Peter Ward Homes
Peter Ward Homes is an independent, family-run UK housebuilder founded in 1978, constructing energy-efficient new-build homes (2-5 bedrooms) across four active developments in East Yorkshire and Northern Lincolnshire, selling directly to consumers through on-site sales offices.
- Company typePrivate
- Founded1978
- HeadquartersBeverley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peter Ward Homes does
Peter Ward Homes is an independent, family-run residential housebuilder founded in 1978, headquartered in Beverley, East Yorkshire, United Kingdom. The company constructs and sells new-build homes ranging from 2-bedroom bungalows to 5-bedroom detached houses across four active developments: Deira Park in Beverley, Lindofen View in Immingham, Old Millers Rise in Leven, and Ward Hills in Bridlington. It serves individual homebuyers in the East Yorkshire and Northern Lincolnshire regions, with primary customer segments including first-time buyers, growing families, downsizers, and coastal lifestyle seekers.
The company's homes are differentiated by energy-efficient construction standards targeting A or B EPC ratings, modern insulation, EV charging points as standard, and 10-year structural warranties. Its digital infrastructure includes a website with Matterport-powered 3D virtual tours, downloadable brochures, and enquiry forms. Supporting buyer-facing services include the FreeSell scheme (covering estate agent costs), Part Exchange and Part Exchange Plus programs (offering 100% market value property exchange), and an Early Bird Agreement (£150 refundable plot reservation). The company has received extensive industry recognition including the British Housebuilder of the Year Gold Medal (1999), multiple NHBC Pride in the Job Quality Awards from 2019 through 2026, and the LABC Building Excellence Award.
Peter Ward Homes operates a direct-to-consumer sales model through on-site sales offices at each development, supplemented by website enquiries, phone, and email contact with the sales team. Revenue is generated through one-time sales of individual residential units, with prices ranging from approximately £185,000 to £520,000 depending on location, property type, and size. Beverley commands the highest prices, while Leven offers the most affordable options in the portfolio. The company has no public listing, no parent company, no external investors, and no disclosed funding history, operating entirely on organic growth across its 45+ year history with more than 40 completed developments.
Peter Ward Homes firmographics
Firmographics- Name
- Peter Ward Homes
- Legal name
- Peter Ward Homes Limited
- Website
- https://peterwardhomes.co.uk
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peter Ward Homes is an independent, family-run UK housebuilder founded in 1978, constructing energy-efficient new-build homes (2-5 bedrooms) across four active developments in East Yorkshire and Northern Lincolnshire, selling directly to consumers through on-site sales offices.
- Ownership category
- akta.pro rank
Peter Ward Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Peter Ward Homes is headquartered
LocationHeadquarters
- HQ city
- Beverley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Peter Ward Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: Primary revenue from direct sale of newly built residential properties. Properties range from 2-bedroom bungalows to 5-bedroom detached homes. Revenue is one-time per transaction, with buyer financing through mortgages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beverley - 3 & 4 bedroom homes |
| Unit Pricing | Pay-as-you-go | Leven - 2, 3 & 4 bedroom homes |
| Unit Pricing | Pay-as-you-go | Immingham - 3, 4 & 5 bedroom homes |
| Unit Pricing | Pay-as-you-go | Bridlington - 2, 3 & 4 bed bungalows and houses |
| One time/ perpetual license | Pay-as-you-go | Early Bird Agreement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Peter Ward Homes product offering
Product offeringCore offering
Peter Ward Homes is a residential housebuilder that designs, constructs and sells new build homes across four active developments in East Yorkshire and Northern Lincolnshire (Beverley, Immingham, Leven and Bridlington). The portfolio covers 2-bedroom bungalows through 5-bedroom detached houses with energy-efficient construction as standard, supported by buyer assistance schemes (FreeSell, Part Exchange, Part Exchange Plus) and a £150 Early Bird plot reservation programme.
Product overview
Peter Ward Homes operates as a residential housebuilder offering new build homes across multiple developments in East Yorkshire and northern Lincolnshire. The current portfolio includes four active developments: Deira Park in Beverley (3-4 bed homes from £235,000), Lindofen View in Immingham (3-5 bed homes from £199,000), Old Millers Rise in Leven (2-4 bed homes from £185,000), and Ward Hills in Bridlington (2-4 bed homes from £219,000). The company supports buyers through various schemes including FreeSell (estate agent fee coverage), Part Exchange and Part Exchange Plus (property exchange programs), and Early Bird Agreement (plot reservation). Financial advisory partnerships and virtual tour technology via Matterport complement the customer experience. The company has been building homes since 1978 and maintains completed sites including Hudson Park in Driffield and the luxury Old College development in Beverley.
Differentiator
Problem solved
Functional benefit
Products and services
- Deira Park, Beverley Active new housing development of 3 and 4 bedroom homes in Beverley, East Yorkshire, with prices from £235,000 to £440,000. Located near Beverley Minster and Beverley Westwood.
- Lindofen View, Immingham Active new housing development of 3, 4 and 5 bedroom homes in Immingham, Lincolnshire, on a 15-acre site with larger-than-average outdoor spaces. Prices from £199,000 to £295,000.
- Old Millers Rise, Leven Active new housing development of 2, 3 and 4 bedroom homes in Leven, East Yorkshire, located 6 miles from Hornsea beach. Prices from £185,000 to £330,000.
- Ward Hills, Bridlington Active new housing development of 2 and 3 bedroom bungalows and 3 and 4 bedroom houses in Bridlington, East Yorkshire, near the coast. Prices from £219,000 to £425,000.
- FreeSell Scheme Property sale assistance programme in which Peter Ward Homes markets the buyer's existing home and pays all estate agent costs, removing a key friction point for buyers moving to a new Peter Ward home.
- Part Exchange Scheme Programme allowing buyers to exchange their existing property at 100% market value against a new Peter Ward home, removing property chain risk and estate agent fees.
- Part Exchange Plus Scheme Enhanced part exchange programme offering full market value for the buyer's existing property plus a refund of the difference if the home later sells for more than the agreed offer.
- Early Bird Agreement Plot reservation service that allows buyers to secure their preferred home for a fully refundable £150 fee, available on selected plots only, while they arrange finances or sell their existing property.
Quantifiable outcome
- Homeowners save over £420 annually on energy bills compared to less efficient older properties
- +1 more outcomes
Companies that use Peter Ward Homes
Customer profileSegments4 records
Ideal customer profiles4 records
Peter Ward Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Peter Ward Homes partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Peter Ward Homes competitors and assessment
Company assessmentBroad incumbents
- Persimmon: One of the UK's largest national housebuilders with a broad new-build home portfolio across Yorkshire. A scaled incumbent operating in the same East Yorkshire/Northern Lincolnshire catchments, demonstrating how a much larger peer competes in Peter Ward Homes' core geography.
- Barratt Developments: Largest UK housebuilder by volume, operating across England including Yorkshire/Lincolnshire via brands including David Wilson Homes. Comparable product categories (2-5 bedroom family homes) and overlapping customer segments, though at far greater scale than Peter Ward.
- Bellway: Major UK housebuilder operating in Northern England including Yorkshire markets. Comparable product mix and customer base (first-time buyers, families, downsizers) makes it a directly relevant regional competitor at larger scale.
- Taylor Wimpey: Large UK national housebuilder with active operations across Yorkshire and Lincolnshire. Overlaps with Peter Ward's customer segments and product range (2-5 bed family and starter homes), serving as a direct price/scale benchmark.
- Redrow: Premium-focused UK housebuilder; the closest large-cap analog to Peter Ward Homes' luxury Old College development style. Operates across Northern England, competing for similar upmarket, design-led buyers in the region.
Direct peers
- Miller Homes: Mid-market UK housebuilder operating across Northern England and Scotland. Comparable position to Peter Ward Homes as a mid-sized regional builder targeting first-time buyers and families with similar energy-efficient new-build specs.
- Keepmoat Homes: UK housebuilder focused on North/Midlands regional markets, including Yorkshire. Closely comparable to Peter Ward Homes in scale, regional focus, and product positioning toward first-time buyers and growing families.
- Avant Homes: Regional UK housebuilder operating across Northern England and the Midlands. Similar mid-market positioning, energy-efficient spec, and buyer-assistance schemes make it a strong mid-scale peer comparable to Peter Ward Homes.
- Strata Homes: Yorkshire-based regional housebuilder with active developments across the county. Closely comparable to Peter Ward Homes in scale, geography, product type, and target buyer segments in overlapping East/West Yorkshire catchments.
- Oakdale Homes: Small-to-mid Yorkshire-focused housebuilder. Closely comparable in scale, regional footprint, family-run character, and 2-5 bedroom product mix to Peter Ward Homes - a useful private comparator for evaluation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peter Ward Homes social profiles
Digital presencePeter Ward Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Ward Homes leadership team
Management profileNumber of profiles
Profiles2 records
Peter Ward Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Ward Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Ward Homes
What does Peter Ward Homes do?
Peter Ward Homes is a residential housebuilder that designs, constructs and sells new build homes across four active developments in East Yorkshire and Northern Lincolnshire (Beverley, Immingham, Leven and Bridlington). The portfolio covers 2-bedroom bungalows through 5-bedroom detached houses with energy-efficient construction as standard, supported by buyer assistance schemes (FreeSell, Part Exchange, Part Exchange Plus) and a £150 Early Bird plot reservation programme.
Is Peter Ward Homes a public or private company?
Peter Ward Homes is a private company. It is classified as family owned and is currently operating.
When was Peter Ward Homes founded?
Peter Ward Homes was founded in 1978. It employs 11 to 50 people.
Where is Peter Ward Homes based?
Peter Ward Homes is headquartered in Beverley, United Kingdom, in the Europe region.
How does Peter Ward Homes make money?
One revenue line is on record: new Home Sales.
Who are Peter Ward Homes's main competitors?
Broad incumbents on record are Persimmon, Barratt Developments, Bellway, Taylor Wimpey and Redrow. Direct peers are Miller Homes, Keepmoat Homes, Avant Homes, Strata Homes and Oakdale Homes.
Does Peter Ward Homes have an API?
No public API is recorded for Peter Ward Homes.
What industry is Peter Ward Homes in?
Peter Ward Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 1520.