What Naturstrom does

Naturstrom AG is a German independent green electricity and eco-gas retailer founded in 1998 and headquartered in Düsseldorf. The company supplies 100% renewable electricity from German wind, hydro, and solar plants — certified annually by TÜV Nord — together with eco-gas containing 10% biomethane, to approximately 280,000 residential and commercial customers served through 13 regional office locations across Germany. Naturstrom addresses five primary customer segments: private households, commercial customers (>100,000 kWh/year), municipalities (Kommunen), the real estate industry, and power plant operators, combining digital self-service channels with direct field sales for enterprise and municipal accounts. The company's subsidiary stack supports the full value chain: NaturStromHandel (trading), NaturStrom XL (supply), NaturStromProjekte (EPC), NaturStromAnlagen (energy systems/installation), NaturEnergy (citizen-financed renewable project bonds), and Green Moves (e-bike/cargo-bike subscription).

The product portfolio spans multiple branded electricity tariffs (naturstrom, fix, flex, smart, starter, städtetarife, gold, wärme, balkonsolar), ökogas, and an e-mobility suite (smartcharge, smartapp, e-mobil, THG-prämie). Technical differentiation rests on a digital customer portal for meter/invoice management, a smartphone app for intelligent EV charging, the dynamic naturstrom smart tariff priced at stock-exchange rates, and §14a EnWG-/§22 EnFG-compliant controllable-load tariffs for heat pumps, wallboxes, and battery storage — capabilities directly tied to recent German regulatory tailwinds (2023 §22 EnFG, 2024 §14a EnWG, June 2025 24-hour switching, June 2026 Energy Sharing).

Revenue derives from monthly subscription and usage-based electricity and gas tariffs, plus ancillary e-mobility services and hardware sales (notably balcony solar systems). Naturstrom AG is structured as a privately held stock corporation with over 1,800 shareholders, emphasizing broad citizen ownership rather than concentrated equity, and has issued assets via the NaturEnergy subsidiary for citizen co-financing of wind and solar parks. The 25-year operating history, certifications from TÜV Nord and the Grüner Strom-/Grünes Gas-Labels, and recommendations from environmental associations (NABU, Demeter, UmweltBank, NaturFreunde) underpin brand and regulatory positioning in a competitive German retail electricity market.

Name

Naturstrom

Legal name

naturstrom AG

Website

https://naturstrom.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Naturstrom AG is a German independent green electricity and eco-gas retailer founded in 1998, serving approximately 280,000 residential, commercial, and municipal customers across 13 regional offices with 100% renewable energy and a vertically integrated renewable project portfolio.

Ownership category

akta.pro rank

Product category

Renewable Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Wind Electric Power Generation (221115), Solar Electric Power Generation (221114)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)

akta.pro secondary industries

Demand Response & Load Flexibility Services (EUAMAJAF), C&I Onsite/Behind-the-Meter Energy Supply (Solar, CHP, Microgrids) (EUAGACAJ), Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE)

Keywords

• Green electricity supply
• Renewable energy services
• Electric mobility charging
• Heat pump electricity tariffs
• Eco gas supply

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Supply: Supply of 100% renewable electricity to residential and business customers through various tariff models including fixed, flexible, dynamic, and heat pump tariffs
2. Gas Supply: Supply of eco-gas with 10% biomethane from regional and ecological production
3. E-Mobility Services: EV charging services including smart charging tariffs, wallbox solutions, charging cards for public stations, and THG quota trading
4. Energy Generation: Operation and co-ownership of wind parks, solar parks, and bioenergy plants for energy production
5. Energy Infrastructure Services: Metering operations, network services, and storage solutions for distributed energy supply
6. Balkonsolar Products: Sale of balcony solar power systems with associated installation and support services

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Naturstrom is an independent German green electricity supplier that supplies 100% renewable electricity from German wind, solar, hydro, and bioenergy plants to residential and business customers under multiple branded tariffs (naturstrom, fix, flex, smart, starter, gold, wärme, städtetarife). The portfolio also includes eco-gas with biomethane, e-mobility charging services (smartcharge, smart app, e-mobil, THG-Prämie), balcony solar systems, heat pump and §14a EnWG controllable load tariffs, plus wind/solar park development, tenant electricity, district heating, and citizen energy project services.

Product overview

Naturstrom is a German renewable energy provider offering a comprehensive portfolio of electricity, gas, and mobility products. The core offering centers on naturstrom branded green electricity tariffs (naturstrom, naturstrom fix, naturstrom flex, naturstrom smart, naturstrom starter, naturstrom städtetarife, naturstrom gold, naturstrom wärme, naturstrom balkonsolar) and the ökogas product, all supporting 100% renewable energy from German sources. The company serves multiple segments including residential (Privatkunden), commercial (Geschäftskunden), municipalities (Kommunen), property management (Immobilienwirtschaft), and power plant operators (Kraftwerksbetreiber). E-mobility solutions include naturstrom smartcharge, naturstrom smartapp, naturstrom e-mobil, naturstrom e-mobil 14a, and the THG-prämie. The §14a EnWG compliant tariffs (naturstrom 14a, naturstrom wärmepumpe 14a) provide reduced network charges for controllable devices. Additional services span customer portal, referral programs, heat pump consulting, Mieterstrom (tenant electricity), district heating, and wind/solar park development. Subsidiary NaturEnergy offers bonds for renewable energy investment.

Differentiator

Problem solved

Functional benefit

Brands

• naturstrom smart: Dynamic green electricity tariff at stock market prices
• naturstrom fix
• naturstrom flex
• naturstrom starter
• naturstrom gold
• naturstrom ökogas
• naturstrom smartcharge
• naturstrom e-mobil
• demokratieplus
• Green Moves
• NaturEnergy

Products and services

• naturstrom green electricity supply (naturstrom, fix, flex, smart, starter, gold, städtetarife) Residential 100% renewable electricity supply with multiple tariff variants (standard, fixed-price, flexible, dynamic stock-exchange-priced, youth-discount, regional city, and enhanced climate-protection) for German households. Each kWh actively contributes 1 Ct to renewable expansion in Germany.
• naturstrom wärme (heat pump tariff) Specialized 100% renewable electricity tariff for heat pumps, PV systems, and night storage heaters, eligible for §22 EnFG exemptions from the KWK levy and offshore grid levy.
• naturstrom 14a controllable load tariffs (naturstrom 14a, naturstrom wärmepumpe 14a, naturstrom e-mobil 14a) Tariff products compliant with §14a EnWG providing reduced network charges for controllable consumption devices including heat pumps, wallboxes, air conditioners, and battery storage. Three modules: Modul 1 (110–190 EUR annual flat reduction), Modul 2 (60% reduction on network energy price plus waived basic price), Modul 3 (time-variable network charges).
• naturstrom ökogas (eco-gas) Residential eco-gas tariff containing 10% biomethane from regional and ecologically sustainable production, with the Grünes Gas-Label certifying strict environmental criteria.
• naturstrom balkonsolar (balcony solar system) Plug-in balcony solar power system sold through the company's own e-commerce storefront, enabling households to produce their own renewable energy at home, bundled with an associated naturstrom electricity tariff.
• naturstrom smartcharge (public EV charging service) Nationwide sustainable EV charging service via app, providing access to public charging stations throughout Germany at preferential green-power rates.
• naturstrom smart app (smartphone EV charging app) Smartphone application for intelligent management of EV home charging sessions, controlling wallbox charging based on dynamic tariffs and household consumption patterns.
• naturstrom e-mobil (EV home charging tariff) Renewable electricity tariff designed for home EV charging via wallbox, offering favorable rates for residential electric vehicle charging.
• naturstrom THG-Prämie (THG quota premium) Service allowing EV owners to apply for THG (Treibhausgasminderungsquote) quota payments, monetizing greenhouse-gas reduction certificates generated by registered electric vehicles.
• Green Moves E-Bikes und Lastenräder E-bike and cargo bike offerings from subsidiary Green Moves, available as two-wheel shop purchase and subscription rental for sustainable micro-mobility.
• naturstrom Kundenportal (customer portal) Online customer portal at kundenservice.naturstrom.de for managing meter readings, invoices, personal data, contracts, and account administration across electricity, gas, and mobility services.
• Wärmepumpenberatung (heat pump consulting) Consultation service helping customers identify a path to heat pump installation, including tariff selection and integration of PV systems or night storage heating.
• Mieterstrom (tenant electricity) Tenant electricity service for residential and commercial real estate, enabling residents of multi-family buildings to source electricity from on-site renewable generation.
• Nahwärme / Kalte Nahwärme (district heating) District heating solutions including cold district heating, delivered to municipalities for sustainable building heat supply.
• Wind- und Solarparks Projektierung (wind and solar park development) Project development, construction, and operation of wind and solar parks for municipalities and partners, including citizen participation models.
• Solaranlagen Gewerbe (commercial solar installations) Commercial solar installation services for businesses, delivered via NaturStromAnlagen GmbH (NSA) for businesses seeking to generate their own renewable electricity.
• Eventstrom (green electricity for events) Green electricity supply for events and venues, providing renewable energy for temporary event operations.
• Fahrzeug-Sharing (vehicle sharing for municipalities/businesses) Vehicle sharing services for municipalities and businesses, supporting sustainable local mobility and shared fleets.
• NaturEnergy Anleihe (renewable energy bond) Fixed-interest bond issued by subsidiary NaturEnergy GmbH & Co. KGaA, financing the construction and operation of wind and solar parks. The 2026 issuance offers 4.25% fixed interest over 8 years to citizens supporting decentralized renewable energy expansion.

Quantifiable outcome

• 100% renewable electricity from German renewable energy plants
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Green MovescoreOthersSubsidiary company offering E-bikes and cargo bikes through two-wheel shop and subscription services. Green Moves operates as a subsidiary of naturstrom AG, extending the company's e-mobility offerings beyond charging infrastructure to include micro-mobility solutions.
• NaturEnergy GmbH & Co. KGaAcoreOthersSubsidiary company issuing bonds for financing wind and solar park construction and operation. The 2026 bond offers 4.25% fixed interest over 8 years for investors supporting decentralized renewable energy expansion.
• MELANI Research Project PartnersminorStrategic or Co-development PartnerResearch partnership with unnamed collaborators on the MELANI project, which aims to enable renters to participate in solar energy benefits through innovative solutions for multi-unit buildings.
• NABU (Naturschutzbund Deutschland)minorGTM or Marketing PartnerGermany's largest environmental organization recommends and uses naturstrom as their energy provider. Association supports credibility and environmental credibility of the brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EWS Schönau: Citizen-owned German green electricity cooperative ('Elektrizitätswerke Schönau') founded in the 1990s on citizen-protest origins — operates the same grassroots, community-owned, 100% renewable model as Naturstrom with comparable regulatory certifications.
• Bürgerwerke: German cooperative network aggregating citizen-owned renewable energy projects to supply green electricity — shares Naturstrom's citizen-energy, decentralized-generation, and cooperative-governance philosophy.
• Entega: German municipal utility serving the Darmstadt region with green electricity, gas, and e-mobility — comparable as a regionally rooted green utility serving residential, commercial, and municipal segments.
• Greenpeace Energy: German green electricity cooperative founded by Greenpeace, offering 100% renewable electricity and gas to residential and commercial customers — closely mirrors Naturstrom's environmental-association-linked positioning and eco-label certifications.
• Polarstern Energie: Munich-based independent green electricity and gas supplier focused on 100% renewable supply and biomass — directly comparable to Naturstrom's eco-gas tariff offering and sustainability messaging.
• Lichtblick: Hamburg-based independent green electricity and gas supplier offering 100% renewable tariffs with dynamic pricing, EV charging, and smart-home integrations — directly comparable to Naturstrom's product portfolio and sustainability positioning.

Emerging players

• Tibber: Norwegian digital energy supplier now expanding in Germany offering dynamic spot-priced electricity, smart-home integrations, and EV charging — overlaps directly with Naturstrom's 'naturstrom smart' dynamic tariff and SmartCharge app positioning.
• Ostrom: Berlin-based digital-first green electricity startup offering transparent, app-based 100% renewable tariffs — represents the new generation of digital green retailers targeting the same eco-conscious urban customer as Naturstrom.

Broad incumbents

• E.ON: One of Europe's largest energy companies with a major German retail electricity business serving millions of customers across green and conventional tariffs — broad incumbent competing with Naturstrom on price, brand, and cross-product bundling.
• EnBW: Large German utility with significant renewable generation, EV charging networks, and green retail tariffs — competes with Naturstrom at the C&I and residential level while also operating e-mobility infrastructure that overlaps with Naturstrom's SmartCharge offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naturstrom
• LinkedInlinkedin.com/company/naturstrom
• Instagraminstagram.com/naturstrom_ag
• TikToktiktok.com/@naturstromag
• Xx.com/NATURSTROM_AG

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturstrom