Tennis Plaza

What Tennis Plaza does

TennisPlaza is a full-service, tennis-specialty retailer operating as Racquet World, Inc., founded in 1990 in South Miami, Florida. The company sells brand-name tennis equipment and apparel through two parallel channels: nine company-owned retail stores across Florida (South Miami, Doral, Aventura/North Miami, Midtown Miami, Fort Lauderdale, Sunrise, Boca Raton, Orlando, and Tampa) and the tennisplaza.com e-commerce storefront, which ranks among the top three tennis e-commerce sites in the United States and ships within the continental US from a Florida warehouse. Product categories include racquets, shoes, apparel, strings, balls, bags, grips, and accessories across major brands such as Wilson, Babolat, Head, Yonex, Nike, Adidas, Asics, Lacoste, and New Balance, with adjacent offerings in padel and pickleball equipment.

The company's service differentiators are same-day professional racquet stringing by USRSA-certified Master Racquet Technicians (since 1990), a racquet demo program letting customers test up to three racquets for four days, and racquet customization. A dedicated team and coach order desk supports institutional customers including the University of Miami tennis teams, other South Florida college and university tennis programs, and tournament sponsorships such as the ATP/WTA Miami Open (official tennis retailer for approximately 20 years), the Junior Orange Bowl, and the All-Islander Tennis Tournament.

TennisPlaza monetizes primarily through unit-priced product sales at standard retail margin, supplemented by service revenue from stringing and customization. Pricing is anchored on a Best Price Guarantee / price-match policy and free shipping on orders over $100. The business is privately held with 501-1000 employees and no disclosed outside institutional capital, M&A activity, or executive leadership changes in the input data. The company has won multiple recognitions as the #1 Tennis Specialty Store in the US and the #1 Tennis Retail Store Company in Florida.

Name

Tennis Plaza

Legal name

Racquet World, Inc.

Website

https://tennisplaza.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TennisPlaza (Racquet World, Inc.) is a Florida-based, tennis-specialty omnichannel retailer founded in 1990, operating nine stores across Florida and a top-three US tennis e-commerce site, serving recreational and competitive tennis players with equipment, apparel, professional stringing, and customization services.

Ownership category

akta.pro rank

Product category

Tennis Specialty Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Tennis Equipment & Accessories Retail (CRAMAFAA), Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF)

Keywords

• Tennis specialty retail
• Racquet stringing services
• Tennis equipment sales
• Athletic footwear retail
• Racquet sports apparel

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of tennis equipment including racquets, shoes, apparel, strings, balls, bags, grips, and accessories. Also carries padel and pickleball equipment. Revenue generated through both physical store locations and e-commerce website.
2. Services (Stringing & Customization): Professional racquet stringing and customization services offered in-store with same-day turnaround capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TennisPlaza is a full-service tennis specialty retailer operating nine brick-and-mortar stores across Florida plus a leading e-commerce website (tennisplaza.com). It sells brand-name tennis equipment — racquets, shoes, apparel, strings, balls, bags, grips, and accessories — and has expanded into adjacent racquet sports with pickleball and padel product lines. The retailer supplements its product offering with in-store professional services including USRSA-certified same-day racquet stringing, a multi-day racquet demo program, and racquet customization.

Product overview

TennisPlaza is a full-service tennis specialty retailer operating as a unified retail platform combining physical stores and e-commerce. The company operates nine retail store locations across Florida (South Miami, Doral, Aventura/North Miami, Midtown Miami, Fort Lauderdale, Sunrise, Boca Raton, Orlando, and Tampa) alongside its e-commerce website at tennisplaza.com. TennisPlaza's product portfolio centers on tennis equipment and apparel, organized into distinct product categories including racquets (Wilson, Babolat, Head, Yonex, Tecnifibre, Dunlop, Volkl), footwear (Nike, Adidas, Asics, New Balance, On, K-Swiss), apparel (Nike, Adidas, Wilson, Lacoste), strings (Luxilon, Wilson, Babolat), balls, bags, grips, and accessories. The company has expanded into adjacent racquet sports with dedicated pickleball and padel equipment sections. In-store services include same-day stringing (performed by U.S.R.S.A. certified technicians), a racquet demo program allowing customers to test up to 3 racquets for 4 days, and racquet customization. TennisPlaza positions itself as one of the five major tennis retailers in the United States and has been the Official Tennis Retailer of the ATP/WTA Miami Open tournament for two decades.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Racquets Brand-name tennis racquets for adults and juniors from Wilson, Babolat, Head, Yonex, Tecnifibre, Dunlop, and Volkl, ranging from professional performance frames to entry-level junior models, sold to individual tennis players and institutional buyers.
• Tennis Shoes Tennis footwear for men, women, boys, and girls from Nike, Adidas, Asics, New Balance, K-Swiss, On, Wilson, Babolat, Head, Lacoste, Yonex, Fila, and Diadora.
• Tennis Apparel Tennis apparel including shirts, shorts, skirts, dresses, and jackets for men, women, boys, and girls from Nike, Adidas, Wilson, Asics, On, Babolat, Bloq-UV, Fila, Grand Slam, Joma, Lacoste, New Balance, Tecnifibre, Lucky In Love, and BB by Belen Berbel.
• Tennis Strings Tennis strings sold as individual sets and bulk reels from Wilson, Babolat, Luxilon, Head, Solinco, Tecnifibre, Yonex, Kirschbaum, Dunlop, Volkl, and Gamma.
• Tennis Balls Tennis balls from Wilson, Penn, Dunlop, Babolat, and Tecnifibre, covering multiple court types.
• Tennis Bags Tennis bags and racquet packs from Wilson, Babolat, Head, Nike, Yonex, Tecnifibre, Dunlop, Volkl, and Adidas.
• Grips and Overgrips Replacement grips and overgrips from Wilson, Babolat, Head, Yonex, Tecnifibre, Dunlop, Volkl, Gamma, and Tourna.
• Tennis Accessories Tennis accessories including court equipment, eyewear, fitness and therapy items, hats and visors, socks, shock dampeners, and wrist/headbands.
• Pickleball Equipment

Quantifiable outcome

• Top 3 e-commerce tennis site in the US
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Miami Open TournamentflagshipStrategic or Co-development PartnerOfficial Tennis Retailer of the ATP/WTA Miami Open Tournament for the past two decades. TennisPlaza has been the exclusive racquet retailer for this premier professional tennis event, providing equipment and services to players and attendees.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Midwest Sports Supply: Midwest Sports is a US tennis specialty retailer operating a hybrid e-commerce and retail model. It carries a similar multi-brand racquet and string assortment and competes for the same nationwide tennis consumer base as TennisPlaza.
• Do It Tennis: Do It Tennis is a US tennis specialty e-commerce retailer with a deep racquet, string, and shoe assortment. It targets the same core tennis-playing consumer and overlaps with TennisPlaza's e-commerce customer base nationally.
• Tennis-Point: Tennis-Point is one of the largest European tennis specialty e-commerce retailers carrying racquets, apparel, shoes, and strings from the same major brands. While primarily Europe-focused, it is a direct category peer and competitive benchmark for TennisPlaza's e-commerce strategy.
• Holabird Sports: Holabird Sports is a long-established US tennis specialty retailer offering racquets, shoes, apparel, and stringing services via e-commerce and a small retail footprint. It competes with TennisPlaza on the same category depth, brand assortment, and service-led differentiation.
• Tennis Express: Tennis Express is a leading US tennis specialty e-commerce and retail operator carrying racquets, apparel, shoes, and strings from the same major brands (Wilson, Babolat, Head). It is the most direct head-to-head competitor to TennisPlaza in multi-channel tennis specialty retail.

Broad incumbents

• Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting goods mass retailer, carrying a broad tennis assortment alongside many other categories. It competes with TennisPlaza on racquets, shoes, and apparel but does not specialize in tennis-specific service depth like stringing and demo programs.
• Academy Sports + Outdoors: Academy Sports + Outdoors is a large US sporting goods mass retailer with physical stores across the South including Florida. It sells tennis equipment and apparel at competitive prices, providing direct overlap with TennisPlaza's Florida retail locations.
• Babolat: Babolat is a major French tennis racquet, string, shoe, and apparel brand sold across TennisPlaza's catalog. As a vertically integrated brand, Babolat's growing direct-to-consumer and specialty retail relationships influence TennisPlaza's assortment and pricing power.
• Wilson Sporting Goods: Wilson is one of the largest global tennis racquet and equipment brands that TennisPlaza resells across multiple categories. While TennisPlaza is a multi-brand retailer, Wilson's direct-to-consumer channel and brand authority make it a broad incumbent shaping TennisPlaza's assortment and margin structure.

Emerging players

• Pickleball Central: Pickleball Central is a US pickleball specialty retailer carrying paddles, balls, and accessories. As TennisPlaza expands its pickleball offering, Pickleball Central represents the emerging adjacent-category competitor whose product depth and brand authority TennisPlaza must match in the fast-growing sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tennisplaza
• Facebookfacebook.com/tennisplaza
• Instagraminstagram.com/tennisplaza
• TikToktiktok.com/@tennisplaza
• Xx.com/tennisplaza
• LinkedInlinkedin.com/company/tennis-plaza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennis Plaza