Coastal Shower Doors

What Coastal Shower Doors does

Coastal Shower Doors, operating as Coastal Industries, Inc., is a Jacksonville, Florida-based manufacturer of premium glass shower enclosures and bath fixtures founded in 1972 by William M. Cobb. The company designs and produces tempered-glass shower doors, fixed panels, sliding and pivot systems, room dividers, and accessories under a portfolio of trademarked lines including Gridscape®, Eclipse™, Synthesis™, Paragon®, Legend, and the Coastal Clarity® glass treatment and cleaning product line. Manufacturing and corporate operations are anchored at the 3700 St. Johns Industrial Parkway facility in Jacksonville, with regional distribution centers in Atlanta (Norcross, GA), Houston, TX, and Rockwell (Charlotte), NC, supporting weekly shipping to every U.S. state except Alaska and Hawaii and into Canada. The firm employs 251-500 people, is privately held, and operates as a subsidiary of American Bath Group.

Coastal sells exclusively through indirect channels: an authorized dealer network (with a Preferred/Gridscape Dealer program, credit application, and dedicated ordering portal), national home-improvement retailers (Home Depot, Lowe's), and online marketplaces (Amazon, Wayfair, Houzz, Build.com). For the hospitality vertical — a strategically emphasized segment featuring a VP of Sales / Hospitality Sales, a dedicated project inquiry form, and named projects at 108 Leonard, Moxy, Graduate Hotel, Marriott Vacation Club, MGM Springfield, Hotel Figueroa, and others — the company runs a direct project-based sales motion. Internationally, the Gridscape Series is distributed in the U.K. through a 2017 partnership with theshowerlab (150+ retail showrooms) and in Italy through S.T.A. Sistemi d'Avanguardia. Pricing is per-square-foot plus add-ons for custom enclosures, quote-based through dealers, while standard sizes and Coastal Clarity cleaning products are sold at unit prices via retail and online.

The company differentiates through Made-in-USA manufacturing, proprietary divided-light grid architecture (Full Divided Light and True Divided Light configurations), a designer collaboration program (notably Vanessa Deleon's VZag line and HGTV's Chip Wade), and a content-marketing engine built around the ICONs inspiration blog, social channels, and editorial features in HGTV Magazine, House Beautiful, Country Living, The New York Times, and Hospitality Design. The firm has accumulated multiple design awards (IIDA/HD Expo, BEMA 1st Place, CTC&G, KBIS People's Choice) and was named Business Exporter of the Year in 2017 following its U.K. launch.

Name

Coastal Shower Doors

Legal name

Coastal Industries, Inc.

Website

https://coastalshowerdoors.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Coastal Shower Doors is a Jacksonville, Florida-based manufacturer of premium glass shower enclosures serving residential, hospitality, and design-specifier customers through authorized dealers, Home Depot, Lowe's, and online marketplaces across the U.S., Canada, U.K., and Italy.

Ownership category

akta.pro rank

Product category

Shower Enclosures and Doors

NAICS

Glass and Glass Product Manufacturing (32721), Soap and Cleaning Compound Manufacturing (32561)

SIC

Glass Products, Made Of Purchased Glass (3231), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

akta.pro secondary industries

Interior Doors (IMADAIAB), Shower Door & Glass Treatment (Soap Scum Removal/Water Repellent Coating) (HSAEALAG)

Keywords

• Custom shower enclosures
• Glass shower doors
• Frameless shower doors
• Bath enclosure manufacturing
• Bathroom hardware products

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Shower Door and Enclosure Sales: Coastal Shower Doors generates revenue primarily through the one-time sale of glass shower doors, enclosures, fixed panels, room dividers, and related hardware. Products are priced per square foot plus add-ons. Sales flow through authorized dealers and retail partners rather than direct-to-consumer. The company also sells replacement parts (bottom sweeps, vinyl drip kits) and accessories.
2. Cleaning Products (Coastal Clarity™): Coastal Clarity branded cleaning products are sold direct-to-consumer through online retailers (Amazon, Lowe's, Houzz, Build.com) and in-store at Lowe's. The product line includes the Restoration Kit, Ultra Blue Premium Cleaner, and general cleaning solutions. These are standalone consumable revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Coastal Shower Doors manufactures and supplies premium framed and frameless glass shower doors, tub enclosures, fixed panels, and room dividers using tempered glass and anodized aluminum framing. Products are sold under proprietary collections such as Gridscape, Eclipse, Illusion, Paragon, Legend, Newport, Challenger, and Value Line, alongside Coastal Clarity branded cleaning/maintenance products. The company serves both residential renovation and commercial hospitality markets exclusively through authorized dealers, home improvement retailers, online marketplaces, and direct hospitality sales.

Differentiator

Problem solved

Functional benefit

Brands

• Gridscape®: Customizable multi-functional tub/shower panel solution with grid configurations, the company's flagship product line launched in 2014
• Eclipse™
• Illusion
• Paragon®
• Legend
• Newport
• Challenger
• Value Line
• Coastal Clarity™
• Synthesis™

Products and services

• Gridscape Series Customizable divided-light shower and tub enclosure system offered in Full Divided Light (FDL) and True Divided Light (TDL) configurations; targets homeowners, custom home builders, interior designers, architects, and hospitality projects requiring design-differentiated enclosures.
• Gridscape Synthesis Frameless pivot shower door with inline panel for modern bathroom aesthetics; serves the same residential and hospitality design segments as the broader Gridscape line.
• Eclipse Frameless Sliding Door Barn-door style frameless sliding shower door using overlapping panels with smooth-gliding rollers, anodized aluminum framing, and stainless-steel hardware; marketed to design-conscious homeowners and hospitality projects.
• Illusion Frameless Swing Door Frameless swing shower door product line offered as part of Coastal's residential and hospitality shower enclosure range.
• Paragon Framed and Semi-Frameless Doors Semi-frameless and framed swing and bypass shower door product line with multiple metal finishes and configuration options.
• Legend Framed Swing Doors Framed swing door and neo-angle shower enclosure line available in multiple finishes for residential bathroom renovations.
• Newport Framed Sliding Tub Door Framed sliding tub door product line for residential bathroom renovation projects.
• Challenger Framed Bypass Door Framed bypass shower door product line for residential bathroom installations.
• Value Line Framed Swing Door Entry-level framed swing shower door product line targeted at price-sensitive residential bathroom renovations.
• Room Dividers Glass room divider product line that uses similar Gridscape divided-light and panel configurations to separate interior spaces, used in residential and hospitality interiors.
• Coastal Clarity Cleaning Products Proprietary glass sealant pretreatment and standalone consumer cleaning products designed to prevent hard water spots and reduce cleaning time on shower glass surfaces.
• Coastal Clarity Shower Door Restoration Kit Restoration kit designed to restore the clarity and protective coating of shower door glass; sold direct to consumers through retailers and online marketplaces.
• Coastal Clarity Ultra Blue Premium Shower Door Cleaner Premium consumer-grade shower door cleaner sold under the Coastal Clarity brand through Amazon, Lowe's, Houzz, and Build.com.
• V Zag X Vanessa Deleon Collection Designer collaboration shower door line with celebrity designer Vanessa Deleon, offering swing doors with inline panels, fixed panels, and French doors for residential and hospitality interiors.

Quantifiable outcome

• The Gridscape Series won the 2017 Innovation in Design Award from Cottages & Gardens (CTC&G IDAs)
• +8 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• theshowerlabcoreChannel Partner/ Reseller/ Distributor · 1 August 2017In August 2017, Coastal Shower Doors partnered with theshowerlab, the U.K.'s leading manufacturer of frameless glass shower screens, to bring the award-winning Gridscape Series to the U.K. market. theshowerlab serves design-focused consumers, professional designers, architects, hotel chains, high-end construction companies, and home builders through their 150+ retail showrooms across the U.K. The partnership went into effect August 10, 2017, with products available mid-October 2017. theshowerlab noted that while there are imitations of Gridscape, they chose the original proven product.
• S.T.A. Sistemi d'Avanguardia S.r.l.minorChannel Partner/ Reseller/ DistributorItalian international partner for European orders. Located at VIA VOLTA 72, 20013 MAGENTA – MI ITALY. Contact: [email protected]. Serves international customers in Italy for shower door orders.
• Vanessa Deleon (The Insiders Collection)minorStrategic or Co-development PartnerIn 2018, Coastal added a groundbreaking design to THE INSIDERS Collection in collaboration with renowned designer and television personality Vanessa Deleon. Her trademarked 'Glamalistic' style inspired the partnership to create striking statement pieces. The V Zag X Vanessa Deleon product line includes swing doors with inline panels, fixed panels, and French doors.
• Sergio Marco (Europe Sales Manager)minorOthersSergio Marco was hired in early January 2017 as Europe Sales Manager, based in La Rioja, Spain. He is responsible for developing a distribution network across Europe and was a key player in bringing Coastal and theshowerlab together.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Vigo Industries: Designer-oriented brand offering shower doors, vanities, and related bath products across e-commerce and retail channels. Comparable in product range and design-led positioning, with stronger DTC orientation.
• Aston Shower Doors: Direct-to-consumer and dealer-distributed brand specializing in frameless and sliding shower doors. Comparable on product category, online retail presence, and customization-led value proposition.
• Basco Shower Enclosures: Long-standing U.S. shower enclosure manufacturer (founded 1955) offering custom and semi-custom framed, semi-frameless, and frameless enclosures through dealer networks. Directly comparable on product, channel mix, and made-in-USA positioning.
• DreamLine Shower Doors: Specialty manufacturer of premium frameless and semi-frameless shower enclosures and tub doors sold through dealers, retailers, and online. Closely comparable to Coastal in product architecture, distribution model, and target customer (dealers, big-box, e-commerce).

Broad incumbents

• Delta Faucet (Masco): Large bath and kitchen fixture company within Masco offering shower heads, valves, and select enclosure-adjacent products. Comparable through shared big-box and wholesale channels and similar hospitality segment exposure.
• Moen (Fortune Brands Innovations): Major U.S. faucet and bath accessories brand under Fortune Brands Innovations. Comparable through national retail and plumbing wholesaler channels and overlapping bathroom renovation customer base.
• American Standard (LIXIL): Major bath fixture and enclosure brand owned by LIXIL, sold through plumbing wholesalers, home centers, and dealers. Overlaps with Coastal on shower enclosures and dealer distribution but serves a much broader bath portfolio.
• Kohler: Diversified bath and kitchen giant with broad shower enclosure, fixture, and tile offerings. Comparable through Sterling and Kohler branded shower doors; overlaps on hospitality and dealer channels but operates across a much wider portfolio.
• MAAX Bath: North American manufacturer of showers, tubs, and bath enclosures serving retail, wholesale, and hospitality. Directly comparable on enclosure manufacturing, dealer and home-center distribution, and hospitality channel exposure.

Regional players

• theshowerlab: U.K.'s leading frameless glass shower screen manufacturer and Coastal's exclusive Gridscape distributor in the U.K. via 150+ showrooms. Comparable as both partner and direct competitor in U.K. shower enclosure market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuXzfH1qa149gMy9Kn5uxnQ
• Facebookfacebook.com/coastalind
• LinkedInlinkedin.com/company/758529
• Instagraminstagram.com/coastalshowerdoors
• Pinterestpinterest.com/coastalshowerdoors
• Xx.com/coastalind

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Shower Doors