The Natural Carpet Company

What The Natural Carpet Company does

The Natural Carpet Company is a privately held U.S. manufacturer of hand-woven natural fiber carpets, rugs, wall coverings, ceiling textures, accessories, and furnishings, headquartered in Chatsworth, California. The company specializes in fibers including abaca, raffia, seagrass, wool, jute, and Kapuas wool, and operates a catalog of over 100 named collections. Its core technical capability is hand-loom weaving with widths up to 20 feet and medieval matting paneled designs capable of indefinite length, combining traditional craftsmanship with sustainability-certified inputs.

The business operates two primary fulfillment modalities: a stock rug program offering ready-to-ship standard sizes (8x10, 9x12, 10x14, 12x17) in approximately 10 styles, and a custom-order program with 14-16 week lead times for bespoke specifications. Products are CRI Green Label Plus certified and can contribute toward LEED certification points, positioning the company for environmentally regulated and green-building projects. Pricing is not publicly disclosed; transactions occur through a gated wholesale dealer registration portal and direct trade engagement.

The go-to-market is sales-led and B2B-focused, targeting floor covering dealers, interior designers, architects, and hospitality operators. Named global hotel customers include Four Seasons, Hyatt Regency, Wynn, Ritz Carlton, Sheraton, and Banyan Tree. Distribution is global in scope while primary operations remain in a single U.S. headquarters. No funding, M&A, or leadership transitions are disclosed in the input data.

Name

The Natural Carpet Company

Legal name

The Natural Carpet Company

Website

https://naturalcarpetcompany.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Natural Carpet Company is a privately held Chatsworth, California manufacturer of hand-woven natural fiber rugs, carpets, wall coverings, and furnishings, serving wholesale dealers, interior designers, architects, and global luxury hospitality clients through stock and custom programs.

Ownership category

akta.pro rank

Product category

Natural Fiber Floor Coverings and Carpets

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

Keywords

• Natural fiber rugs
• Hand-woven carpets
• Custom area rugs
• Abaca fiber rugs
• Natural wall coverings

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Hand-Woven Rugs and Carpets: Custom woven area rugs made to order with specifications provided by customers. Lead time of 14-16 weeks for custom sized rugs. One-time purchase model with pricing based on size and fiber type.
2. Stock Rug Sales: Pre-made, ready-to-ship rugs available in 10 different styles and 4 standard sizes (8x10, 9x12, 10x14, 12x17). Immediate delivery from existing inventory.
3. Custom Project Collaboration: Collaborative custom projects with interior designers and architects for unique specifications. Includes wall coverings, ceiling textures, accessories and furnishings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

The Natural Carpet Company manufactures and distributes hand-woven natural fiber area rugs, carpets, wall coverings, ceiling textures, and accessories using abaca, raffia, seagrass, wool, and jute. The company offers stock rugs in standard sizes (8x10, 9x12, 10x14, 12x17) ready to ship and custom-woven rugs with widths up to 20 feet and indefinite length, with 14-16 week lead times for custom orders. Products span over 100 named collections and are sold primarily to floor covering dealers, interior designers, architects, and hospitality properties.

Product overview

The Natural Carpet Company is a manufacturer of custom hand-woven natural fiber carpets, rugs, wall coverings, ceiling textures, accessories, and furnishings. The company operates as a single unified product platform focused on natural fiber floor coverings, with over 100 named collections (Aaron, Adam, Adore, Alan, Alejandro, Alison, Alma, Angelica, Banaba, Beau, Bianca, Billy, Binding Weave, Blanca, Borobudur, Brindisi, Casa Blanca, Catania, Celia, Claire, Compre, Courtney, Cynthia, Eagle Point, Flora, Gabrielle, Genesis, Genoa, George, Gisol, Grace, Halo, Harry, Ian, Ilana, Ilyssa, Inigo, Irish, Irving, Jackie, Jaime, Jasmine, Java, Jill, Jodi, John, Jonathan, Jonathan Twist, Jumbo Binding Weave, Jute, Kapuas Wool, Kate, Katniss, Katrina, Kaylie, Kila Slim, Kili Slim, Kyoto, Lani, Liam, Lucille, Lurik, Maja, Manhattan, Manzanilla, Milano, Minette, Mini Binding Weave, Mini Irish, Mini Irish Silang, Musi Gisol Compre, Natanya, Nina, Norman, Paul, Pio, Pisa, Puti Ayu, Rachel, Roma, Sahara, Santana, Sicilia, Sid, Talisay, Theresa, Theresa Beam, Tigris, Tinga, Torino, Tuscany, Valentina, Vicky, Waling Alagaw, Ysabel, Zach, Zigga Slim) and two natural fiber types (Abaca, Raffia). The core offering consists of area rugs and carpets made from natural fibers (abaca, raffia, seagrass, wool, jute, Kapuas wool). Products are offered in two main formats: Stock Rugs (pre-made, ready-to-ship in standard sizes) and Custom Woven Rugs (bespoke orders with 14-16 week delivery). Supplementary offerings include wall coverings, ceiling textures, and accessories. The company primarily serves B2B customers including floor covering dealers, architects, interior designers, hotels, resorts, and commercial properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Rugs Stock Rugs are pre-made, ready-to-ship hand-woven natural fiber area rugs available in 10 different styles and 4 standard sizes (8x10, 9x12, 10x14, 12x17) for immediate delivery. Available to dealers and registered wholesale buyers.
• Custom Woven Rugs and Carpets Custom Woven Rugs and Carpets are bespoke hand-woven natural fiber rugs made to customer specifications with widths up to 20 feet and indefinite length, with 14-16 week delivery lead times. Fabrics include abaca, raffia, wool, seagrass, and jute. Available for residential, commercial, and hospitality projects.
• Abaca Fiber Rugs Abaca Fiber Rugs are hand-woven rugs made from abaca fiber, the strongest natural fiber derived from a banana-related tree found in the Philippines. Products get softer with use and are CRI Green Label Plus certified. Suitable for both residential and commercial settings.
• Raffia Fiber Rugs Raffia Fiber Rugs are 100% natural hand-made area rugs using hand-spun raffia fibers harvested from African trees, featuring supple, smooth, and durable characteristics. Available in custom orders with 14-16 week delivery.
• Wall Coverings Wall Coverings are natural fiber wall treatments made from sustainable materials including abaca and other natural fibers, complementing the core rug and carpet product lines.
• Ceiling Textures Ceiling Textures are natural fiber ceiling treatments made from sustainable materials, offered as a companion line to rugs and carpets.
• Accessories and Furnishings Accessories and Furnishings are natural fiber accessories and furnishings that complement the core rug and carpet product lines.

Quantifiable outcome

• 100% natural and hand-made products using sustainable materials
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Interior Designers and ArchitectscoreStrategic or Co-development PartnerThe Natural Carpet Company works closely with interior designers and architects for custom projects, collaborating on unique specifications for residential and commercial properties. The company carries a wide range of natural area rugs and carpets but also collaborates with designers for custom projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Crosby Street Studios: Design-forward natural fiber rug maker serving interior designers with custom and stock offerings. Comparable in handcrafted positioning and designer-channel focus.
• Merida Meridian: Natural fiber rug and carpet manufacturer focused on woven sisal, jute, wool, and abaca constructions for residential and hospitality. Closest direct comparable in natural fiber materials and loom-woven construction.
• Fibreworks: Natural fiber rug specialist (sisal, jute, wool, seagrass) with custom design services for designers and architects. Direct peer in materials and design-trade channel.
• The Rug Company: Luxury hand-knotted and hand-woven rug maker with strong presence in luxury hospitality and interior design, mirroring The Natural Carpet Company's premium positioning and designer channel focus.
• Stark Carpet: Premium broadloom carpet and area rug manufacturer/distributor serving interior designers, architects, and luxury hospitality projects with custom capabilities. Directly comparable in B2B specification channel.
• Mansour Fine Rugs: Luxury rug company with hand-woven and hand-knotted collections used in five-star hotels, palaces, and designer projects. Comparable in luxury hospitality customer base and craftsmanship-led brand.
• Jaipur Rugs: Large-scale hand-woven and hand-knotted rug manufacturer with artisan supply chain across India. Comparable hand-weaving model though at broader price points and retail reach.

Broad incumbents

• Loloi Rugs: Major rug and home textile brand with broad distribution across specialty retail and designer channels. Comparable as an incumbent in the area rug category, though less specialized in natural fibers.
• Interface: Global commercial carpet tile and broadloom manufacturer with strong sustainability program (Climate Take Back). Overlaps in commercial hospitality flooring and LEED-eligible products.
• Shaw Industries: Largest US carpet manufacturer with extensive commercial and residential flooring lines, including sustainability-certified products relevant to LEED projects. Broad incumbent competing in the same end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Natural Carpet Company