What NovaTech Automation-Process Solutions business does

NovaTech Automation, LLC is a privately held, family-owned (Oakey family) US designer and manufacturer of substation and grid automation hardware and software, founded in 1979 and headquartered in Bethlehem, PA, with a primary manufacturing facility in Lenexa, KS, and a design/office presence in Lima, Peru. The company serves electric utilities across investor-owned, municipal/cooperative, renewable energy, and transportation-electrification segments with a platform-plus-modules architecture anchored on the Orion family of RTU/data-concentrator/SCADA-gateway products (OrionVX virtual RTU, OrionLX+, OrionSX, OrionMX, Orion I/O) running the proprietary OrionOS, and complemented by Bitronics power measurement, Kronos precision satellite clocks, IEC 61850-3-compliant Hermes Ethernet switches, W3TS test switches (acquired from TestSwitch LLC in Nov 2023), IntelliCap 2000 capacitor bank controllers (acquired from S&C Electric in Mar 2026), and the Argus Fleet Management monitoring platform (launched Feb 2026).

The company's revenue model is overwhelmingly hardware-driven: quote-based enterprise sales of automation equipment, complemented by professional services for design, assembly, factory acceptance testing, installation, and commissioning of RTU panels, plus training (e.g., $1,545 per attendee for 2-day Orion Automation Basic Training). Distribution is global, combining direct enterprise field sales (phone: 844.NovaTech, 913-451-1880) with a network of exclusive territory-based distributors covering Canada, Mexico, South/Central America, Europe, South Africa, Indonesia, the Philippines, Malaysia, Vietnam, Thailand, and Australia. Demand generation runs through monthly Power Hour webinars, industry conferences (APPA, DTAG, Middle East Energy, Australia Energy Week), and an extensive Power Community documentation portal. Customers include Con Edison, MERALCO, Caterpillar, Davao Light and Power, We Energies, Delmarva Power, and Wisconsin Public Service Corporation.

NovaTech differentiates on integration depth (extensive legacy-protocol library, OrionOS virtualization), reliability (40-year MTBF on Bitronics, 10-year no-hassle warranty, ISO 9001 certification, US design and manufacture), and a long-tenured installed base that creates switching costs. The company is listed as a key player in the global Distributed Control Systems market alongside ABB, Siemens, Emerson, Honeywell, Schneider Electric, Yokogawa, and Rockwell Automation, and operates in the smart digital power grid substation market projected to grow at 8.2% CAGR to $34.11B by 2030. There are no VC/PE investors; ownership and capital allocation are entirely family-controlled.

Name

NovaTech Automation-Process Solutions business

Legal name

NovaTech, LLC

Website

https://novatechautomation.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

NovaTech Automation designs and manufactures substation automation hardware and software — including the Orion RTU platform, Bitronics metering, Kronos clocks, and Hermes switches — for electric utilities, renewable developers, and transportation-electrification customers globally, distributed via direct enterprise sales and an exclusive-partner network across 20+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Quakertown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of automation hardware products including Orion RTU family, Bitronics power meters, Kronos satellite clocks, Hermes Ethernet switches, W3TS test switches, and IntelliCap 2000 capacitor bank controllers. Products designed and manufactured in the USA.
2. Product Acquisitions Integration: Acquisition of product lines from other companies (TestSwitch from TestSwitch LLC, IntelliCap 2000 from S&C Electric) to expand product portfolio and revenue streams. Includes associated IP, manufacturing rights, and customer support.
3. Professional Services: Services including design, assembly, FAT (Factory Acceptance Testing), installation, and commissioning of RTU panels. Engineering services for system integration and custom configurations.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

NovaTech Automation designs, manufactures, and supports substation automation hardware and software for electric utilities. Its portfolio includes the Orion family of Remote Terminal Units (RTUs) and the OrionOS virtualization platform, Bitronics digital power measurement meters, Kronos multi-constellation satellite clocks, Hermes IEC 61850-3 Ethernet switches, W3TS test switches, IntelliCap 2000 capacitor bank controllers, and the Argus Fleet Management monitoring platform. Products are engineered and assembled in the USA and are deployed by investor-owned utilities, municipal/cooperative utilities, renewable energy developers, and transportation operators.

Product overview

NovaTech Automation is a provider of automation, control, and communication solutions for electric utilities. The product portfolio consists of a platform-plus-modules architecture centered on the Orion family of RTU platforms (OrionVX, OrionLX+, OrionSX, OrionMX, Orion I/O), complemented by power measurement products (Bitronics family), precision timing solutions (Kronos satellite clocks), network infrastructure (Hermes Ethernet switches), test switches (W3TS, acquired from TestSwitch), and capacitor bank control (IntelliCap 2000, acquired from S&C Electric). The Orion platform serves as the core automation engine, while the Argus Fleet Management platform provides monitoring capabilities across the installed equipment base. The company also offers Orion SCADA as a web-based supervisory control solution. All products are designed and manufactured in the USA with a 10-year no-hassle warranty commitment.

Differentiator

Problem solved

Functional benefit

Brands

• Orion: Substation automation platform family including OrionVX, OrionLX+, OrionSX, OrionMX, and Orion I/O for data gateway, RTU, SCADA gateway, and HMI server functions.
• Bitronics
• Kronos
• Hermes
• Argus
• IntelliCap 2000
• W3TS Test Switch

Products and services

• Orion Grid Automation Platform A family of substation automation RTU (Remote Terminal Unit) platforms providing communication, control, data collection, and HMI functions for electric utility substations. Supports data concentrator, SCADA gateway, and HMI server functions.
• OrionVX Virtual RTU Software-based RTU running on the OrionOS virtualization platform, delivering RTU, data concentrator, SCADA gateway, and HMI server functionality for deployment in substations or enterprise data centers.
• Bitronics Power Measurement Family of digital substation power meters including panel meters, transducers, distribution grid monitors, and universal displays with 0.2s precision calibration and 40-year MTBF, for electric utility power measurement applications.
• Kronos Satellite Clocks Multi-constellation precision time synchronization clocks for substation automation, supporting GPS, GALILEO, BEIDOU, and GLONASS with PTP, NTP, SNTP, IRIG-B, and optional OCXO holdover for sub-millisecond accuracy.
• Hermes Ethernet Switches Substation-hardened Layer 2 Gigabit Ethernet switches with IEC 61850-3 compliance, zero packet loss performance, RSTP/MRP/PRP/HSR redundancy support, and PTP transparent clock functionality for utility automation networks.
• W3TS Test Switches Electromechanical test switches for isolating transformers, meters, or IEDs during testing. Modular design with 1-50 poles, nickel-plated components, and safety knobs for gloved operation.
• IntelliCap 2000 Capacitor Bank Controller Automatic capacitor bank controller for pole-mounted and pad-mounted switched capacitor banks in electric distribution systems, supporting voltage, time, temperature, and DER-based control strategies for reactive power compensation and voltage regulation.
• Argus Fleet Management Platform Cloud-capable monitoring platform providing real-time health tracking, proactive diagnostics, and intelligent alerting for distributed automation equipment fleets including Orion RTUs, Kronos clocks, and Hermes devices.
• Orion SCADA Web-based SCADA solution built on open-source graphics and database tools with no annual license fees, featuring MultiSpeak support for integration with Outage Management Systems.
• Engineering and Professional Services Design, assembly, Factory Acceptance Testing (FAT), installation, and commissioning of RTU panels, plus engineering services for system integration and custom configurations for utility substation projects.

Quantifiable outcome

• 98.7% of clients would recommend NovaTech to a colleague
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

16 partnerships are on record, tiered strategic, core and minor.

• S&C Electric CompanystrategicTechnology or Integration · 27 March 2026Acquisition of IntelliCap 2000 automatic capacitor bank control product line including all associated IP, manufacturing rights, and ongoing customer support. Strategic extension of NovaTech's mission to deliver comprehensive automation solutions beyond the substation into the distribution network.
• TestSwitch LLCstrategicTechnology or Integration · 1 November 2023Acquisition of TestSwitch product line including W3TS Test Switch, a provider of electromechanical switches for critical infrastructure testing. Expands NovaTech's portfolio of solutions in the critical infrastructure sector.
• Innovelec Ltd.coreChannel Partner/ Reseller/ DistributorExclusive Partner/Sole Distributor for Canada. Located at #3 Rhatigan Road East, Edmonton, Alberta, Canada T6R 1M9. Contact: Bill Cackett, +1 780 905 8748.
• EEPATcoreChannel Partner/ Reseller/ DistributorExclusive Partner/Sole Distributor for Mexico. Located at Sor Juana Ines de la Cruz 301 NTE Zona Norte, 89000 Tampico, Tamaulipas, Mexico. Contact: +52 833 230 3630.
• Digital Smart GroupcoreChannel Partner/ Reseller/ DistributorExclusive Partner/Sole Distributor for Europe. European HQ in Barcelona, Spain (C / Ortigosa 14, 5to 4ta, CP 08003). UK office with contact Emiliano Marquesini, +44 7426 477726.
• Equinox Power Solutions (Pty) Ltd.coreChannel Partner/ Reseller/ DistributorExclusive Partner/Sole Distributor for South Africa. Located at 1913th Avenue, Edenvale, 1609 South Africa. Contact: +27 10 215 0644 / +27 83 256 0742.
• PT Arlisco Elektrika PerkasacoreChannel Partner/ Reseller/ DistributorExclusive Partner/Sole Distributor for Indonesia. Located at Komplek Pergudangan Bandara Benda Permai, Jl. Raya Perancis No. 68, Blok E No. 17-19, Tangerang 15125. Contact: Budi Santosa, +62 21 5592 351.
• NTA Energy Solutions Corp.coreChannel Partner/ Reseller/ DistributorExclusive Partner/Sole Distributor for Philippines. Located at UGF Units 10 and 11 Edsa Grand Residences EDSA cor. Corregidor St., Brgy Ramon Magsaysay Bago Bantay, Quezon City 1105. Contact: Paulo Reyes, +63 02 8364 3853.
• Commgate Sdn BhdcoreChannel Partner/ Reseller/ DistributorExclusive Partner/Sole Distributor for Malaysia and Vietnam. Located at F1-1, Radius Business Park, Jalan Radius 1/1G, Cyber 4, 63000 Cyberjaya, Selangor, Malaysia. Contact: Mohd Azren Sulaiman, +60 10 949 9928.
• MRV Trade & Service Co., Ltd.coreChannel Partner/ Reseller/ DistributorExclusive Partner/Sole Distributor for Thailand. Located at 38/5 MOO 4, Bangphlab Sub-District, Pakkret District, Nonthaburi 11120, Thailand. Contact: Theerasab Ch, +66867016743.
• ADAPT Australia Pty. Ltd.coreChannel Partner/ Reseller/ DistributorExclusive Partner/Sole Distributor for Australia. Located at 11-19 Global Drive (PO Box 1508), Tullamarine VIC 3043. Contact: Mal Ignjic, +61 3 9021 7460.
• 6A Ingeniería – Servicios Eléctricos Inteligentes S.A.minorChannel Partner/ Reseller/ DistributorPartner in Argentina. Located at Coronel Perin 3780, Ciudadela, Provincia de Buenos Aires. Contact: José A. Gomez, +54 9 11 15 4430-0761.
• Automatic ElectricminorChannel Partner/ Reseller/ DistributorPartner in Brazil. Located at Rodovia SC 454, S/N, Bairro: Águas Claras, CEP 89670-000, Catanduvas – SC. Contact: +55-49-3523-1033.
• Conecta Electrical Automation SolutionsminorChannel Partner/ Reseller/ DistributorPartner in Chile. Located at Doctor Alejandro del Río 2171, Santiago de Chile. Contact: Carlos Arenas, +56 9 9449 7440.
• Potencias y Tecnologías Inc.minorChannel Partner/ Reseller/ DistributorPartner in Colombia. Located at Carrera 56 No. 2-50, Cali, Valle del Cauca. Contact: Helmer Agualimpia, +57 317 7659228.
• Caral Soluciones EnergeticasminorChannel Partner/ Reseller/ DistributorPartner in Peru. Located at Calle Coronel Inclan 235, Oficina 205, Miraflores, Lima. Contact: Oscar Garcia, +51 983 576839.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schweitzer Engineering Laboratories (SEL): Privately held US-based provider of protection relays, automation controllers, and communications for electric utilities. Direct competitor in substation automation, RTU/SCADA gateway functionality, and IEC 61850 networked substations, serving the same IOU and cooperative utility buyer.
• S&C Electric Company: Specialist in distribution automation, capacitor bank controls (IntelliCap was sold by S&C to NovaTech in 2026), and switchgear. Now both a former owner/partner of an acquired product line and a direct competitor in the pole-top and distribution grid automation space where NovaTech is expanding.
• Beckwith Electric: US-based specialist in transformer and feeder protection, capacitor bank controls, and distribution automation. Closely comparable niche player to NovaTech, competing in municipal/cooperative utility and renewable DER integration projects.

Broad incumbents

• ABB: Swiss industrial automation major with a grid automation division offering RTUs (RTU540 series), substation automation, protection relays, SCADA, and enterprise asset management. Competes broadly with NovaTech's Orion platform in utility tender processes, particularly internationally.
• Siemens: SICAM series of substation automation RTUs and gateways, plus the Spectrum Power SCADA platform, compete directly with Orion in transmission and distribution substation upgrades. Siemens' full-grid portfolio (protection, RTU, SCADA, DMS, EMS) makes it a frequent incumbent in IOU standardization decisions.
• Hitachi Energy: Provider of substation automation, IEC 61850 process bus, RTU560 and FOX protective relays, and Lumada APM. Directly overlaps with NovaTech's Orion and Hermes IEC 61850-3 portfolio and is a frequent incumbent in transmission utility procurement.
• Schneider Electric: Easergy range of protection relays, RTUs, and SCADA (Power Operation, OASyS) targets distribution utilities. Competes with NovaTech on EcoStruxure-led grid modernization bids where Schneider bundles power measurement, protection, and SCADA.
• GE Vernova: GridOS and UR-series protection plus substation automation compete for large IOU RFPs. The recent combination of GE Grid Solutions with industrial software capabilities positions it as a full-stack alternative to NovaTech's narrower substation-data focus.
• Eaton: Power management major with Utility Solutions group offering distribution automation, reclosers, capacitor controls, and feeder automation. Overlaps with NovaTech's IntelliCap 2000 product line on Volt/VAR optimization and with Bitronics metering on power measurement.
• Honeywell: Process automation major whose Experion and Energy Management solutions are explicitly named in the same DCS market report as NovaTech. While Honeywell is stronger in industrial process control than in substation automation specifically, the company overlaps in utility control room and SCADA domains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novatechautomation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovaTech Automation-Process Solutions business