Marketing Labs

What Marketing Labs does

Marketing Labs (legally WDR Tech Limited) is a UK-based, founder-led digital marketing agency headquartered in Retford, Nottinghamshire. Founded in 2016 by Matt Janaway after prior experience running eCommerce businesses and consulting for other agencies, the firm operates with an in-house team of 11–50 supplemented by a trusted freelancer network. In 2021, Creative Director Tom Haslam merged his agency OLO Design into Marketing Labs, converting the firm into a full-service digital marketing and creative house.

The company delivers a broad service catalogue organized into four pillars: digital marketing (SEO, Google Ads/PPC, content marketing, social media marketing, conversion rate optimization, email marketing, digital PR), web services (web design, eCommerce/WordPress/WooCommerce development, web management), creative services (branding, graphic design, photography, videography/animation), and consulting (personal branding, Amazon consulting, strategy, training/mentoring, auditing). Underlying technology is built on industry-standard, third-party platforms—Google Ads, Meta Ads Manager, WordPress, WooCommerce, Rank Math SEO, and various analytics tools—rather than proprietary systems. AI capability is exclusively platform-derived from Google's AI tools (AI Max, Asset Studio, Nano Banana, VEO 3.1, smart bidding, Ads Advisor). The firm is a certified Google Partner, Microsoft Partner, and Meta Business Partner.

Marketing Labs operates a professional services revenue model with services priced via proposals on retainer and project bases; no public pricing is disclosed. Go-to-market combines direct client sales with a five-stage Referral Partner Program offering up to 10% commission. The customer base spans enterprise (Magnet Kitchens, Schöffel Country, DD Group), SMB (Arton Heating, Riggotts), and nonprofit (Lincs & Notts Air Ambulance) clients primarily in the UK. The firm also operates content distribution channels including a blog, a 35+ episode podcast ("Team Blab"), and a bi-weekly Mailchimp newsletter. No revenue, funding, or headcount-growth figures are disclosed; the company is privately held with no institutional investment referenced.

Name

Marketing Labs

Legal name

WDR Tech Limited

Website

https://marketinglabs.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketing Labs is a UK-based, full-service digital marketing agency offering SEO, Google Ads, content, social media, web design, creative, and consulting services to enterprise, SMB, and nonprofit clients across the United Kingdom.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Digital marketing agency
• Search engine optimization
• Pay-per-click advertising
• Web design services
• Conversion rate optimisation

Headquarters

HQ city

Retford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing SEO, Google Ads (PPC), content marketing, social media marketing, web design, branding, and consulting services on a retainer and project basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Marketing Labs is a full-service digital marketing agency that plans and executes SEO, Google Ads (PPC), content marketing, social media marketing, conversion rate optimisation, email marketing, and Digital PR campaigns for UK-based businesses. It also delivers web design, eCommerce website builds, web development, ongoing website management, branding, graphic design, photography, and videography, alongside consulting services in strategy, personal branding, Amazon consulting, training/mentoring, and auditing. Engagements are sold primarily on retainer or project basis through direct sales and a referral partner channel.

Product overview

Marketing Labs is a full-service digital marketing agency based in Retford, Nottinghamshire, offering a comprehensive suite of services organised into four main categories: Digital Marketing (SEO, Google Ads/PPC, content marketing, social media marketing, conversion rate optimisation, email marketing, and Digital PR), Web Services (web design, eCommerce websites, web development, and web management), Creative Services (branding, graphic design, photography, and videography/animation), and Consulting Services (personal branding, Amazon consulting, strategy, training/mentoring, and auditing). The agency also maintains a proprietary podcast series called 'Team Blab' and an educational blog. Additionally, they operate a Referral Partner Programme offering commission to partners. All services are delivered by an in-house team with support from a trusted freelancer network.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimisation services using advanced techniques to strengthen website performance, drive organic traffic, and deliver safe, long-term results for UK businesses.
• Google Ads (PPC) Pay-per-click advertising on Google's platform delivering consistent campaign results aligned with client business goals.
• Content Marketing Strategic content creation and marketing services designed to attract and engage target audiences while supporting SEO objectives.
• Social Media Marketing Paid social advertising on Facebook and Instagram, organic content strategy, and community management for client brands.
• Conversion Rate Optimisation Testing, user experience improvements, and data-driven strategies to improve website conversion rates.
• Email Marketing Email campaign and newsletter management for customer engagement, retention, and promotional activities.
• Digital PR Digital PR combining engaging content creation, media relationship building, and targeted promotion to grow brand awareness and improve SEO via high-authority backlinks.
• Web Design Website design creating SEO-optimised, conversion-focused websites with strong user experience and SEO best practices.
• eCommerce Websites Specialised eCommerce website development with WooCommerce integration and custom online store functionality for retail clients.
• Web Development Custom web development including WordPress development, custom theme creation, plugin development, and technical website solutions.
• Web Management

Quantifiable outcome

• First three retainer clients from 2016 founding remain clients today
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Certified Google Partner agency status. Specializes in Google Ads (PPC) management, SEO, and other Google marketing services.
• EcologiminorStrategic or Co-development PartnerEnvironmental partnership for carbon offsetting. Marketing Labs plants trees and supports climate projects worldwide through Ecologi to offset their carbon footprint.
• MicrosoftminorChannel Partner/ Reseller/ DistributorMicrosoft Partner network member
• MetaminorChannel Partner/ Reseller/ DistributorMeta Business Partner providing social media advertising and marketing services

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Impression Digital: UK-based full-service digital marketing agency offering SEO, PPC, content, and CRO services to enterprise and mid-market clients, operating in a directly comparable segment to Marketing Labs.
• Hallam Internet: Nottingham-headquartered UK digital marketing agency offering SEO, paid media, and integrated digital strategy; a close geographic and service-line peer to Marketing Labs.
• Builtvisible: UK digital agency specializing in SEO, content, and digital PR with enterprise clients; closely comparable on service mix and target market to Marketing Labs.
• White.net: UK SEO and digital PR agency with comparable enterprise clientele and similar emphasis on organic search and link-building services.
• Found (formerly Farrer & Co Digital): UK digital performance agency covering SEO, paid media, and content; a direct peer in the mid-market UK agency segment competing for similar clients.
• Stickyeyes: UK SEO and digital marketing agency with strong enterprise credentials; comparable SEO-led service offering and similar target market to Marketing Labs.
• Tug Agency: UK-based digital marketing agency providing SEO, paid media, and content services to enterprise brands; comparable service mix and target segment.
• Browser Media: UK digital marketing agency offering SEO, paid search, and analytics services to mid-market and enterprise clients; directly comparable in scope and target customer.

Broad incumbents

• Croud: Larger UK-headquartered digital marketing agency offering SEO, PPC, content, and programmatic across multiple regions; broader scale and capability set but overlapping service mix.
• Threepipe Reply: Larger UK digital performance agency with paid media, SEO, and analytics capabilities; broader portfolio but overlapping core services and enterprise client profile.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/marketinglabsuk
• Facebookfacebook.com/marketinglabsuk
• LinkedInlinkedin.com/company/11208014
• Instagraminstagram.com/marketinglabsofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Labs