Outside Online

Name

Outside Online

Legal name

Outside Online

Website

https://outsideonline.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Outside Online is a digital-first outdoor lifestyle media company serving active and adventure consumers through a portfolio spanning Outside Magazine, Outside TV, the Outside+ subscription bundle, and mapping apps Gaia GPS, Trailforks, and MapMyFitness.

Ownership category

akta.pro rank

Product category

Outdoor Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industry

Navigation, Lighting & Outdoor Electronics Retail (CRAMAMAF)

Keywords

• Outdoor digital media
• Adventure content publishing
• Active lifestyle media
• Outdoor subscription service
• Endurance sports journalism

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Subscription/Membership (Outside+): Premium digital membership providing unlimited access to content from 15+ outdoor publications within the Outside Network, including ad-free viewing on Outside TV
2. Digital Advertising: Display advertising and sponsored content on the website and digital platforms, including affiliate commerce links and branded content partnerships
3. Content Production/ Licensing: Producing original video content and series (such as Get a Little Out There with Alex Honnold) in partnership with brands, generating revenue through licensing and production deals with sponsors like Travel Nevada

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Outside Online is a digital media company that publishes outdoor lifestyle content across a website, mobile apps, and the Outside TV streaming platform, covering gear, travel, health, fitness, adventure, and environmental topics. It operates the Outside+ premium membership program granting unlimited access to content from 15+ publications in the Outside Network, and supplements editorial coverage with original video production, branded content partnerships, and integrated GPS/mapping products (Gaia GPS, Trailforks, MapMyFitness).

Product overview

Outside Online operates as a multi-platform outdoor lifestyle media company offering a portfolio of integrated products across digital, print, video, and mobile formats. The core offering consists of Outside Magazine (the flagship print and digital publication) and Outside Online (the primary website), supplemented by video streaming through Outside TV (600+ hours of ad-free content), the Outside+ premium membership program, and mobile applications including the Outside App, Gaia GPS, and Trailforks. The company also operates Outside Brandworks for branded content production and maintains a podcast platform. The products work together to provide comprehensive coverage of outdoor adventure, gear, travel, health, and culture across multiple touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Outside TV: Streaming platform offering 600+ hours of ad-free outdoor adventure films and series
• Gaia GPS
• Trailforks
• Outside+

Products and services

• Outside Online Website Primary digital platform and website for Outside Magazine, offering outdoor adventure content including articles on gear, travel, health, fitness, culture, and environmental topics. Targeted at outdoor recreation enthusiasts.
• Outside Magazine Flagship print and digital publication covering outdoor recreation, adventure travel, fitness, gear, and environmental issues, published seasonally. Targeted at active outdoor enthusiasts.
• Outside TV Streaming video service offering over 600 hours of ad-free films and series focused on outdoor adventure, travel, and nature content. Targeted at outdoor adventure enthusiasts; ad-free for Outside+ members.
• Outside+ Membership Premium annual membership program providing access to unlimited digital content from the Outside Network's brands, including coverage of racing, history, food, culture, travel, and technology, plus ad-free Outside TV viewing. Targeted at engaged outdoor enthusiasts.
• Outside App Mobile application providing access to 15+ outdoor publications from the Outside Network in one unified app experience. Targeted at outdoor enthusiasts who want a consolidated reading experience.
• Gaia GPS GPS navigation and mapping app for outdoor activities, helping users get off the beaten path and stay found. Part of Outside's mapping division. Targeted at hikers, backpackers, and off-grid adventurers.
• Trailforks Trail discovery app for mountain biking and hiking, helping users find the best trails around the world. Part of Outside's mapping division. Targeted at mountain bikers and trail hikers.
• Outside Podcasts Audio content programming featuring interviews, stories, and discussions about outdoor adventure, travel, and lifestyle topics. Targeted at outdoor enthusiasts who consume content on-the-go.
• Outside Brandworks Production and creative services division of Outside Interactive that creates branded content, video series, and partnerships with brands for outdoor-focused storytelling and marketing campaigns. Targeted at brand marketers and tourism boards seeking authentic outdoor content production.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Travel NevadacoreStrategic or Co-development Partner · 26 February 2026Outside Brandworks (a division of Outside Interactive) partnered with Travel Nevada to produce 'Get a Little Out There with Alex Honnold,' a five-part travel series exploring Nevada attractions. The series premiered on Outside TV on February 26, 2026, with new episodes released weekly through March 26, 2026. This represents a content co-development partnership to promote Nevada tourism.
• Gaia GPScoreOthersGaia GPS is a mapping application owned by Outside Interactive, mentioned as part of the mapping division alongside Trailforks and MapMyFitness. Claus Moberg was hired as General Manager to lead this division focusing on subscription and membership growth.
• TrailforkscoreOthersTrailforks is a trail mapping application owned by Outside Interactive, mentioned as part of the mapping division led by Claus Moberg, General Manager, Mapping. The platform focuses on outdoor trail discovery and navigation.
• MapMyFitnessminorOthersMapMyFitness is a fitness tracking application owned by Outside Interactive, mentioned as part of the mapping division under the leadership of Claus Moberg, General Manager, Mapping.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Field Mag: Independent outdoor and adventure culture publication with strong editorial identity. Smaller scale than Outside but targets the same adventure/outdoor enthusiast reader with comparable content verticals.
• Cool Material: Men's lifestyle and gear publication with affiliate commerce. Smaller than Outside but competes for the same male outdoor/active lifestyle reader and the gear affiliate commerce dollar.

Direct peers

• AllTrails: Leading trail discovery and navigation app with a large outdoor enthusiast user base. Highly comparable to Outside's Gaia GPS and Trailforks, and overlaps on the audience Outside targets for editorial content and Outside+ subscriptions.
• Gear Patrol: Digital media company covering outdoor gear, adventure, and active lifestyle content with affiliate commerce. Closest direct editorial competitor in the outdoor gear and adventure review space.
• Huckberry: DTC outdoor and adventure apparel brand with a strong content/journalism arm (The Journal). Comparable as a content-plus-commerce business serving the same male outdoor enthusiast segment as Outside.
• Strava: Leading fitness tracking and social network for endurance athletes (runners, cyclists). Direct overlap with Outside's MapMyFitness and the Runner's World / Velo audience; both pursue subscription models on the back of athlete data.

Broad incumbents

• REI Co-op: Large outdoor retail co-op that also operates editorial content (REI Co-op Journal) and the REI Adventures travel business. Comparable as a multi-touchpoint outdoor brand, though retail-led rather than media-led.
• Backcountry: Specialty outdoor retailer with significant owned content (The Goat, expert-led content) and affiliate commerce. Overlaps with Outside on gear review content and the gear-buyer customer segment.
• Hearst Magazines (Men's Health / Runner's World / Bicycling): Major publishing house whose portfolio historically included several of Outside's titles and still publishes adjacent outdoor/fitness titles (Bicycling, Runner's World before divestiture). Comparable as a large-scale outdoor and endurance media operator.

Regional players

• Komoot: European-based route planning and outdoor navigation app. Comparable to Gaia GPS and Trailforks on functionality and target user (hikers, bikers), though primarily serving European geographies where Outside is weaker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/outsidemagazine
• Instagraminstagram.com/outsidemagazine
• LinkedInlinkedin.com/company/outside-interactive-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outside Online