Analogue

What Analogue does

Analogue is a multi-disciplinary creative studio headquartered in Leeds, United Kingdom, operating as Analogue Ltd. since 2006. The studio delivers end-to-end brand world creation — combining brand strategy, identity, packaging, illustration, motion graphics, 3D rendering, photography, and digital design — primarily to enterprise clients in entertainment IP licensing and consumer goods. Named client relationships include Netflix, Universal, Paramount, Warner Bros, Mattel, Mojang, Coca-Cola, Hasbro, Ubisoft, and DreamWorks/Illumination, alongside emerging beverage, food, and fashion brands.

The studio is organized around three core service disciplines: Brand & Graphic Design, Motion & Animation, and Consumer Products (style guides, toolkits, key art, character art, POS, and experiential design). Technical capabilities span 2D/3D animation, CGI product renders, VFX, AR/fake out-of-home, and web design/development, with the team organized into specialized functions (design, illustration, motion, account management, project management) under the leadership of CEO/Executive Creative Director Barry Darnell and MD Oli Lee. The studio also produces the Fresh Forward trend report series and operates the Analogue Community™ membership program as recurring IP assets.

Analogue generates revenue through project-based professional services fees tied to scope, complexity, and deliverables, with no public pricing disclosed. Go-to-market is direct enterprise engagement, driven by senior leadership relationships, portfolio quality, industry reputation, and referrals. The studio holds the 'Seriously Playful™' registered trademark and has earned industry recognition including Pentawards Silver 2025, Dieline Awards 2026 (3rd place), and multiple Awwwards honors. As a privately held independent company with no disclosed funding rounds, parent, or subsidiary relationships, the studio has organically scaled to 40+ team members with a globally distributed client base.

Name

Analogue

Legal name

Analogue Ltd.

Website

https://madebyanalogue.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Analogue is a Leeds-based multi-disciplinary creative studio delivering brand identity, packaging, motion graphics, 3D renders, and consumer products design to global entertainment IP owners (Netflix, Universal, Mattel, Mojang) and consumer brands across food, beverage, and fashion.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Brand design services
• Motion graphics design
• Packaging design
• Consumer products licensing
• Creative agency

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative services including brand strategy, identity design, packaging, motion graphics, 3D renders, illustration, and campaign work for enterprise clients. Fees determined by project scope, complexity, and deliverables.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Analogue is a multi-disciplinary brand and motion studio that creates brand worlds, identity systems, packaging, motion graphics, 3D/CGI renders, illustration, and consumer product design for global entertainment and consumer brands. It also produces its own Fresh Forward trend reports and hosts the Analogue Community membership program for creatives. The studio operates as a B2B creative partner with project-based engagements.

Product overview

Analogue is a multi-disciplinary creative studio operating as a single unified offering rather than a platform-plus-modules architecture. The studio is organized around three primary service disciplines: Brand & Graphic Design (encompassing creative strategy, identity, campaigns, guidelines, packaging, digital, photography, illustration, typography, and website design/development), Motion & Animation (covering 2D animation, 3D motion & VFX, CGI product renders, animated guidelines, social videos, broadcast/TV ads, AR/fake out-of-home, and character animation), and Consumer Products (including style guides, toolkits, key art, character art, POS & retail activation, and experiential design). The studio also produces proprietary trend intelligence through its Fresh Forward trend report series and maintains a membership community. Analogue's client portfolio spans major entertainment and media companies (Netflix, Universal, Warner Bros, Paramount, Mattel, Mojang), consumer brands (Coca-Cola), and emerging brands across food, beverage, and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Graphic Design Services Full-spectrum brand creation services including creative strategy, brand identity, campaigns, brand guidelines, and typography for enterprise clients such as Netflix, Universal, and Coca-Cola.
• Motion & Animation Services Motion graphics and animation services spanning 2D animation, 3D motion and VFX, CGI and product renders, animated guidelines, social videos, broadcast/TV ads, AR/fake out-of-home, and character animation for FMCG, fashion, gaming, and entertainment clients.
• Consumer Products Services Brand licensing and consumer product design services including style guides, toolkits, product application and visuals, key art, character art, POS and retail activation, and experiential design for major entertainment and consumer brands.
• Packaging Design Packaging design services across food, beverage, consumer products, and entertainment licensing sectors, including flexible packaging architecture designed for retail scalability, collectability, and multi-market adaptability.
• Digital & Website Design Website design and development, digital design, UX design, and e-commerce solutions for brands including award-winning work such as the Awwwards-recognized Damn Good Brands site.
• Illustration Services Illustration and image-making services for brand expression, character design, and visual storytelling, supporting licensing programs and brand worlds.
• Photography Photography services for brand campaigns and product imagery, supporting brand and product launches.
• Fresh Forward Trend Reports Proprietary annual trend report series including Fresh Forward Vol. 1, Vol. 2 (Escapism), and Vol. 3 (Paradox), providing insights into creative design, fashion, brand, and FMCG trends and downloaded by thousands of industry professionals.
• Analogue Community Membership Membership program 'Analogue Community™' offering early access and association benefits for the creative community.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Komaki DistillerycoreStrategic or Co-development PartnerJapanese shochu-based distillery collaborating with UK gin brand Kokoro on ITO Gin cross-cultural spirits product. Analogue created the complete brand identity, packaging, and design system for this Welsh-Japanese partnership.
• Kokoro GincoreStrategic or Co-development PartnerUK-based gin brand partnering with Japanese distillery Komaki on ITO Gin. Analogue serves as creative agency for both ITO Gin and standalone Kokoro brand identity work.
• HaatchminorStrategic or Co-development PartnerLeading pre-seed fund for digital disruptors. Analogue created new brand identity and website for Haatch, including interactive web design with dual-entry slider for founders and investors.
• BloodminorStrategic or Co-development PartnerBrand and production agency specializing in experiential activations. Collaborative partnership on Fresh Forward V3 Trend Report launch, with Blood providing insights on memorable brand activations.
• Small WorldminorStrategic or Co-development PartnerEntertainment insights company whose data paired with Analogue's creative produced the 'Entertain or Die' white paper featuring 51 pages of brand-building secrets.
• We Are BloodminorStrategic or Co-development PartnerBrand agency partnered with Analogue on Sweaty Betty FemTech range launch, creating animated ads and motion graphics for the new activewear product line.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mother Design: Creative studio within the Mother network, delivering brand identity, packaging, motion, and campaign work for major consumer and entertainment brands. Closely mirrors Analogue's multi-disciplinary, brand-world-building approach.
• Big Active: London creative studio specializing in brand identity, motion, and photography for music, fashion, and entertainment clients. Direct peer in scale, geographic base, and entertainment-IP client portfolio.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience design for major corporates and entertainment brands. Closely aligned with Analogue's end-to-end brand world creation model and blue-chip client base.
• Pentagram: Multi-disciplinary design studio operating as a partnership of independent principals across global offices. Directly comparable to Analogue in offering brand identity, packaging, motion, and digital design for major enterprise and entertainment clients.
• DixonBaxi: London-based independent brand design studio known for entertainment, media, and consumer brand identity work. Direct peer in scale and category, with similar emphasis on brand systems and visual identity for global clients.
• Moving Brands: Independent brand and experience design studio with offices in London, New York, and Zurich. Comparable multi-disciplinary brand identity, motion, and digital offering for global enterprise clients.
• Studio Output: Independent design and motion studio in London and LA, serving global entertainment, tech, and consumer brands. Direct comparable in size, capability mix, and entertainment/streaming client portfolio.
• Ragged Edge: London-based brand design consultancy delivering brand identity, strategy, and design systems. Direct comparable in scale, capability, and focus on ambitious challenger and enterprise brands.
• Pearlfisher: London brand design agency specializing in packaging and brand identity for food, beverage, and consumer brands. Closely aligned with Analogue's packaging and FMCG brand work for clients like Sprite, Peace Tea, and Mother Nutter.

Broad incumbents

• Landor & Fitch: Large global branding consultancy (WPP) with brand strategy, identity, packaging, and experience design capabilities. Broader incumbent that competes with Analogue on large enterprise brand work, with deeper resources and a wider geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/madebyanalogue
• LinkedInlinkedin.com/company/analogue-creative
• Instagraminstagram.com/madebyanalogue
• Xx.com/madebyanalogue

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Analogue