Farmers Bank and Trust

What Farmers Bank and Trust does

Farmers Bank & Trust is a privately held community bank founded in 1906 and headquartered in Magnolia, Arkansas, operating a three-state regional franchise across Arkansas, Oklahoma, and Texas. The bank serves retail consumers, small-to-mid-sized businesses, and agricultural operations — including a specialized poultry lending vertical — through physical branch locations and the MyFarmers digital banking suite (online banking, mobile app, interactive teller machines, mobile deposit, debit card manager, digital wallet). Its underlying technology stack integrates established third-party platforms: Jack Henry for treasury management, NetTeller for cash management, MortgageWebCenter for mortgage originations, ProfitStars SmartPay for loan payment portals and remote deposit capture, and ClickSWITCH for account migration.

The bank's revenue model is rooted in traditional community banking economics: net interest income from a diversified loan portfolio (real estate, consumer, commercial, agriculture, poultry), transaction-based deposit account fees including NSF Overdraft Item Fees of $32 per item (capped at $192/day on consumer accounts), mortgage origination fees, trust administration fees, and affiliate referral income from LPL Financial for wealth management services. Customer segmentation spans personal banking, business banking (including commercial, agricultural, and poultry operations), wealth management (FB&T Wealth Management through LPL Financial), and trust services (Community First Trust). The bank pursues a relationship-led, multi-channel go-to-market anchored in local decision-making, community engagement programs (ASPF Golf Tournament, Snap Your Team Snapchat filters, Farmers Bank Foundation), and content marketing (Right at the HEART blog, Wealth Management Resource Center).

The franchise has modernized its product surface through a deliberate fintech partnership strategy — Unifimoney for in-app stock/ETF/crypto trading, Silvur for retirement planning, Autobooks for small business invoicing and payments — extending capability without internal R&D build. Differentiators cited by the bank include its community-focused local decision-making, multi-state presence, and 118-year operating heritage, with FDIC insurance, Equal Housing Lender designation, and USA PATRIOT Act compliance forming the regulatory baseline of operations.

Name

Farmers Bank and Trust

Legal name

Farmers Bank & Trust

Website

https://myfarmers.bank

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

251–500 employees

Short description

Farmers Bank & Trust is a privately held community bank founded in 1906, headquartered in Magnolia, Arkansas, serving consumers, small-to-mid-sized businesses, and agricultural operations across Arkansas, Oklahoma, and Texas through branches and the MyFarmers digital banking platform.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Trusts, Estates, and Agency Accounts (52592)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Agricultural & Rural Development Banks (FSABAKAE)

Keywords

• Community banking services
• Mortgage lending
• Agricultural lending
• Wealth management
• Trust services

Headquarters

HQ city

Magnolia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Revenue generated from interest on loans including real estate loans, consumer loans, commercial loans, agriculture loans, and credit cards
2. Deposit Account Fees: Overdraft fees (NSF Overdraft Item Fee of $32, NSF Returned Item Fee of $32), account maintenance fees, and transaction fees
3. Wealth Management Referral: Referral fees from LPL Financial for securities and advisory services offered through FB&T Wealth Management
4. Trust Services: Fees from personal trust, corporate trust services, estate administration, and investment services
5. Mortgage Origination: Revenue from mortgage center web platform for home loans

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Farmers Bank and Trust is a privately held community bank providing deposit accounts, consumer and commercial loans, mortgages, trust and estate services, and wealth management to individuals, small/mid-sized businesses, and agricultural operations across Arkansas, Oklahoma, and Texas. Banking services are delivered through physical branches and a digital platform (MyFarmers Online and Mobile Banking) supplemented by interactive teller machines, with wealth management offered through a partnership with LPL Financial and trust services via Community First Trust.

Product overview

Farmers Bank and Trust operates as a multi-state community bank offering a unified digital banking platform with integrated products and services. The core digital banking infrastructure centers on MyFarmers Online and Mobile Banking, supplemented by specialized modules including MyFarmers Debit Card Manager for fraud protection, Mobile Deposit and Remote Deposit Capture for check processing, Digital Wallet with Apple Pay/Google Pay support, MyFarmers iTeller for extended service hours, and ClickSWITCH for account migration. Business banking offerings include Cash Management through NetTeller, Treasury Services via Jack Henry, and Autobooks for invoicing. The wealth management division (FB&T Wealth Management) partners with LPL Financial to offer investment services, retirement planning, and estate planning through the FB&T platform, while Trust & Asset Management connects to Community First Trust for trust administration.

Differentiator

Problem solved

Functional benefit

Brands

• FB&T Wealth Management: Wealth management and investment services division of Farmers Bank & Trust, offered through partnership with LPL Financial
• MyFarmers
• MyStart
• HEART Core Values

Products and services

• Personal Checking Account Personal demand deposit account for individual consumers to manage everyday banking, deposits, withdrawals, and payments.
• Personal Savings Account Personal interest-bearing savings account for individuals to build financial reserves and earn interest.
• MyStart Product Bundle Bundled starter package combining a checking account, savings, and credit card aimed at young adults and new banking customers to establish a financial foundation.
• CDs and IRAs Certificates of Deposit and Individual Retirement Accounts for individuals seeking fixed-term savings or tax-advantaged retirement savings.
• Real Estate Loans Consumer real estate loans for personal residential property financing, including home purchase and refinancing.
• Consumer Loans Personal installment loans for individual consumers to finance personal purchases and other consumer credit needs.
• Personal Credit Cards Personal credit card accounts issued to individual consumers for everyday purchases and credit-building.
• Residential Mortgage Loans Home mortgage loans for personal residential property purchases and refinancing, originated through a dedicated Mortgage Center web platform with loan officers.
• Personal Trust Services Personal trust administration services for individuals establishing trusts for asset management and beneficiary planning.
• Corporate Trust Services Corporate trust services for businesses needing fiduciary services for bond issuances, escrow, and other corporate trust roles.
• Estate Administration Estate administration services to manage and settle the assets of deceased individuals, including distribution to beneficiaries.
• FB&T Wealth Management Wealth management and investment advisory services including financial planning, retirement planning, and estate planning for individuals and families, offered through a partnership with LPL Financial.
• Business Checking Account Business demand deposit account for small to mid-sized businesses to manage operating funds, transactions, and cash flow.
• Business Savings Account

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LPL FinancialcoreStrategic or Co-development PartnerFB&T Wealth Management is a registered investment advisory firm offering securities and advisory services through LPL Financial. LPL Financial is a registered investment advisor and broker-dealer (member FINRA/SIPC). The partnership allows Farmers Bank to offer investment products and services to its customers through referred clients.
• Community First TrustcoreStrategic or Co-development PartnerArkansas' first and only independent trust company. Farmers Bank & Trust refers customers to Community First Trust for trust and asset management solutions.
• ClickSWITCHminorChannel Partner/ Reseller/ DistributorAccount switching service that helps customers switch their financial institutions to Farmers Bank & Trust by automatically moving their accounts and recurring payments.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Pinnacle Financial Partners: Nashville-based regional bank with a relationship-driven commercial banking model extending into the Southeast — larger, multi-state incumbent with overlapping consumer, commercial, and wealth products targeting similar SMB and HNW segments.
• First Horizon Corporation: Memphis-headquartered regional bank with branch presence across the Southeast including Arkansas and Texas; broader product portfolio and larger scale than Farmers Bank & Trust, operating as an established incumbent in overlapping markets.

Direct peers

• BOK Financial: Tulsa, Oklahoma-based regional bank with deep commercial, energy, and agricultural lending expertise across the Plains states — the most directly comparable peer on ag lending specialization and Oklahoma/Texas footprint.
• Simmons Bank: Arkansas-headquartered community and regional bank with consumer, commercial, ag, mortgage, and wealth lines operating across the same Southern geography — the closest scale-comparable in-state peer to Farmers Bank & Trust.
• Home BancShares: Conway, Arkansas-based bank holding company operating Centennial Bank with consumer, commercial, real estate, and treasury services across the South — directly overlapping Arkansas/regional community banking model.
• Cadence Bank: Regional bank with significant Arkansas and Texas branch presence offering consumer, commercial, mortgage, wealth, and treasury services — directly overlapping geographic and product positioning.
• Relyance Bank: Arkansas-headquartered community bank offering consumer, commercial, and mortgage products in overlapping geographies — a closely comparable community-bank peer at smaller scale with similar relationship-driven model.
• Bank OZK: Arkansas-based bank offering consumer, commercial, mortgage, and wealth services with branch presence across the South; comparable geographic and product overlap including ag and commercial real estate lending.
• Arvest Bank: Community bank holding company headquartered in Bentonville, Arkansas with branches across Arkansas, Oklahoma, Missouri, and Kansas — directly comparable multi-state community banking footprint and product mix.

Emerging players

• Live Oak Bank: Wilmington, North Carolina-based digital-first specialty lender with deep agricultural and small-business lending franchises; emerging player with overlapping ag niche but a fundamentally different digital-only distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MyFBTBank
• YouTubeyoutube.com/channel/UC8eCCYRgLmz3zkRS_1bp3Pw
• Facebookfacebook.com/farmersbankandtrust
• LinkedInlinkedin.com/company/farmers-bank-and-trust
• Instagraminstagram.com/myfbtbank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Bank and Trust