). The GarageCast podcast and content marketing serve as top-of-funnel channels.

Garage Composites monetizes primarily through recurring subscriptions (tiered from $350 to $579 per dealer per month) complemented by upfront MTA tuition, per-day consulting fees, event revenue from its annual Update conference, and royalty-style revenue from its sister-company partnership with Wheelhouse College (online training products Sam's Garage, Sam's Dock, and Sam's Peloton). Distribution relies on field sales, in-dealership consulting, in-person regional events, and referral channels through NPDA, MRAA, and OEM relationships (notably Yamaha Canada's co-op program). The customer base spans North American mid-market and enterprise dealers, with named customers including Texas Harley-Davidson, America's Motor Sports, Black Jack Harley-Davidson, Maddie's Motor Sports, 2Brothers Powersports, and West End Sports.

Name

Garage Composites

Legal name

Garage Composites

Website

https://garagecomposites.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Garage Composites is a Denver-based private company that delivers subscription peer-group benchmarking (20 Clubs), year-long Management Training Academies, and in-dealership consulting exclusively to Harley-Davidson, multi-brand powersports, and marine dealerships across the U.S., Canada, and Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 20 Club Membership: Monthly membership fees for peer group dealer networks (20 Clubs) that meet three times annually to review financial composites and share best practices. Includes access to benchmarking data and online portal.
2. Premier Reporting: Virtual equivalent of 20 Clubs with monthly online meetings (90-120 minutes). Monthly subscription plus setup fee for Financial Boot Camp.
3. Launchpoint Groups: Entry-level peer group offering high-level metrics review with minimal data entry commitment. Monthly subscription with annual discount available.
4. Management Training Academies (MTAs): Year-long intensive training programs for dealership managers held in Denver, CO. Revenue from participant fees covering multiple sessions over the program duration.
5. In-Dealership Consulting: On-site consulting services delivered at dealership locations. Billed per day with travel expenses separate. Minimum 1-day engagement.
6. Sister Company Partnership: Wheelhouse College partnership generates revenue through complementary online industry training products including Sam's Garage, Sam's Dock, and Sam's Peloton.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Garage Composites is a training and consulting firm that serves powersports and marine dealerships with peer-group accountability programs (20 Clubs, Premier Reporting, Launchpoint), year-long Management Training Academies for dealership managers, in-dealership consulting, and a proprietary composite reporting system that benchmarks dealer performance. All offerings are tied together by a monthly data-driven benchmarking process and a non-competing-dealer peer network.

Product overview

Garage Composites is a training and consulting company serving powersports and marine dealerships. Its core offering is a suite of peer-based accountability products centered on a proprietary composite reporting system. The portfolio includes three tiers of peer groups: 20 Clubs (in-person, 3x/year), Premier Reporting (virtual monthly), and Launchpoint (entry-level virtual). Its flagship training product is the Management Training Academies (MTA) program, offering five specialized year-long academies for General Managers, Sales Managers, Service Managers, Finance Managers, and P&A Managers. Supporting services include in-dealership consulting, workshops, live online training, OEM services, and premium offerings like Mastermind and Brokerage Buy Sell. The company also produces the GarageCast podcast. All products are tied together through the Composite Reporting Essentials system, which enables dealers to benchmark their performance against national averages and peer groups.

Differentiator

Problem solved

Functional benefit

Brands

• GarageCast: Garage Composites' podcast - All Things Retail. Available on Spotify, Google Podcasts, Amazon Music, YouTube, and Apple Podcasts.
• Launchpoint
• Premier Reporting

Products and services

• 20 Clubs Peer review groups of 12-20 non-competing powersports and marine dealers that meet three times annually to compare financial composite reports, share best practices, and identify profitability improvement strategies. Dealers submit monthly data and receive industry benchmarks. Membership priced at $549/month with a one-year agreement.
• Premier Reporting Virtual equivalent of a 20 Club serving as a 'Virtual Board of Advisors' for up to 20 non-competing dealers. Groups meet monthly for 90-120 minute online sessions using the proprietary composite reporting system. Priced at $579/month (billed quarterly) plus a $1,500 setup fee that includes a 1.5-day Financial Boot Camp for the dealer's controller.
• Launchpoint Entry-level peer group ('20-Club lite') where dealers share high-level performance data and best practices with non-competing dealers in monthly 90-minute online meetings, covering fewer data points than full 20 Clubs. Priced at $350/month or $2,520/year (40% annual discount), with no setup fee or Financial Boot Camp required.
• Management Training Academies (MTA) Year-long intensive educational programs for dealership managers built around three components: composite geography and benchmarks, departmental processes, and management and leadership. Includes accountability through peer collaboration and homework assignments. Held in Denver, CO with upfront, non-refundable/non-transferable payment.
• In-Dealership Consulting On-site training at dealerships tailored to specific needs, covering sales, F&I, parts, and service departments. Minimum one-day engagement with consultants providing customized training programs. Priced starting at $3,100 per day plus travel expenses, with a 50% deposit required before travel plans are finalized.
• Composite Reporting Essentials The proprietary monthly reporting system where dealers input transactional data to generate composite reports comparing performance against national benchmarks and peer groups, supporting the sales, F&I, service, and parts departments.
• OEM Services Services provided to powersports and marine manufacturers including dealer network analysis, OEM-specific 20 Clubs, and co-op support programs.
• Mastermind Exclusive premier service providing ongoing strategic guidance and peer accountability for dealership principals and top-level management.
• Dealer Advisory Services Strategic advisory services helping dealers with business planning, succession planning, and dealership growth strategies.
• Brokerage Buy Sell Confidential consultation services for dealers considering selling, buying, growth acquisition, or succession planning for their dealership.
• Live Online Training Virtual training sessions and webinars delivered to dealership staff, supplementing in-person and in-dealership training options.
• Workshops Seminars and workshop sessions offered at events and in Denver, CO covering specific dealership topics and skills.
• Update Annual Conference Annual three-day training event held in Denver with day-long tracks focused on specific departments (parts/service, general management/marketing, sales/F&I). Free for Garage Composites members.
• CDK Lightspeed EVO Data Integration Data integration that allows dealers using CDK Global's Lightspeed EVO dealer management system to automatically sync their DMS data into the Garage Composites portal, eliminating manual data entry for the composite reporting system. New EVO dealers can receive up to $1,000 reimbursement for integration setup via The Accounting Guys, with existing dealers eligible for up to $250.

Quantifiable outcome

• 155% profit increase
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Marine Retailers Association of the Americas (MRAA)coreGTM or Marketing Partner · 6 January 2020Garage Composites is a partner member with MRAA, playing a leading educational role at MRAA Dealer Week and committing to provide training and education to marine retailers. MRAA works to unite marine retailers, provide opportunities for improvement and growth, and represent them with a powerful voice.
• Wheelhouse CollegecoreStrategic or Co-development Partner · 1 January 2015Sister company partnership since 2015. Garage Composites' suite of in-dealership consulting products is complemented by Wheelhouse College's online industry training products. President Sam Dantzler provides vision and training for Wheelhouse products including Sam's Garage, Sam's Dock, and Sam's Peloton.
• National Powersports Dealer Association (NPDA)coreGTM or Marketing PartnerNPDA is listed as a partner on Garage Composites website. NPDA is the National Powersports Dealer Association supporting powersports dealers through advocacy, education, and industry events.
• CDK Global Recreation (Lightspeed EVO)coreTechnology or IntegrationData integration partnership enabling Lightspeed EVO dealers to automatically import DMS data into Garage Composites portal, saving staff time and improving efficiency. Dealers can get up to $1,000 reimbursement for setup via The Accounting Guys.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spader Business Management: Spader runs 20 Groups and provides management training specifically for the marine industry, directly overlapping with Garage Composites' marine dealer peer-group and benchmarking offering. It is the most directly comparable peer by product, model, and target customer.
• NCM Associates: NCM is the dominant operator of 20 Groups in the franchised automotive dealership space, using the same peer-group benchmarking and accountability model Garage Composites applies in powersports. The business model, meeting cadence, and value proposition are essentially identical; the difference is vertical.
• Joe Verde Group: Joe Verde sells sales-management training, workshops, and coaching to retail automotive dealerships—closely paralleling Garage Composites' Management Training Academies and In-Dealership Consulting products, just in a different dealer vertical.
• Bob Clements International: Bob Clements International provides management training, peer groups, and consulting specifically to powersports dealerships, directly competing with Garage Composites' 20 Clubs, MTAs, and consulting offering in the same powersports vertical.
• Haig Partners: Haig Partners is a leading buy-sell advisory and M&A firm for franchised automotive and powersports dealerships, directly comparable to Garage Composites' Brokerage Buy/Sell and Dealer Advisory Services. Both serve the same dealer-principal buyer in succession and acquisition transactions.
• Dave Cantin Group: Dave Cantin Group provides M&A advisory, consulting, and peer-group services to franchised automotive dealers, paralleling Garage Composites' advisory, consulting, and peer-group suite. The target customer (dealer principals) and business model are highly aligned.
• Industry Specific Solutions (ISS): ISS provides operational and financial benchmarking, training, and consulting to RV, marine, and manufactured-housing dealers. It overlaps with Garage Composites' marine benchmarking and consulting products and is the closest adjacent-vertical peer to Garage Composites' composite-reporting system.

Broad incumbents

• KPA (Kerridge Paine & Associates): KPA provides compliance, HR, and training software and services across multiple dealership verticals including powersports, marine, and automotive. It is a broader, scaled incumbent with overlapping training and risk-management products but does not operate the peer-group composite-reporting model that is Garage Composites' core.
• JM&A Group: JM&A is a large-scale provider of F&I products, training, and performance consulting to franchised automotive dealers, especially those affiliated with Stellantis. It overlaps with Garage Composites' F&I and sales-management training offerings, though at much larger scale and within the auto vertical.
• Cox Automotive / Dealertrack: Cox Automotive is the dominant technology, data, and services platform for franchised dealers, including Dealertrack DMS. It is a potential integration partner (as CDK already is) and a broader incumbent whose software stack could either enable or substitute parts of Garage Composites' benchmarking offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@garagecomposites1271
• Facebookfacebook.com/GarageComposites
• Instagraminstagram.com/garagecomposites

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Composites